SUMMER TRAINING

HELD AT
BIRLA SUN LIFE INSURANCE COMPANY
RAJPURA

PROJECT REPORT ON
LIFE INSURANCE
(IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR B.B.A. DEGREE)

SUBMITTED TO:

SUBMITTED BY:

Prof. Kulwinder Kaur

Bhawana
B.B.A. 3 rd

PATEL MEMEORIAL NATIONAL COLLEGE

RAJPURA
ACKNOWLEDGEMENT
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LIFE INSURANCE

I am indebted to the Company, who has given me a distinct opportunity to enlarge

my dexterity and sphere of knowledge, which I have gained during my 5
months training program.
It was indeed a great pleasure to have a training program in the BIRLA SUN
LIFEINSURANCE Co. Ltd at Rajpura. Here I learnt the practical utilization
of the knowledge in my respective field of MARKETING and also got the
real picture of the formal and informal culture of the eminent marketing unit.
I am extremely thankful to Mr. Vikas Aneja, for his valuable guidance. This project
bears the imprint of BIRLA SUN LIFE INSURANCE COMPANY LTD.
AND REST OF INSURANCE IN GENERAL.
I also express my gratitude to those of my colleague trainees who have sacrificed
their valuable time for assisting me directly and indirectly in my report making.

BHAWANA

Preface
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In todays busy world of human life insurance plays an important role because in such
livings there is more danger to life and for the bread earner of family if he is lost the
family has to face various problems and main problem is of finance and to stand by with
this problem insurance plays an important role it is not easy to replace the human life lost
but can have substitutes and insurance is best one
My summer training report in BIRLA SUN LIFE INSURANCE is the requirement
for the successful completion of my educational course. Here I have prepared my report
on the INSURANCE aspects covered under various sections of the MARKETING
DEPARTMENT.

I have presented this report in my own humble way and spent

considerable time in the sections.

I also tried to prepare this report with my best

experience and knowledge. During my training period, I was able to gain job experience
but further improvements may still be there.

EXCECUTIVE SUMMARY
Today, in everyday life there are various dangers to life and insurance is a
fashion to stand by against these dangers. It is an important part of an
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LIFE INSURANCE

individual. Life insurance is a vital ingredient for the success of the

individual in the long run. There are various plans that are provided by
various companies, which ensures that their customers get according to their
needs and that too according to their requirements
The objectives of MARKETING Department are CREATING
EFFICIENT LINES, CHECKING THE SATISFACTORY LEVEL etc
For every human being and especially for the bread
earner it is necessary that he should give his substitute to
save his family from any crisis
With
prepared
includes
Purpose,
rules and

reference to this context, this project is been

to put a light on LIFE INSURANCE. This project
Meaning and Defi nition of INSURANCE, Need and
Various government bodies guarding the insurance
regulations.

INDEX
Sr.No.
1

Contents
About the Company
Vision and mission of company
Values of company

Page No.
7 to 52
7
7
4

LIFE INSURANCE

History of company
CEO message
The leadership team
Our commitment

8 to 16
17 to 18
18 to 27
27 to 30

Donations and awards of company

The global presence and BSLI in India

30 to35
36 to 39

The products of company

40 to 45

Customer FAQs

45 to 47

Why join us?

SWOT analysis of company
About the project
Meaning of insurance
History of insurance in India
Basic functions and 5 Rs of insurance
Basic principles of insurance
Re insurance
Stages in sale of insurance
Types of insurance
Players in insurance sector

48 to 51
51 to 52
53 to 9
53 to 54
54 to 56
57 to 61
62 to 64
64 to 68
68
68 to 69
70

Dis-advantages of insurance

71

Insurance Regulatory Development Authority

71 to 75

Ombudsman

75 to 80

Insurance the future boom sector

Potential of life insurance sector in India

81 to 82
83 to 84

Penetration lower than potential

84 to 85

20 common question about life insurance

85 to 90

Need of the study

91

Objective of the study

92

Research Methodology

93 to 94

Data analysis

95 to 104

Findings

105

Limitations

106

Recommendations

107
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10

Conclusion

108

11

Annexure

109 to 110

12

Bibliography

111

ABOUT THE COMPANY

Vision of the company

To be world class provider of financial security to the individuals and corporates and to
be amongst the top three private sectors life insurances companies in India.
MISSION STATEMENT OF THE COMPANY
To be the preference of our customers by providing innovative, need based life insurance
and retirement plans to individuals as well as corporates. These solutions will be made
available by our well trained advisors through multi channel distribution network and
superior technology.
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LIFE INSURANCE

Our endeavor will be to provide constant value addition to the customers throughout
their relationship with us within the regulatory framework
We will provide carrier development opportunities to our employees and highest
return to our shareholders.
VALUES OF THE COMPANY

1) Integrity
2) Passion
3) Speed
4) Commitments
5) Seamlessness

HISTORY OF BIRLA SUN LIFE INSURANCE

When Mathew Hamilton Gault received a charter for The Sun Insurance Company
of Montreal in 1865, few could have foreseen that the fledgling company would
grow to become a leading international financial services organization. What a
difference a century and a half makes.
Today, were a homegrown success story. Through our operations, subsidiaries and
joint ventures, we are proud to serve millions of people in Canada, the United
States, the United Kingdom, Hong Kong, the Philippines, China, Indonesia, India,
Japan and Bermuda.
In big cities and small towns, from Montreal to Manila, Sun Life is there.
Expanding the horizon for financial services. And designing products and services
that are right for the times.
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LIFE INSURANCE

It all started with one man, one great idea, and a company dedicated to the financial
success of its customers.

1865
The company gets its charter, but poor economic conditions interrupt plans to
move forward.

1871
The Sun Mutual Life Insurance Company of Montreal begins operations. The
initial shareholders invest $50,000 in cash.

