Prof. Kamesh Rao's 26-Year Career in Education

Prof.
KAMESWARA RAO PORANKI

Contact: +91-9493160283, +91-8019518726 (India), +966555976429 (Saudi)
E-Mail: kamesh_p2001@rediffmail.com, kamesh_p2001@yahoo.com
SENIOR MANAGERIAL PROFESSIONAL

~ Teaching ~ Training ~ General Administration ~
PROFILE SUMMARY
A competent professional with 26 years of experience in:

~ Teaching
~ Student Management
~ Strategic Planning
~ General Administration
~ Training & Development
~ Curriculum Planning
~ Research & Development

~ Business Development
~ Counseling & Mentoring
Experience of facilitating / coaching students by using interactive discussions and hands-on approaches to help
students learn and apply concepts in subjects
Proficient in reading published papers for the purpose of understanding the research area and perceiving where new
contributions should be made
Demonstrated abilities in keeping records and writing reports on students performance
Gained significant exposure in International & National Accreditations like (AACSB/NAAC/NBA) Institutional
Effectiveness & Quality Assurance Processes and Bridging Skill Gap in Students
An out-of-the-box thinker with experience in the design & implementation of innovative practices in education,
including interactive & innovative training as well as educational content for students
Well versed with concepts of market research, project formulation, operation, revenue optimization, innovations and
learner-centric pedagogy
An innovative, loyal & result-orientated professional with strong planning, communication, interpersonal & negotiation
skills
CORE COMPETENCIES
Teaching as per academic curriculum to students, recognizing, respecting & nurturing the creative potential of each student
Developing & carrying out research projects; planning & conducting the work program for own research contribution, using
methodologies and techniques appropriate to the type of research
Conducting research in a particular field of knowledge and publishing findings in professional journals
Accountable for teaching as per academic curriculum to students; providing leadership to teaching & administrative staff and
ensuring high quality of teaching
Responsible for guiding or assisting students in their research work
Contributing to monitoring and enhancement of quality in teaching within the department
Providing guidance & support to students regarding academic progress and achieving personal goals
Planning & organizing day-to-day research & development activities and executing tasks on timely basis
Implementing operational policies/norms, systems & controls, motivational schemes & education standards during the career
span
Managing administrative activities entailing, faculty appraisal/training and upholding institutions motto
ACCOMPLISHMENTS ACROSS THE TENURE
Efficaciously organized events like International Conference on Globalization & Consumer Protection for at Kalasalingam
University as Conference Chair in January 28th & 29th, 2010
Essayed a stellar role in:
o Designing training program calendar; facilitated program design document in 2009
o Liaising & negotiating with trainers and ensured that the curriculum was presented as well as dispersed to the participants
in best possible manner
Merit of receiving Best Faculty Award in 2010 for best teaching performance at Kalasalingam University
Significantly assisted in completion of 2 funded research projects related to Marketing Management at Kalasalingam University
Played a key role in evaluating & assisting in:
o Quality of the exam papers as a Proctor at VIT-University & member of the Moderation committee
o Progress of many PhD Scholars as a Doctoral committee member, VIT-University, Vellore & Satyabama University,
Chennai
o Annual Examinations for the VIT-Business School and VIT-University as an Additional Chief Superintendent
Holds the distinction of conferring upon 53 research papers in various conferences conducted by IIMs and other academic
institutes
Served as Project Director of a Research Centre: Since Mar10 as a Project Director for Research Centre for Consumerism at
Kalasalingam University
Efficiently organized an Admission Programs at Chennai to attract potential students to Kalasalingam University
Visited various industries at Bangalore & Chennai and Coordinated with placement activities as a Director (Corporate
Relations)
ORGANIZATIONAL EXPERIENCE
Oct13 Till Date: AL Baha University, Al Baha, Saudi Arabia as Professor (Marketing)
Apr13-Oct13: Agni School of Business Excellence, Dindigul, Madurai, India as Professor & Director
Jan12-Jan13: Srinivasa Institute of Management Studies, Vizag, AP, India as Professor & Director
Jul10-Sep11: Viswanadha Business School, Visakhapatnam, India as Professor & Director
Apr07-Jul10: Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu as Professor & HOD
Role:
Responsible for:
o Developing different types of income generating projects and products
o Making students aware about what is happening in the business industry
o Drafting curriculum; developing instructional methods and content for educational, vocational or student activity programs
o Tutoring students by planning, preparing & presenting lessons, preparing exercises, questionnaires & assignments for
students at various levels
Creating formative and summative evaluation strategies going beyond CCA
Ensuring clarity of concepts to the students on topics like Marketing Management, Logistics & Supply Chain Management,
Consumer Behavior, International Marketing Management, International Business, etc.
Heading overall all academic and administrative responsibilities
Carrying out research in specialization & publishing of findings in scholarly journals or conference proceedings
Functioning in faculty committees and dealing with matters like curriculum planning & degree requirements
Undertaking variety of administrative duties and implementing operational plans for ensuring the smooth running of the
organization; providing leadership to teaching and administrative staff ensuring high quality of teaching
Analyzing pre-set educational goals, objectives, classroom instructional programs and establishing academic & other
performance objectives
PREVIOUS ASSIGNMENTS
Jun05-Apr07: VIT University, Vellore, Tamil Nadu as Assistant Professor

