AN

INDUSTRIAL REPORT
ON
BALAJI WAFERS PVT LTD
RAJKOT
WITH SPECIALISATION
IN
Safe and healthy
environment

An
Industrial Report
On
2

Balaji Wafers Pvt Ltd Rajkot

With Specialization In
Safety And Healthy
Environment
Submitted To
Amity University Ahmedabad
In Fulfillment of the Requirement for the Degree of B.B.A
Prepared By
Sagar Parajiya
S.Y.B.BA.
Roll No
Exam No
Academic Year
Guided By
Ms. Poonam Shrama

PERSONAL INFORMATION
NAME

SAGAR PARAJIYA

COURSE

S.Y.B.B.A.

SUBJECT

AN INDUSTRIAL REPORT WITH

SPECIALISATION IN SAFE AND
HEALTHY ENVIRONMENT
3

FIRM VISITED

BALAJI WAFERS PVT LTD

INSTITUTION

AMITY UNVERSITY

CENTRE

AHMEDABAD

UNIVERSITY

NOIDA UNIVERSITY

ACADEMIC YEAR

2012-13

ROLL NO

20

EXAM NO
GUIDED BY

MS. POONAM SHRAMA

AMITY UNVERSITY
AHMEDABAD

This is to certify that Mr. Sagar Parajiya a student of S.Y.B.B.A. Carried out
the industrial report on BALAJI WAFERS PVT LTD Rajkot with specialization in

channel of distribution. As per Noida University syllabus he has prepared the

report under my guidance and direction.

Academic year 2012-13

Place
Date

Guided By
Ms.Poonam Shrama

ACKNOWLEDGEMENT
I am very thankful to our college principal Manish Dholakia and our guide
Ms. Poonam Shrama for their valuable guidance and help for their cooperation
in making my training feasible.
I take this opportunity to express my gratitude to the executive persons of
BALAJI WAFERS PVT LTD namely the marketing manager Mr. Nayan Tank, the
sales representative Mr. Jay Sachdev and other executives of the company who
gave me all the information abut the company and spent their valuable time for
giving me the details about my selected topic of channel of distribution.
Lastly I would like to thank my family, friends and well wishers to
encourage me and make me reach at this level.

Sagar Parajiya

INDEX
Sr. No

Particular

Page No

General Information

10

Marketing Department

30

Channel Of Distribution

42

A ) Channel Of Distribution

43

B) Physical Distribution

65

Future Plans

74

Conclusions

75

SWOT Analysis

76

Findings And Recommendation

78

Bibliography

80

Limitations Of The Report

81

INTRODUCTION
For preparation of an industrial training report it is very important to
understand the general matters of the company without the information of such
matters the report it is very important to understand the general matters of the
company.
Without the information of such matters the report is incomplete as it does
not provide a perfect knowledge of company these type of general matters are
considered in the section of general information.
BALAJI WAFERS PVT LTD produces ready to eat food items now a days
people are fond of eating ready to eat food and BALAJI name is very popular in
Gujarat and saurashtra.
It has the one and only fully automatic plant in Gujarat the main objective
of the company is to provided best quality product at the cheapest rate we can
also say their mission is quality first coast second the market of the product is
large and comprehensive.

COMPANY PROFILE
Name Of The Company

BALAJI WAFERS PVT LTD

Head Office

Trade Mark

BALAJI WAFERS PVT LTD

Vajdi(Vad), Kalavad Road
Taluka Lodhika
Rajkot 360003
BALAJI

Year Of Establishment

1982

Nature Of Product

Food Item(Snacks)

Production Capacity

1200 Kgs Per Hour

Size And Form Of Company

Size
Form

Slogan

Any Time Crunchy

All Time Fresh

Bankers

Corporation Bank

Phone No

0281-2387132\2385744

Fax No

0281-2389300

E-Mail Address

Contact@Balajiwafers.Com

Website

www.Balajiwafers.Com

Medium Scale Unit

Private Limited

MISSION
1. To provide ultimate value satisfaction to its customers in terms of quality
commensurate with price through
a. Better quality
8

b. Excellence in technology
c. Speedy service
d. Management expertise
2. Too much preferred organization for both its future and present
a.
b.
c.
d.