1882
The companys name changes to the Sun Life Assurance Company of
Canada.

1893
Sun Life begins operations in the U.K.

1895
U.S. operations are established in Detroit, and the company expands into the
Philippines.

1899
Between 1880 and the turn of the century, Sun Lifes reach extends
throughout the West Indies and to Bermuda, South America and several
markets in Asia including China, Hong Kong, India and Japan.

1914
World War I many Sun Life employees contribute to the war effort, and the
companys sales force helps to distribute war bonds.
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LIFE INSURANCE

In Montreal, construction begins on the landmark building known around the

world as The Sun Life Building, the largest of its era in the British Empire.
Its final phase is completed in 1933.

1919
Sun Life is the first Canadian company to offer group insurance within a
few years its an important provider of group plans throughout North
America.

1920
Sun Life now has operations in 55 countries around the world.

1930s
Sun Life faces the challenges of the Great Depression. By 1936, company
assets are rising again. In 1937, dividends are paid to shareholders for the
first time since 1932.

1940- 1945
World War II The company is a leading subscriber of Canadian, British and
American war bonds and many of its employees join the war effort overseas.
In 1940, the Bank of England begins using a vault three floors beneath the
Sun Life building in Montreal to safeguard $5 billion in foreign securities.

Post- War Years

Around the world, economic and political changes cause Sun Life to leave
many markets, but its good reputation serves it well when those same
countries re-open in future years.

1956
The company enters the health and accident insurance business.
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1958
Sun Life is a pioneer in technology, buying its first computer a 24-ton
Univac II which sits on a half-acre of space in the companys head office.

1962
Sun Life becomes a mutual company, buying back its shares for $65 million
in total.

1973
The company opens its new U.S. headquarters in Wellesley Hills near
Boston.

1978
Sun Life moves its headquarters from Montreal to Toronto.

1982
Sun Life acquires Massachusetts Financial Services (MFS), the Boston-based
investment management and mutual fund company. MFS invented the
mutual fund in the U.S., having created the first such fund in 1924.

1984
Construction of Sun Lifes worldwide corporate headquarters is completed at
the intersection of King and University, in the heart of Torontos business
district.

1987
The company enters the mutual fund business in Canada by forming
Spectrum Mutual Fund Services.
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LIFE INSURANCE

In the United Kingdom, it opens its new British headquarters in Basingstoke,

southwest of London.

1992
Sun Lifes worldwide life insurance in-force passes the $300 billion mark.

1995
A new era of expansion in Asia begins. Sun Life enters the Indonesia market
through local company PT Asuransi Modern Sun Life, now called PT Sun
Life Financial Indonesia.
The company opens a Representative Office in Beijing, as a first step to
applying for a license to operate in China.

1997
In Canada, the company increases its investment management presence by
acquiring the leading firm McLean Budden.

1998
On January 27, Sun Life announces its intention to demutualize. The
planning, approvals and implementation occurs over the following two years.
Sun Life opens a services center in Waterford, Ireland, providing technology
and business processing support to many parts of the company.

1999
As the insurance market re-opens to foreign companies, Sun Life returns to
India after a 40-year absence, forming the joint venture Birla Sun Life with
the highly respected Aditya V. Birla Group. In China, Sun Life joins with
well-established local partner the China Everbrite Group Limited to form the
joint venture life insurance company Sun Life Everbrite. Capping off the
year, on December 15, eligible policyholders approve the plan to demutualize
the company.
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LIFE INSURANCE

2000
On March 23, Sun Life Financial Inc. has its Initial Public Offering (IPO) and
its shares begin trading on the Toronto (TSX) and New York (NYSE) stock
exchanges and on the Philippine (PSE) stock exchange the following day.
Hong Kong becomes home to the companys Asia Regional Office.

2001
On December 17, Sun Life Financial and the Clarica Life Insurance
Company announce an agreement to create a powerhouse in the Canadian
marketplace. The merger is completed in 2002 and by year's end 2003 the
operations are fully integrated.

2002
Sun Life Everbrite is granted approval to sell life insurance in Tianjin, China,
becoming the first foreign life insurance joint venture to operate in that city
and its neighboring counties. It sells its first insurance policy on April 25.
Sun Life Financial joins forces with CI Investments, one of Canadas largest
mutual fund companies, acquiring a significant ownership interest in the firm
by selling its mutual fund subsidiaries to CI. Through a strategic partnership,
CI begins distributing its products through Sun Lifes Canadian career sales
force.

2003
Business in China and India is growing stronger. Sun Life Everbrites Tianjin
operation has an agency force of 2,500 advisors and expands into
bancassurance with three local banks. Birla Sun Life experiences rapid sales
growth and has 9,000 agents across 33 cities and plans for further expansion.
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LIFE INSURANCE

2004
The companys Canadian group retirement services business is ranked as the
leading provider of employer-sponsored retirement plans in the country.
In the U.S., the companys group insurance business opens four new offices
and a new service center is established in Lethbridge, Alberta. Sun Life
Everbrite receives approvals and starts selling life insurance in Beijing, its
second city of operation in China.

2005
Sun Life Financial completes its purchase of CMG Asia and Commerce
Financial, the Hong Kong insurance and pension operations of the
Commonwealth Bank of Australia. The acquisition significantly strengthens
Sun Lifes presence in Hong Kong by boosting its sales force, tripling its
customer base and adding group insurance and pensions to its business lines.
A service center is opened in Gurgaon, India, to provide technology and
business support to Sun Life businesses around the world.

2006
The companys annual earnings surpass $2 billion. In the growing Asia
business group, earnings top $100 million for the first time with strong sales
growth in each of its markets: Hong Kong, the Philippines, India, China and
Indonesia.

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LIFE INSURANCE

For the third year in a row Sun Life Financial is named one of The Global
100 Most Sustainable Corporations in the World for excellence in social,
environmental and strategic governance practices.

