Strategy - What is Horizon 1 growth?

It is incremental growth generated by the talented people we already have,

using the resources, capabilities and technologies we already possess. It
could be opening a new market for existing products...or offering expanded
services to a customer...or commercializing a new application of a core
technology.
All of our businesses have achieved this type of growth, but, using the
Horizon 1 process, we are going to provide tools to help accelerate growth
using fast break teams, with a clearly defined goal and a 100-day timeline for
project completion.
Horizon 1 growth will engage the creativity and energy of large numbers
of people focusing on immediate growth opportunities that will realize
revenue within 6 months of start-up. Sales, marketing, service, technical,
product development, IT, HR, finance and manufacturing employees all have
a role to play in making it happen. And so do our customers, end users and
suppliers. The process focuses our efforts on the
external world helping us to quickly identify and
satisfy unmet needs.
Gain market share in current space
Sell Avery Dennison products to current customers who are now buying from compet
itors
Turn marginal products, customers or services into winners through major improve
ments in speed or excellence of execution
Strengthen relationships and share with existing customers by satisfying their u
nmet needs
Develop new channels / customers
Find new channels or markets for the innovative application of current products
Move into new geographies
Find new customers for current products
Partner with other divisions or companies to distribute products through their c
hannels
Leverage value from acquisitions more quickly and effectively
Develop new products / services
Sell services (logistics, quality control, consulting, etc.) along with products
Shift business model our place in the value chain to provide increased value to
customers
Partner with other divisions, suppliers or other companies to develop product /
service combinations that meet unique customer requirements
Modify current products and sell to current or new customers
Develop next generation products more quickly, with intensified market focus
Significantly reduce the time to commercialize new products
How the Horizon 1 process works
Your division management team identifies overall growth areas and provides
support and oversight for all Horizon projects. With regard to Horizon 1
projects, heres how the process evolves.
Step 1: Select project area
Your division leadership team...
Identifies Horizon 1 growth priorities areas having the most promising
short-term result possibilities.
Appoints a senior manager as growth sponsor for each opportunity area
that is identified.

Step 2: Identify project focus

Each growth sponsor and Horizon 1 champion...
Narrows the focus of the target area and selects a specific opportunity for
each Horizon 1 team.
Identifies a team leader, facilitator and cross-functional team members for
each project, based on those functions and skills from which contributions
will be needed.
Step 3: Train Horizon 1 participants
The division Horizon 1 growth champion...
Conducts Horizon 1 orientation for team leaders and facilitators.
Leads a launch session for fast break team members.
Horizon 1 teams...
Set a specific project goal and present it to their growth sponsor for input.
Commit to a 100-day timeline for project completion.
Step 4: Get the job done
Horizon 1 teams...
Do whatever they need to do to achieve the goal.
Participate in a mid-point review with their growth sponsor and division leaders
hip team to ensure progress.
Step 5: Share learnings, celebrate and choose the next challenge
Horizon 1 teams...
Share successes, learnings and best practices with growth champions, sponsors an
d division leadership.
Build the learning into the next wave and identify / recommend next steps to con
tinue the momentum for growth through the next wave of Horizon 1 projects.
And, the process begins again!