Professional Documents
Culture Documents
Client name
Contact information
Phone:
email:
=+923001111111
hayaabayas@gmail.com
Company name
Hayaa
Name of
product/service
being advertised
Abayas
Description
Objective 2
Changing Perception
objective(s)?
End Date
Lahore
Gender
Females
Household income
Marital Status
single or married?
or doesnt matter?
Education
Doesnt matter
Children
Role in purchase
process who is being
targeted?
All
Other demographics?
Age: People of all ages but young girls will mostly our customer.
Gender: Female.
Family size: No limit of members. It may be single or all female
family members.
Family life cycle: young or old, married or single.
Income: Rs. 30,000 and above
Occupation: students, working females and house wives
Social Class: Upper class, Upper middle class and middle class
behavioral information
data on what people do with
their time or money. Or what
their past purchase behavior
has been.
use of technology
internet use at
home/work?
high speed internet at
home?
cell phone use?
texting?
use of social media?
comfort level with the
internet?
other
Timeframe to advertising
Weeks/months
Best times of day
Best days of week
Minimum media budget
Per month