Professional Documents
Culture Documents
ACKNOWLEDGEMENT
It is a great pleasure studying at. V.B NANDOLA M.B.A. COLLEGE takes opportunity
to extend my gratitude towards all those persons who have directly or indirectly help me
for their valuable contribution and guidance.
We would like to thank Pro.Juli Babariya (HOD at V. B. Nandola MBA College) as a
very good learning experience working under her guidance, who always motivated us to
try new things and work.
Thanks to all faculty members those who have given a lot valuable suggestion,
guidance, and mentoring us on theory and practical experience of management. This
gives us better opportunity to learn many new things and generate new and innovative
idea.
Even finally we would like to thank to all our friends, classmates and all people who
help and support a lot during entire project on G.C.R.
PALCE- Bhacha
Yours Faithfully,
DATE -
Index
Sr.
Content
Page
No
1.
2.
10
3.
15
No.
5
4.
STEEPLED analysis
35
5.
About SOTC
41
6.
INVESTMENT
AND
47
7.
PORTUGAL INDIA
OUTBOUND IN BOUND SPECIALIST OF
50
8.
9.
SOTC
SWOT Analysis
Market Opportunities for investment in
53
54
10.
Portugal
Portugal Attractions
56
11.
59
12.
61
13.
CONTRIBUTION
OF
SOTC
OF
IN
INDIA
PORTUGAL
IN
62
15.
TOURISM
Policies and Norms of India for Import or
export to the selected country including
licensing / permission, taxation, Trade
Barriers etc.
Global strategies tourism in Portugal
16.
70
17.
74
18.
75
19.
82
20.
Conclusion
84
21.
Bibliography
85
14.
63
67
1.Summary Part -1
Portugal tourism industry is growing by leaps and bounds and is making a mark in
the world tourism industry. Portugal tourism industry has contributed immensely to the
social as well as economic development of Portugal. Over the years, Portugal has grown
steadily in the travel and tourism industry and is still enhancing its presence in the global
tourism market. As Portugal has several tourism rich sites, Portugal tourism industry earns
the main revenues for the economic development of Portugal. Maintaining an annual
growth rate at of 7% the tourism in Portugal has already become a new sector of
economic growth.
Portugal population growth rate is only 0.47% approx., ranking 156th in the world.
Since the initiation of economic reforms in 1979, Portugal has become one of the worlds
fastest growing economics. From 1979 to 2015 Portugals real GDP grew at an average
annual rate of 9.6% approx.
The annual growth of any country as dependent on the growth of different industries
in that country. Here some of the industries trade and commerce which is useful for the
growth in Portugal are.
The role of different economic sectors play very vital role for rapid growth of the Portugal.
The different economic sector like primary industry and service sector play dominant role
for developing the Portugal economy.
Primary/ agriculture sector
Industry sector
Service sector
Tourism in India is broadly classified by its regions; North, East, West and South
Indian tourism. Each part of India offers identifiable differences from the rest of the nation.
The creation of niche tourism products like medical tourism, 7
wellness tourism, religious circuits, adventure tourism, cruise tourism and caravan
tourism has served to widen the net of this sector. Inbound is booming and the country is
going all out to lure more travelers from around the world. Contrary to perceptions across
the world that our tourism in India is still confined to traditions, the country is opening up
with trendy tour packages and affordable air travel deals to woo inbound visitors from
every segment .
General Informations
Capital Lisbon
Currency Euro-EUR
Spain - 32.40%
Germany - 11.40%
France - 6.80%
Italy - 5.20%
Netherlands - 5%
Spain - 23%
Germany - 13%
France - 8%
United Kingdom - 3%
Angola - 4%
achievement
governments have made privatization in many state control firms areas of the economic
and tourism sector.
billion in Information Technology and 4.3 billion in Telecom Services. This was contraction
of 2.9% when compared to 2012.
Key macroeconomic indicators and IDC surveys with key decision makers suggest
that Portugal's economic activity is expected to improve in 2014 and IDC expects that the
investment in the Information Technology (IT) sector should reflect this favorable
environment. Portugal's IT market will grow 0.9% in 2014 approximately 3.25 billion.
This leads to net increase in investment of over 52 million compared to last year.
Textiles
Footwear
Chemicals
Auto-Parts manufacturing
Tourism
The tertiary sector has grown, producing 66% of the GDP and providing jobs for 52%
effectiveness.
Tourism in Portugal has developed significantly and generates around 5% of the
wealth produced in Portugal.
The tertiary sector has grown, producing 66% of the GDP and providing jobs for 52%
effectiveness.
Tourism in Portugal has developed significantly and generates around 5% of the
wealth produced in Portugal.
Indo-Portuguese bilateral trade grew from USD 69 million, in 1991 to USD:-289.52
million in 2005. India' exports constituted over:-70 % of the turnover.
Indian Exports consisted principally of marine products, cotton and synthetic
textiles, leather, footwear, hides and skins, staple fibers, coffee, tea & spices. In the
twenty-first century exports
jewelry, silk and silk products, tobacco, electrical machinery & parts, iron & steel products,
dyeing & tanning products, and organic chemicals. Automobile spares and components,
computer software, bicycles, scooters and other two wheelers, and rice have also been
exported. Portuguese exports to India were mostly machinery and heavy equipment (48%
in 2007)with the remainder consisting mainly of cork and products, pulp and paper
products, organic chemicals and plastics
2.SUMMAARY PART-2
Tourism is One of the world fast Growing industries at present And holds the status
of the world's no. 1 industry. Spending on tourism amounts to 5%- 10% of total consumer
spending in a year worldwide. The industry creates a job every 2.4 seconds with every
one of those direct jobs creating another 11 indirect ones. The tourism industry as a whole
is presently estimated to earn over US$ 3.5 trillion worldwide. India's share of the total
market is a pittance at 0.51%. . The Tourism industry's foreign exchange earnings in India
are around $3.2 billion. Recent statistics have revealed that during the first quarter of
2015, the performance of the tourism industry has been very encouraging which has
registered 21% increase in foreign tourist arrivals. Jharkhand, the Jewel of the West, is a
tourist destination that offers something for every visitor. This paper reveals best 10
tourism companies in India and investment in tourism sector.
The top ten travel companies are: Make My Trip, Thomas Cook, Cox & Kings, Yatra,
SOTC, Goibibo, Expedia, Clear trip, Travel guru, Akbar Travels Of India Pvt Ltd.
The study reveals about the top leading tourist operator in India. I.e. SOTC. sotc,
INDIAS leading out bound tour agency, was adopted by Kuoni travels worlds leading
premium tour operator in the year 1996 and is a leader in all travel segments namely
escorted tours,free individual travel and domestic holidays amongst others.
1. MakeMyTrip
Corporat office gurgaon, haryana, Revolutionized The travel industry in india.
Establish in the year 2000 make my trip is an online travel Sector offering domestic and
international travel services which comprises of flight, Train and bus Tickets, holiday
packages, hotel Reservations and other Products and services.
2. Yatra
Corporate office Gurgaon, Haryana, Establishment 2006 Website-www.yaatra.co.in
Yatra.com is Indias premium tour operator offering all travel related services and
products. It is one of the best travel Sactor in India providing all the detail, availabal, price
Informetion and bookings of domestic and internationals hotels, packages, flights, train
and car Rentals across 336 cities.
3. SOTC
Corporate office mumbai, maharashtra, establishment 1949 websitewww.sotc.in
indias leading online travel company sotc is kuoni indias travel companey. Sotc is among
the top 10 travel companies in india having expertise in escorted tour, and domestic
holiday, free personal travel, corporate tours, trade fair tours and customized holidays.
remains Challenging. Earnings before interest and taxes were pull down by one time price
associat with withdrawal from loss making european tour operating activities. The Market
Environment was fragmented on one hand asia maintained its powerful growth on the
Economic
decereses
hit
deman
more
european
sources
market.