Sep03-Jun05: ICFAI University, Hyderabad as Coordinator (Associate Professor)
Mar02-Sep03: GBR College (PG Courses) as Associate Professor and HOD
Sep99-Mar02: Samata Degree and PG College as Senior Lecturer
Sep97-Sep99: Rajiv Gandhi Institute of PG Studies as Lecturer
Aug95-Sep97: Samata Degree and PG College as Lecturer
Oct94-Aug95: Shriram Investments Ltd, Vijayawada, India as Business Development Manager
Oct92-Oct94: HICO Products Ltd. Bangalore, Karnataka, India as Senior Sales Officer
Jun88-Jun89: JB Chemicals & Pharmaceuticals Ltd., Srikakulam, AP, India as Professional Service Representative
ACADEMIC CREDENTIALS
PhD in Business Management (Marketing of Financial Services) from Andhra University, Visakhapatnam, AP, India in 2002
MBA (Marketing Management) from Andhra University, Visakhapatnam, AP in 1992
B.Sc. (MPC) from Andhra University, Vishakhapatnam, AP in 1988
NET (Business Management) Qualified by UGC, Hyderabad in 1996
PROFESSIONAL ENHANCEMENTS
Statistical Methods for Research' Sponsored by Kalasalingam University, Anand Nagar, Krishnankoil-626190, India in May09
Rotary Youth Leadership Award Camp held at Sainik School, Korukonda, Andhra Pradesh, India
Entrepreneurship Awareness Camp' Sponsored by Ministry of Science & Technology, Govt. of India (Andhra University) in
Nov91
Specialized Managerial Training course in Advertising & Salesmanship' conducted by Small Industries Service Institute, Vizag,
Ministry of Industry, Govt. of India (Andhra University Campus, Visakhapatnam) during 10-12-1991 to 14-12-1991
Induction Training Program for Management Faculty Sponsored by AICTE-All India Council for Technical Education-New
Delhi & Andhra University, Visakhapatnam, India in Mar1996
Personal Quality & Effectiveness and Career Development conducted by Stony Carter Consultants (P) Ltd., Hyderabad in
Aug02
FDP conducted by VITs Academic Staff College during June, 2005 and by Sairam Engineering College, Chennai in 2006
PROFESSIONAL MEMBERSHIPS
Served as:
o Life Member in Indian Society for Technical Education (ISTD), New Delhi (Training House, New Mehrauli Road, B-41,
Qutab Institutional Area, New Delhi, Delhi
o Member in AIMS International, USA (12436 FM 1960 W. Pmb #140, Houston, TX 77065, USA)
FUNDED RESEARCH PROJECTS
Sponsoring Organization:
Project:
Amount of Grant (Lakhs):
Co-Principal Investigator:
IIPA, New Delhi (Year of Funding: 2009-10)

Measurement of Service Quality in Railways and Hospitals with Special Reference to Tamil
Nadu and Kerala
Rs.3, 82,000/Dr. P.C.S. RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN
Sponsoring Organization:
Project:
Amount of Grant (Lakhs):
Co-Principal Investigator:
Accomplishment:
DSIR, New Delhi (Year of Funding: 2010-12)

Technology Propagation & Development of Microenterprises by SHG Women
Rs.12, 80,000/
Dr. PCS RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN
Merit of receiving grant to organize International Conference on Globalization & Consumer
Protection sponsored by IIPA, New Delhi at Kalasalingam University in the capacity of
organizing chair
Grant Received:
PhD Thesis Examiner:
Rs.1, 50,000/
Evaluated 4 PhD Thesis and Board Member for many PhD Viva-Voce Examinations for Anna
University & Satabama University, Chennai
THESIS
Successfully completed PhD Thesis on Performance Evaluation of Co-operative Central Banks in Andhra Pradesh in the
Liberalized Context A Case Study of East Godavari District)
EXTRAMURAL ENGAGEMENTS / ACCOLADES
Merit of representing Andhra Pradesh NCC contingent as 'Best Cadet' in Annual Republic Day parade & Prime Minister's Rally
held at New Delhi in 1987
Distinction of receiving NCC C Certification with Senior Under Officer Rank in 1988
PERSONAL DETAILS
Date of Birth:
Address:
Languages Known:
Passport No.:
Location Preference:
th
25 August, 1964
Al Baha University, Al-Aqiq Campus, Al Baha Province, Saudi Arabia
English, Hindi, Telugu and Tamil
K 8338901 (Expiry Date: 24/09/2022)
UAE / Dubai / Sharjah
Please refer Annexure for projects
ANNEXURE
OTHER ACCOLADES
Latest PhD Thesis Evaluations:
Name of the PhD Scholar
Mr. Govindaraj, RES/Ph.D/Eval/ Regd.No.5704
Ms. R Deepa
Mr. G Natarajan
Mr. S Panchapakesan
(PRIST/COE/Ph.D/Thes.Eval/Mar-2015/001)
University/ Date
MS University-01/03/2014
Anna University-19/03/2012
Anna University-21/09/2011
PRIST University-28/03/2015
PhD Viva-Voce Examiner

