REAGAN 99

INITIATIVE

Join us in the countdown to President Ronald Reagan’s 100th Birthday! President Reagan served two terms as
the 40th President of the United States. As the Centennial of his birth approaches in February 2011, we are
asking you to help us celebrate the life and legacy of this truly great leader while mobilizing supporters and
volunteers.

Many have noted that President Reagan’s leadership in the Cold War played an important role in the legacy of
his image as an extraordinary leader. A 2009 poll names Reagan as the county’s most popular President of the
last 30 years (December 2009, Public Policy Polling).

The Republican National Committee is planning a full year of exciting events, programs, and initiatives to
commemorate the life of this remarkable President. There are many ways you can participate in the
countdown to Reagan’s birthday in your community. Please see the enclosed packet for suggestions on ways
to bring the Reagan 99 Initiative to you.

Reagan 99 Volunteer Recruitment recognizes Reagan’s support of volunteerism and asks you to recruit 99 new
volunteers to your State and County Party headquarters to help us win in 2010. Reagan once called volunteer
work “an aspect of American character that is as fundamental to our way of life as our freedom to speak,
assemble, and worship.”

Thank you in advance for your hard work on behalf of Republicans in your state. The celebration is not only a
wonderful opportunity to honor the legacy of President Reagan, but it is also a chance to engage new
Republicans and energize our current activists. For more information, please contact the RNC Coalitions
Department at (202) 863-8518 or coalitions@gop.com.

Sincerely,

Angela Sailor
Angela Sailor
Director of Coalitions
PROGRAM DESCRIPTION

President Ronald Reagan reshaped the Republican Party, led the modern conservative movement and altered
the political dynamic of the United States. The Reagan 99 Initiative is a celebration of the president’s legacy as
we countdown to his 100th Birthday in February 2011. This program is an opportunity for Republicans to
honor, perpetuate and contribute to the legacy of our 40 th President of the United States while mobilizing
supporters and volunteers to help us win in 2010.

The Republican National Committee has planned a full year of exciting events, programs and initiatives to
commemorate the life of this remarkable President. There are many ways you can celebrate the countdown to
Reagan’s 100th birthday in your community. We hope the national and local activities listed in this packet
encourage you to celebrate President Reagan’s birthday with members from your area. This initiative is a fun
way to work on building the Republican base in your area and bringing members of the Party together.

OBJECTIVE

The purpose of the Reagan 99 Initiative is to mobilize volunteers while connecting them to state leaders,
candidates and members of your community. This is a great way to energize the Republican base through our
shared key values and core principles. Drive these key messages to help us win in 2010:

Entrepreneurship
Limited Government
Freedom
Hard Work
Honesty
Faith
Optimism about the future of the Republican Party

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CALL TO ACTION

National Activity
The Republican National Committee has planned a full year of exciting events, programs and initiatives to
commemorate the life of this remarkable President.

Chairman Michael Steele renamed the Chairman’s conference room at the RNC headquarters “The Reagan
Room” as part of announcing the Reagan 99 Initiative in February 2010.
Chairman Steele dedicated a page on the RNC website to President Reagan. The Reagan 99 Landing Page
will keep you updated and informed on national and local activities.
RNC Say It Loud Volunteer Program allows America’s youth to become trained and educated on the most
effective ways to deliver a message while helping them become “Great Communicators” like President
Reagan.
Weekly web videos that highlight Reagan’s speeches.
National Blood Drive “I Give Republican Red” and Voter Registration Program.
Reagan 99 Faces that showcase local and national leaders who demonstrate conservative principles.
Reagan 99 Daily Fun Facts

Local Activity
Customize RNC Reagan 99 national activities to your community. Help spread the word by sending pictures
and videos of your local activity to RNC Coalitions so they can be featured on the Reagan 99 Landing Page on
the RNC website.

