Professional Documents
Culture Documents
A Special Presentation to
AAF-Rio Grande Valley
January 12, 2016
by
Joe Fournet
copyright 2016 Ideas & MORE, all rights reserved
Exercise Time
Creativity Tip #1
Library Selections
Read something like one of these
Warning! Warning!
You are now entering
The
Creativity Zone
What is creativity?
Cr eat i v i t y i s t h e s p a r k - that
ignites what you say and how you
say it . . . Or . . . what you do and
h ow yo u d o i t .
Creativity . . .
The ability to see, feel, touch, think and imagine what one has not
seen, felt, touched, thought or imagined before.
The sudden cessation of stupidity.
Intelligence having fun.
A state of mind - when the mind has fun, creativity is boundless
Creativity occurs more easily when people perceive
there are no limits.
Be like Harley
Creativity as a weapon of business is under-leveraged
not for lack of ideas, but for lack of courage to use them
or refusal to give up on them. The phrase, We dont have
time for creativity, is not something you would ever hear
in the most successful businesses.
-- Mark-hans Richer, SVP/CMO
Harley-Davidson
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Creativity Tip #2
Kick Starting Creativity
Ye Olde Creativity Survival Kit:
Makes you feel creative, think creatively
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Einstein Quote
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Creativity Tip #5
Drill Down Technique #1
Trying to hit THE idea from a standard approach
After eliminating duplicates . . .
Select best half from your Post-its
(another quick drill only 2-3 minutes)
Select half of those each time until youre down to 1.
Creativity Tip #6
Drill Down Technique #2
Trying to hit THE idea from a different perspective
Select 5 best ideas from Post-its (2-3 minutes)
Is the last idea the best?
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Oddball
Observations
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Oddball Observation #1
Do not bring a DEAD CAT without a shovel!
Never present a problem without bringing the shovel:
At least two possible solutions.
Share your creative thinking while learning whats
important to management.
Remember, you may not know all there is to know.
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Oddball Observation #2
Creative people are 50% ego and 50%
insecurity. They need to be constantly told
theyre good and theyre loved.
--Lee Clow,
Worldwide Creative Director,
TBWA Media Arts Lab
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Oddball Observation #3
The key to accomplishing anything great
is being too stupid to realize
it cant be done.
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Remember . . .
Dont Let Execution Bury Idea
Even when strategy is clear, message can still be diluted if the
creative is too cute, too complex or just plain dumb.
Care only about two things: Idea must work and be relevant.
The computer and software are just tools to enhance the idea,
not to compete with, replace, or screw it up.
Technology notwithstanding, be able to jot down your thoughts on
paper or the infamous cocktail napkin. Take the time to think and
capture creative thoughts.
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Remember . . .
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Good ideas come from bad ideas, but only if there are
enough of them
You may not even need yet another new idea; better to figure out
what to do with the ones youve got
Ideas fear experts, but they adore a beginners mind;
A little awareness is a good thing
Bigger ideas leapfrog mediocre ones;
get a bigger crayon
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And . . .
We dont get creative once everything is okay; we are creative because
everything is not okay - yet. - - Seth Godin
Ideas foster creativity and vice versa - - Me
Innovation in one field can spark brilliant ideas in another.
- - Creativity Editor Ann-Christine Diaz
Whatever the case, a creative approach to problem solving will serve you well.
- - Advertising Age Editor Ken Wheaton
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Renegades*
Long live the pioneers
Rebels and mutineers
Go forth and have no fear
Come close and lend an ear
j4net.prosite.com
j4net@ideasnmore.net
#ideabeagle
713-459-1856
Copyright 2016 Ideas & MORE, all rights reserved
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