Brainstorming and Screening Web Business Ideas

Instructions in Comments
Business Idea
1 Family Home Evening Packets
2 Wood/String Art
3 Recipe blog (Pinterest in real life)
4 Book Art
5 Newborn Care Blog
6 Pregnancy Care Blog
7 Student Move-in Package
8 Card Game directions
9 Custom Jewelry
10 Quilts from Clothes
11 Children's Party Planning
12 Family Home Evening Packets
13 Handmade Home Dcor
14 Homemade Dresses
15 Pregnancy Care
16 Marriage Guidance Blog
17 Healthy Food Substitutions Blog
18 Natural Cleaners (information)
19 Natural Cleaners (sell)
20 Natural Cleaners (information)

Business
Model
Merchant
Merchant
Advertising
Merchant
Advertising
Advertising
Merchant
Affiliate
Merchant
Merchant
Community
Subscription
Merchant
Merchant
Community
Advertising
Advertising
Advertising
Merchant
Affiliate

Top Five Choices

Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog
Brainstorming Business Idea--Bizthoughts
How to Use the Google Keyword Planner for SEO

Example
ukulele affiliate
Ukulele blog
ukulele store
wedding cake business
Rexburg Info site
List Changes you made to this worksheet below

Affiliate
Advertising
Merchant
Merchant
Advertising

Business Model List

Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility

Competition
High
Medium
Low

Representative Keyword
family home evening ideas
rustic home dcor
pinterest recipes
book home dcor
caring for newborn
pregnancy health
new college student
how to play cards
custom jewelry
jean quilt
kid birthday party
family home evening ideas
unique home dcor
modest dresses
pregnancy health
marriage help
healthy recipes
green cleaning products
buy green cleaning products
green cleaning products

Buy ukulele
Ukulele information
Buy ukulele
Wedding cakes
Rexburg Idaho

Version 10.1
Demand
Competition
Monthly
Computed Advertiser
Ltd
Searches
10 is Best Competition
1600
1.1 Low
*
1.0 High
33100
2.2 Low
20
1.0 High
480
1.0 Low
880
1.0 Medium
*
10
1.0 Low
3600
1.1 Low
*
30
1.0 High
*
10
1.0 High
590
1.0 High
1600
1.1 High
*
10
1.0 High
14800
1.5 High
880
1.0 Medium
2400
1.1 High
246000
10.0 Medium
2900
1.1 High
*
10
1.0 Low
2900
1.1 High
246000

*
*

480
70
480
110
320
480

10.0 High
2.3 Low
10.0 High
3.1 Medium
7.0 Low

Competition
Computed Ease of
10 is Best Starting TOTAL Rank
10.0
1
12.1
3
2.0
3.0
20
10.0
12.2
2
2.0
3.0
17
10.0
11.0
5
5.0
6.0
8
10.0
11.0
6
10.0
11.1
4
2.0
3.0
16
2.0
3.0
18
2.0
3.0
15
2.0
3.1
14
2.0
3.0
18
2.0
3.5
10
5.0
6.0
8
2.0
3.1
13
5.0
15.0
1
2.0
3.1
11
10.0
11.0
6
2.0
3.1
11
10

2.0
10.0
2.0
5.0
2.0

8
7
4
7
8

20.0
19.3
16.0
15.1
17.0

1
2
4
5
3

Keyword Imput Sheet

Possible Daily Budget

When you do your AdWords campaign, you will have to set a daily budget. The size of this budget wil
business idea will work best for your adwords campaign.