Employees
customers\suppliers
Related agencies and society at large
Share holders

3. Continue its march towards program and retain its front line
BALAJI a symbol of quality

HISTORY AND DEVELOPMENT

History is the mirror of the past it shows the glorious efforts done by
the promoters of the company in the past the history speaks of the past
performance about the financial performance, development of the
company and the present situation.
Balaji wafers has also an interesting history behind the establishment
Mr. Bhikubhai the chairman and Mr. Chandubhai the managing director of
the company worked very hard to reach at the current position.

The history of Balaji Wafers begins with the era when Chandubhai
and Bhikubhai were working on contract basis for supplying the wafers to
the canteen of astron theatre at Rajkot city.
Shri Meghji Virani, Bhikubhai Virani, Chandubhai Virani and Kanubhai
Virani are the sons of Shri Popatbhai Virani of Dhundhoraji village of
Jamnagar district.

But at that time they got the raw materials from the 3rd party and
than they manufactured and supplied the same to the canteen of Astron
Theater but there were a problem of short as well as delay in supply of
products on time. As these kinds of problem can lead a business to peril
and can ruin it something had to be done in these regards as an ultimate
solution to all the problems they decided to manufacture wafers on their
own and supply the same to canteen and thus the foundation of Balaji
Wafers was first setup but without any brand name in 1982.
Since the taste and quality was excellent, demand for their wafers
was increasing day by day to pace with this increasing demand of wafers
in market they started producing wafers in bulk without any compromise
in quality and taste of the products they acquired a small place with very
limited investment with indigenous frying method thereafter a
semiautomatic plant was established with a production capacity of 200kgs
per hour they started selling their product initially in ordinary packing but
after upgrading the technology they used decent packing to attract cream
market and thus got more market share in the food market. This
development had lead BALAJI from normal wafers producer to BALAJI
WAFERS PVT LTD in 1990.

10

DEVELOPMENT
Development means what the company had done it the past and how
much overall efficiency has increased till today Balaji Wafers has come
long way since establishment and has firmly established itself as a leader
in high quality product and has made remarkable improvement both in
services and quality of products.
The initial investment of the company was only Rs. 25000 in recent
stage it has assets of Rs. 5 crores and will be increase in future the
company conforming with many hardest and make a progress and
development which may be described by following ways.
1. It started a production in simple packing and without brand name
and satisfied the demand at canteen since, the quality is best the
demand of the product was increased.
2. This development had lead BALAJI from normal wafer producers to
BALAJI WAFERS PVT LTD in 1990 up to now BALAJI was producing the
products manually.

3. After then to meet the demand they started manufacturing the

product in semiautomatic plant the production capacity of this
machinery was 200 kgs per hour.

11

4. After then they adopt a highly techniqued fully automatic plant which
is only one in whole of Asia the production capacity at this plant is
1200 kgs per hour.
Recently they set up a huge fully automatic plant for production as
well as nitrogen packing for long term preservation of the products.

CORPORATE GOALS AND OBJECTIVES

Company has its own culture and identity in business world it is effort
of the company to maintain identity and to be no 1 in global market
company has fixed its goals and laid down some certain mission to
achieve them.

CORPORATE GOALS
1. To ensure quality at all stages.
2. To increase productivity and market share of the firm.
12

3. To increase the profitability of the firm.

4. Provide speedy services and satisfies the need and wants of the
society.
5. To keep a slim and trim but fully satisfied management team to
operate faster and to achieve higher levels of business and growth
effectively.
6. To effort foreign customer and export the product in near future.

OBJECTIVES
Obviously primary objective of any company is to profit maximization
but in present competitive marketing approach profit maximization should
not be one and only goal but it is a short term goal every company wants
to increase prestige market share etc so wealth maximization becomes
important goal of company which is also long term goal of the company.

KEY PERSONS OF THE COMPANY

Mr. Bhikubhai Virani

Chairman

Mr. Chandubhai Virani

Managing Director

Mr. Kanubhai Virani

Technical Director

Mr. Keyur Virani

Research And Development

Managed

Mr. Hitesh Virani

General Manager
13

Mr. Nayan Tank

Marketing Manager

Mr. Jay Sachdev

Sales Representative

SIZE AND FORM OF THE ORGANIZATION

SIZE
Industries can be categorized on the basis of capital invested in it there
are three categories.
1. Small scale industry.
2. Medium scale industry.
3. Large scale industry.
So far as BALAJI WAFERS PVT LTD is concerned it can categorized as
medium scale industry because as per new industrial law the investment limit
prescribed by government for small scale industries is 5 crores.
Investment about more than 5 crores is called medium scale industries
BALAJI WAFERS PVT LTD has invested more than 5 crores.

