Stakeholder Analysis To

provided by adaptivebms.com

Stakeholder Analysis
Prepared By: Chris Coles
Project: Waste recycling project

Description: How do we communicate the new 0% waste processes to the team?

Instructions:
1) Enter a Code for each Stakeholder. Codes are used to identify the points on the graphs
2) Enter values for Attitude, Activity, Power, and Interest, using the rating scales
3) Use the graphs to help develop communication plans and strategies with you team

Stakeholder Categories
Process Owner
Workshop Manager
Charge Hand
Supply Manager
Quality Manager
Managing Director
CEO
Assistant
Operator
Operator
Operator
Operator
Operator
Operator
Operator

Relevant Stakeholders
Name
Adrian Davise
Sandra Dunst
Fred Green
Darren Forth
Fran Greg
Tanya Yatt
Frank Rent
Lisa Klack
Ugine Jason
Mark Care
John Push
Chris Coles
Chris Tamblyn
Bob Holden
Mathue Take

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Stakeholder Analysis Tool

provided by adaptivebms.com

Stakeholder Analysis
3/1/2005

Date:

te the new 0% waste processes to the team?

Click here to
see chart

identify the points on the graphs

, using the rating scales

and strategies with you team

Code
Initial
AD
SD
FG
DF
FG
TY
FR
LK
UJ
MC
JP
CC
CT
BH
MT

Update

Attitude
-10 - 10
-5
-6
9
6
-9
7
3
-2
6
7
6
3
-9
-9
7

Activity
0 - 10
5
8
3
5
3
7
7
2
2
7
4
3
9
7
5

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Attitude
Rating
-25
-48
27
30
-27
49
7
-4
12
49
24
9
-81
-63
35
0
0
0
0

Power
0 - 10
3
7
5
1
5
8
9
0
2
1
6
9
9
6
4

Interest
0 - 10
3
0
3
7
8
8
2
6
10
1
5
7
10
4
5

Issue 2.05

Click here to
see chart

Power
Rating
9
0
15
7
40
64
30
0
20
1
30
63
90
24
20
0
0
0
0

Interest / Power Plot

Power

10

2
1
0
0

Interest

Adversarial

8
7
6

0
-10

Attitude / Activity Plot

10

Activity

-5

Attitude

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Interest/Power Plot:
The reference line represents the ide
a vital stakeholder. Points above the
stakeholders with potentially high in
success of the project; they can eith
supporters or powerful detractors.

wer Plot

erest

Vital

Click here to
see data

10

Attitude/Activity Plot:
The reference line on the leftm
point at which stakeholders are
consideredpotentially adversa
project. The reference line on t
marks the point at which stake
consideredpotentially supporti
project.

tivity Plot

itude

ore

Supportive

Click here to
see data

10

ep these tools free

ower Plot:
ce line represents the ideal balance for
eholder. Points above the line represent
s with potentially high influence on the
he project; they can either be powerful
or powerful detractors.

Activity Plot:
nce line on the leftmarks the
hich stakeholders are
dpotentially adversarial to the
he reference line on the right
point at which stakeholders are
dpotentially supportive of the

Stake Holder Analysis

Quantify the impact of the various stakeholders on a project, task or mission:
-Who are the key supporters?
-Who are the key opponents?

Purpose
Identify the key supporters that can help advance the project so you can keep them informed and dev
Identify the key opponents that could negatively affect the project so you can address their needs/obj
Data
List of stakeholders with the following attributes numerically evaluated:
Attitude towards the project:
-(-10 = strongly against to +10 = strongly for)
Activity relative to the project:
-(0 = completely passive to 10 = strongly active)
Power within the organization to affect the project:
-(0 = no effective power to 10 = powerful influence)
Interest in the project:
-(0 = no interest to 10 = very interested)
Apply a code to each name for graphing purposes.

Process
Using a small team, evaluate and record the attitude, activity, power, and interest for each stakeholde
Evaluate the two plots to determine the status of each stakeholder.
Caution:

This tool is seen as Machiavellian by some people. So do use plenty of empathy when using this tool.
When you use it properly, the identification of Key Opponents can help you identify and address their
Do change the rankings as people change there attitudes. Out-of-date Stakeholder analysis forms can
Reference:
Method as per the excellent 'Mintab Quality Companion 3' application. Www.minitab.com

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