Professional Documents
Culture Documents
WHITE
The white means innocence and purity.
It implies a new beginning: White represents the slate clean, helps us in times of
stress, and help us to move forward and put the past behind.
It means equality and unity. It contains all the colors of the spectrum and
represents the positive and the negative of each.
BLACK
The black color is associated with power, elegance, secrecy and mystery. It is
authoritarian and can evoke strong emotions, too much can be overwhelming.
The black represents the lack of color, the primordial vacuum. It is a classic color
for clothing possibly because it makes the wearer look thinner and sophisticated.
GREY
It involves security, maturity and reliability.
It is the color of intellect, knowledge and wisdom.
It is perceived as a classic, long-lasting and often elegant and refined.
Gray is considered a color of compromise, perhaps because it lies between the
extremes of black and white.