FORM OF ORGANIZATION
According to John Piffiner Organization is an essentially a matter of man
to man job to job and department to department.
There are different types of organization like
1.
2.
3.
4.

Line organization
Staff organization
Line and staff organization
Committee organization
14

5. Project organization
6. Matrix organization

TIME KEEPING SYSTEM

Time is very important for any business unit any business unit as
from the title time keeping system we can say that under this system the
arrival and exit time of the employees is noted
Balaji wafers is having mainly a general shift and in between they
have a lunch break of one hour which is mentioned as follows.

General shift

8am to 5 pm

Lunch break

12 pm to 1 pm

LOCATION FACTORS
15

Location plays an important role in establishment of a new unit every

business entrepreneur of a business unit must give full consideration to the
suitable location for enterprise because success or failure is highly depended
on the location for enterprise because success or failure is highly depended on
the location of the unit optimum location point is expected to give the lowest
unit cost of production as well as of distribution and hence it can be most
profitable for the business an entrepreneur must be choosing an ideal location
at the time of launching the enterprise in other words all the pertinent factors
influencing location will have to be taken into account and weighed very
carefully.
So far as BALAJI WAFERS PVT LTD is concerned it requires potatoes, edible
oil , iodized salt, bananas , mungdal, chanaldal, vatana etc in the production of
various type of product such raw materials available at Rajkot very easily main
reason for such location of the unit are as follows:

AVAILABILITY OF RAW MATERIALS

The most important factor, which is directly affected to the product, is the
availability of raw material for producing the product.

These respective product and its raw materials of Balaji Wafers are:products

raw materials

Potato Wafers
Farali Chevdo

Potatoes

Mungdal

MungDal

16

ChanaDal

ChanaDal

Vatana

Peas

Peanuts
Masala Sing

Roasted Peanuts

Sing Bhujiya

Besan Groundnut

Ratlami Sev

Besan , Mathdal

Banana Wafers

Banana

In addition to these iodized salt edible oil, chilly powder, black pepper etc
all the raw material is required so whichever material is easily available at
nearest place. Potatoes are purchased from Disa, Ahmedabad and Surat
through dealers as per requirement.

ELECTRICITY:The availability of electric power is very essential for any unit where
production is done 24 hours continuously. BALAJI WAFERS PVT LTD gets
electricity from G.E.B. and in absence of G.E.B. light it can be operated by their
own generators.

LABOR:For running industry main essentially is the labor because without man
any work is not start so, man is focus of any industry essential supply of labor is
in required quantity is also taken into consideration while establishing an
17

industry if the company can find skilled and experienced labor at minimum
wage rate it can reach to its organizational goals in time in Rajkot city both
skilled and semiskilled labors are available the level of education is also high in
Rajkot.

18

TRANSPORTATION:For every industry transportation facilities have much important to run

their work regularly and smoothly as to get raw material quickly as well as to
supply their finished goods to the market.
Rajkot has an all weather part so there is no problem of transportation for
BALAJI WAFERS PVT LTD moreover Rajkot has all the facility of transportation
except seaway like railway airway and road way etc it is well known that
railway of Rajkot has the direct connection with the national railway line.

FACILITIES GIVEN TO THE EMPLOYEES

It is the duty of any unit to provide beneficiary services to the employees
of the unit.Balaji Wafers also provides many basic welfare facilities to the
19

employees. This company provides the following beneficial facilities to the

employees undertaken to the provision of the law.
Facilities given to the employees are as follows:1.
2.
3.
4.
5.
6.
7.
8.

Bonus is paid every year.

It also provides transportation facility.
It also provides refreshment facility.
At the time of any accident during the course of employment the company
provides first aid and hospital expenses.
Company also provides it s product at a concession rate to employees.
At the time of any family function of the employees company provide
several facilities like gift articles etc.
Music and song at production place.
Lunch is also given to the employees at a rate of Rs. 5 per dish.

20

TURNOVER OF BALAJI
Turnover refers to total annual sales turnover so far as BALAJI WAFERS PVT
LTD is concerned its annual turnover is around 60 crores for all products.
Now let us classify the turnover according to wafers and namkeen.
Wafers
85%
Namkeens 15%

PRODUCTS OF THE COMPANY

The product is the most important element by which any firm can prove its
efficiency and improvement of quality product is a symbol of the business firm.