2007
Sun Life Financial announces an integrated brand strategy in Canada and
retires the Clarica brand name. It launches a new advertising campaign under
the banner Lifes brighter under the sun. Sun Life Financial purchases the
employees benefits business of Genworth Financial, solidifying its top-10
position in the U.S. group benefits market. International expansion continues:
by year-end, Sun Life Everbrite operates in 16 cities in China, the Birla Sun
Life agency force is 85,000 strong across 256 cities in India, and MFS is a
growing international investment management presence with US$200 billion
in assets under management and offices in 14 countries. Across all operations
Sun Life Financial has offices in 22 countries.

2008
Sun Life Financial sells its 37% interest in CI Financial, unlocking over $2
billion of value that positions the company to take advantage of opportunities
for growth. Sun Life continues to have a strong product and distribution
partnership with CI.
India experiences rapid growth with an increase of over 76,000 Birla Sun
Life advisors in 2008. By year end, there are 161,105 advisors in 600
branches in 55 cities across India. In China, we opened our sixth branch in
Guangzhou, the capital city of Guangdong province, bringing our presence to
18 cities across the country.

2009
In the face of the global financial crisis, Sun Life Financial remains among
the worlds strongest insurance companies and continues building its
businesses.
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LIFE INSURANCE

The companys U.K. operations double in size with the acquisition of Lincoln
Nationals U.K. business. CIMB Sun Life is formed to deliver insurance
products to customers of the CIMB Niaga bank across Indonesia. MFS
Investment Management records stellar fund performance and further
expands internationally. A major brand campaign is launched to significantly
raise awareness of the company in the U.S. under the banner "Get to Know
Sun Life."

2010
To further build its brand presence in the U.S., the company acquires naming
rights to Sun Life Stadium in Florida home to the Miami Dolphins football
team and other major sporting and entertainment events.
Sun Life Financial celebrates a double anniversary in March 10 years since
the company demutualized and became a public company on March 22, 2000
and 145 years since its founding on March 18, 1865.
Sun Life Global Investments (Canada) Inc. is launched, bringing Sun Life
Financials global asset management platform to Canadians. In China, Sun
Life Everbrite is restructured as a domestic insurer and accelerates its
expansion to capture a larger share of the growing Chinese financial services
market.

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CEO message
Building a brighter tomorrow Our 2010 Public Accountability Statement
At Sun Life, 2010 was a year of renewed focus and learning across our corporate
responsibility portfolio. We increased support within our key priorities of health
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LIFE INSURANCE

and wellness, culture and financial literacy. We witnessed exciting changes in the
fields of preventive medicine, mental health, wellness initiatives and programs for
children and youth. Importantly, we learned a great deal from the impact of the
global financial crisis from which most, but not all, countries are emerging.
Financial literacy has come to the fore internationally as an economic imperative.
As we work to help people achieve a secure and confident future for themselves
and their families, strengthened financial literacy will enable them to be more
resilient for whatever the future holds. As Chair of Canadas Task Force on
Financial Literacy, I lead a team dedicated to Canadas first national strategy on
financial literacy.
We invested more than $4 million in health and wellness-related causes, to help
advance research into the mobility needs of an aging population, as well as mental
health programs for children, adolescents and women. We supported a wellness
program based on illness prevention through self-assessment, helped to fund a new,
technologically advanced treatment option for breast cancer, and worked to counter
the economic impact of absenteeism.
Access to the arts enriches the societies in which we live, work and do business. In
2010, we increased our support for arts and culture with our making the Arts More
Accessible program. This program helps break down social, physical and financial
barriers to the performing arts, museums, galleries and other cultural venues.
As a founding visionary of Culture Days, we were proud to see thousands of
Canadians come face-to-face with artists, performers and musicians in a coast-tocoast-to-coast celebration of the arts. We expanded our sustainability efforts,
including improvements to our environmental programs and strategies for upgrades
to the real estate assets that we own and manage. And we achieved a new best-inclass environmental designation for the renovation of our global headquarters.
These are some of the ways we are building a brighter tomorrow.
Donald Stewart
THE LEADERSHIP TEAM OF BIRLA SUN LIFE INSURANCE
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Were proud to have a strong leadership team. From our Board of Directors, to our
Chief Executive Officer, Dean Connor, our leaders set the very highest standards
for themselves, for their teams and for everyone who works at Sun Life.
Our leadership team is made up of men and women from diverse backgrounds.
Day-to-day decisions are carefully made by informed minds with one common
goal: to accomplish great things for the people we serve and the company we work
for.
Its a tradition first established 140 years ago. And its our leadership teams
promise to you today.
Board of Directors
International executive team
International leadership team Board of directors
The Board supervises the management of the business and affairs of our company.
They are a strategic asset of Sun Life, through their stewardship role and through
the contributions they make individually and collectively to our long-term
success.
Board of Directors
James H. Sutcliffe, FIA
Chairman of the Board
William D. Anderson,
FCA
Corporate Director

David A. Ganong, CM
Chairman,
Ganong Bros. Limited
Martin J. G. Glynn
Corporate Director

Richard H. Booth
Krystyna T. Hoeg, CA
Vice-Chairman,
Corporate Director
Guy Carpenter & Company
LLC
David W. Kerr, CA
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LIFE INSURANCE

Mitchell M. Merin
Corporate Director
Ronald W. Osborne, FCA
Corporate Director
Hugh D. Segal, CM
Senator, Parliament of
Canada

Managing Partner,
Edper Financial Group

Jon A. Boscia
Founder,
Boardroom Advisors, LLC Idalene F. Kesner
Associate Dean of
John H. Clappison, FCA Faculty & Research
Corporate Director
Frank P. Popoff Chair of
Strategic Management,
Dean A. Connor
Kelley School of Business,
President and Chief
Indiana University
Executive Officer

