Professional Documents
Culture Documents
Intro
Table of Contents
to market:
mark, or having a client review the finished product only to ask for
major changes. And transparency within the team means no
Interact.
Adapt.
Respond to change instead of rigidly
sticking to the plan. When data leads you
in a new direction, dont resist. By staying
agile and keeping communications open,
you can pivot on a dime.
Test.
something of value?
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Give it Time
marketing process?
Making the transition is not easy. Youre not only changing the
culture of your marketing team, but also the cross-functional
teams that you work with. It will take time and you will
results, resist the urge to give up after 30 days. Stick with it for
Combat Resistance
Baby Steps
People will resist Agile for many reasons. Often from fear of
the unknown why change when the old way has worked
process require new skills that I dont have? There may simply
consulted for their opinions, brick walls will go up and the new
process will be brought to a standstill.
To counter this, you must communicate your reasons for
implementing Agile and include your marketing team in the
discussion before switching over. Be patient, and encourage
your team along the way by celebrating small wins like
sharing positive customer feedback. It takes some time, but
itll be worth it.
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V. 7 Simple Tips
to Get Started
When starting out, focus on the core elements of Agile that can
tips you can use right away without much of a learning curve:
roadblocks.
Hangouts or Skype.
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All you need are some sticky notes and a white board. Draw a
few lines, or use masking tape to break your board into sections,
with four columns next to each team members name:
are completed and moved into the Done column, you can
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from the perspective of the end user. They typically follow this
simple template:
customers to you.
A good practice is to create a new user story for each major
project. Have everyone on the team contribute to answer
these questions: Who are you targeting with this campaign,
and what do they want? Whats the larger problem they want to
solve? Having your team work together to create user stories is
a great way to foster collaboration. Plus, the process will help
make sure youre getting the maximum business value out of
your teams efforts.
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Image credits: Original photo by Martin Pettitt (left) and Darryl Moran (right). Some rights reserved.
Its easy to let an exciting new idea grow into a monster campaign
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retrospectives
are
democratic,
theyre
very
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the Agile approach and use the steps weve detailed here, your
the customer.