Professional Documents
Culture Documents
PETTI
954-303-5900 vepetti@me.com
Senior Business Executive with consistent success in leading sales and competitive marketing within industry
giants. Impeccable record of turning around low performing teams and reversing negative revenue trends
through aggressive sales initiatives, executing strategic roadmaps and driving market penetration.
Demonstrated ability to optimize performance by deploying enterprise solutions and building crossfunctional teams that consistently exceed quota plans and expectations against national competition.
Extensive hands-on experience with SEM strategies for B2B and B2C client bases. Strong expertise in general
management, P&L accountability, corporate sponsorships, customer analytics and overall business
performance. Select accomplishments:
Rapid Business Expansion: Quickly achieved positive growth in Boca Raton, FL market in 2014;
recognized as only company space to attain new revenue with $10M+ account base.
Outstanding Performance: Ranked as #1 General Manager in the 22 state legacy footprint for YP
and for continuous leadership in New Business Acquisition in the US Southeast, for YP Advertising
Solutions in 2013.
Market Penetration: Succeeded in generating first-ever positive growth in Miami, FL marketplace in ten
years after re-scoping region, lowering costs and introducing competitive pricing.
Award Winner: Multiple recipient of Presidents Club, CEO Club, Eagle Award, National
Manager of the Year, Best in Class Leadership and other recognitions.
Strategic Planning/Execution
Operational Excellence
Leadership
Talent Aquisition
P&L/Budgeting
Driven Entrepreneur
Account Portfolios
General Management
Relationship Building
Market Penetration
1993 2016
National provider of a full range of marketing and advertising solutions into B2B and B2C marketplaces.
2005 - 2006
VINCENT E. PETTI
Page 2
Specially chosen by company president to execute this innovative project with buy-in from senior management.
Developed and implemented critical sales programs based on a wide range of metrics and onsite visits. Identified
and addressed operational gaps, training needs and strategic goal setting.
Smoothly rolled out the EpiC platform into 26 different US markets; effectively handled scheduling, training
support, resource allocation, logistics and local management action plans.
Partnered with Alexander Proudfoot to initiate business cases and drive revenue growth strategies into 2006
and 2007 market spaces, resulting in NPV of almost $35M.
Education
Masters Degree in Business Administration
Masters Degree in International Business
Nova Southeastern University, Fort Lauderdale, FL
BSBA Degree
University of Central Missouri, Warrensburg, MO
Professional Training
- Google Ad Words Certified; proficient in high-tech resources, such as Digital Video, Custom Analytics, local
SEM, Digital Online Display, MS Office Suite and other applications.
- Numerous courses in Finance for Executives, Inclusion & Diversity, Management Principles, Ecommerce and
related topics.
- Commercial Pilots License Multi-Engine Land & Instrument Flight; Airplane Single Engine Land & Sea.