The directors of Sun Life Financial Inc. are also directors of Sun Life Assurance
Company of Canada. All directors other than Dean A. Connor and Jon A. Boscia
are independent.
International executive team
Sun Life's executive team is a diverse group of senior leaders who have the
knowledge, talent and experience to ensure we remain an international leader in
protection and wealth management. They lead Sun Life with vision and integrity,
ensuring we deliver value to our customers and shareholders, and providing
encouragement and support to our employees.
Dean A. Connor
President and Chief Executive Officer
Sun Life Financial
Dean Connor was appointed President and Chief Executive Officer effective
December 1, 2011 and is a member of the company's Board of Directors. Dean
joined Sun Life in 2006.
Claude A. Accum
Executive Vice-President
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Actuarial and Risk Management

Claude has executive responsibility for Sun Life's actuarial and risk management
functions. He joined the company in 1983 and was appointed to his current role in
2009.
Thomas A. Bogart
Executive Vice-President, Corporate Development and General Counsel
Tom joined Sun Life in 1998. He has responsibility for strategic business
development, law, compliance and public affairs organization-wide, as well as the
corporate secretarial function. Tom also has executive responsibility for the
companys Asia operations.
Mary De Paoli
Executive Vice-President, Chief Marketing Officer and Public & Corporate
Affairs
Mary is responsible for Sun Life's brand, marketing, digital and public & corporate
affairs activities globally and for leading the company's focus on its customers. She
joined Sun Life in 1999.
Kevin P. Dougherty
President, Sun Life Financial Canada
President, Sun Life Global Investments
Kevin joined Sun Life in 1994. He heads the companys Canadian operations. As
President of Sun Life Global Investments, Kevin is responsible for leveraging the
company's interests in its affiliated asset management companies.
Colm J. Freyne
Executive Vice-President and Chief Financial Officer
As CFO, Colm is responsible for the company's worldwide finance, planning, and
taxation and investor relations functions. He was appointed CFO in 2009.
Stephen C. Peacher
Executive Vice-President and Chief Investment Officer
Steve are responsible for the strategy, development and performance of our
invested asset portfolio and our large team of investment professionals. He joined
Sun Life in 2009.
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Mark S. Saunders
Executive Vice-President and Chief Information Officer
Mark is responsible for all aspects of enterprise information technology and
oversees many of the company's shared business services. He joined Sun Life in
2009.
Michael P. Stramaglia
Executive Vice-President and Chief Risk Officer
Mike were appointed to this position in 2006. In addition to his role as Chief Risk
Officer, Mike is also responsible for the corporate office functions of medical and
underwriting.
Westley V. Thompson
President, Sun Life Financial U.S.
Wes is responsible for the companys U.S. insurance operations which include a
leading employee group insurance business, an expanding voluntary benefits
business and large in-force blocks of individual life insurance and annuities. The
companys Bermuda operations also report to Wes. He joined Sun Life in 2008.
International leadership team
We have a network of professional, talented people around the world working
together to ensure Sun Life Financial remains a leader in the financial services
industry.
As at February 2012
*Member of executive team
Dean A. Connor*
President and Chief Executive Officer,
Sun Life Financial

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22
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Corporate Office
Claude A. Accum*
Executive Vice-President,
Actuarial and Risk
Management
Thomas A. Bogart*
Executive Vice-President,
Corporate Development
and General Counsel

Keith Gubbay
Candace G. Shaw
Senior Vice-President and Chief Credit Risk Officer
Chief Actuary
Dr. Judith M. Beamish
Neil Haynes
Vice-President and
Senior Vice-President,
Chief Medical Director
Finance
Dana J. Easthope
Stephen C. Kicinski
Vice-President,
Senior Vice-President and Associate General Counsel
Treasurer
and Corporate Secretary

Mary De Paoli*
Executive Vice-President,
Natalie A. Ochrym
Philip G. Malek
Chief Marketing Officer
Senior Vice-President and Vice-President,
and
Public & Corporate Affairs Chief Compliance Officer Investor Relations
Colm J. Freyne*
Executive Vice-President
and
Chief Financial Officer
Michael P. Stramaglia*
Executive Vice-President
and Chief Risk Officer

Michael J. O'Connor
Senior Vice-President,
Tax

Frank T. Switzer
Vice-President,
Corporate Communications

Michael I. Percy-Robb
Senior Vice-President
and Chief Auditor

Lesley Thomson
Vice-President and
Appointed Actuary

Thomas J. Clulow
Senior Vice-President,
Corporate Development

Enterprise Services
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Investments
Stephen C. Peacher*
Executive Vice-President
and
Chief Investment Officer

Angelo G. Manioudakis
Senior Managing Director,
Head of Public Fixed
Income
and Derivatives

John (Jack) T. Donnelly

Senior Managing Director, Thomas V. Pedulla
Investment Operations
Senior Managing Director,
Head of Global Property
Investments

Thomas J. Robinson
Senior Managing Director,
Head of North American
Private Fixed Income
Leo D. Saraceno
Senior Managing Director,
Head of North American
Equities

Sun Life Financial Canada

Kevin P. Dougherty*
Stuart Monteith
President,
Senior Vice-President,
Sun Life Financial Canada Group Benefits
Jim Giesinger
Senior Vice-President,
Operations

Brigitte Parent
Senior Vice-President,
Client Solutions

Isabelle Hudon
Paul Petrelli
President,
Senior Vice-President and
Sun Life Financial, Quebec Chief Financial Officer
William R. Minucci
Senior Vice-President and
General Counsel

Thomas G. Reid
Senior Vice-President,
Group Retirement Services

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LIFE INSURANCE

Kevin D. Strain
Senior Vice-President,
Individual Insurance
and Investments
Sandra L. Delamere
Vice-President,
Human Resources

Sun Life Financial U.S. and International

Westley V. Thompson*
President
Sun Life Financial U.S.