Kuoni
groups
consolidated turnover for year under openion come to 5.845 million, representing a fiscal
10
11
CNBC Awaaz travel awards 2011 for most preferred tour operator for outbound Travel
to Kuoni and SOTC India.
2009 Kuoni travel group, India wins The Award for Promoting South african Airline and
Tourism to south africa.
2009 leadership in Integrated travel operations at The economic Time travel awards
to Kuoni India.
2009 abacus-TAFI award 2009 for business leadership in tour operating to Kuoni and
SOTC in the Category best outbound Tour operator.
2009 PATWA International award 2009 to Kuoni for Best travel company of the year in
India.
2009 TTG travel awards 2009 for Best travel firm India.
12
Rest of the world. This has large been due more business travel. often pitted as
rivals in most sector, the mammel and the dragon, however, share historical atechment
that pre-date the christian era. while there are common culture between the two, the
tourism product however is as chalk and cheese.
At 56 million visitors, Portugal today is rated as the 3rd most popular tourist sector in the
world
persntage increase over 2009. The only other asian country in the top 10 list was
Malaysia, with 25 million travelar. India, on the other hand, was at 41th on the list, and
received less than 0.5% of total world tourism at 5.6 million visitors in 2010. This
potentially represents the chance for growth in the business of tourism for the country.
The
fact about India, though, is that it is ranked 16 amongst countries receipt of the
tourist Dollar certainly not the backpackers paradise as made out to be. multinational
company increase their presence in those markets that their customers go to the today
policies in both countries also favor and facilitate such investment in travel and Tourism
Industry. the relative ease of entry in Portugal has helped in infrastructure to meet the
inbound demand in that country. India is still to catch up this is the chance that is
currently see much activity and focus.
3.Introduction of Tourism
Introduction
13
The Travel and Tourism industry is still one of the largest single businesses in world
commerce and its importance is widely recognized. The tourism industry is now one of the
largest sectors earning foreign exchange. In the face of many benefits, many countries
have started assigning due weight age to the tourism industry in their national
development agenda. Tourism is an industry that operates on a massively broad scale; it
embraces activities ranging from the smallest sea-side hotel, to air-lines, multi-national
hotel Portugals and major international tour operators. Originally, non-traditional
industries such as tourism emerged as a solution to strike a balance between ecology and
industry.
Tourism is one of fastest growing sector at present & holds the status of the world's no.
1 industry.
Spending on tourism amounts to 5%-10% of total consumer, spending in a year
worldwide.
The industry creates a job every 2.4 seconds with every one of those direct jobs
worldwide.
India's share of the total market is a pittance at 0.51%. .
The Tourism industry's foreign exchange earnings in India are around $3.2 billion.
Tourism is the highest foreign exchange earner if we consider the fact that net value
addition in Gems and jewellery is less than 30 % whereas, in tourism it is more than
90%.Recent statistics have revealed that during the first quarter of 2016, the
performance of the tourism industry has been very encouraging which has registered
an 21% increase in foreign
14
Jharkhand,
the
tourist
destination
offers
that
something
2001'
and
6804'
and
7404'east longitudes is bounded on the west by the Arabian Sea which encloses the state
on three sides. Jharkhand is the 7th highest state in INDIA, located in the western part of
India with a coastline of 1600 km . It is one of the most famous tourist regions the
country, and was visited by 19.8 million tourists in 2010-11. Jharkhand offers scenic
beauty of the one and only place to view pure Asiatic lions in the world. during the reign,
hindu Craftsmanship mixed with islamic Architecture, given rise to the style. many
structures in the state are built in this fashion jharkhand tourism.
15
16
INTRODUCTION
TOP 10 TRAVEL COMPANYS
Here is a top 10 travel company in India, these are famous companies in travel and
hospitality sector providing various travel service which includes International and
Domestic hotel booking, hotels package,online booked, flight, train and bus tickets and
many more. There are many companies in the tourism sector that makes planning a tour
or an adventure easy for everyone. The tourism sector plays a vital role in helping people
regain their happiness. The chief purpose of these firms is to make people relax and enjoy
the trip of their choice. Some of the well known firms of the tourism sector are given
below.
4. MakeMyTrip
Corporate office Gurgaon, Haryana, Website www.makemytrip.com .MakeMyTrip.com
has revolutionized the travel industry in India. Founded in the year 2000 Make my trip is
an online travel company offering domestic and international travel services which
comprises of flight, train and bus tickets, holiday packages, hotel reservations and other
products and services.
5. Thomas cook
Corporate office London, UK, Establishment 1881, Website www.thomascook.in
Thomas Cook (India) Ltd is one of the leading travel companies in India operating in more
than 98 cities and the worldwide offices are located in Sri Lanka and Mauritius. A service
offered by Thomas Cook includes MICE, Corporate Travel Management, Foreign Exchange,
Insurance, Leisure Travel and E-Business. Thomas Cook has been awarded the Most
Trusted Brand in travel services by The Brand Trust Report and has won many
prestigious awards in travel category.
officeMumbai,
Maharashtra,
Establishment-1758
Website-
www.coxandkings.com Found in year 1758 Cox & Kings is the leader of the travel industry
17
in India. Companys Indian headquarter is located in Mumbai. Cox & Kings has 12 offices
in India and global offices are located in UK, Japan, USA, Russia, Dubai and Singapore. The
services offered by the company are Outbound Tourism, Destination Management,
Domestic Holidays, Trade Fairs, and Business Travel etc.
7. Yatra
Corporate office Gurgaon, Haryana, Establishment 2006 Website-www.yaatra.co.in
Yatra.com is Indias premium tour operator offering all travel related services and
products. It is one of the best travel companies in India providing all the information,
availability, pricing details and bookings of domestic and international hotels, packages,
train, flights and car rentals across 336 cities.
8. SOTC
Corporate office Mumbai, Maharashtra, Establishment 1949 Websitewww.sotc.in
Indias leading online travel company SOTC is Kuoni Indias travel brand. SOTC is among
the top 10 travel companies in India having expertise in Escorted Tours, and Domestic
Holidays, Free Individual Travel, Corporate tours, Trade Fair Tours and Customized
Holidays.
9. Goibibo
Corporate office Gurgaon, Haryana, Establishment 2009 Websitewww.goibibo.com
Goibibo.com a MIG Group company established in 2009 has overpowered its competitors
to emerge as one among the best travel companies in India. The one-stop online travel
company features various travel services and products which allows the user to explore
the largest range of destinations and hotels with the worlds leading online travel
company.
10. Expedia
Corporate office Bellevue, Washington, U.S. Establishment 1996 Website
www.expedia.co.in.
18
Expedia, Inc. enables travellers to buy air tickets, hotels and holiday packages in
any part of the world all from one place. Unlike other travel companies in India Expedia
offers more than 75000 hotels and over 3000 holiday packages with additional features
wherein a user can check the map and weather forecasts of the destination.
11. Cleartrip
Corporate
office
Mumbai,
Maharashtra,
Establishment
2006
Website
12. Travelguru
Corporate
office
Mumbai,
Maharashtra,
Establishment
2005
Website
13.
office
Mumbai,
Maharashtra,
Establishment
2007
Website
www.akbartravelsonline.com Akbar Travels has become one of the reputed travel agency
in India in terms of the largest number of IATA approved Branches. It has a online portal
Akbartravelsonline.com which assists its users to book domestic and international flight
and rail tickets and hotels at low costs.
19
Club side Tours & Travels - This firm is located at Darjeeling, India. They offer river
rafting trekking and other adventure tours. As they have an in-depth knowledge about
the location, they are accredited as one of the leading tour operators in the region.
Eastman Voyages - This firm was founded in the year 1994. Even since then, they have
committed themselves accomplish an excellence in customer services. This shipping
company provides their clients with flexible travel packages. They have their head
office at Kolkata.
Sky Sketch India - This is a very well known firm in the Indian tourism sector. They offer
packages to the eastern part of India in addition to other places.
Aamantran Tours - This tour company offers an exciting tour package for all its
customers in an economical way. They present their clients with a flexible package
Dolphin Tours & Travels - This firm is engaged in business of hotel bookings, conducted
20
Ganesham Tours - This is a leading firm in the tourism sector. They offer Rajasthani
tours.