Reagan 99 Volunteer Recruitment Program. Recruit 99 volunteers to help your state in 2010 campaigns.
Devote a page on your website to Reagan and link it to the RNC Reagan 99 Landing Page to keep your
supporters connected with what’s going on in your community and around the country.
Participate in the RNC’s National Blood Drive “I Give Republican Red.” This program was launched in March
2010.
Start a local book club. Read about Reagan’s legacy and discuss his impact on the modern Republican Party
through online chats, town halls or roundtable discussions.
Write Op-Ed articles on Reagan’s legacy in your local press by using traditional and non-traditional media
publications to reach diverse groups in your community.
Highlight local graduates of the RNC Say It Loud Surrogate 101 Program and help them gain recognition
through involvement in speaking engagements and surrogate opportunities.
Identify local leaders who represent Reagan’s legacy and highlight their accomplishments to the
community.
Nominate local Reagan Administration alumnae so we can feature them on the RNC Reagan 99 Landing
page. Alumnae will be spotlighted for their accomplishments while working in the Reagan Administration.

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TRIGGER DATES
Use these milestones in Reagan’s legacy to connect with local supporters and activists on a regular basis. Highlight these
dates and events to help drive the Reagan 99 Initiative in your area. Whether you distribute this information on your
Reagan Landing Page, host a Town Hall Meeting, or write about it in your local media, nothing is too big or small when it
comes to connecting with local supporters.

MARCH

March 4, 1984 Reagan designated March as “Red Cross Month” in an effort to recruit new blood donors.

APRIL

April, 5, 1982 Reagan signed Proclamation 4923 naming Small Business Week.

MAY

May 26, 1975 First Reagan radio program sponsored by Young America’s Foundation airs.

JUNE

June 5, 2004 Reagan passed away in California at the age of 93. Volunteer at State Party headquarters.

JULY

July 29, 1981 Reagan’s tax bill was passed by Congress.

AUGUST

August 13, 1981 Reagan signs the largest tax cut in the US History, the Economic Recovery Tax Act. Volunteer at State Party
headquarters.

SEPTEMBER

September 26, 1954 Reagan became the host of TV’s General Electric Theater.

OCTOBER

October 2, 1937 Reagan’s first movie premiered, Love Is On The Air.

NOVEMBER

November 13, 1979 Reagan announced his candidacy for the Republican Presidential nomination and went on to win the official
Republican nomination.

DECEMBER

December 8, 1987 Reagan meets with Gorbachev in Washington DC and both parties sign the Intermediate Range Nuclear Forces
(INF) treaty in order to eliminate a nuclear threat.
JANUARY

January 20, 1987 Reagan was sworn in as the 40th President of the United States and served two terms.

FEBRUARY
th
February 6, 2011 Celebrate Reagan’s 100 Birthday during the Centennial Celebration. Volunteer at State Party
headquarters.

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www.gop.com
TOOLS AND RESOURCES

1. RNC Reagan 99 Landing Page website: http://action.gop.com/reagan99

2. RNC Reagan 99 Packets and Logo
3. “I Give Republican Red” Blood Drive Packets
4. Celebrate the Declaration of Independence and the U.S. Constitution. Contact RNC Coalitions for more information.
5. Reagan 99 Video and Speeches
6. Monthly Conference Call with the RNC reviewing activities for the upcoming month
7. Monthly E-mail Blast updates from the RNC

Recommended Books

The following books on and by Reagan have been recommended by The Ronald Reagan Presidential Foundation. To
order copies or for more information, contact information is available on their website: http://reaganfoundation.org.

An American Life, by Ronald Reagan

I Love You, Ronnie: The Letters of Ronald Reagan to Nancy Reagan, by Nancy and Ronald Reagan
President Reagan: The Role of a Lifetime, by Lou Cannon
The Quotable Ronald Reagan, by Peter Hannaford
The Reagan Diaries by Ronald Reagan, edited by Douglas Brinkley
Reagan: In His Own Hand, by Ronald Reagan
Speaking My Mind, by Ronald Reagan
Where’s the Rest of Me?, by Ronald Reagan
When Character was King: A Story of Ronald Reagan, by Peggy Noonan
With Reagan: The Inside Story, by Edwin Meese III

Please contact RNC Coalitions at coalitions@gop.com or (202) 863-8518 to learn more about the Reagan 99 Initiative
and find out how you can get involved.

Paid for by the Republican National Committee

Not authorized by any candidates or candidate’s committees
www.gop.com