David J. Healy
Senior Vice-President,
U.S. Service Center

Priscilla Brown
Senior Vice-President,
Head of Marketing

Larry R. Madge
Senior Vice-President and Janet V. Whitehouse
Chief Financial Officer
Senior Vice-President and
General Manager,
Kenneth A. McCullum Individual Solutions
Senior Vice-President,
Life and Annuities InRobert E. Klein
Force
Vice-President,
Voluntary Benefits
Terrence J. Mullen
Senior Vice-President,
Sean Woodroffe
International/Bermuda
Vice-President,
Human Resources,
North American Talent
Sourcing and Global
Mobility

Scott M. Davis
Senior Vice-President and
General Counsel
Stephen L. Deschenes
Senior Vice-President and
General Manager,
Retirement Income
Solutions

Michael E. Shunney
Senior Vice-President and
General Manager,
Employee Benefits Group

Sun Life Financial U.K.

Janet C. Fuller
Chief Executive Officer

Michael F. Conwill
Chief Actuary
Katherine Garner
Vice-President and
Chief Financial Officer

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LIFE INSURANCE

Neville Kent
Vice-President and
Chief Operating Officer

Sun Life Financial Asia

Dikran Ohannessian
President,
Sun Life Financial Asia

Chris Lossin
Head of Strategic
Initiatives

Sandeep Asthana
Vice-President and
Country Head, India

Steven Lorenz
Vice-President and
Chief Financial Officer

KC Chan
Vice-President, Finance
and Actuary

Catherine Low
General Counsel

Fabien Jeudy
Chief Actuary
Michelle Li
Head of Human Resources

Rizalina G. Mantaring
President and
Chief Executive Officer,
Sun Life of Canada
(Philippines), Inc.

Bruce McKernan
Chief Information Officer
Bert Paterson
President Director and
Country Manager,
Sun Life Financial
Indonesia
Roger Steel
Chief Executive Officer,
Sun Life Hong Kong
Limited
Candy Yuen
Chief Distribution and
Marketing Officer

Sun Life Global Investments

Kevin P. Dougherty*
President,
Sun Life Global
Investments Inc.
Rick Headrick

MFS Investment
Management

MFS McLean Budden

Limited

Robert J. Manning
Chairman and
Chief Executive Officer

Martin E. Beaulieu
Chairman and
Chief Executive Officer

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President,
Sun Life Global
Investments (Canada) Inc.
*Member of executive team
Our commitment
At Sun Life, being a responsible corporate citizen is all about building a brighter
tomorrow in the communities where we live and work.
Were proud that we are helping to make a difference around the world. Read our
achievements to see the awards and recognition that Sun Life, our employees and
our global partners have received.
Our first priority is to ensure that our product and service offerings fulfill our
mission to help our customers achieve lifetime financial security. Beyond that, our
commitment to good citizenship focuses on several main areas:
Ensuring strong corporate governance
Our business is based on trust. Trust in our products and services. Trust that well
guide the company in a way that upholds the confidence of our customers,
shareholders and business partners around the world.
Building trust and maintaining our reputation depends on the decisions we make,
the values we follow, our leadership strength and the personal integrity of each and
every employee.
It depends on having a strong and independent Board of Directors, as well as
disciplined processes to mitigate various kinds of risk operational, market and
others.
Its all part of good corporate governance. And its at the heart of what we do every
day.
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LIFE INSURANCE

Building healthier futures

Healthy communities have brighter futures. Its that simple.
One way to have healthier communities is to promote the benefits of illness
prevention.
Sun Life supports innovative organizations around the world that encourage people
from all walks of life to take a proactive approach to caring for their own health and
well-being. In 2010, we acted on our strong commitment to health and wellness
with financial contributions of $4.2 million around the world.
Supporting arts and culture
We believe that arts and culture make a tremendous contribution to our
communities. We are proud to help support and celebrate cultural institutions
around the world. Its part of our commitment to excellence.
In Canada, for example, our Making the Arts More Accessible program brings
the joy of the performing and visual arts to thousands of individuals, families and
children who wouldnt otherwise experience them. And we were pleased to be the
Presenting Sponsor of Culture Days - a new collaborative, annual national event to
raise the awareness, accessibility, participation and engagement of people from all
regions of Canada in the artistic and culture life of their communities. Our
commitment of $750,000 over 3 years will help sustain and expand this unique
celebration.
Giving back to our communities
Together with our subsidiaries and joint ventures, Sun Life contributed more than
$13.1 million to charitable, non-profit and community programs around the world
in 2010.
We supported disaster relief through the Sun Life Financial International Response
Fund with the Canadian Red Cross, helping the agency react instantly to
international disaster relief efforts in Haiti, Chile, Pakistan, and Indonesia.
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Additional support was given to the Canadian Red Cross for disaster relief efforts
at home in Canada.
In the U.S. we marked 15 years as corporate sponsor of the Boston Marathons
Jimmy Fund Walk, raising funds in support of the Dana-Farber Cancer Institute to
continue the development of effective cancer therapies for children.
In Asia, Sun Life Hong Kong received its 9th Caring Company award from the
Hong Kong Council of Social Service recognizing the efforts of our volunteers,
environmental efforts, employee relations and overall charitable giving. And Sun
Life Everbrite in China was recognized for its SLEB Walk social benefit campaign.
Empowering through education
We support organizations and institutions with innovative programs. In Canada, our
support of the Perimeter Institute for Theoretical Physics Public Lecture Series
allows the general public to listen to, and interact with, some of the worlds most
recognized leaders in scientific thinking. In the U.S., we invested US$1.2 million in
our Sun Life Rising Star Awards, providing grants and scholarships to encourage
at-risk youth to stay in school. The Sun Life Financial Philippines Foundation
collaborated with the Knowledge Channel Foundation to produce unique first-year
high school mathematics and science courses which aired nation-wide. In
Indonesia, our Sun Bright for Education program focuses on education, through
scholarships, supplies and equipment.
Working toward a sustainable future
Lifes brighter when the future is sustainable. We believe that sustainability begins
at home, in the way we manage our buildings, improve the environment in our
offices, and conserve water, electricity and paper to help lighten our environmental
footprint. Sustainability also means investing in the future from an environmental
and social perspective. Its why were a leader in the Canadian financial services
sector when it comes to investing in projects of environmental value, such as those
that provide clean and renewable energy. And why we continue to invest millions in
projects of social value like schools, medical facilities and other essential services.
In 2010, Sun Life received increased recognition at the national, North American
and global levels for our sustainability initiatives. We are a member of the Dow
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Jones Sustainability Index North America and we were listed for the 10th
consecutive year in the Financial Times and London Stock Exchanges
FTSE4Good Index, which recognizes companies meeting globally, recognized
standards for environmental sustainability, social betterment, stakeholder relations
and human rights protection. Were also proud to be one of the 2011 Global 100
Most Sustainable Corporations in the World for managing social, environmental
and governance issues.
Donations & sponsorships
At Sun Life, were proud of our reputation as a good corporate citizen. But what
does that mean on a global scale?
It means we give back to the communities where we live, work and do business.
From Canada and the U.S. to Hong Kong, Indonesia and the Philippines, were
making our charitable mark through donations and sponsorships to a wide range of
charities, cultural organizations and causes.
Here are some of the causes we supported in the past year:
The National Gallery of Canada
Canadian War Museum, Ottawa
Sun Life Stanley International Dragon Boat Championships 2011, Hong Kong
ORBIS Canada
United Way
Wellspring Cancer Support Centre, Toronto
Canadian Mathematical Society
Marshall McLuhan Prize, Philippines
Junior Achievement, Canada
Nova Scotia College of Art and Design University, Halifax, Canada
Culture Days in Canada
SunPIOLOgy 2010 calendar, Philippines
Canadian Council for Aboriginal Business
Sun Bright for education in Indonesia
Wilfrid Laurier University, Waterloo, Ontario, Canada
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Canadian Red Cross