21

BALAJI WAFERS PVT LTD is engaged in the production of food item they
produce 12 different types of snacks items which are as under:1 Potato Wafers.
2 Masala Wafers.
3 Banana Wafers.
4 Masala Banana Wafers.
5 Farali Chevdo.
6 Peanuts.
7 Ratlami Sev.
8 Sing Bhujiya.
9 Mung Dal.
10 Chana Dal.
11 Vatana.
12 Masala Sing.

CHART OF PRODUCTION PROCESS

The company has a fully automatic plant especially for the production of
wafer the capacity of this plant is nearly 1200 kgs per hour the production
process of wafers is as under in short.
Raw material
Washing

22

Boiling
Frying
Ingredients
Packing
In case of namkeens there is a special boiling machine the process of
different namkeens are as follows:Boiling
Frying
Ingredients
Packing

RESEARCH METHODOLOGY

RESEARCH
Research is the application of human intelligence in systematic manner to
a problem. It may minimize the total uncertainty by intelligence use of the most
reliable data available in the organization.
According to P.V. Young we may define research methodology as scientific
undertaking which by means of logical and systematized method, aims to
discover new facts.

STEPS IN RESEARCH METHODOLOGY:1. Selection or choice of research problem.

2. Understanding the research problem.
3. Collection and review of knowledge of written material.
23

4.
5.
6.
7.
8.
9.

Selection of the most promising method of solution.

Listing and selection of different tools of data collection.
Execution of research plan.
Coding and processing of research data.
Preparation of the brief report.
Preparation of the final report.

ORGANIZATION STRUCTURE
Marketing is essential for all the organizations marketing is the tool by
which an industry can earn profit by selling product. It is true, nothing happens
I our economy until somebody sell the product as seeing the importance of
marketing its organization structure must be well prepared the flow of authority
is from upward to downward and the flow of responsibility is from down ward to
upward be necessary.
Chairman
Managing directors
Director
Marketing manager
Area wise sales man

24

PRODUCT PLANNING
Product planning means the planning for the product that is to decide
what type of production is to be produced or what needs or requirement the
product has to satisfy and for whom the product is meant. Product planning is
an important concept for any industry. Every industry must plan its products as
which result profitable for the company and satisfy the consumer wants
So far as Balaji Wafers is concerned it mainly produces
1. Potato Wafers
2. Masala Potato Wafers
3. Banana Wafers
4. Banana Masala Wafers
5. Farali Chevdo
6. Ratlami Sev
7. Sing Bhujiya
8. Chana Dal
9. Peanuts
10.
Mung dal
11.
Vatana
12.
Masala Sing
It plans its product in order to maintain existing customers in fact BALAJI
WAFERS PVT LTD does not require much of product planning it has a very good
marketing network and also a very good market for its product.

25

PRICING POLICY
Out of 6 Ps of marketing mix pricing is one of them price of the product is
main element in any organization. Therefore, decision regarding price is the
most vital decision for a marketing manager. Right price can promote sales of
the company. While wrong price affects the sales of the company largely, so
mixing of price is more important than all other tasks.
Pricing is an important element of the marketing department. a company
has to setup the pricing policy considering so many factors such as demand,
competition, government interference etc even company has its own pricing
policy.
BALAJI WAFERS PVT LTD is in concerned the company tries to keep least
prices than competitors price lower prices are there because of their minimum
advertisement cost. The company has adopted retail pricing policy under the
policy the company binds the retailers to sale the branded goods at the fixed
rate decided.

TARGET AUDIENCE AND COMPETITORS

TARGET AUDIENCE

26

The target customers means the target is fixed based on level of

customers age, sex, needs, wants, demand, competition, and changing fashion
of the society.
As far as Balaji Wafers is concerned the market of the company is evolved
and large the product of BALAJI" is a food product so the main audience of the
company is children and young people.

COMPETITORS

The following are the competitors of BALAJI WAFERS PVT LTD

1.
2.
3.
4.
5.

Ruffles Lays
Uncle Chips
Samrat
Laher
Kurkure

ADVERTISEMENT
Advertisement is an important aspect in marketing. It is concerned with
the preparation of visual and oral messages for making people aware of and
favorably inclined towards product, brand, service, quality and institution and
so on. The ultimate aim of advertising is to contribute towards increase sales
and to increase profit. It is a specialized technique of popularizing the product
and is indispensable in the marketing of goods.

27

Advertising is a powerful promotion tool to establish and retain brand

loyalty, whether a company is introducing new produces or expanding the
existing one. Advertising is inevitable in this modern competition market. It can
be done through various ways.
So far as BALAJI is concerned it also spent a good amount on
advertising. It makes advertising by following ways:1.
2.
3.
4.
5.
6.