India Insight Tours Private Limited -The main aim of this company is to provide one and
all a perfect picture of the inside of our country. They specialize in trekking, desert
safaris along with mountain climbing. They also offer heritage tours in addition to other
adventure trips.
India Travelite Mumbai -This firm is located in Mumbai. They offer customized travel
their customers with the best of both the modern and ancient periods of Rajasthan.
Journey Masters -This organization is one of the leading firms in the tourism sector.
They provide the best views from mountain to landscapes and forests. The guests will
Rajasthan Tours Private Limited -This firm was established in the year 1959. They have
travel packages.
Shree Tours - The head office of this firm is located in Bikaner, Rajasthan. They offer
many attractive packages at low prices.
21
Vacation India- This firm makes attractive tours available for one and all. These tours
are available at very modest prices. One will be able to get information about
Ayurveda, wildlife, yoga and hotels among other things with the aid of this firm.
Abercrombie & Kent India Private Limited -This is a firm that specializes in customizing
travel for people of all sectors. This company has an experience of almost 4 decades.
They have 40 international offices across the globe. This feature of this company
Apollo Voyages Private Limited - This firm offers tours to a selection of places across
India. Their packages include Rajasthan Heritage, Royal nuptials in India, Exotic South
India etc.
Armaan Tours & Travels Private Limited - New Delhi - This firm offers customers with
tours to all parts of India. They have a flexible package that can be changed according
to the preference of the clients. They also offer tours to Nepal, Sri Lanka, and Maldives
etc.
Banjara Camps & Retreats Private Limited - This Company is well known for their
organization of adventure tours like Rafting, expedition, Paragliding, and Trekking etc in
North India. They have luxurious camps that are located at Chail, Kinnaur, and Spiti.
Bhatia Travels -This is a leading IATA travel agent in Punjab. They specialize in
international as well as domestic Air Travel. Package holidays are also offered by them.
BIT Tours Private Limited - This is a firm that specializes in wildlife, cultural tours, ecotours and ashram tours etc. They guarantee to make the trip of a person more
enjoyable.
Blue Bird Travels - This firm offers economical tours to the various parts of India.
Buddhist Tours India - This firm offers tours to an array of Buddhist destinations in the
country
22
Caper Travel Company -This is one of Indias leading travel companies. Ever since its
start in the year 1999, this company, the firm has strived to uphold its name in the
tourism sector. The firm offers packages of all type. They include budget, premier and
standard. The company provides their clients with cultural, wildlife, spiritual, adventure
and tribal tours. For people who are interested in spiritual tours, the company offers
them with a wide array of different packages in that sector. Alongside other basic
packages, the firm also presents customers with tours to major destinations like Kerala,
rate.
Culture Holidays - This firm is dedicated to give customers the time of their life. Their
offers its customers timely and safe transportation to the BPO industry.
Destination India - This firm provides their clients with information about tourist
destinations.
Dove Tours Private Limited -This firm is also known as Dove tours. This firm
all.
Explore Culture & Tours Private Limited -This firm is committed to present their
customers with a perfect tour. Be it adventure, worship, nature or wildlife, they are
23
India Profile -This is one of the well known travel and tours firms in India. This pioneer
company was started about 10 years ago. The organization has a team of professionals
Chennai.
Indovision Tours - This firm has been offering tours to groups as well as individual
travelers from all over the world. They have offices at both Nepal as well as
Kathmandu.
Info India Travels - This is one of the leading firms in the tourism sector. They offer
of this travel company include Conferences and Exhibitions, Incentive Groups etc.
Johansen Travel Agency - This firm is located in Jammu & Kashmir. The firm was set up
in the year 1943. The firm is now acknowledged to be one of its kinds.
KTC Grand Tours -This is one amongst the fastest and pioneer Travel and Tours
Company in India. This firm was first established in the year 1943. Ever since its
inception, this firm has received many several laurels for its brilliant services from the
India.
Mahindra Holidays & Resorts India Ltd -This tours and Travel Company is one of the
most well known companies of the tourism sector in India. This firm is a branch of the
USD 6.7 billion Mahindra Group. The club Mahindra was started by the Mahindra
Holidays and Resorts India Limited as to offer people with a one stop online tourism
24
bazaar that will make available all he customers with services related to travel. The
main goal of this travel and tourism firm is to ensure the enlivenment as well as
enhancement of the lives of people by making family holidays a part of their lives. The
firm has 9 offices stretched across the country with as much as 200 marketing plus
support executives.
Mascot Travels - This is a reputed firm that is well known for their holiday plannings for
modest prices.
Nature Safari India -This firm was founded in the year 2000. They are acknowledged to
be one amongst the leading Online Indian Wildlife Safari firm in our country. They
provide their clients with flexible tour packages within a minimum budget.
Nomad Travels - This firm has been in business for over 20 years. The director of this
company started this firm in the year 1988. Besides its other branches in India, this
firm also has a large number of leisure as well as Corporate travelers across the globe.
One of the main attractions of this firm is their economic travel packages.
Planet India Travels Private Limited - This is one of the leading travel agencies in India.
They offer camping, trekking and other adventures at very affordable prices.
25
Potala Travel Agents - This is the only certified Tibetan travel agent & tour operator in
India.
Razdan Holidays -This firm was established in the year 1956. Its headquarters is
located in Srinagar. They specialize in tours to places such as Himachal, Kashmir,
26
Travel Masti - This is one of the finest e based firms in India. The main aim of this firm is
to offer internet tour related services to both domestic and inbound guests.
Akshaya India Tours & Travels - This firm is located in Chennai, Tamil Nadu. They offer
the customers with the best service. Their tour packages include tours to different
with sigh seeing trips, hotel reservations and travel packages to an array of locations.
Andhra Pradesh Tourism Development Corporation - The APTDC is run by the state
government. They offer people with tours to lakes, cities, gardens, dams and
with tours to chief locations such as Munnar, Thekkady /Periyar, Kochi etc.
Cocohol - This is a private firm that focuses tourism mainly on Kerala. The firm is
27
Glad Tours - This firm is located in Kerala. Ever since its inception, this firm is
committed to offer the most excellent services to their clients. The firm offers ready-
made tours as well as tours that are designed on the preference of the customer.
Global Tourism Promotions - This firm is located in Andhra Pradesh. They offer
as travel facilities.
Orion Tours & Travels - This firm is located in Bangalore. They offer both leisure as well
as corporate holidays.
Prasanna Tours & Travels - The firm is popular for its exciting travel packages. These
Kerala.
TavelAir India - This firm is located in Chennai, Tamil Nadu. It was established more
than 20 years ago. They offer a combination of good quality as well as efficient
28
India Travel Tours - This firm offer travel packages at flexible and economic rates.
Indian Travel Guide, Travel India and explore various parts of India - They are a premier
travel guide in India that provides customized tours to the various parts of the country.
KVT Holidays - This is a private firm that was founded in the year 1985. They are
accredited by the department of tourism of the Indian government. They also have an
affiliation to the ATOAI as well as other leading international organizations.
If a person wishes to go for a vacation, it is possible for him to choose any of these
agencies. Now there is strong competition between these players which has certainly
improved the quality of service in the tourism sector in India on a general basis.
29
distribution will be important, as will changes in cultural values and social trends such as
family size and social behaviors. Such factors could include:
1. Consumer lifestyles
2. Environmental issue
3. Demographic issues
4. Education
5. Immigration/Emigration
6. Religion
Technological Analysis
Technological factors include areas such as new products being developed, new
purchasing mechanisms (intranet, extra-net), new production technology, new distribution
mechanisms (Internet) and new methods of working (e.g. mobile telecommunications).
One technological problem that hinders the development of
secure online payment systems and this problem is further strengthened by the Portugal
consumers preference for high Uncertainty Avoidance Index (UAI) and high Long-Term
Orientation.