Ms. R.Deepa
Mr. G.Natarajan
University/ Date
Anna University, Coimbatore/ 19/03/2012
Anna University, Coimbatore/ 21/09/2011
Ph. D Doctoral Committee Member

Mr. S.R. Alphonse Raj
Mrs. Jyothi
University/ Date
Sathyabama University, Chennai - 13/03/2010
Sathyabama University, Chennai - 06/06/2009
Reviewer for European Journal of Operations Research

Title of Paper:
A Manufacturer Distribution Issue: How to Manage an Online & A Traditional Retailer?
Code:
EJOR-D-12-2863-Date: May 22 2013 10:04:31
Title of Paper:
Code:
Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response

Behaviour with Individually Adapted Designs
EJOR-D-10-02416R1-Date: 1st Dec11 5:43:19
Title of Paper:
Code:
The Effects of Demand Uncertainty on Channel Structure

EJOR-D-09-00618R1-Date: 12th Nov09 11:10:01
Title of Paper:
Code:
The Effects of Demand Uncertainty on Channel Structure

EJOR-D-09-00618-Date: 1st Jul09 8:13:45
Title of Paper:
Code:
An Problem-solving Approach to Product Design using Decision Tree Induction based on Intuitionist
Fuzzy
EJOR-D-07-00664-Date: 17th Aug07 5:31:38
Title of Paper:
Time-based Replenishment and Dispatching Policy with Stochastic Lead Time for Vendor Managed
Inventory Systems:
Code:
Analytical Model and Simulation

EJOR-D-06-01187 / Date: 2nd Nov06 4:00:26
Reviewer for the various Journals like:

Reviewed research paper for:
o Journal of Social Sciences & Humanities (JSSH) of Pertanika Journals of manuscript JSSH-1335-2015 with the title: The
Impact of Shrm on Employees Performance for ManPower Sustainability in A Manpower Agency of International Airport In
Tamil Nadu, India An Empirical Study; Pertanika Journal Division: UPM Press, Office of Deputy Vice Chancellor (R&I),
1st Floor, Idea Tower II UPM-MTDC Technology Centre, University Putra Malaysia, 43400 UPM Serdang, Selangor,
Malaysia (30th April, 2015)
o Peak Journal of Social Science & Humanities (PJSSH) of manuscript PJSSH-15-004 with the title: Innovation on
Education Policy: How A Less Developed Area was Transforming into A Performing one, A Case Study of Jembrana
Regency-Bali, 2001-2005. Peak Journals Limited: 11815 Garden Terrace, Dr. Dallas Tx 75234, USA E-Mail:
info@peakjournals.org (17th February, 2015)
o Journal of Scientific Research & Studies (JSRS) of manuscript JSRS-15-023 with the title: The Impact of Integrated
Communication Technology [ICT] Driven Marketing Education in Nigeria; Modern Research Publisher: 3500 east
Mckinney Str. Apt. 1203 Denton Texas, 76209, USA E-mail: info@modernrespub.org (16th February, 2015)
LATEST PUBLICATIONS IN INTERNATIONAL JOURNALS WITH IMPACT FACTORS
Kameswara Rao Poranki (2016) " The Impact of Organisation Culture in Academic Institutions offering
Management Education in India" published by Research Journal of Social Science & Management (RJSSM) An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold
hill Plaza, Singapore-Volume: 06, Number:01, May 2016; Page 106-112 with Impact Factor = 5.38
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4925
&path%5B%5D=pdf
Kameswara Rao Poranki (2016) "The Niceties of Consumer Behaviour in purchasing Home Appliances in India"
published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore
bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05,
Number:12, April 2016; Page 213-221 with Impact Factor = 5.38
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4853
&path%5B%5D=pdf
Kameswara Rao Poranki (2016) "Customer Brand Preference of Mobile Phones at Hyderabad, India" published by Research
Journal of Social Science & Management (RJSSM) - An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:11, March 2016; Page 195-203
with Impact Factor = 5.38
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4745&path%5B%5D=
pdf
Kameswara Rao Poranki (2016) & Mohammed Abul Khair " The impact of Customer Relationship Management on Indian
Insurance Companies: A Case Study of SBI Life, Visakhapatnam, India" published by Research Journal of Social Science &
Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.orgTIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:11, March 2016; Page 188-194 with Impact Factor = 5.38
Link to Download:
pdf
Kameswara Rao Poranki (2016) "Retailing & Store Brand Purchase Intention by Word-of-Mouth of Consumers in India"
published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:10, February
2016; Page 112-119 with Impact Factor = 5.38
Link to Download:
pdf
Kameswara Rao Poranki (2016)& Mohammed AbulKhair " Dynamic Consumer Influences on Soft Drinks Market in India"
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, February
Link to Download:
pdf
Kameswara Rao Poranki (2016) "Supply Chain Management of Retailers of Bangalore, India" published by Research Journal
of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, January 2016; Page 168-173
Link to Download:
pdf
Kameswara Rao Poranki (2016) "Assessment of Marketing Mix Components of Service on Bank Customers of State Bank of
Hyderabad, Andhra Pradesh, India" published by Research Journal of Social Science & Management (RJSSM) An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza,
Singapore-Volume: 05, Number:09, January 2016; Page 96-105 with Impact Factor = 5.38
Link to Download:
pdf
Kameswara Rao Poranki (2015) "The Dimensions of Customer Satisfaction of Aavin Milk in Hyderabad, India' published by
Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571
in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:02, June 2015; Page 156-164
Link to Download:
pdf
Kameswara Rao Poranki (2015) "Dynamics of Perception of Potential Investors in Visakhapatnam, India" published by
Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571
in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:02, June 2015; Page 165-173
Link to Download:
pdf
Kameswara Rao Poranki (2015) "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips
India Limited, India' published by Research Journal of Social Science & Management (RJSSM) An International Journal of
Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05,
Number:01, May 2015; Page 38-44 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015) "The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India"
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 01, Number: 1, May 2015;
Page 29-34 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through Quality of Service in the Banks of India"
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 12, April
Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through Quality of Service in the Banks of India"
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 12, April
Link to Download:
ttps://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3840&path%5B%5D=p
df
Kameswara Rao Poranki (2015) "Entrepreneurial Growth Strategy in Small Businesses in India" published by Research
Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume:04, Number:12, April 2015;Page 99-105 with
an Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015) & Asif Perwej "Assessment of the Employees Effectiveness through Training and
Development at Hyundai Motors India Ltd" published by Research Journal of Social Science & Management (RJSSM) - An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza,
