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Bridgestone Corporation
Anjali Khurana
Statistics:
Public Company
Incorporated: 1957
Employees: 2,591
Company Perspectives:
"Our mission is to be the market leader in every market
served by offering our customers clearly outstanding and
unique products and services. As the market leader, we
are dedicated to constantly and forever improving quality,
service and customer satisfaction. We believe that
continually improving the system of production and
delivery of services and products will improve quality and
reduce costs. This ultimately will enhance our competitive
position, resulting in outstanding long-term growth and
profitability."
Company History:
Bandag, Inc. is the leading supplier of rubber used by its
franchisees for the retreading of tires, mostly for trucks
and buses. The company manufactures precured tread
rubber, equipment, and supplies for the retreading of
tires by means of a patented "cold" bonding process.
During the early 1990s Bandag outstripped 31 other
automotive parts companies in profitability, with a five-