Week 3 Knowledge Check Study Guide

Concepts

Mastery

Score: 13 / 10

Questions

PURPOSES AND
SOURCES OF PRIMARY
AND SECONDARY

133%

100%

133%

10

RESEARCH
PURPOSES OF
BUSINESS
DOCUMENTS
DEVELOPING
PERSUASIVE
MESSAGES

Concept: PURPOSES AND SOURCES OF PRIMARY AND SECONDARY RESEARCH

Mastery

133%

Questions

1.
Which of the following statements is true about primary research?

A.

Primary research refers to the analysis of data collected by

others outside an organization.

B.

Primary research provides feedback directly related to an

organization and its needs.

C.

Primary research is less time-consuming and economical to

carry out than secondary research.

D.

Primary research is free from biases toward preexisting

opinions and beliefs.

Correct:
The Correct Answer is: B.
2.
Which of the following terms best describes the process that involves the analysis of data
collected by others with no direction from you or members of your organization?

A.

Strategic maneuvering

B.

Delphi method

C.

Value chain analysis

D.

Secondary research

Correct:
The Correct Answer is: D.
3.

Which of the following is of the least importance when analyzing data?

A.

Understanding database design

B.

Using statistical software over spreadsheet software

C.

Analyzing data with colleagues in a group

D.

Focusing on issues that are tangential to key research

problems.

Correct:
The Correct Answer is: D.
4.
Which of the following raises the credibility of a report?

A.

Stating the business problem at the end of the report

B.

Presenting arguments that are open to interpretation

C.

Dealing with predictions and the cause-effect statements

carefully.

D.

Shielding the urgency of the problem.

Correct:
The Correct Answer is: C.
5.
Which of the following is an advantage of documenting your research sources?

A.

It makes your report easy to navigate.

B.

It allows decision makers to judge the quality of your data.

C.

It decreases the size of your report.

D.

It helps establish the purpose and value of the report.

Correct:
The Correct Answer is: B.
6.
What does it mean to demonstrate originality in thought when using secondary research
to develop reports?

A.

To combine information from your various sources in novel

and insightful ways.

B.

To use indirect quotations when the quotation contains a

particularly compelling combination of words.

C.

To raise the credibility of your report by carefully dealing

with cause-effect statements.

D.

To provide citations to indicate the information you have

drawn from other sources.

Correct:
The Correct Answer is: A.

Concept: PURPOSES OF BUSINESS DOCUMENTS

Mastery

100%

Questions

7.
Which of the following demonstrates originality in thought when using secondary research
to develop reports?

A.

Citing all your research sources

B.

Generating your own conclusions and recommendations

C.

Using the most current documentation guidelines

D.

Adopting a methodical and skeptical approach to decision

making

Correct:
The Correct Answer is: B.

Concept: DEVELOPING PERSUASIVE MESSAGES

Mastery

133%

Questions

10

8.
Which of the following is true of persuasive messages?

A.

The vast majority of business messages are persuasive

messages

B.

Persuasive messages do not need any prior planning

C.

Persuasive messages are very similar to messages that

express appreciation

D.

Persuasive messages require a message structure that

reduces resistance

Correct:
The Correct Answer is: D.
9.
Which of the following is the first step in the planning process for writing persuasive
messages?

A.

Conducting the FAIR test for the message

B.

Analyzing the audience

C.

Setting up the message structure

D.

Developing ideas

Correct:
The Correct Answer is: B.
10.
Which of the following is true about understanding your audience?

A.

It is necessary to understand the values of your audience

but not their needs.

B.

To understand your audience, ask as few questions as

possible to avoid annoying them.

C.

The process of understanding your audience should be

started after developing the persuasive message.

D.

It is important to consider the psychological principles that

impact people's decisions.

Correct:
The Correct Answer is: D.