Singapore- Volume: 04, Number: 11, March 2015; Page 194-202 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015) & Yusuf Perwej & Nikhat Akhtar "Integration of SCM & ERP for Competitive Advantage"
published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing ISSN:
2251-1563 in www.theinternationaljournal.org- TIJRP, 51, Gold Hill Plaza, Singapore- Volume: 04, Number: 05, March, 2015;
Page:17-24 with Impact Factor = 3.301
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=download&path%5B%5D=3813&path%5B%
5D=pdf
Kameswara Rao Poranki (2015) & Muktar Yahia Ahmed Gumaa & Asif Perwej "Assessment of Brand Preference in the Indian
Mobile Phones Market" published Research Journal of Social Science & Management(RJSSM) An International Journal of
Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold Hill Plaza, Singapore-Volume: 04,
Number: 10, February 2015; Page 128-136 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015) & Asif Perwej & Nikhat Akhtar " The Role of IT-Enabled Supply Chains on the Indian FMCG
Market " published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing
ISSN: 2251-1563 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 04, February
2015; Page 83-91with Impact Factor = 3.301
Link to Download:
5D=pdf
Kameswara Rao Poranki (2015) & Elrayah Mohammed Ishag Osman & Ashraf Mohammed Saad Eldeen "The Brand Equity- A
Case Study of Saint-Gobain Glass India Ltd." published by Research Journal of Social Science & Management (RJSSM) - An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold Hill Plaza,
Singapore -Volume: 04, Number: 09, January 2015; Page 349-357 with Impact Factor =3.951
Link to Download:
pdf
Kameswara Rao Poranki (2015) & Yusuf Perwej & Asif Perwej "The Level of Customer Satisfaction related to GSM in India "
published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing ISSN:
2251-1563 in www.theinternationaljournal.org-TIJRP, 51, Gold Hill Plaza, Singapore- Volume: 04, Number: 03, January 2015
Page 29-36 with Impact Factor = 3.301
Link to Download:
5D=pdf
Kameswara Rao Poranki (2014) & Asif Perwej "The buying Attitudes of Consumers of Cosmetic Products in Saudi Arabia"
published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold Hill Plaza, Singapore-Volume: 04, Number: 08,
December 2014 Page 138-145 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2014) & Asif Perwej "The Utility of Information Technology in Marketing at Saudi Arabia" published
by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:22511571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 08, December 2014 Page
161-167 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2014) & Mohammed AbulKhair & Abdulaziz Khalid Alotaibi "Competitive trends and Satisfaction
levels of Customers of white goods in India" published by Research Journal of Social Science & Management (RJSSM) An
International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold Hill Plaza,
Singapore-Volume: 03, Number: 12, April 2014 Page 78-87 with Impact Factor = 3.951
Link to Download:
pdf
Kameswara Rao Poranki (2014) & Abdulbaset Hasouneh "Preferences Towards Male Deodorants Consumers and Retailers in
Saudi Arabia" published by
International Journal of Current Research(IJCR) An International Journal of USA bearing
ISSN: 0975-833X available online at http://www.journalcra.com-Volume:6, Issue:04, pp.6420-6427, April, 2014 Impact
Factor =0.1503
Link to Download: http://www.journalcra.com/sites/default/files/5306.pdf
Kameswara Rao Poranki & D.N.Naveen Kumar (2011), Brand Preferences of Customers in Indian Passenger Car Market
published by JS International Journal of Commerce, bearing the ISSN: 2231-377X and VOLUME-1 ISSUE-2 AUGUST, 2011,
Pp: 97-102
Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade published by SNAMS Publishing House,
Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I,
NO.I, January-2010 Pp: 21-23 of Kalasalingam University, Krishnankoil 626190, Virudhunagar Dist., Near Madurai, Tamil
Nadu, India
Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in todays Context published by SNAMS Publishing
House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, NO.I, January-2010 Pp: 208-209 of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.,
Near Madurai, Tamil Nadu, India
Kameswara Rao Poranki (2010) - A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu published by
SNAMS Publishing House, Limited, Chennai - an International Edited Book on Consumer Protection and Globalization bearing
ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 427 of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.,
Kameswara Rao Poranki (2010), Role of Corporate Social Responsibility in Consumer Protection published by SNAMS
Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, No. I, January-2010 Pp: 482-483 of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.,
Kameswara Rao Poranki (2009) & Venugopal, Perceptual Factor in Quality of Work Life of Indian Employees published by
PARADIGM a Research Journal of IMT bearing ISSN 0971-8907-Vol.XIII, NO.I, January-June 2009 Pp: 104-109, of IMTGhaziabad, Raj Nagar, Ghaziabad (UP)-201002, India
Kameswara Rao Poranki (2008), The Measurement of Job Satisfaction of Advisors-A Case Study of Reliance Life Insurance
published by AIMS International - an International Edited Book on Modern & Ancient Management: Directions for Future
Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 383-386 of AIMS International, 11659 Jones Road, Pmb 207
Houston, TX 77070, USA
Kameswara Rao Poranki (2008), An Analysis of Advertising Appeal of Hyundai Motors, Chennai published by AIMS
International, an International Edited Book on Modern and Ancient Management: Directions for Future Management ThoughtVol.VI, NO.VI, December 28-31, 2008 Pp: 468-471 of AIMS International, 11659 J ones Road, Pmb 207 Houston, TX 77070,
USA
Kameswara Rao Poranki & N.R.V. Pabhu (2008), Customer Satisfaction-Online Trading published by SCMS Journal of
