FMCG

CASESTUDY

BUSINESS SERVICES
Enterprise Connectivity

Mobility Solutions

IOT Solutions

Marketing Solutions

Enterprise Collaboration

COMPANY : Hindustan Unilever

PRODUCTS : SIP Trunk, Managed Hosting
and Storage, Call Register Services
HIGHLIGHT : PSTN access based on latest technology

Hindustan Unilever (HUL) is Indias

largest Fast Moving Consumer Goods
(FMCG) company, with a heritage of 80
years, touching the lives of two out of

The
Requirement

Solution Highlights
Dedicated SBCs at dierent TTL
MSC locations were deployed to
deliver the SIP Trunks, ensuring

three Indians today. As HUL continues

PSTN solution with capacity of 7500

to penetrate markets in remote areas

channels to migrate and run KKT for

across the country, the goal was to

existing and new subscribers in

create an innovative platform to reach

Bihar and UP respectively

device and geography level

redundancy.
Additional protection was also
provided at data centre locations till

out to general public in such locations,

Integration with HULs Technology

where television and media reach is low

partner OBD platform considering

and mobile penetration is high. As a

platform capabilities

last mile MUXs ensuring high SLA at

access media
NLD POIs were augmented

result, Kan Khajura Tesan (KKT), a free

SMS Gateway integration

proportionally considering the

radio-on-demand

High answer to seize ratio with calls

additional trac towards UPE, UPW

service

providing

entertainment to general public in

and Bihar in respect to this

delivery in the two states

requirement and to increase ASR

High availability and SLA, with

remote areas, was created.

The channel is focused on reaching
rural public who are deprived of

Integration testing was done before

scalability to meet new project

production movement with the

requirements on the y

technology partner considering

knowhow on HUL FMCG products and

designated Calls per Second limit

Solution

schemes due to lack of reach of visual

media like Television. The call ow

per server
SMS Gateway as a separate service

starts with any mobile phone user in

Bihar giving a missed call to a number

A comprehensive solution comprising

and getting an immediate response

SIP Trunk and an SMS Gateway was

with a return call from HULs platform

oered, with 7500 channels distributed

via PSTN, which then plays Kan

across

Khajura Tesan for 15 minutes. Besides

channels each. These 25 SIP Trunks

a series of entertainment programs, the

were

free

technology partners data centres in

radio

advertisements

channel
of

also
HUL

plays
brands,

25

SIP

further

Trunks
delivered

with
to

300
HULs

Bangalore.

generating product awareness.

tatadocomo.com/business

youtube.com/tatadocomobusiness

slideshare.net/tatadocomo_business

linkedin.com/company/tata-docomo-business-services

twitter.com/justdobig

was also provided