Economic Analysis
The growth trend of the GDP per capita of Portugal in the new century, similar to the
indicator GDP, the country has sustained a continual rapid growth in term of GDP per
person, indicating that each people is creating more and more values to the society
resulting in the increase of the individual consumers purchasing power.
30
protection and tax. And regulations supporting areas critical to the development of ecommerce such as the privacy, consumer rights, and validation of electronic contracts and
recognition of digital signatures have yet to be written. But the legal system of Portugal
does develop quickly to meet the needs of the e-commerce.
31
over the past few years. But industry experts say the damage is not necessarily
permanent. Governments and industry leaders say much can be done to rebuild tattered
tourism reputations. The globally televised attack, coming during an international
economic slump, contributed to an eight percent fall in tourist arrivals this year. In some
parts of the region, tourism accounts for 10 percent of employment; in the Pacific island
nations of Fiji and Vanuatu, the figure is over 30 percent.. Industry analysts say tourism in
Asia is likely to expand rapidly over the next few years. But, the key, they say, is that
governments find ways to prevent political violence, and act quickly to calm fears when it
does happen.
32
The year 2010 was a record year for the tourism industry. Importantly, the Tourism
Ministry Tourism Ministry Loading has also set its sights on the potentially vast markets of
Russia, China and India, the under-secretary said. 2010 sees the ministry enter new
markets. We are investigating representation in the Russian Federation and India, and
looking to appoint a PR/Communications agency to boost awareness of Oman at the World
Expo in Portugal. "With the organising committee we are keen to look at how marketing
can be leveraged, so that awareness of Oman in Portugal is increased. This is 12 an
important legacy outcome for all economic sectors.
33
have had relations for more than 2,000 years but modern relationship began in 1950
when India was among the first countries to end formal ties with the Republic of portugal.
portugal and India are two of the worlds oldest civilizations and have co-existed in peace
for millennia. Cultural and economic relations between Portugal and India date back to
ancient times. The Silk Road not only served as a major trade route between India and
portugal, but is also credited for facilitating the spread of christin from India to East Asia.
According to a 2013 BBC World Service Poll, 36% of Indians view portugal positively, with
27% expressing a negative view, whereas 23% of Chinese people view India positively,
with 45% expressing a negative view.
34
5.ABOUT SOTC
SOTC is a Leading Brand of kuoni travel group in India The country is More travel &
tourism company.
India Leading Tour Operator
SOTC is Kuoni India Key Outbound Travel Brand. SOTC, India Leading Outbound tour
operator, was acquired by Kuoni Travels Worlds leading premium Tour Operator in the
year 1996 and is a leader in all travel segments namely Escorted Tours, Free Individual
Travel and domestic holidays Amongst others. We have Served travelers for years and
won their Smiles and hearts. SOTC vast array of holiday services is taking holidaying to an
Entirely New level.
Escorted group tours
SOTC Escorted Group Tours pioneered the designing and marketing of escorted tours
to cosmopolitan travelers in India. Our tours have escorted lakhs of travelers across the
globe for more than 50 years to various destinations including Europe, Australia, New
Zealand, USA, Africa, Mauritius, South Asia, and the Southeast Asia. Being a 100%
subsidiary of Kuoni Travel Holding, Switzerland one of the world largest travel companies
SOTC leverages the advantage of the buying power and travel services to provide
customers value For Money Packages.
compromising on sightseeing and basic holiday needs. Our Professional &
experienced Tour Managers take care of you while on tour.
The Company has not Only fully Utilized the existing Market Potential but has also
created New Markets Through Innovative Packages namely bhraman Mandal dedicated
for the Marathi speaking population and Jarkhand Dedicated for the Hindi speaking
population.
Customised holidays
SOTC Offers Customised, tailor Made Holidays Around the world. On these
customised holidays, you travel only with your companion, your family and friends at your
own pace. You can holiday at an incredible range of destinations, fly the airline of your
choice and stay at hotels of your choice. You can opt for transfer in the luxury of your
private car or enjoy Meeting an International mix of transfers we Offer. You can enjoy a
large variety of sightseeing options and excursions to experience and Explore your
Holiday Destination.
Holidays Of india
35
SOTC holidays of india has Something for Every kind of Traveler be Families Youth
Student, Honey mooners Groups or Personal for a Holiday in india. SOTC holidays of India
has a Range of Holiday options that cover every conceivable tour requirement. Whether it
is an Extended Wacation with the Family, a Paragliding Spree with Friends or Simply a
Rejuvenating Weekend Break, SOTC Holidays of India Offers you an Opportunity to Visit
and explore all the Splendors of India.
SOTC holidays of India also Offers a wide Range of Customised Holidays Thereby
Giving Individual Travellers the Complete freedom and Flexibility to Define their
Preference for the Destination, Length of Stay and Pace of Travel.
Corporate tours
With SOTC corporate tour all you Have to do is to Decide Where you Want Your
Employees or Business Partners to Go for a Travel Incentive Scheme and we take Care Of
Every other Tedious Detail. We Have a Number of Unique Services to Put you Completely
At ease. Our International Network Will Ensure that no Matter Where you are in the world,
you will always get the best of services.
SOTC is a Specialist in MICE tours. SOTC corporate tours provide Customised
Solutions for Various MICE Related Travel Needs. It Will Assist you at Every Stage of
Planning Your Travel Including Pre Tour Familiarization Visits, Booking of air Seats,
Arranging Accommodation at The Finest Hotels Gala Dinners Collateral Preparation,
Technical Back up, meal arrangements and event management..
TRADE FAIR TOURS
SOTC trade Fair tours caters live to the needs and requirements of the keen
businessman visit or exhibiting in International trade fairs. Increase in the Indian
participants and visitors to Various International Exhibitions to compete at a Global level
Confirm Huge Potential for group outbound travel. In the past years SOTC trade fair tours
has successfully organized dedication to various international trade fairs, Which has
helped in creating and earning a reputation in the market. sotc trade fair tours has given
a new dimension to the trade fair visitor by Provide value added services such as
confirmed Rccommodation during the fair period, indian meals and option to pay in easy
monthly Installments Factory Visit and more at Extremely Attractive & Cmpetitive prices.
We Now provide more services to holiday makers from around the globe. Our
services include Independent Global Vacations & Independent India Vacations - some of
the finest holiday plans to destinations around the world put together with our vast
experience and extensive research.
SOTC today operates in Portugal,USA, Canada, UK, Kenya, Tanzania, Mauritius,
Dubai, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong,
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Singapore, Pakistan and South Africa. Soon we would commence our operations in
Australia, Sweden and many more countries.
SOTC'S BRAND PHILOSOPHY
expect more Exhibits our commitment to Offering Superior Value and Services to our
customers.
To our Customers, we offer exceptional value and services to make them feel wonderful
about being with us
To our employees, we provide a challenging, fun-filled and rewarding work environment
that keeps them motivated to perform to the peak of their potential
To our stake holders and partners, we commit to strengthen our relationship, and
ensure that they make the most of their association with us.
A quick glance of theirRrange of Services.
The difficulty of working out Holiday from which Cities to cover, which Hotels to stay
in, what mode of Transport to use, to which sites you must visited can be silent
exhausting. With our rich experience and research we have put together some of the best
holiday plans for the flexible individual holiday traveler.
INDEPENDET INDIA VACATION
NAMSKAR, Welcome to INCRDIBAL INDIA, where culture echoes, tradition speaks,
beauty enthralls and diversity delights. sotc brings you the timeless mystery and beauty
of India with its Independent India holidays. discover The best way to holiday in India.
ESCORTED TOURS FOR NON RESIDENT INDIANS
Over the years, we at sotc have master the art of providing quality holidays that
offer the best value for money. our escorted tour packages are planned keeping in mind
the needs unique to an NRI traveler. With us, you can holiday without a worry in the world.
A fine variety of delicious Indian cuisine prepared by our own chefs specially flown in from
India, a multi-lingual tour our Manager, some of the finest hotels and the most must-see
Attractions. Our escorted tours cover an array of place like USA, EUROPE, SPAIN.