Indian Management a Research Journal listed in Cabells directory bearing ISSN 0973-3167-Vol.V, NO.IV, December 2008 Pp:
53-63, of SCMS-Cochin, Aluva, 683106, Kochi, Kerala, India
Kameswara Rao Poranki (2008), Perceptual Factors in QWL of Indian Employees published by SONA Global Management
Review - A Research Journal listed in Ulrich International directory bearing ISSN 0973-9947-Vol.3 NO.1, November 2008 Pp:
66-73 of Sona School of Management, Salem-636005, Tami Nadu, India
Kameswara Rao Poranki (2008) & A. Chandra Mohan- Perceptual Factors in Quality of Work Life of Indian Employees
published by Management & Labour Studies a Quarterly Research Journal devoted to contemporary issues-Vol.33 NO.3,
August 2008 Pp: 373-383; XLRI- Circuit House Area (East) Jamshedpur-831035, Jharkhand, India
Kameswara Rao Poranki (2008) & N.R.V. Prabhu- The Retail Investors Perception towards investment in the Liberalized era
published by Gyan Management International bi-annual Research Journal-Vol.1 No.2 July-December 2007 Pp: 68-86. Gian
Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, India
Kameswara Rao Poranki (2008) & N.R.V. Prabhu- Motivational Level among MBA students for Entrepreneurship published
by Sajosps Research Journal Vol.8 NO.2 January-June 2008 which is an International Journal of Research, Jays Nest, M.G.
Road, Adoor-691523 Kerala, India
Kameswara Rao Poranki (2008) & N.R.V. Prabhu "The Marvels of Job Satisfaction: A Case of HDFC" IES Anvesha- A Journal
of IES Management College & Research Centre Vol.1. No.1 Janualry-June, 2008 Pp:70-78 by Ies management college &
research centre, Indian education society's Management College & Research Centre, Vishwakarma, M.D. Lotlikar Vidya
Sankul, OPP. Lilavathi Hospital, Bandra Reclamation, Bandra (W) Mumbai-400050
Kameswara Rao Poranki (2008) Global Supply Chain Strategies and their impact on the Indian Market a Research Paper
Published in TECNIA Journal of Management Studies, Vol:2: No:2, October-March 2008, 1-09pp. Published by TECNIA
Institute of Advanced Studies, Rohini, Delhi, India
Kameswara Rao Poranki (2008), New Supply Chain Dimensions of an Indian Company: A Case Study a Research Paper
Published in SMART Journal of Business Management Studies, Vol4: No: 1. January-June 2008, 37-41pp. Published by
Bharathidasan University, Trichy, India
Kameswara Rao Poranki (2007), The True Marketing Strategies for Indian Higher Education a Research Paper Published in
PCTE Journal of Business Management, Vol.I: 4: No: 2, July-December 2007, 20-32pp; Published by Punjab College of
Technical Education, Ludhiana-142012 (Punjab), India
Kameswara Rao Poranki (2007) Challenges of Supply Chain Management for the Indian Industries a Research Paper
Published in Bi-annual Journal of Management and Information Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-18pp.
Published by Institute of Management Studies, Dehradun, India
Kameswara Rao Poranki (2007), The Impact of RFID in Supply Chain Management a Research Paper Published in GITAM
Journal of Management Vol.5; No: 3, July-Sept 2007 148-163pp; Published by GITAM, Visakhapatnam, Andhra Pradesh, India
Kameswara Rao Poranki (2007), Strategic Knowledge Measurement a Research Paper Published in SCMS International
Journal of Indian Management, Cochin Vol. IV, Number-II, April-June 2007 Page No. 05-17; Published by SCMS Cochin,
Kerala, India
Kameswara Rao Poranki (2007), Supply Chains and Channel Conflicts-Lessons to Indian Companies a Paper Published in
Punjab Journal of Business Studies, Vol.2, No. 2, October-March 2007 Page No: 143-152. Published by Mata Gujri College,
Fatehgarh Sahib (Punjab), India
Kameswara Rao Poranki (2007), Emerging Trends in Retailing in India a Paper Published in M-Infiniti Management Journal,
refereed Journal (International) Vol.1.No.2 March 2007; Published by Sai Ram Engineering College, Chennai, India
Kameswara Rao Poranki (2006), HRs Strategic Role in Building Social Capital a paper published in a M-Infiniti Management
Journal, refereed Journal (International) Vol.1.No.1 April-September 2006; Published by Sai Ram Engineering College,
Chennai, India
Kameswara Rao Poranki (2006), Designing Supply Chain in E-Business Scenario VISION Journal of Management in VOL-1,
47-52pp 2006; Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah711103, India
Kameswara Rao Poranki (2006), Attributes of Logistics Growth in India VISION Journal of Management in 27-33pp-2006.
Published by School of Management Sciences Bengal Engineering & Science University, Shibpur, Howrah-711103, India
Kameswara Rao Poranki (2006), The Role of Logistics in Rural Marketing The Economic Challenger OctoberDecember2006, Issue-33, 51-54pp. Published by The Economic Challenger, Ajmer, Rajastan, India
Kameswara Rao Poranki (2006), Strategic importance of Logistics and Supply Chain Management a paper published in
AJBMR- Vol. 1 No. 2. October 2006 issue; Published by ACRM Journal of Business and Management Acharya Institute of
Management & Sciences, AIMS, I stage, I Cross, Peenya, Bangalore-58
Kameswara Rao Poranki (2005), What they dont teach in B-Schools a paper published in the Journal on Management of
NDIM; Published in a bi-annual referred journal of New Delhi Institute of Management, New Delhi (Jan-June, 2005)
Kameswara Rao Poranki (2004), Research Abstract of my PhD published in GITAM Journal of Management Published by
GITAM Visakhapatnam, India
TEXT BOOKS PUBLISHED
A text Book on:
o HRD published in the year 2007 by TRIAD Publishers, Chennai, India
o International Marketing Research published in 2011 by Excel Books Publishers, New Delhi by P Kameswara Rao, N R
V Prabhu, ISBN: 978-81-7446-908-3 Rs. 395 pp. 528
Link to buy:
http://www.amazon.com/International-Marketing-Research-Text-Cases
ebook/dp/B00BI1G6E4/ref=sr_1_2?s=books&ie=UTF8&qid=1424320995&sr=1-2&keywords=kameswara+rao
Managerial Behavior and Effectiveness
o E Ananda Raja, N R V Prabhu, P Kameswara Rao
