Professional Documents
Culture Documents
Ophelia Chiang
&
Priscilla Navas
Definition
Too few instances are presented to reach an accurate conclusion.
Image
Packaging
Packaging
Political Quotes
When do we beat Mexico at the border? They're laughing at us, at our stupidity. And now they are beating us
economically. They are not our friend, believe me. But they're killing us economically.
The U.S. has become a dumping ground for everybody else's problems.
When Mexico sends it's people, they're not sending their best. They're not sending you. They're not sending you.
They're send ik no people that have lots of problems, and they're bringing those problems with us. They're bringing
drugs. They're bringing crime. They're rapists.
Islamic terrorism is eating up large portions of the Middle East. They've become rich.
No, I love them. But their leaders are much smarter than our leaders, and we can't sustain ourself with that. There's
too much -- it's like -- it's like take the New England Patriots and Tom Brady and have them play your high school
football team. That's the difference between China's leaders and our leaders.
-- Donald Trump
Analysis
The advertised product and purpose is made very clear in the title. The image of the product is eye-catching due to its
position, its size, and its design. The delicate and bright-colored flower on top of the bottle contrasts the rough and
dull-colored durian on the left of the advertisement. This signifies how different these two elements are and how the
product is able to effectively neutralize. If consumers were to briefly glance at this advertisement, the name would
successfully explain the purpose of product--to neutralize the odor of durians. The fonts used in both the title and the
body portion are odd and also reflect on how peculiar the product itself is. The slight white border around the durian
can bring emphasis to the image and can show people what exactly is a durian. Achievements and positive feedback
regarding this products such as preferred and tested are listed which uses ethos and strengthens credibility.
Statistics and numbers such as 99.7% and 300 are provided as reference which is the use of logos. Pathos, in
contrast to the other two appeals, is not as strongly used in this advertisement. It is only briefly touched where the
producers mention how they understand how the consumers negative feelings toward the fruits odor and wishes to
help. The targeted audience is limited to those who know what a durian is and wish to avoid the foul smell; however,
the short introduction uses 3 fallacies--hasty generalization, self-evident truths, and begging the question-where the producer assumes that the general public can relate whereas in reality only a small portion can. The use of
these fallacies, however, may cause the targeted audience to feel the need to purchase this product, or may cause
others who are not targeted to become curious about this product.
Work Cited
Craisins. Craisins Pomegranate Juice Infused Dried Cranberries. Digital image. N.p., n.d. Web. 10 Mar. 2016.
"Here's Donald Trump's Presidential Announcement Speech." Time. Time, 2015. Web. 09 Mar. 2016.