Lighting board
Banners
Kitchen
Calendar
Wall painting
Wall clock

CHANNEL OF DISTRIBUTION
Channel of distribution is the route or ways through which goods or
services move from the place of production to place of consumption. In modern
marketing so many channel of distribution exist.
Channel of distribution have a vital role especially in the distribution of
consumer goods. The most innovative product offered as an attractive price
world is of no use unless there is as efficient distribution system.
So far as Balaji Wafers is concerned its product is a consumer product so it
mainly sale the product directly to its dealers and distributor not to consumer.
However it has also a big distribution network at various places in Gujarat
In case BALAJI WAFERS PVT LTD transportation and dispatch activities are
performed by carry and forward agencies. The names of carry and forward
agencies and their areas are given below:-

28

 Kataria enterprise: Suarashtra north Gujarat and south Gujarat

Swami Lilasha enterprise: Kutch

Atmiya agencies: Rajkot & nearest area

There are total 175dealers of BALAJI WAFERS PVT ltd in all over Gujarat we can
show the channel of distribution of the company is as follows
Company
Carry and forward department
Distributor
Dealers
Retailers
Consumers

29

MARKETING RESEARCH
Marketing research is the systematic collection analysis and
separation of idea and reading and relevant marketing situation
facing the company it is highly necessary in this modern competitive
age.
A company can conduct marketing research in different ways
company can hire a marketing research firm also however, most of
the large companies have their own marketing research department
because in this competitive age no firm can remain careless about a
single change in market.
BALAJI WAFERS PVT LTD has its own research and development
department which is handled by Mr. Keyur Virani marketing research
manager prepares actual reports about the market and submit the
marketing research manager and to understand the problems
regarding marketing.
Research is conducted indifferent marketing factors like product
and service, sales, advertising, pricing, distribution packing etc.

30

BRANDING, PACKING AND SLOGAN

BRANDING
The word brand is a comprehensive term. The brand is to name or mark is
a proof of ownership it means a signor symbol of quality. it is the best means of
advertising and positioning in the market branding is the best means of
capturing and retaining the consumer demand in a competitive market the
marketer can create brand equity, brand loyalty and brand image for his
products only through branding
BALAJI WAFERS PVT LTD has the brand name as BALAJI.

PACKAGING
Packaging may be defined as the general group of activities in the
planning of a product these activities concentrate on formulating a design of
the package and producing an appropriate and attractive container or wrapper
for a product the container itself can act a forceful though silent and colorful
salesman at the point of purchase or an effective medium of advertisement
encouraging impulse buying many a time , package design itself can act as a
register brand, packaging is necessary to present flowing out of such liquid. It is
essential to maintain freshness and quality; it can prevent the danger of
adulteration
In BALAJI the packing is done by fully automatic packing machine. They
are able to prepare 180 to 100 packs in 1 minute.

SLOGANS
The entire well known companies have selected an effective and
meaningful slogan to communicate with their customer about the product in
very few words it is the explanation of the product in one line in emotional way
the slogans with right meaning attract the consumer to purchase the particular
product forever.
Balaji has the following slogans:-

IN ENGLISH
31

Any time crunchy

All time fresh

IN GUJARATI
Jyare pan khav karkari ane taji

WHAT IS SAFE AND HEALTHY ENVIRONMENT?

Every person has a risk in the environmental public health, and as
environments deteriorate, so does the mental and physical health of the people
who live in them. By creating safe and healthy environment, all of us can have
better future, success and prosperity in our life. A healthy environment
contributes a healthy society, healthy business and healthy people.
A healthy environment can be achieved when people at home, hospital, school,
workplace and communities have fresh, safe and clean air, water, and food.
Keeping your area neat and clean is bound to show some good benefits for your
health. Health and hygiene both goes hand-in-hand. If youll maintain hygiene
then automatically youll achieve a good health free of diseases.

32

The environment influences our health in many different ways as exposure to

chemical, physical, and biological risk factors (such as contaminated water) and
through changes in behavior in response to these factors. World Health
Organization (WHO) reported that around 80% diseases are regularly reported
due to these risk factors. Our body is accustomed to the surroundings
automatically thus, exhibits number of ailments and diseases. The effective
way of protecting environment is saving more number of trees. Trees help in
keeping the environment safe and clean. The more the number of trees the
more is the amount of fresh air an environment can have. Many organizations
are taking participation in saving trees for fresh and unpolluted environment.
Healthy environment can be attained by taking measures to prevent pollutions,
clean surroundings, avoid using of polleythene bags, plant trees and make your
area clean and green.
To the whole in order to achieve safe and healthy environment excessive
cleanliness and sanitation should be ensured and this can be attained with the
joint cooperation of the people of the society.