Montreal General Hospital
The National Gallery of Canada
We are proud to support The National Gallery of Canada's 2012 summer show, Van
Gogh: Up Close. This is the first major Canadian exhibition of works by Vincent
van Gogh in more than 25 years. From May 25 to September 3, visitors will have
access to more than 40 paintings from collections around the world, including some
of his most famous works, as well as others that are rarely shown publicly. The
theme of the exhibition, Up Close, focuses on the famous Dutch artist's approach to
nature through his innovative use of the close-up. The exhibit is in conjunction with
the Philadelphia Museum of Arts Van Gogh display, from February 1 to May 6,
which we are also sponsoring.
Canadian War Museum, Ottawa
Sun Life made a donation to the Canadian War Museum in Ottawa, Ontario, to
honor employees and financial advisors who, through service in the armed forces or
merchant navies of Canada and its allies, have defended their countries, peoples,
freedoms and values. In a special ceremony on Remembrance Day, November 11,
2011, Kevin Dougherty, President, Sun Life Financial Canada, unveiled an
honorary plaque in Regeneration Hall at the Canadian War Museum.
Sun Life Stanley International Dragon Boat Championships 2011, Hong Kong
Sun Life Hong Kong's signature event is the Sun Life Stanley International Dragon
Boat Championships. Held at Stanley Beach in Hong Kong, it is one of the world's
largest dragon boat events. The 2011 races attracted 220 teams and more than
30,000 spectators.
ORBIS Canada
Sun Life is supporting the ORBIS India Childhood Blindness Initiative, so they can
continue their work with Indias eye care sector. The goal is to establish 23 more
pediatric centers across the country by 2015, bringing the total to 50. The
completion of this initiative will enable the screening of 7.3 million children for
vision impairment; provide ophthalmic care for 1.1 million children and provide
sight-saving or sight-restoring surgical procedures to more than 110,000 children.
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United Way
Sun Life continues to support the United Way/Centraide agencies across Canada, as
we have for 69 years. Our support of the annual United Way campaign includes the
personal donations of our employees and advisors across the country, and a special
corporate match of their donated funds. For the eighth consecutive year, we will
receive the United Ways Thanks a Million award in recognition of our efforts in
generating more than $1 million a year for this respected organization.
Wellspring Cancer Support Centre, Toronto
The Sun Life Financial Cancer Exercise Program at Wellsprings Sunnybrook
Hospital, Toronto, is a specialized fitness program for cancer patients. Medical
research has shown that exercise helps improve recovery while lessening treatmentrelated symptoms. Facilitated by exercise professionals who have been specially
trained in cancer rehabilitation, participants attend small group sessions; receive
customized programs and an exercise plan to continue at home. Founded in
downtown Toronto, Wellspring has 10 centers across Canada and 4 partnerships
with local hospices and hospitals.
Canadian Mathematical Society
Sun Life has renewed its support of the Canadian Mathematical Society (CMS),
helping promote the importance of mathematics at all levels. Over 8,000 students
from 500 Canadian and 50 international schools compete in the Sun Life Financial
Canadian Open Mathematics Challenge. Approximately 80 students from 50
schools then go on to write the Sun Life Financial Canadian Mathematics
Olympiad, hoping to win an opportunity to represent Canada at the International
Mathematics Olympiad, in which approximately 103 countries participate. Sun Life
has supported the CMS since 1947.