You will be required to spend at least $25 on your campaign. If you do spend $25, you can, most likel
$100 which would equal $125. You will be running your campaign for approximately six weeks. Pleas
be spending on the AdWords campaign so you can determine your daily budget.
Amount you would spend
Coupon amount
Total Ad budget
Number of days
Daily Budget

Business Ideas/Three Top Keywords

Healthy Food Substitutions Blog
healthy recipes
healthy snacks
healthy eating
Totals and averages
Recipe blog (Pinterest in real life)
pinterest recipes
pinterest food
pinterest dessert recipes
Total
Family Home Evening Packets
family home evening ideas
family home evening
fhe lessons
Total
Card Game directions
how to play cards
playing cards games
cards games
Total
Newborn Care Blog
caring for newborn
baby care
infant care
Total

$
$
$
$

25.00
100.00
125.00
42
2.98 Note: Use this amount in Keyword Planner
bid is less than this amount
Clicks

Impressions Avg. Pos

5.72
2.43
1.35
9.5

495.29
181.27
85.8
762.36

2.39
3.12
2.83
2.78

0
0
0
0

0.46
0.15
0
0.61

1.39
3.3
0
2.345

0
0
0.04
0.04

0.01
1
0.03
1
0.68
1.58
0.72 1.1933333

0
0.25
0.96
1.21

0.01
3.24
27.6
30.85

1
2.06
1.8
1.62

0
0.66
0.1
0.76

0.72
50.36
23.99
75.07

2.48
2.26
2.88
2.54

The size of this budget will greatly influence which

d $25, you can, most likely, get a coupon for another

ximately six weeks. Please enter how much you will
dget.

mount in Keyword Planner. Also, make sure that your

this amount
Cost

CTR

Avg. CPC

1.82
0.95
0.41
3.18

1.2%
1.3%
1.6%
1.2%

$
$
$
$

0.32
0.39
0.30
0.33

0
0
0
0

0.0%
0.0%
0.0%
0.0%

$
$
$
$

0
0
0.01
0.01

0.0%
0.0%
5.9%
5.6%

$
$
$
$

0.25
0.25

0
0.15
0.33
0.48

0.0%
7.7%
3.5%
3.9%

$
$
$
$

0.60
0.34
0.40

0
0.26
0.4
0.66

0.0%
1.3%
0.4%
1.0%

$
$
$
$

0.39
4.00
0.87

Demand
Business Ideas/Three Top Keywords
Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog
Max
Min

Est. Clicks/Day Score

1
8
0
1
0.04
1
1.21
10
0.76
7
1.21
0

Explain what this means in your decision process

This helps me know what people are actually looking for. Just because I think something is useful, th
mean that others are wanting it. I now know what others will want. This helps me focus in a bit mor
would give me the experience I want to get out of this course.

I think something is useful, that doesn't

is helps me focus in a bit more on what

Competition
Business Ideas/Three Top Keywords
Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog
Max
Min

Explain what this means in your decision process

In this category, the FHE packets did way better than in demand. However, card game directions are p
competition. I feel like this is ruling out the recipe blog.

Note: We are using Google estimation of click-through-rate (CTR) because we feel that Google is likely

Expected CTR

Score
1.25%
0.00%
5.56%
3.92%
1.01%
5.56%
0.00%

3
1
10
7
3

r than in demand. However, card game directions are pretty high up there in both demand and
pe blog.

hrough-rate (CTR) because we feel that Google is likely to give highly competitive keywords a lower CTR

oth demand and

tive keywords a lower CTR

Suppliers
Obtainable
by Start date
Healthy Food Substitutions Blog
1 Me
2
Average
Recipe blog (Pinterest in real life)
1 Me
2
Average
Family Home Evening Packets
1 lds.org
2 Me
Average
Card Game directions
1 Me
2
Average
Newborn Care Blog
1 me
2
Average
Max
Min

10
10
10
0
10
9
10
9.5
7
0
7
9
0
9
10
7

Example
Selling Ukuleles
Ukulele store
Alibaba.com

Kala Ukuleles

Issues/Requirements
I would need to do a bit more studying, but it doesn't take any supplies besides
knowledge