o Published by Excel Books (2010-11-19)// ISBN 10: 8174468765 / ISBN 13: 9788174468765
Link to buy:
http://www.amazon.com/Managerial-Behaviour-Effectiveness-Anandaaja/dp/8174468765/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1424321197&sr=1-2fkmr0&keywords=Managerial+Behavior+and+Effectiveness+by+E+Ananda+Raja%2C+N+R+V+Prabhu%2C+P+Kameswara+
Rao
RESEARCH PAPERS PRESENTED & PUBLISHED IN CONFERENCE SOUVENIRS
Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade a paper presented at an International
Conference on Consumer Protection and Globalization on January, 2010 at Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist., Near Madurai, Tamil Nadu, India
Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in todays Context a paper presented at an International
Conference on Consumer Protection and Globalization on January, 2010 at Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist., Near Madurai, Tamil Nadu, India
Kameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu a paper presented
at an International Conference on Consumer Protection and Globalization onJanuary,2010 at Kalasalingam University,
Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India
Kameswara Rao Poranki (2010), Role of Corporate Social Responsibility in Consumer Protection a paper presented at an
International Conference on Consumer Protection and Globalization onJanuary,2010 at Kalasalingam University, Krishnankoil626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
Kameswara Rao Poranki (2009) Worlds Financial Crisis and the Solutions by Future Business Managers a paper presented
at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS
International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.
Kameswara Rao Poranki (2009) Global Economic Crisis and Lessons for the students of Business Administration a paper
presented at an International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by
AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009
Kameswara Rao Poranki (2009) Global Dimensions of Human Resource and its Impact a paper presented at an International
Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS International & IIMB,
Bangalore, Karnataka, India on 20-23, October 2009
Kameswara Rao Poranki (2009) Corporate Social Responsibility and Global Economic Crisis a paper presented at an
International Conference on Seventh AIMS International Conference on Management (AIMS-7) organized by AIMS
International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009
Kameswara Rao Poranki (2009) Role of Ethics and Social Responsibility in Consumer Marketing a paper presented at a
National Conference on Emerging Strategies and Practices in Management to Address Global Economic Crisis organized by
the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
Kameswara Rao Poranki (2009) Role of Marketing in the Banking Sectors a paper presented at a National Conference on
Emerging Strategies and Practices in Management to Address Global Economic Crisis organized by the S.Veerasamy
Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
Kameswara Rao Poranki (2008)The Developing Countries' Priorities For Negotiations at the WTO a paper presented at an
International Seminar on WTO Research organized by the Indian Institute of Management Kozhikode I.I.M Campus, Calicut 673 570 Kerala INDIA on 26-27th December 2008
Kameswara Rao Poranki(2008) South Asian Regional Trade Agreements a Special focus on India a paper presented at an
International Seminar on WTO Research organized by the Indian Institute of Management Kozhikode, I.I.M Campus, Calicut 673 570 Kerala INDIA on 26-27th December 2008
Kameswara Rao Poranki (2008) The Analysis of advertising appeal of Hyundai motors, Chennai a Research Paper presented
at a Sixth International Seminar on Modern and Ancient management organized by the AIMS INTERNATIONAL & IBA, New
Delhi, India on 28-31th December 2008
Kameswara Rao Poranki (2008) The Measurement of Job Satisfaction of Advisors-A Case study of Reliance Life Insurance a
Research Paper presented at 6th International Seminar on Modern & Ancient Management organized by the AIMS
INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008
Kameswara Rao Poranki (2008) The Latest Trends in Organized Retailing in India a paper presented at a National Level
Seminar on Emerging Trends in Retail Management organized by the Faculty of Management, HR & Commerce, Sri
Chandrasekharendra Saraswathi Viswa Maha Vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu,
India on 26-27th July 2008
Kameswara Rao Poranki (2008) The Latest Trends in Organized Retailing in India a paper presented at a National Level
Seminar on Emerging Trends in Retail Management organized by the Faculty of Management, HR & Commerce, Sri
Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu,
India on 26-27th July 2008
Kameswara Rao Poranki (2008) A comparative study between large organized food and grocery retailers in India a paper
presented at a National Level Seminar on Emerging Trends in Retail Management organized by the Faculty of Management,
HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram631561, Tamil Nadu, India on 26-27th July 2008
Kameswara Rao Poranki (2008) Business Ethics and Corporate Social Responsibility in India a paper presented at a UGC
Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility organized by
the Department of Management Studies, School of Management, Pondicherry University, Puducherry-605 014, Tamil Nadu,
India on 12-13th April 16, 2008
Kameswara Rao Poranki (2008) Approaches towards Corporate Social Responsibility in India a paper presented at a UGC
Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility organized by
the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu,
India on 12-13th April 16, 2008
Kameswara Rao Poranki (2008) Benefits of Social Marketing through Corporate Social Responsibility a paper presented at a