33

REASON FOR SELECTING THIS TOPIC

Our new Constitution says that everyone has the right to a safe and healthy
environment.
The quality of our environment affects all of us no matter where we live. The
environment is our home. If it is not healthy, we will not be healthy either.
When people abuse the environment, this affects us all. If water is polluted, if
the air is full of smoke and chemicals, if food contains poisons, people (and
plants and animals) get sick.
All people also have a responsibility to protect and use the environment in a
way that will protect it for us, our children, and our grandchildren.
Many people do not understand why we need to worry about the environment.
They think people's needs and environmental needs cannot both be looked
after, and that people are more important than the environment. They say that
our major aim must be creating economic growth and jobs, and that the green
(environmental) agenda must take second place. Some people feel hurt or
insulted when others show concern over endangered species like rhinos when
children do not have enough to eat.
But, the environment is really the whole planet on which we live. Everything
(winds, trees, animals, insects, people, etc) forms part of the living system of
earth. For example, trees are important because they make oxygen which helps
us breathe. If too many trees are cut down for firewood or furniture this reduces
the amount of oxygen going into the earth's system. Over time, this can have a
very bad effect on people and animals. These are some examples of what is
happening to the earth because it has been exploited and not protected:
weather patterns have changed, there are more droughts and more floods, the
temperature is rising and most important, the ozone layer that should protect
us from the dangerous rays of the sun has been damaged and does not work as
effectively as it did before.
So, it is important to protect the environment from being exploited and it is the
reason why people now talk about the term sustainable development
34

OBJECTIVES OF SAFE AND HEALTHY

ENVIRONMENT

Ensuring a safe and healthy environment for our people

Minimizing impacts on environment and producing safe and
environmentally-friendly products

Protecting Alston assets and reducing business interruption

Security and/or Loss Prevention

35

LIST OF DISTRIBUTORS

1. Mr.Vallabhbhai Kataria
Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat

3. Mr. Anil Chandani

Swami Lilasa Enterprise
Sole Distributor
Kutch

2. Mr. Paras Kataria

Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat

4. Mr. Rimal Kataria

Kataria marketing consultancy
Sole Distributor
Gujarat

36

TERMS AND CONDITIONS

The producer must determine the conditions and responsibilities of
the participating channel members. The main element in the trade relation
mix is pricing, policies, condition of sales territorial rights and specific
services to be performed by each party.
The BALAJI WAFERS PVT LTD has the following type of rules and
regulations to channel members.
1. The delivery of goods must be delivered to every retailer for two
times within a week.
2. The order must be placed or registered before 24 hours of route day.
3. The dealers have not been consulted with manufacture as sales the
wafers and namkeen of any other company.
4. The dealer must insist to sales all the product of company.

5. They should be appropriately utilizing the allotted advertising

materials.

6. When the goods are reach according to order as requirement the

payment must be made by bank draft of by cash.
7. Order should be registered regularly.
8. The price of the product should be taken as per the price offered or
fixed by the company at some destination.
9. Every dealer must be submitting a retailers list of his allotted area
regularly to company, so that the company takes a decision
regarding the advertising and area.
10.
The marketing must be made only within the boundary of area
allotted or fixed by the company.
If channel member breach any of the above rules and regulation of
the company can take back a dealership. Generally this kind of deal may
not be arising. In case this kind of problem arise then company first give
chance to rectify the error and take appropriate decision regarding
dealership.

ORDER PROCESSING SYSTEM

Order processing is considered as the key to customer service and

satisfaction. Order processing includes receiving, recording, filing and
assembling of product for dispatch. The amount of time required from the date
of receipt to an order up to the date of dispatch of goods must be reasonable
and as short as possible generally order cycle time must not exceed eight day.
Markets are now using a computer system to speed up order handling. A
firm must have standard processing of order, this procedure should also include
grand of credit invoicing and collecting of amount.
Order processing procedure affects customer service level in two ways:1. It affects order time (interval between two orders)
2. It affects the consistency of uniformity of delivery time.
Generally customer is interested much more in the consistency of delivery
time that is assured delivery within a fixed period always.

