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  • Carat Media NewsLetter-843

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    凱絡媒體週報
    4K views12 pages
    在當今數位時代中，電商銷售額愈來愈高，相較之下實體商店卻面臨人潮的流失、租金的壓力，他們的競爭力何在？ 電商巨頭Amazon卻在去年開設首間實體書店，中國兩大電商淘寶和京東的實體店面也在2014年開幕，為何電商網站紛紛開設實體店面？而原先以實體為主流販售通路的百貨業、零售業，面對消費者行為改變，電商的衝擊，又將如何迎戰，再創佳績？

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    在當今數位時代中，電商銷售額愈來愈高，相較之下實體商店卻面臨人潮的流失、租金的壓力，他們的競爭力何在？ 電商巨頭Amazon卻在去年開設首間實體書店，中國兩大電商淘寶和京東的實體店面也在2014年開幕，為何電商網站紛紛開設實體店面？而原先以實體為主流販售通路的百貨業、零售業，面對消費者行為改變，電商的衝擊，又將如何迎戰，再創佳績？

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    4K views12 pages

    Carat Media NewsLetter-843

    Uploaded by

    凱絡媒體週報
    在當今數位時代中，電商銷售額愈來愈高，相較之下實體商店卻面臨人潮的流失、租金的壓力，他們的競爭力何在？ 電商巨頭Amazon卻在去年開設首間實體書店，中國兩大電商淘寶和京東的實體店面也在2014年開幕，為何電商網站紛紛開設實體店面？而原先以實體為主流販售通路的百貨業、零售業，面對消費者行為改變，電商的衝擊，又將如何迎戰，再創佳績？

    Copyright:

    © All Rights Reserved
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    of 12

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 843

    Media Report

    2015eMarketer2015
    7.4%201912.8%

    Amazon2014

    (2015/03/03)

    Amazon
    Amazon Books

    Amazon3CKindleEchoFire TV

    VoxAmazon
    Books

    2014
    Wi-Fi

    Wi-Fi

    GeekWire(2015/11/02)Vox(2015/11/07)(2014/12/26)

    (Pop-up store)2014
    (CBRE)2015

    (hashtag)

    2014LINE

    LINE
    FRIENDS POPUP STORE

    /(2015/08/02)Printsome(2014/05/21)google

    Adidas

    Steve
    Smith
    50

    2013AR

    2015

    VR3DAR

    UniqloLCD
    AR

    /go scan 3D(2015/04/06)Augmented Reality News(2013/04/03)

    IKEA
    IKEA

    IKEA2015IKEA
    "Instead of cafe"10
    IKEA

    IKEA
    IKEA
    IKEA
    "Instead of cafe"

    IKEA

    IKEAThe IKEA Breakfast in Bed

    CafeIKEAIKEA
    50%

    IKEA

    IKEA
    /campaigns of the worldMail Online(2015/05/18)

    20

    Airbnb

    /(2015/05/21)RETRIP(2015/05/20)

    Burberry
    Burberry

    Burberry

    Burberry
    Burberry

    iPad

    (radio-frequency
    ID)

    Burberry22

    100500

    /(2013/12/25)ARCHITECHURAL DIGEST(2012/11/30)

    Under Armour

    Under Armour2015
    Under Armour

    Segway()
    2,56012,600

    Under Armour

    /do it outdoors

    diousa(2015/04/20)


    carat.weekly@carat.com
    (02) 2717-5238 ext.9286

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