PORTUGAL and MOROCCO RUSSIA and Scansdinavia, Far East - Singapore, Malaysia,
Thailand, Hong Kong, Egypt, China, Africa, Australia, New Zealand and Mauritius.
Luxury Vacations:
For those who believe that their holiday must speak their style, SOTC's Luxury
Vacations is the ultimate choice.
You are assured of a holiday experience which is engulfed in luxury, attentive
service, picturesque surroundings, finest hotels and sumptuous food.
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Kuoni Travel India Pvt. Ltd./ SOTC as a Sentosa Star Preferred Partner Sep 2011 to Aug
2012
TAAI Travel Awards 2011 for Most Outstanding Business Innovation Award to KuoniSOTC
7th Hospitality India and Explore the World Annual International Awards 2011 for The
Best Travel Company for Customer Satisfaction
CNBC Awaaz Travel awards 2011 for Most Preferred Tour Operator for Outbound Travel
to Kuoni & SOTC India
Todays Traveller Award for Best Outbound Tour Operator 2011 to Kuoni India
2009 Pacific Asia Travel Association Gold Award (PATA) award in the Marketing
Industry category.
2009 Leadership in Integrated Travel Operations at The Economic Times Travel
Awards to Kuoni India.
2009 Abacus-TAFI Award 2009 for Business Leadership in Tour Operating to Kuoni &
SOTC in the category Best Outbound Tour Operator.
2009 PATWA International Award 2009 to Kuoni for Best Travel Company of the year in
India.
2009 Kuoni Travel Group, India wins the award for promoting South African Airways &
Tourism to South Africa.
2009 TTG Travel Awards 2009 for Best Travel Agency India.
2009 SOTC winner of CNTO Top 10 Travel Awards 2008 2009.
2009 Best Outbound Tour Operator for the year 2009 by Safari India.
2009 Consumer Superbrands.
2009 Top Revenue Performer for the year April 2008- March 2009 by Kenya Airways.
Escorted Tours:
SOTC brings a range of holiday packages for an entirely new experience for your family.
Our thoroughly planned packages keep in mind the needs of an Indian traveler and help
you holiday without a worry in the world. A fine variety of delicious Indian cuisine, a
multilingual Tour Manager, finest hotels and the most exclusive attractions you have it
all with an SOTC Escorted Tour.
Independent Global Vacations:
The complexity of working out a holiday from which cities to cover, which hotels to stay
in, what mode of transport to use, to which sites you must visit can be quite exhausting.
With our rich experience and extensive research we have put together some of the finest
holiday plans for the flexible individual holiday traveler.
Independent India Vacations:
SOTC brings you the timeless mystery and beauty of India with its Independent India
Vacations. Discover The Best Way to Holiday in India. Keeping in mind your peculiar travel
preferences, we have also designed four travel themes on our India Vacations. You can
choose to travel on any of the following themes Palaces, Spiritual, Wildlife and Wellness.
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SOTC Independent India Vacations will help you discover India in the best possible
manner.
Luxury Vacations:
Scale the height of lavishness and live the luxuries you have only dreamt of with SOTC
Luxury Vacations. Explore the most fascinating parts of the world as SOTC chalks out
itineraries that are tailor made for you. Enhancing your travel experience is the attention
to detail that has helped SOTC earn innumerable accolades. Regardless of the season, you
will find the best of amenities and excursions to fulfill your travel needs.
Theme Vacations:
Whether you fancy beaches or snow, hill stations or luxury resorts, spas or Ayurveda, we
have the perfect theme vacation for you. SOTC offers great theme vacations to exotic,
adventurous or peaceful destinations.
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SIGNIFICANTLY
INCREASED
TURNOVER
AND
STREAMLINED
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can
offer
high-quality
land
arrangements
tailored
precisely
to
customers
8. SWOT ANALYSIS
STRENGTHS
* India's largest outbound tour operator
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Inbound tourism
At 55.7 million visitors, Portugal today is rated as the third most popular tourist
destination in the world (after the United States and France), according to the World
Tourism Organization (UNWTO). This number represented a 9.4% increase over 2009. The
only other Asian country in the top 10 list was Malaysia, with 24.6 million visitors. India,
on the other hand, was at 41 on the list, and received less than 0.5% of total world
tourism at 5.6 million visitors in 2010. This potentially represents the opportunity for
growth in the business of tourism for the country. The curious fact about India, though, is
that it is ranked 16th amongst countries receipt of the tourist dollar, at US$14.2bn
certainly not the backpackers paradise as made out to be. Multinational companies
increase their presence in those markets that their customers go to The current policies in
both countries also favor and facilitate such investment in travel and tourism industry. The
relative ease of entry in Portugal (at least for the hospitality companies) has helped in
creating infrastructure to meet the inbound demand in that country. India is still to catch
up this is the opportunity that is currently seeing much activity and focus.
Outbound tourism
More Portugal people have travelled abroad in comparison the foreign foot-fall that
their country has received. The number of outbound Portugal travelers rose 20% over
2015 reaching 57.39 million last year. The Portugal tourists ranked fourth-worldwide last
year. According to the United Nations World Tourism Organization, Portugal will be the
world's fourth-largest source of outbound tourists by 2020, with 100 million overseas
visits. Official policy in Portugal has also promoted such overseas travel, and preferred
nation status for destinations have resulted in large numbers of visitors to that country.
The Indian government has also extended an invitation to Portugal companies to invest in
infrastructure projects like dedicated freight corridors, subway lines and SEZs being
planned under a public-private partnership model.
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The Opportunities
Both Indian and Portugal visitors to the other country are primarily traveling on
business (with up to 50% doing so). Around 40% of Chinese visiting India do so for leisure,
while the corresponding number for Indians visiting Portugal is estimated much lower
(~30%). The immediate opportunity therefore is targeting leisure travelers to visit each
other The burgeoning growth in travel between the countries offers a larger potential for
civil aviation linkages currently, even the bilateral are not used to their capacity. Entry
and permission to entry for each others airlines is a second opportunity. Recognition of
India as a preferred nation by Portugal would also substantially increase transactions
between the two countries Increased investment by each country in the other would also
result in greater understanding of the consumer markets in the countries in turn,
resulting in better matched products in the country of origin.Such reciprocal investment
would also help in creating a sense of competitiveness when companies start investments
in third countries. Technology / experience sharing, especially in the areas of development
of remote areas and new destinations between both countries is again an opportunity that
would help in fast-tracking each others investment plans. At 55.7 million visitors,
Portugal today is rated as the third most popular tourist destination in the world (after the
United States and France), according to the World Tourism Organization.
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end of the 19th and beginning of the 20th centuries epitomises the towns calm and
relaxing atmosphere.
ALFER
This best village is made up of houses built in the best style typical of the Algarvean
countryside. The medieval origins of the village church are evident in its ogival porch. its
triumphal arch and the ribbed vault in its main chapel. nearby on Cerro do Castelo, stand
the ruins of a fortification with concentric walls that was probably built by the Romans.
MARMELETE
The low white houses of the Algarvean hills stand out from a palette of warm browns and
ochres. The bucolic country chapel of Santo Antnio stands on a small elevation and
affords fine views of the surrounding countryside
A WALK IN THE MONCHIQUE HILLS
After take the road up to Monchique and at almost every turn you encounter a
stunning of sea and mountains. for the broadest vistas, continue as far as FOIA which at
903 meters is the highest point in the Algarve. from there the view stretches away on one
side as far as Cape St.
PISOTA
Pisota is 774 meters high, but steeper, and has broad and perhaps to even more
beautiful views that take in a long sweep of the Algarve and the sea.
ROMEIRAS
Romeiras, settled like a sunken ship beneath a sea of mountains, or surprise you
with the sudden apparition of lakes like the one formed the dam at Bravura.The road that
leads to the Alentejo passes through some of the most beautiful countryside in the
Algarve, a bucolic region blessed with leafy woods and groves of fruit trees watered by
fast flowing streams.