Marshall McLuhan Prize, Philippines

Since 2007, Sun Life has sponsored the Marshall McLuhan Prize for investigative
journalism excellence in the Philippines. The award was created by the Centre for
Media Freedom and Responsibility, a non-profit foundation in Manila, and the
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Canadian embassy as a way to encourage democracy through investigative

journalism.
Junior Achievement, Canada
As part of Sun Lifes commitment to financial literacy, Sun Life is sponsoring
Junior Achievements Dollars with Sense program. The program will give more
than 37,000 junior high school students across Canada the knowledge needed to
acquire important money management skills and investment strategies early in life.
Nova Scotia College of Art and Design University, Halifax, Canada
The Sun Life Financial Chair in Design for Health and Aging at the Nova Scotia
College of Art and Design University is the first partnership of its kind with a
Canadian visual arts university. Industrial / product designer Professor Hougan
(Chair) and his team will explore the role design can play in addressing health
issues and the societal shift associated with an aging population. This work will
help promote a healthier and safer living environment for Canadas most vulnerable
citizens.
Culture Days in Canada
Sun Life is the presenting sponsor of Culture Days, a new, collaborative volunteer
initiative providing individuals across Canada the opportunity to attend free arts
and culture events and activities. This annual program enables the public to explore
the behind-the-scenes work of artists, creators, historians, curators and designers
who live and work in their communities. Hundreds of thousands of Canadians in
more than 700 cities and towns participated in the first annual Culture Days in
September 2010.

SunPIOLOgy 2010 calendar, Philippines

Sun Life in the Philippines has teamed with Filipino film and television actor,
model and musician Piolo Pascual to create a desktop calendar showcasing the
star's first photography collection. The proceeds of the 2010 SunPIOLOgy calendar
were donated to Piolo's Hebreo Foundation, a non-profit organization supporting
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education. The partnership continues next year, with a 2011 edition of

SunPIOLOgy. Read more about the SunPIOLOgy partnership.
Canadian Council for Aboriginal Business
Sun Life supports the Canadian Council for Aboriginal Business (CCAB), an
organization committed to the participation of Aboriginal people and communities
in Canadas economy. A portion of our funding provides 8 scholarships and 2
bursaries each year through the Foundation for the Advancement of Aboriginal
Youth - a national CCAB-administered program. The bursaries are given to
Aboriginal high school students as in incentive to stay in school, and the
scholarships are directed to post-secondary students to assist with financing their
education.
Sun Bright for education in Indonesia
Since 2006, Sun Life Indonesia has supported education through its Sun Bright
program, providing donations to public elementary schools and scholarships and
public lecture programs at the university level.
In 2009, the company donated library books and educational support facilities to
schools in Medan, Bandung, Yogyakarta, Surabaya, and Bali and renovated an
elementary school library in Jakarta. Scholarships were also awarded to more than
60 university students from 6 leading state universities throughout Indonesia. Read
more about Indonesia's Sun Bright program.
Wilfrid Laurier University, Waterloo, Ontario, Canada
Sun Life has donated funds in support of the newly named Sun Life Financial
Movement Disorders Research & Rehabilitation Centre (MDRC) at Wilfrid Laurier
University. The only one of its kind in Canada, the centre is home to leading
authorities on exercise rehabilitation for those affected by movement disorders,
such as Parkinsons disease. The MDRC team also conducts research and evaluates
internationally developed treatment strategies. Patients from Canada, the U.S. and
Europe have completed the exercise rehabilitation program at the center.
Canadian Red Cross
The Sun Life Financial International Response Fund, established in 2005, helps the
Canadian Red Cross (CRC) respond immediately to international disasters. This
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fund, held in trust by the CRC, holds monies ready for release by Sun Life so that
critical needs, including medical care, food and shelter, can be provided without
delay. The fund has recently provided support for several natural disasters in
countries such as Chile, Haiti, India, Pakistan and the Philippines.
Montreal General Hospital
Sun Life's donation to the Montreal General Hospital established the Sun Life
Financial Centre for Health Outcomes and Economics Research in Cancer and
Trauma Care. The Centre will be involved in projects that will provide the data and
research necessary for defining standards of care. It will also be an important
training facility for students in field of health outcomes, epidemiology and the
economics of health care.

THE GLOBAL PRESENCE OF BIRLA SUN LIFE INSURANCE

Bermuda
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Canada
China
Hong Kong
India
Indonesia
Ireland
Philippines
United Kingdom
United States
BIRLA SUN LIFE INSURANCE IN INDIA
1) Launched just before 9 years and is 7th in private industry of insurance
2) Strong fundamentals
3) Pioneered the unique unit linked life insurance solutions in India
4) 1, 68,090 activated advisors and sold 2.5 million policies till 2009
5) Current AUM of Rs 8165 crores
6) 100% claim settlement in 2009

BIRLA SUN LIFE INSURANCE IN INIDIA

With over 60 years of history in India, Sun Life returned to the country in 1999 by
partnering with the highly respected Aditya V. Birla Group to form the joint venture
Birla Sun Life. Today, Birla Sun Life Insurance is one of the top 6 privately owned
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life insurers in India and the only Canadian insurer with a presence in India.
Through a rapidly growing distribution network, Birla Sun Life provides a full
range of innovative products and services, including the countrys first unit-linked
life insurance.
Headquartered in Mumbai, we have expanded quickly throughout the country. We
have over 600 branches spread across India and more than 140,000 Birla Sun Life
advisors.

Birla Sun Life provides a range of products through:

Birla Sun Life Insurance Company Limited - Individual life insurance, group
insurance, health insurance and rural insurance products across the country.
Birla Sun Life Asset Management Company Limited - Investment and wealth
management services.
India
There are several ways you can find out more about our India operations or reach
our offices there:
Birla Sun Life contact
information:
Website
www.birlasunlife.com
Visit the Contact us page on the
Birla Sun Life Insurance website
for more options.