As regard to BALAJI WAFERS PVT LTD it has very efficient ordering

processing procedure. It has receiving order from channel member and directly
from retailer and customer also through post, fax, telephone, e-mail and other
communication media. After receiving order it is recorded and filed than goods
are dispatched to its dealers according to his order with orders of other
customer of its dealers according to his order with orders of other customer of
its market area who directly send the order to the company.
This company delivered the goods to its dealers only within 48 hours thus
according to my point of view, this company primarily interested in prompt,
punctual, safe and reliable delivery services.

INVENTORY CONTROL
Inventory is the physical stock of items which organization keeps hand for
efficient and continuous running of a production it reduces investment in
inventory but then also production should not suffer by that decision. It consist
of management of raw materials components parts finished goods, semifinished goods etc.
The proper procedure of system for controlling over inventory is known as
inventory control generally there are following type of standard in inventory
control.
1.
2.
3.
4.

The
The
The
The

maximum
minimum
ordering point
standard order

So far as BALAJI WAFERS PVT LTD is concerned it has a very good

inventory control system. It has followed an ordering point as standard of
inventory control. It purchases a raw material form various places according to
need. If there is excess in raw material then it is stored in store room, which is
situated in location area of the company. However generally there is no more
excess raw material or finished goods than the requirement. Because the raw
material are purchased according the demand of the market.

WAREHOUSING FACILITY
Storage warehouses are fixed facilities where we store our inventory
usually for a longer period. Warehouse creates time utility and can stabilize
price over a certain period. It can regularly market supplies according to
changing market demand time wise. We have private warehouses owned by
user. There are also public firm who sell storage space and professional firm
who sell storage space and perform many warehousing function on reasonable
commission of fee.
In BALAJI WAFERS PVT LTD the main raw material is potato and in the
market seeing the more demand of potatoes the company purchases it in
advance in required quantity because all the raw materials are food items in
nature there are chances of being affected by the natural factors like heat,
moisture, humidity which is harmful to these raw materials. Therefore they are
stored in such a way in required quantity that they dont get damaged from the
effects of climatic and other atmospheric changes.
The company is not having its own warehouse they utilize the public
warehouse for getting the required raw materials in time for instance it has a
small godown within the company promises which has the sufficient stock
stored for continuous production process .

TRANSPORTATION
Marketers need to concern with their companys transportation decision
transportation choice will affect the product pricing, on time delivery,
performance and the condition of the goods when they arrive, all of which
affect the consumer satisfaction so transportation policy of the company should
be such which ministers the companies transportation cost which is included in
the total product cost of the unit produced. So it should be such which
minimizes the total product cost and at the same time able to maximize the
customer satisfaction by providing right time delivery.

There are many modes of transportation

1.
2.
3.
4.

Roadways
Seaways
Airways
Railways

BALAJI WAFERS PVT LTD uses only roadway transportation for the
movement of raw materials before and after production process for
transporting goods to company and to customer or its channel member and its
ultimate customer through dealers.

FUTURE PLAN
Future plan means the company forecasts about its future goals and tries
to achieve them at minimum cost and in the better way. Without any future
target any company cannot run for long period. Though future is always
uncertain but we can make it possible as our desire by making various creative
efforts.
BALAJI WAFERS PVT LTD has achieved great success in establishing good
brand image, prestige and reputation over the consumer market.
BALAJI WAFERS PVT LTD located recently a new plant with high technology
and ultramodern computerized in Rajkot at Kalawad road. The company is
planning to sell its product at other states like Maharashtra, Rajasthan, and Goa
etc.

CONCLUSION
BALAJI WAFERS PVT LTD is the adventure of Gujarati Family. It is located at
GIDC Rajkot and almost all the cities of Gujarat they have their dealers.
In this company the internal relation between the workers and
management are very well. All the workers and management behave with each
other as family members. It is the plus point of the company. The management
of the company is well planned and very effective.
On the point of completing this visit report I am concluding that BALAJI
WAFERS PVT LTD is very well developed, well organized and progressive
company.
My heartily best wishes are always with them for their great sparkling and
bright future.

