KEOSHA BURNS

B U R N S. K E O S H A @ G M A I L . C O M
P E R S O NA L W E B S I T E : W W W. K E O S H A B U R N S. C O M

P R O FI L E
Senior leader specializing in crisis communications, media relations, branding, digital
media and communicating with the Millennial audience.

E X PE R I E N C E

DI R E CTOR OF PU BL IC R EL AT IO NS
CO STAR G RO U P /A PART MENT S. CO M, WA SH INGTO N, DC 2016
Established Strategic Vision: Analyzed environment/competitive landscape and set a
comprehensive PR strategy; Created the editorial strategy and convened an editorial board to
oversee all thought leadership, content generation, and publishing activities; Oversaw development
of a crisis communications manual; Implemented a press policy for the company; Own the ideation
and development of the Messaging Framework.
Initiate and Manage Media Relations and Corporate Communications: Executed a media campaign
for the launch of the companys first Super Bowl commercial; Designed and published the
company's first corporate blog and content creation strategy; Oversaw the development of the
Annual Report; Increased the company's meaningful Share of Voice among competitors.
Secured Strategic Research and Thought Leadership Opportunities: Executed media training of
analysts, economists and executives; Establish speaking engagement publicity schedule for
economists and executives.
S P O K E S P E R S O N , ME DIA & E XT ER NA L REL AT IO NS,
FAN NI E M A E , WA SH INGTO N, DC 2011-2016

2013 In-House PR Team of the Year Award, PR WEEK

Serve as spokesperson for Fannie Mae across all areas of the business, highly skilled in oral
and written communication. Advise senior leadership on communications strategy.
Oversee media relations, developing and maintaining reporter relationships, with local,
national and international press, to garner media attention for company priorities, crisis
communications and reputation management.
Help establish and grow social media activities, externally and internally, including
launching the Fannie Mae Facebook page. Responsible for setting an aggressive digital
strategy and content creation.
Represent the U.S. Department of the Treasurys foreclosure prevention program, Making
Home Affordable, setting the communications plan to garner local media coverage for
more than 120 events across the country, as well as onsite media management and
production.

M A R K E T I N G /CO M M U N I CATI ON MA NAGER, A ME RICA N MEDICA L INFO R MAT ICS

A S S O C I AT I O N, BET H ESDA , MD 20092011

Responsible for managing day-to-day media relations, content creation for web, print
materials and marketing to external stakeholders. Led development of multi-platform
membership marketing strategy, including communications planning, web design, art
direction, rebranding and establishing a social media presence (Facebook, Twitter and
YouTube).
CO M MU NI CATI O NS M A NAG ER , FI NA NCI A L SERV ICES R O U NDTA BL E
WA S H INGTO N, DC 2006-2009

Responsible for communications strategy and executing day-to-day press activities, which
included acting as spokesperson, maintaining strong press contacts, conducting
interviews and developing key messages/talking points. Project managed activities directly
with CEO-level membership, including the organization of the community service week.
Worked alongside U. S. Department of the Treasury in the development of the HOPE NOW
initiative, created to address the housing crisis in 2008, at the direction of Secretary Hank
Paulson. Oversaw website content and design for FSRound.org, HOPENOW.com and
MyMoneyManagement.net. Supported VP of Public Affairs.

E D U CAT I ON
U N IV ER S ITY O F T E XA S AT AR L INGTON , ARL INGTON , TX
B .A. , CO M M U NICATION S- PUB L IC R ELATIONS , 2006

Minor in English
Member of Public Relations Student Society of America (PRSSA)

W R I T I N G SAM P L E S

Columnist: #ReadySetHome 9-Part Column on a Millennial Home Buying Process (2015)

Press Release: Fannie Mae Names First Five STAR Servicer (March 2014)
Washington Post: After Foreclosure, Trying to Buy Their House Back (July 2014)
Press Release: Fannie Mae Takes Additional Steps to Streamline Short Sale Process (June
2013)

M EM BE R SHI P

ColorComm-Women of Color in Communications

Public Relations Society of America (PRSA), National Capital-Area Chapter
Alliance for Women in Media - National Capital-Area Chapter
Washington Women in Public Relations (WWPR)
SocialMedia.org