The Importance Of Research And

Development in Commerce

1 1. THE IMPORTANCE OF SCIENTIFIC RESEARCH FOR THE CIRCUIT OF GOODS

AND SERVICES

New product design and development is more often than not a crucial factor in the
survival of a company. In a competitive environment that is fast changing, firms must
continually revise their design and range of products. This is necessary due to continuous
technology change and development as well as other competitors and the changing preference
of customers. A system driven by marketing is one that puts the customer needs first, and only
produces goods that are known to sell. Market research is carried out, which establishes what
is needed. If the development is technology driven, then it is a matter of selling what it is
possible to make. The product range is developed so that production processes are as efficient
as possible and the products are technically superior, hence possessing a natural advantage in
the market place.
Researching new values implies taking in consideration the evolutions that take place in
the commerce activity.
Nowadays, the business and commerce activity runs in the middle of an informational
universe that is constantly changing. Using specific information and technology, companies
are able to offer for the consumers individualized products. With all the new communication
methods, people can exchange information and products no matter the distance between them.
Choosing a certain service or good from the multitude of options, followed by an analysis
of the consumers reaction, always leads to identifying the satisfaction or disappointment
reasons of the consumers. Studying this is not only needed when offering a good or a service,
but also inevitable.
The quality of the provided service depends on the way the consumer communicates with
the provider, and defines everything that he needs. Nowadays, consumer knowledge is not
enough anymore in the commerce activity. More is required and that implies knowing and

researching all the factors that influence the exchange. Market analysis itself requires dynamic
commercial activity as a double helix connected to the inner and outer movement from
traditional to dynamic form. This approach is actually closest to reality.
The rapid rise of information technology, and communication possibilities to move fast, in
conjunction with rising levels of education and of the workforce development, provides the
basis, in terms of limiting the increasing of all categories of resources.

Modern concepts on the relationship between scientific activity and

commercial activity
The analysis of the commercial activity in the new millennium works closely with:
Implementation of new organizational forms of activity which enable acceleration

of the development, expansion of mobile commerce and increase its share in the
total commercial activity;
Rrethinking banking financial relations among the three types of participants in the

sale-purchase process following the adoption of modern banking products and

services;
The restructuring of inventory management and sales function respectively

through extensive use of media and information technology.

These mutations are generated by a range of factors that affect not only current demand in
the commercial sector but also future consumer behavior. Synthetic according to the
synergistic effect it creates, these factors refer to:

1.

Notable increase in the volume of savings determined - driven by increased

international competition - on one hand by the tendency to decrease the level of remuneration
of employees without sufficient training and on the other hand by the aging of the population;
2)

Liberalization of international and national protectionism explosion -which directly

affect both commercial activity as well as consumer behavior: consumers in this process begin
to be reflected as the supreme judge of what should be produced and sold;
3.

Qualitative transformation of consumption - the generator of the so-called "culture

of consumption" whose objective is no longer to be noticed consumption, but consumption to

exist;
4.

Reducing real consumer mobility - which manifests itself in parallel with the lack of

time but also the need for mobility and the necessity to intensify the pleasure and the expense
of buying;
5.

Globalization of managerial administration - which takes place in the context of the

flat hierarchical structures and individual orientation for local accountability;

6.

Integration of commercial activity in the social and cultural - by generating specific

campaigns and "creating events" - otherwise identified as a contribution to increase turnover.

1.2 THE IMPORTANCE OF SCIENTIFIC RESEARCH FOR THE DEVELOPMENT OF

INTERNATIONAL AND NATIONAL COMMERCE

In recent years, due to macroeconomic conjuncture significant changes were highlighted

in the structure of commercial activity. The new economic context required all economic agents
(operating in the commercial sphere) a reflection on their economic role for initiation and
implementation of adaptation strategies. This was materialized in the research of those

competencies that relate to managerial capacity of each operator - to quantify the importance
for challenges in harmonizing retraining to new demanding competition. The growth rhythm
of the commerce activity is, usually influenced by three series of determinants:
Cyclical fluctuations of the economic activity are experienced in a particular manner by
the economic agents that operate in this sector. Depending of the specific, each subsector is
more or less sensitive to the main components of the final request, the population
consumption, the volume of the investment, the value of exports;
The structural evolution of each subsector is conditioned by the dynamic of the
economic department in which the subsector is integrated;
The volume of the commerce activities is conditioned, on a long run, by the capacity of
the commercial agent to maintain or to extend his position on the market in which he operates.

To interest partners, the companies with the best results in their business strategies and
tactics permanently adapt the transmission and distribution. They take in consideration the

following: inventory management, product assembly, improvement of the staff performance.

In order to become a better choice for any company, a supplier can go for enlarging the
product range and/or developing the distribution are in order to attract new clients.

The impact of the technological complexity on the economic activity

The development of the information society sets the stage for improving the quality of the
consumers life by satisfying their demands, improving administration efficiency in providing
support for industry development and business environment.
Information technology and communication development are key factors of the
economic development and contribute directly to the economic environment and to the
sustainable development. There are two main tendencies that are representative for the
technological evolution.
The first one is the penetration of modern technologies at all levels that alter the logic of
defining economic center of an economic activity.
The second one is the development of information for communication technologies as a
key technology that changes the ways of production, sales and even the definition of economic
activities
The enrichment of the technological content has many direct or indirect consequences on
commerce.
The development of the information technology has opened new developing directions for
business by introducing e-commerce which implies production, advertising, sale and
distribution, new ways of collaboration between economic entities. Through its extension, ecommerce has contributed to communication globalization and to the development of the
mobile communication.

Conclusion
Systematic review of existing market players will always offer the possibility to identify
their positions in future actions for development, growth niche market and enlarge the number
of customers or net profit per product unit. Rapid adaptation, real to market demands by
constantly improving strategies to attract customers is the only way that will convince traders
the size and power of understanding of economic phenomena. Without taking account of the

road year that the market already has passed it is no longer possible to speak of progress. For
understanding the full concept of the current market is appropriate to combine in a database as
fair for real, all the information relating to customers, suppliers, competitors, especially those
about others turning in other areas or showing reference to relevant aspects of society or
government activity but the effect on their business.

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