SWOT ANALYSIS:The following are the strength, weakness, opportunity, and threats of
BALAJI WAFERS PVT LTD:-

STRENGTH
1. Balaji is an established brand in region of Gujarat hence it enjoy very
good brand name.
2. Balaji has a strong distribution network in Gujarat.
3. Balaji is the first company to launch the wafers in Gujarat market.
4. Company gives healthy profit margin to retailers so they are also
very satisfied with companys product.
5. To maintain quality at any cost is the first and strong object of the
company.
6. Balaji having the one and only fully automatic plant for production in
Gujarat.
7. Balaji has a long experience in relating region of Gujarat. Hence it
can use them as an advantage to establish its leaders in the market.

WEAKNESS
1. Balaji does not aggressively advertise on T.V. or in other media.
2. In this company there is no facility of own warehouse.

OPPORTUNITY

1.

Balaji is a well known established brand in wafer market in

Gujarat. Hence it can use its brand name further established itself in
the national market.

2.

As the real income of the people increases day by day, there

are lots of avenues that can be explored by the company to attract
potential market in the urban, semi urban and rural areas. The
company is now launching the products in Maharashtra state.

THREATS:Balaji switching amongst consumer has increased due to new entrances

offering various products in the market so it may be possible that the regular
customer of BALAJI start trying to buy other brands of wafer. Hence the
company must keep upgrading its product list to suit and match the faster and
ever changing demand of customer and to give them maximum satisfaction.

FINDINGS AND RECOMMENDATIONS:

FINDINGS

1) AVAILABILITY OF PRODUCT
In relation to this question all the retailers replied positively, which shows
100% availability of all the products of BALAJI on time without any delay.

2) POPULARITY OF THE PRODUCT

When I asked about customers preference or about the product highly
demanded by the customers, the retailers said that
a.
b.
c.
d.

Highest demand is for potato chips

Second is for Farali Chevdo
Third is for namkeens like ratlami sev etc.
Fourth is for sing.

3) OPTION FOR UNSOLD GOODS

For unsold goods dealers should provide option like money back or
changing of the stock etc. BALAJI dealers also give the option of
replacement it is one of the good techniques of promoting the product.
All the retailers got replacement facility however in reality most of the
retailers said that there hasnt been the case of unsold stock.

RECOMMENDATION

BALAJI WAFERS PVT LTD is profit making company. It works smoothly since
it is established there the company follows all the principles of physical
distribution and also follows standard ordering processing system and it has
also control the inventory by appropriate department. The distribution channel
of the company works efficiently and effectively towards achieving the goals
with full of confidence and cooperation.
Therefore there is no need for recommendation to the company but I feel
that if the company starts advertising on large scale on television media it can
expand the business from Gujarat to whole of nation and after that even at
international level because the quality is high of the product so I see a bright
future of this company in India.
All my best wishes are with them for sparkling future.

LIMITATIONS OF THE REPORT

1. The following are the limitations of my project report
2. The report is prepared for education purpose
3. Much information has been taken from secondary sources; therefore it is
quite possible that it may have some misleading information.
4. The report is affected by personal influence.
5. It is not possible to include each and every information of the company in
the report.
6. There may be printing mistakes in the report due to oversight.

QUESTIONNAIRE
(1) Do you have idea of occupational health and safety?
1. Yes
2. No
(2) What are your daily working hours?
1.
2.
3.
4.

Daily
Daily
Daily
Daily

less than 6 hours

6-8 hours
8-10 hours
more than 10 hours

(3) How is your working environment?

1. Critical
2. Non-critical
(4) If Critical: then what are the problems you are facing?
1.
2.
3.
4.

Vapors
Radioactive rays
Noisy
Other

(5) How many accidents have been occurred since the time you are working here?
1.
2.
3.
4.

No accidents
1-5 accidents
5-10 accidents
More than 10 accidents

(6) What type of occupational health and safety equipments has been provided to you in
your working environment? Just check them
1.
2.
3.
4.
5.

Overall
Mask
Gloves
Spectacles
Eye drops

6. Emergency Box
7. Foot wears
8. Other
(7) Do you have any disease due to your working environment?
1. Yes
2. No

(8) If yes, then what type of diseases you have due to your working environment?
1.
2.
3.
4.

Respiratory diseases
Skin Diseases
Hypertension
Other

(9) Are you provided with health facilities?

1. Yes
2. No
(10) Are you provided with medical fund?
1. Yes
2. No
(11) If yes, then is this medical fund enough for you?
1. Yes
2. No

(12)Is your industry produces smoke?

1. Yes
2. No
(13)Do you have personal protective equipment?
1. Yes
2. No
(14)Do your company provide first aid in emergency?
1. Yes
2. No
(15)Your industry has fire extinguisher facility?
1. Yes
2. No