This would take dedicated time, but no supplies to share this with others

There may be some copyrights on some things

This would mostly take creativity and time

This would take a bit of remembering, researching, and compiling; time

Information from experience, books, and courses

There is a small change of getting a Chinese manufacturer to ship to me in time and order
quantity minimums are 100
I can probably get some inventory in the required time, but the minimum order quantity is
10

Score

10

10

Start Up Cost
Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog
Max
Min

Estimated
Start-up
Cost
$
1.00
$
1.00
$
5.00
$
1.00
$
2.00
$
5.00
$
1.00

Score
10.0
10.0
1.0
10.0
7.8

If you make changes to this worksheet, list the changes below

I added more of a cost with the FHE packets because I don't know of any possible copyrights issues, o
be able to create my own pages/illustrations, etc. I feel that the rest of the options (mostly bogs) don'

Example
Selling ukuleles

2,000.00

5.5

ssible copyrights issues, or if I would need to get resources to

options (mostly bogs) don't take much money to start up.

Time Requiements

Estimated
Weekly
Hours
Score
Healthy Food Substitutions Blog
6
5.5
Recipe blog (Pinterest in real life)
6
5.5
Family Home Evening Packets
7
1.0
Card Game directions
5
10.0
Newborn Care Blog
5
10.0
Max
7
Min
5
If you make changes to this worksheet, list the changes below

Example
Selling ukuleles

Estimated
Weekly
Hours
20

Rank
4.5

Profit Potential
Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog

Gross
Profit
Estimated
per unit
Click/MONTH
$
3.50
30
$ 1,000.00
$
50.00
1
$
15.00
36
$
0.75
23

Estimated
CPC
$
0.33
$
$
0.25
$
0.40
$
0.87

If you make changes to this worksheet, list the changes below

I wasn't completely sure whether this sheet brought over information from other sheets or not to auto
because I thought that was the case.

Example
Selling Ukuleles

Gross
Profit
Estimated
Estimated
per unit
Click/MONTH
CPC
$
10.00
3,090 $
0.25

Conversion
Rate
2.00%
2.00%
2.00%
2.00%
2.00%
Max
Min
Spread

$
$
$
$
$
$
$
$

Monthly
Profit
Potential
(7.94)
0.90
(3.51)
(19.46)
0.90
(19.46)
20.36

Score
6.1
9.6
10.0
8.1
1.0

other sheets or not to automatically calculate things for me so I did not make any changes

Monthly
Conversion
Profit
Rate
Potential
2.00% $
(154.50)

Rank
8.0

changes

Recommendation
Business Ideas
Weights
Healthy Food Substitutions Blog
Recipe blog (Pinterest in real life)
Family Home Evening Packets
Card Game directions
Newborn Care Blog

Demand Competition Suppliers

20%
15%
25%
8.44
3.02
10.00
1.00
1.00
10.00
1.30
10.00
8.50
10.00
7.35
1.00
6.65
2.64
7.00

Tell which business idea you chose and why

In the end, I did decide to go with the healthy food substitions/recipe blog. I feel that it is something th
do well. It also happened to be ranked first out of all the options. It fits my preferences with each crite

Explain why you weighted each criteria the way you did
Start-up costs is a really big deal for me, since my husband and I are both students and we're trying to
one part-time job. I'm not so much worried about making money on this, I just want to be able to choo
competition to get me experience so that I can do something else in the future - maybe when I have m

Start-up Costs Time Req. Profit Pot.

25%
5%
10%
10.00
5.50
6.09
10.00
5.50
9.60
1.00
1.00
10.00
10.00
10.00
8.05
7.75
10.00
1.00

Weighted
Total
100%
8.02
6.59
5.18
7.16
6.01

eel that it is something that I enjoy, so my passion hould help motivate me to

eferences with each criteria and it is something that I can easily do now.

udents and we're trying to provide with our newborn and ourselves with only
st want to be able to choose something with enough demand and low
re - maybe when I have more time and resources to devout to a business.

Rank
1
3
5
2
4