What do I include in my argument/body?

In the body of your cover letter (the argument), you should describe the most important
qualifications to show why you are a good match for the job and the company.
You should focus your cover letter's body around the two-three qualifications you mention in the
introduction. In each paragraph you can concentrate on one quality, seeking to answer the
following two questions:
1. How can I show I am qualified for this position and that I am a good match for the
organization?
2. What have I done that illustrates these qualifications?

How can I show I am qualified for this position and that I am a good match for
the organization?
you can show your qualified for this position and you is good match for the
organization with three point, there are education, strenghts and salary.
First is education it mean you explain your educational background. You can mention
you have graduate from senior high school,vocational high school, or from university
in Indonesia or university on abroad.its better if you have education that related with
the position which is need.
Second is strenghts,it means explain your skill such as, computer skill , secretarial
work, can speak English etc. You also can explain your attitude improve your
position.
Third is salary, it means you explain your salaries that you want. If you have worked
in bonafide company before yo can mention how much salaries that youy want. Its
better vif you fresh graduate and you dont have experience you should not mention
how much salaries that you want.
What have I done that illustrates these qualifications?
Along with explaining your skills, you want to describe how your experience with that skill is
unique. Many people may have communication skills, but have you won an award or scholarship
for technical writing? Be specific and match this information to your resume
Here are some ideas about what might set you apart:

Special projects

o Explain course work that gives you a type of professional experience.

Awards
o Show that others have recognized the high quality of your work.
o Include only those awards that relate to the position you desire.

Accomplishments
o Demonstrate how you improved efficiency/productivity at work or school.
o Include what you did at school that proves your skills.
o Explain how you set a goal and reached it.

For example:
While at Purdue University, I participated in a collaborative web-consulting project for a
Technical Writing class. With two peers, I served as a web consultant for a local business,
Patters' Painters. In order to make feasible recommendations for revisions, additions, and
deletions to Patters' Painters' website, we conducted interviews, observed the workplace, and
completed multiple web analyses...I believe these experiences match the requirements you
outline in the job description.