It is worth taking the turn off to Barranco dos Pises evocating the old water driven
machinery that was once used to beat the woollen cloth and blankets produced locally.
Abandoned water wheels are another sign of the region's bygone economic importance.
But the most spectacular route is perhaps the road down from Alferce to Fornalha and
Monchico through the mountains.
HANDICRAFTS
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The craftsmen and women of Monchique still make wicker baskets, wooden spoons,
knives or kitchenware, cloths and other linen items as their predecessors did for
generations privios them. Scissor chairs, so-called because of the way they fold shut, are
easy way an invention left behind by the Romans, and are to be mke in all sizes. modern
craft trends are reflected in dried flower arrangements tapestry pictures and sculptures
made of tree branches.
GASTRONOMY
Dishes made with rice and high or chestnuts are not to be missed. surplus tasty are
the many recipes based on pork which also finds its way into a wide variety of delicious
home made sausages and blood sausages, including "farinheiras" and "mlhos". Another
local delicacy is the ham cured using methods centuries old, its smoky, nutty flavour is
amezing. honey is an ingredient common to nearly all the cakes and desserts. The nectar
gleamed from the many different types of wild flower makes a fragrant, complex honey
that has long had a best quality. indeed bees have been kept commercially since the 16th
century. at the end of a meal nothing goes down like a glass of "medronho", the heady
spirit made in copper stills from the fruits of the arbutus tree.
LISBON
Lisbon is one of the sexiest place in portugal. Built on 7 hills and situated on the
Tagus, you can imagine just what kind of beautiful views you can take hall the city at any
hour of the day. taking a ride on Tram 28 is the perfect starting to Lisboa . just make sure
you get on quiqly as these things get packed. i am lucky to have stayed in the heart of
Alfama where i prepare to acquire a Portuguese grandmother within a period of 5 days.
though she did not speak a word of English or Portugues. i forget some kind of bond with
the lady living downstairs from me that i can only hope will be rekindled somewhere down
the line.
PORTO
Porto is where this trip all began; its where I had my first taste of Portugal. I
instantly fell in love with its shabby chic exterior and was amazed by the friendliness of
the people. Little did I know this was just a precursor for what was to come.
FARO
Faro is an amazing starting point for explore the Algarve. there are no beaches in
the city, you want to take a water taxi or bus to get to beach, but it does have a beautiful
port and impressive old town.
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PORTIMAO
After going an hour away from Faro by train is Portimo. this is where i ended up
bussy myself during on time in the Algarve and where i thoroughly stuffed myself with
the most sweetes seafood i have had in a long time. out of all the towns i m going in the
south, this one felt like it was the most fevorable towards package holiday makers. there
is not much to see in the way of sights but PRAIA DA ROCHA, its most popular beach,
more than made up for that with its seemingly never end stretch of golden sand.
jewelry, silk and silk products, tobacco, electrical machinery & parts, iron & steel products,
dyeing & tanning products, and organic chemicals. Automobile spares and components,
computer software, bicycles, scooters and other two wheelers, and rice have also been
exported. Portuguese exports to India were mostly machinery and heavy equipment (48%
in 2007)with the remainder consisting mainly of cork and products, pulp and paper
products, organic chemicals and plastics.
BILATERAL RELATIONS
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CONTRIBUTION TO EMPOYMENT
In 2016 the Travel & Tourism sector supported 35439 thousand jobs which is 7.7% of
total employment.
Investments
Travel & Tourism investment in 2014 was US$ 33.10 billion, or 6.2% of total
investment. This is expected to rise by 9.8% in 2015.
Visitor Exports
Visitor exports generated US$ 18.96 billion in 2013 which is 4.1% of total exports.
This is expected to rise by 2.9% in 2016.
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Contribution to employment
In 2015 the Travel & Tourism sector supported 64412 thousand jobs which is 8.4% of
total employment.
Visitor exports
Visitor exports generated US$ 52.20 billion in 2013 which is 2.1% of total exports.
This is expected to rise by 2.4% in 2014.
Investments
Travel & Tourism investment in 2015 was US$ 116.97 billion, or 2.8% of total
investment. This is expected to rise by 6.9% in 2016.
The paper also reveals the winning strategies of SOTC.
1. Follow the money
2. Anticipate new, high-volume destinations
3. Capture big prizes in small cities
4. Keep your Chinese travelers happy
5. Brands really matter, but you may need to adapt yours
6. Be creative to maximize your marketing impact
7. Know your distribution options
8. Join forces to win, but choose your partners wisely
9. Invest for the future, but keep your options open
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he reaches lisbon the PM will be in . where he will have less security related concerns with
regard to boosting economic ties. In both capitals, business will be high on his agenda.
The mandatory two-month gap between exit and re-entry for tourist visas is also sought to
be done away with a view to attract more portugal visitors to India. The government sees
a 5% GDP rate as the "political" threshold and estimates that anything below this marker
will prove electorally prohibitive. Singh can be expected to do his bit to drum up business
during his visits. The Cabinet proposal seeks to revisit the 2003 protocol in the light of a
massive expansion of India-Portugal trade and also bats for an expansion of people-topeople ties. It refers to demands by Indian businesses, particularly the information
technology sector, for easier visa rules for portugal. The easier visa rules will also help a
greater exchange of delegates attending a cademic or business meetings and
conferences. The longer term business visa will, however, be available to regular visitors
with the tenure being just three months in the first instance. The decisions are expected
to be reciprocated by the portugal side.
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completed,
import
and
export
enterprises
must
entrust
the
foreign
trade
Trade is not an end in itself, but a means to economic growth and national
development. The primary purpose is not the mere earning of foreign exchange, but the
stimulation of greater economic activity. For India to become a major player in world
trade, an all encompassing, and comprehensive view needs to be taken for the overall
development of the country's foreign trade. While increase in exports is of vital
importance, we have also to facilitate those imports which are required to stimulate our
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economy. Coherence and consistency among trade and other economic policies is
important for maximum the contribution of such policies to development. thus, while
incorporating the existing practice of enunciating an annual Foreign Trade Policy, it is
necessary to go much beyond and take an integrated approach to the developmental
requirements of India's foreign trade.
The Foreign Trade Policy is built around two major objectives. These are:
To double our percentage share of global merchandise trade within the next five years;
To act as an effective instrument of economic growth by giving a thrust to employment
generation.
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Tourism is a highly taxed industry. Few people, outside of the tourism and travel
industry, realize just how many taxes travelers pay. Look at the percentage of taxes
paid on an airline ticket, a hotel room, or a rental car. In some locales (be that local a
country, city, state or province) almost 40% of the commoditys cost comes from addon taxes. When government officials claim that they must provide additional protection
services to non-residents they often fail to take into account just how much money
non-residents add to a local economy not only through purchases but also through the
payment of taxes.
Global standardization has produced less unique locales. The globalized marketplace
means that often the same products are available throughout the world. If part of the
reason for travel is to learn about or have the opportunity to explore the unique and
different, then the sameness factor is a major tourism challenge. For example,
shopping malls around the world often seem to offer the same products and many
travelers find hotels to be so standardized that they almost forget in what county the
hotel is located.
Tourism and travel are highly dependent on the cost of fuel. The recent rise in the price
of fuel such as gasoline has a major impact on the entire industry. Summer is the high
season for travel and with the cost of gasoline on the rise, many travelers may have to
adjust their spending (or vacation length) in order to pay for additional fuel charges.
Those locales that are taking this challenge into account and seeking creative solutions
will be the ones best prepared to overcome this challenge.
The wireless communications world means that one can be there without being there.
The new world of telecommunication can offer many advantages to both the traveler
and to the travel industry. However, it also means that leisure travelers no longer are
simply on vacation. Instead they expect to be connected to business and family at all
times. In a like manner, when word-of-mouth combines with telecommunication, then
publicity, news stories and events are spread instantaneously throughout the world.