Sun Life India Service Centre:

Sun Life India Service Centre Private
Limited
Uni-Tech World (Cyber Park)
Sector-39
Ground Floor, Gurgaon
Haryana - 122001
India
Phone: 91-124-4565500
Fax: 91-124-4565501
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Email: India_Service_Centre@sunlife.com

Head office
Birla Sun Life Insurance
Company Limited
One India Bulls Centre, Tower 1,
16th Floor,
Jupiter Mill Compound,
841, Senapati Bapat Marg,
Elphinstone Road,
Mumbai, India 400 059

Career inquiries
Visit the India Service Centre careers page.

General inquiries
Phone: 1-800-270-7000 or
91-22-4356-9000
Mon. to Fri. 9:30 a.m. 6 p.m.
Email:
customerservice@birlasunlife.com
Birla Sun Life Asset
Management Company Limited
One India Bulls Centre, Tower 1,
17th Floor,
Jupiter Mill Compound,
841, Senapati Bapat Marg,
Elphinstone Road,
Mumbai, India 400 013
Phone: 91-22-4356-8000
Mon. to Fri. 9:30 a.m. 6 p.m.
Visit the Contact us page on the
Birla Sun Life Asset Management
Company website for more
options.
THE PRODUCTS OF COMPANY
LIFE INSURANCE
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No one likes to think about needing life insurance. But including insurance in your
financial plan now can benefit you and your family in the future.
We offer a range of individual life insurance and group life insurance solutions. So
you can protect your familys quality of life no matter what the future brings, and
save your loved ones the stress of financial worries during an already stressful time.
Life insurance is an important part of a full financial plan. Its a crucial component
of estate planning, and can hasten estate settlements. Your beneficiary receives a
cash benefit. Term policies are temporary and provide death benefits only.
Permanent policies accrue a cash value that can offer protection in your later years.
The value of these policies can supplement your retirement income or pay for other
unexpected expenses. Some life insurance policies offer flexible premiums and
payouts. If youre an employer or a group plan sponsor, offering group life
insurance as part of your benefits package is a great way to attract and retain
employees. For individuals, insurance needs change over time. We offer a variety
of individual life insurance policies to match your stage of life. Individual term life
insurance, universal life insurance, along with policies that include components
such as critical illness insurance, disability insurance, accident insurance, accidental
death and dismemberment insurance.
THE PRODUCTS OF THE COMPANY
Health, dental and disability insurance
You can protect your familys financial security and lifestyle no matter what life
throws at you by preparing for the unknown now. Sun Life offers solutions that
make it easier to weather lifes challenges with a variety of family and individual
health insurance products, disability insurance, long-term care insurance, group
health benefits, dental benefits and group insurance. Whether its assisting with the
cost of braces for your children, prescription drugs, or getting through a serious
disability, our individual insurance solutions help ensure you can afford short and
long-term medical and dental expenses. They can help you avoid financial risk
during periods of illness and injury. So you can concentrate on getting better. And if
youre an employer, you know that competing for talent in todays job market
involves offering attractive incentives like group health and dental benefits and
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insurance options. By helping you offer your employees these plans; we can help
you be a workplace of choice in your industry.
Health & Wellness Solutions
BSLI Saral Health Plan
BSLI Health Plan
BSLI Universal Health Plan
Retirement Solutions
Investments & retirement savings
We all have hopes for the future. Turning these goals into reality takes more than
wishful thinking. Whether your investment objectives are short or long term, a plan
can help you get there. Today, life takes more planning than ever. Were healthier
and living longer, more active lives. Outliving ones savings is an ever-growing
concern. Thats where Sun Life comes in. We offer a range of individual and group
annuity, retirement and investment income products and services. You can choose
what you need to make it happen for you, in your way, and build a financial plan
customized to your unique needs. Our individual investment and retirement savings
solutions provide people worldwide the ability to secure their financial futures. Our
group investment and retirement plans let employers offer attractive packages to
attract and retain talent. Our investment options for individuals and groups in
various regions throughout the world include mutual and pooled funds, variable
and fixed annuities, savings, retirement and pension plans, and even education
savings plans to help you comfortably navigate through life feeling financially
secure.
Retirement Plans
1) BIRLA SUN LIFE INSURANCE secure 58 plan
2) BIRLA SUN LIFE INSURANCE freedom 58
3) BIRLA SUN LIFE INSURANCE flexi secure life retirement plan-II
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Savings Plans
1) BIRLA SUN LIFE INSURANCE platinum plan
2) BIRLA SUN LIFE INSURANCE guaranteed Bachat plan
3) BIRLA SUN LIFE INSURANCE money back plus plan
4) BIRLA SUN LIFE INSURANCE gold plus-II
5) BIRLA SUN LIFE INSURANCE Saral jeevan plan
6) BIRLA SUN LIFE INSURANCE supreme life
7) BIRLA SUN LIFE INSURANCE dream plan
8) BIRLA SUN LIFE INSURANCE classical life premier

Wealth with Protection Solutions

BSLI Foresight Plan
BSLI Vision Plan
BSLI Rainbow Plan
BSLI Platinum Advantage Plan
BSLI Dream Endowment Plan
BSLI Money Back Plus Plan
BSLI Guaranteed Bachat Plan
BSLI Bachat Endowment Plan
BSLI Bachat-Money Back-Plan
BSLI Classic Endowment Plan
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BSLI Wealth Max Plan

Protection Solutions
BSLI Protector Plan
BSLI Protector Plus Plan
BSLI Premium Back Term Plan

Childrens Future Solutions

A child is a source of joy for every parent. You work towards ensuring that you
have the means to meet the big future expenses of your child, be it for higher
education, marriage or any other dreams that you have for your child.
Birla Sun Life Insurance Childrens Future Solutions are designed to help you.
Additional riders
1) Accidental Death Rider
2) Accidental Death and Dismemberment
3) Term rider
4) Critical illness rider
5) Waiver of premium
6) Critical illness plus rider
7) Critical illness-Woman rider
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