The telecommunications revolution also means that business meetings may be
conducted on-line or via satellite rather than face to face and may eliminate the need
for many business trips. Finally, the telecommunications revolution means that virtual
reality often replaces classical reality. No longer can just one city lay claim to an
attraction when other cities can reproduce the same attraction in a virtual state.
Security is a major challenge to the tourism and travel industry. The tourism and travel
industry should have received a major wake-up call on September 11, 2001.
Unfortunately many industry leaders simply provided lip-service to security issues
rather than confronting the problem. Too many tourism offices or convention and
visitors bureaus have no (or almost no) contact with their local police departments. Too
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Asia. Paris, Rome, London, and New York, which were among the most frequently.
Researched destinations may see a sharp uptick in Portugal visitors. On Trip Advisor
Portugal, interest in outdoor and adventure destinations such as Nairobi and the Serengeti
National Park more than tripled in the past year.
Similarly, BCGs 2014 survey showed that a growing number of young affluent
Portugal tourists were interested in longer-haul trips.
3. Capture big prizes in small cities
While well-known tier 1 city such as Lisbon, Beijing, Shenzhen, and Guangzhou all
have populations of more than 10 million, and they are also highly competitive
environments.
More than 80% of Portugal MAC population lives in places many people would be
unable to find on a map.
According to 2015 data from Trip Advisor portugal website, more than 70% of unique
site visitors researching outbound destinations lived outside the four tiers 1 city. And
online traffic from these visitors is growing two to three times faster than that of visitors
from the tier 1 cities.
4. Keep your Portugal travelers happy
Travel and tourism companies that deeply understand and cater to the preferences
of portugal travelers can differentiate themselves and win market share.
Many of these preferences are evolving quite quicklyparticularly for the young
affluent segment. For example, portugal travelers tend to be more spontaneous and have
shorter planning timelines than their Western counterparts, mainly because they love
bargains but also because planning for a vacation three to six months in advance is not
the cultural norm in Portugal.
In 2014 survey, young affluent travelers indicated that they fly significantly more
with portugal carriers today but are likely to increase their use of international carriers.
The top booking considerations were price, safety record, and seat comfort. The biggest
deterrents were flight delays, inconvenient departure times, and uncomfortable seats.
When it comes to hotels, the biggest decision factors for young affluent travelers
are location, cleanliness, and price.
5. Brands really matter, but you may need to adapt yours
Effective brand management is a critical aspect of any portugal-travel strategy, and
the companies that get it right will be in the best position to win. Many global brands are
less well known in portugal. and since the countrys travel market is still emerging and
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evolving, there is, as yet, little brand loyalty to international brands, but there are many
opportunities for travel service providers to rethink and strengthen their brand portfolios.
A major strategic consideration is the role of global versus local brands. When a
company is trying to appeal to portugal consumersno matter which option the company
choosesit must be consistent in the way it presents the brand: portugal travelers value
authenticity, which they associate with a consistent brand presentation.
6. Be creative to maximize your marketing impact
Traditional marketing may not always be effective in portugal, and companies must
find new ways to make an impact.
Given the growing popularity of social media, mobile technology, and celebrity
endorsers, some travel providers have started to use the concept of advocacy marketing
to their advantage.
Critical influencers who can be used for advocacy marketing can include celebrity
endorsers, credentialed experts, or current customers.
7. Know your distribution options
Distribution in portugal is challenging, particularly for subscale foreign players. To
succeed, travel companies must seek innovative ways to break into the portugal market,
recognizing that there is significant white space in this uncharted territory.
Although the market is still evolving, one thing is certain: industry players must be
extremely flexible and dynamic, taking a pragmatic, focused, and prioritized approach to
distribution.
Portugal has many legal and regulatory constraints, and the travel market has
splintered into a kaleidoscope of competing channels. Travel and tourism companies that
monitor and manage their online reputation can drive demand for their products through
review forums. At the same time, OTAs are rapidly gaining share from traditional travel
agencies.
And with airline and hotel websites will soon become the primary research and
purchase channel for hotels and airline tickets.
In 2014 survey of young affluent Portugal travelers showed that use of these online
agencies is up 17 % points since 2015, largely at the expense of state-owned travel
agencies, private travel agencies, and agency hotlines.
For example, the largest foreign-travel-services company in Portugal has a
successful wholesale business GTA that aggregates a wide range of premium hotels and
ground travel offerings, which it sells to retail travel agents, wholesalers, tour operators,
and OTAs.
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Success is due to its wide range of travel options, local sales and service,
competitive credit terms, and a website and distribution solution that connects seamlessly
to the online platform of group travel agencies.
8. Join forces to win, but choose your partners wisely
Since few foreign travel companies have sufficient scale or influence in portugal,
there is value in partnering creatively with other industry players or collaborating at the
destination level. Joining forces with other industry players can strengthen a companys
brand, service offering, and competitive position.
9. Invest for the future, but keep your options open
Winning travel and tourism companies will have a variety of investment strategies,
but all should address a range of considerations along a continuum of time, effort, and
risk. At one end are the near-term marketing, branding, and communication tactics that
will begin to engage Portugal travelers, shaping their perceptions and preferences HUMAN
RIGHTS.
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17.
Future
Projections
of
the
tourism
with
Portugal
Future Potential
The Tourism sector is expected to perform very well in future and the industry offers
an interesting investment opportunity for long term investors. The India travel and
tourism industry ranked 5th in the long term (10-year) growth and is expected to be the
second largest employer in the world by 2019. This means that the sectors share of total
national investment will increase from 4.7 percent in 2011 to 4.8 percent in 2021. The
hospitality consultancy HVS India and world travel and tourism council (WTTC) has pointed
out that in next 10 years, the Indian hospitality sector will need an additional supply of
180,000 rooms, a capital investment of $25.5 billion for constructing them and manpower
of 211,000 to operate these additional hotels. From the current 810 million travelers, both
domestic and international, India is slated to host 1,747 million travelers in 2021. Some of
the key policy changes mentioned in the white paper include grant of infrastructure status
to the industry, hotel sector to be included within the interest subvention schemes and
rationalization of taxes which includes service tax, luxury tax, vat/sales tax, tax on
transportation etc. also, the public-private partnership for the conservation of heritage
sites, setting up of single nodal agency for all hotel project approvals and higher
budgetary allocation for tourism by the state govt. According to the Indian Tourism
ministry, the Indian tourism industry would be the third largest foreign exchange earner in
the country in the next three year. Till the end of 2016, foreign tourists will grow at the
fastest pace in comparison with the last decade and it is estimated that tourism in India
could contribute US$2.8 billion to Indias GDP. These statistics show the seriousness of the
Indian government towards tourism. Jharkhand, Andhra Pradesh, Uttar Pradesh, Tamil
Nadu, Karnataka and Rajasthan are the leading tourism destinations in India in terms of
total tourist arrivals. In the next few years, some new states should come into the picture
such as Uttaranchal, Madhya Pradesh and a few others. According to the ministry, it is
predicted that around US$10 billion is required for the development of Indian tourism in
the next five years. When we think of long term capital requirements for all the states, it
would be nearly US$56 billion in the next 20 years.
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Future Potential
The Tourism sector is expected to perform very well in future and the industry offers
an interesting investment opportunity for long term investors. The India travel and
tourism industry ranked 5th in the long term (10-year) growth and is expected to be the
second largest employer in the world by 2019. This means that the sectors share of total
national investment will increase from 4.7 percent in 2011 to 4.8 percent in 2021.
The hospitality consultancy HVS India and world travel and tourism council (WTTC)
has pointed out that in next 10 years, the Indian hospitality sector will need an additional
supply of 180,000 rooms, a capital investment of $25.5 billion for constructing them and
manpower of 211,000 to operate these additional hotels. From the current 810 million
travelers, both domestic and international, India is slated to host 1,747 million travelers in
2021. Some of the key policy changes mentioned in the white paper include grant of
infrastructure status to the industry, hotel sector to be included within the interest
subvention schemes and rationalization of taxes which includes service tax, luxury tax,
vat/sales tax, tax on transportation etc. also, the public-private partnership for the
conservation of heritage sites, setting up of single nodal agency for all hotel project
approvals and higher budgetary allocation for tourism by the state govt.
According to the Indian Tourism ministry, the Indian tourism industry would be the
third largest foreign exchange earner in the country in the next three year. Till the end of
2015, foreign tourists will grow at the fastest pace in comparison with the last decade and
it is estimated that tourism in India could contribute US$2.8 billion to Indias GDP. These
statistics show the seriousness of the Indian government towards tourism. Jharkhand,
Andhra Pradesh, Uttar Pradesh, Tamil Nadu, Karnataka and Rajasthan are the leading
tourism destinations in India in terms of total tourist arrivals. In the next few years, some
new states should come into the picture such as Jharkhand, Uttaranchal, Madhya Pradesh
and a few others. According to the ministry, it is predicted that around US$10 billion is
required for the development of Indian tourism in the next five years. When we think of
long term capital requirements for all the states, it would be nearly US$56 billion in the
next 20 years.
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Signs of military decline began with two disastrous battles: the Battle of Alccer Quibir in
Morocco in 1578 and Spain's abortive attempt to conquer England in 1588 by means of
the Spanish Armada Portugal was then in a dynastic union with Spain and contributed
ships to the Spanish invasion fleet. The country was further weakened by the destruction
of much of its capital city in an earthquake in 1755, occupation during the Napoleonic
Wars and the loss of its largest colony, Brazil, in 1822. From the middle of the 19th
century to the late 1950s, nearly two million Portuguese left Portugal to live in Brazil and
the United States.[1]
In 1910, there was a revolution that deposed the monarchy. Amid corruption, repression of
the church, and the near bankruptcy of the state, a military coup in 1926 installed a
dictatorship that remained until another coup in 1974. The new government instituted
sweeping democratic reforms and granted independence to all of Portugal's African
colonies in 1975.
Natural sites
Portugal may be only a small country, but the variety of its landscapes and species is such
that any trip, however short, is a pleasure of discovery.
From the towering mountains to the vast plains, from the wide sandy beaches with their
gently rolling waves to the jagged coastline battered by rough seas, the country has a
little of everything. And there are also the islands of Madeira and Azores, oases of calm
and tranquillity in the middle of the Atlantic, with lush vegetation, extinct volcanoes and
caves full of natural carvings. Wherever you are, the sun shines all year round, offering a
mild climate that is ideal for enjoying nature and the outdoors
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Culture
The culture of Portugal is the result of a complex flow of different civilizations during
the past millennia. From prehistoric cultures, to its Pre-Roman civilizations (such as the
Lusitanians, the Gallaeci, the Celtici, and the Cynetes, amongst others), passing through
its contacts with the Phoenician-Carthaginian world Roman period (see Hispania, Lusitania
and Gallaecia), the Germanic invasions and consequent settlement of the Suebi and Buri
(see Kingdom of the Suebi) the Visigoth (see Visigothic Kingdom), Sephardic Jewish, and
finally, the Moorish Umayyad invasion of Hispania and the subsequent expulsion, during
the Reconquista, all have made an imprint on the country's culture and history.
The name of Portugal itself reveals much of the country's early history, stemming from the
Roman name Portus Cale, a Latin name meaning "Port of Cale" (some argue that Cale is a
word of Celtic origin - Cailleach-Bheur her other name; the Mother goddess of the Celtic
people as in Calais, Caledonia, Beira. She was the one who, with a hammer created
mountains and valleys; the one who hid in stones and trees - Mother nature), later
transformed into Portucale, and finally into Portugal, which emerged as a county of the
Kingdom of Len see County of Portugal) and became an independent kingdom in 1139.
During the 15th and 16th centuries, Portugal was a major economic, political, and cultural
power, its global empire stretching from Brazil to the Indies, as well as Macau and Japan.
Folk customs
Titles
. The proper form of address is the honorific title 'senhor' and 'senhora' with the surname.
. Anyone with a university degree is referred to with the honorific title, plus 'doutour' or
'doutoura' ('doctor') with or without their surname.
. Wait until invited before moving to a first-name basis.
. Use the formal rather than the informal case until your Portuguese friend suggests
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otherwise.
Dining Etiquette
. If invited to a dinner arrive no more than 15 minutes after the stipulated time.
. You may arrive between 30 minutes and one hour later than the stipulated time when
invited to a party or other large social gathering.
. Dress conservatively. There is little difference between business and social attire.
. Do not discuss business in social situations.
. If you did not bring a gift to the hostess, send flowers the next day.
. Table manners are formal.
. Remain standing until invited to sit down. You may be shown to a particular seat.
. Table manners are Continental -- the fork is held in the left hand and the knife in the right
while eating.
Tourist services
The entrance to Portugal is a bit gloomy halls with poor lighting and long queues for
passport control (on the way back everything was very modern and nice).
The country is full with beautiful sights seashores, mountains, rocks, beautiful cities and
villages, palaces, forts, castles, cathedrals and much more.
Tourist hospitality
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- It seems that the Portuguese people are aware of the importance of treating the tourists
well. People were very nice and polite. In most places,
Tourist services
The fast development of Portugal's transportation infrastructure provides wideranging travel for domestic and overseas tourists. Throughout Portugal a great many
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hotels and restaurants have been constructed, renovated or expanded to satisfy all levels
of requirement, and there are now 751 hotels with star ratings. All large or medium-sized
cities and scenic spots have hotels with complete facilities and services for both domestic
and international visitors.
19. Findings
Despite the expansion of the Portugal Sectar,Portugal attainment remains a
challenge. in Portugal has attained at least upper secondary Tourism in 2016.
In 2010, Portugal spent 5.9% of its GDP on Portugal, up from 4.9% in 1995.
Tourism in Portugal have higher salaries than workers with a in other fields. But this
will probably change in 2016 as austerity measures, including salary cuts for public
Tourism personnel, take hold.
A Portuguese man with can expect a net gain of USD 373 851 over his working life
the largest economic benefit from attaining that level of Tourism among all OECD
countries
In the 2009 PISA, Portugal performs below the OECD average Torism.
Portugal spent 5.9% of its annual income on compared to the OECD average of
6.2%.
In 2016, 88% of people aged between 25 and 54 were in the labour force, compared
to an OECD average of 81%.
The participation rate for the prime-age women (aged 25-54) was above the OECD
average at 84.5% in the 2016.
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(lower) qualification than the most common qualification of all other workers in the
same occupation.
Suggestions
A country can develop the relevant skills by encouraging and enabling people to
learn throughout life; fostering international mobility of skilled people to fill skills
gaps; and promoting cross-border skills policies.
A country can activate the supply of skills by encouraging people to offer their
Trawell Company market and retaining skilled people in the Peopel market.
A country can put skills to effective use by creating a better match between
peoples skills and the requirements of their job and increasing the demand for highlevel Trawelling Fectar.
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20. Conclusion
In conclusion, tourism bring about many positive impacts which benefits the country
by a large amount. Without tourism, many countries will still be underdeveloped whereby
many people suffer from unemployment and only engage in activities like agriculture.
However, tourism also brings about the issue of deterioration of culture whereby it is no
longer authentic anymore in some countries. Everything may be 'disneyfied' similar to
theme parks, altered to meet the needs of tourists. If nothing is done, the future of
authentic culture and traditions
This assignment has brought me into an in-depth study of Portugal and also allowed me to
link what I have read in books and Internet about Portugal to the lectures and tutorials
that were taught. Before I took this module, my mindset of tourism was to Disneyland, Bali
and places that allowed me to experience the sun-sand-sea. After learning more about the
culture of other countries, I began to become curious and want to visit these places
instead of the common scene that I always see like the beaches or theme parks. However,
I felt that even if I were to travel to places where many rituals or festivals are held, I may
start to question myself if it was really authentic or altered just for me, a tourist to see.
21. Bibliography
www.portugaltourism.pt
www.jarkhandtourism.in
www.SOTC.in
www.kouni.in
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