UGC Sponsored National Level Conference on Business Ethics and Corporate Governance and Social Responsibility
organized by the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014,
Tamil Nadu, India on 12-13th April 16, 2008
Kameswara Rao Poranki (2008) Emerging Service Dimensions of Heath Tourism in India a paper presented at a National
Level Conference on Changing role of Service Sector-A Global Perspective(NCOSS-08) organized by the Department of
Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March,
2008
Kameswara Rao Poranki (2008) Improvement of Service Quality through Branch Optimization a paper presented at a
National Level Conference on Changing role of Service Sector-A Global Perspective(NCOSS-08) organized by the
Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India
on 7-8th March, 2008
Kameswara Rao Poranki (2007) The impact of Growth Strategy in Small Entrepreneurial Businesses a paper presented at an
International Level Conference on Entrepreneurship in the Globalized Economy organized by SRM-University, Kattankulatur,
Chennai. Tamil Nadu, India on 21st and 22nd December, 2007
Kameswara Rao Poranki (2007) The impact of Social Marketing on Health Services in India a paper presented at an National
Level Conference on Significance of Social Marketing in India organized by VIT-Business School, VIT-University, Vellore.
Tamil Nadu, India on 26th and 27th October, 2007
Kameswara Rao Poranki (2007) Successful Company-Specific Strategies through Market Convergence a paper presented at
an National Level Seminar on Changing Paradigms in Management" organized by Department of Business Administration,
Annamalai University, Annamalai Nagar - 608 002, Tamil Nadu, India on 22nd September, 2007
Kameswara Rao Poranki (2007) Managing Human Capital in the globalized Era a paper presented at an International
Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management
Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
Kameswara Rao Poranki (2007) Global Strategies for Logistics and SCM in Competitive Environment a paper presented at
an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of
Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
Kameswara Rao Poranki (2007) Evaluating Performance Management Systems- Roadmap for Effective Practices a paper
presented at an International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram
Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
Kameswara Rao Poranki (2007) Work Life Balance Initiatives A Strategic Approach a paper presented at an International
Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management
Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
Kameswara Rao Poranki (2007) Brand as a Successful Strategic Asset a paper presented at an International Conference on
Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of Management Studies of Sri Sai
Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
Kameswara Rao Poranki (2007) Global Level Distribution Strategies of a Company: A Case Study a paper presented and
Published at a National Conference on Challenges to Globalization to overcome them organized by M.N.M.Jain Engineering
College, Thraipakkam, Chennai-600096 on 8th March, 2007
Kameswara Rao Poranki (2007) The Impact of Global Supply Chain Strategies in the Indian Market: An Exploratory Study a
paper presented and Published at a National Conference on Challenges to Globalization to overcome them organized by
M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March, 2007
Kameswara Rao Poranki (2007) The Impact of Branch Optimization in Bank Marketing a paper was presented and published
at a National Conference organized by Department of Management Studies, Andhra University, Visakhapatnam on 10th
March, 2007
Kameswara Rao Poranki (2007) Supply Chain Collaboration in the European and Indian Retail Grocery Sector a paper was
presented and published at an International Conference on Global Trends in Retailing organized by Rajiv Academy of
Technology and Management, Mathura, India, on February, 26-28, 2007
Kameswara Rao Poranki (2006)Managing your Supply Chain in the New Global Order a paper was presented and published
at an International Conference on Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh, India on
December 18-21, 2006
Kameswara Rao Poranki (2006)Supply Chain Collaboration in the New Global Order a paper was presented and published at
an International Conference on Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh, India on
December 18-21, 2006
Kameswara Rao Poranki (2006)New Marketing Research Methods in the New Global Order a paper was presented and
published at an International Conference on Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh,
India on December 18-21, 2006
Kameswara Rao Poranki (2006)Market Convergence and firm strategy: New Directions for Theory and Research a paper
was presented and published at an International Conference on Marketing in the age of Convergence organized by IIMKozikode, Kerala on January 7-8, 2006
Kameswara Rao Poranki (2006)Emerging Trends in Retail Marketing a paper to be presented and published at Seventh
International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India-Jointly
organized by AIMS International and University of Rajasthan
Kameswara Rao Poranki (2006) HRs Strategic Role in Building Social Capital a paper to be presented and published at
Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, IndiaJointly organized by AIMS International and University of Rajasthan
Kameswara Rao Poranki (2006) Designing Supply Chain -An E-business perspective a paper to be presented and published
in August 6, 2006 in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006), organized
by PSG College of Technology, Peelamedu, Coimbatore-641004, India
Kameswara Rao Poranki (2006) The role of HR in the e-economy a paper to be presented and published on August 4, 2006
in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College of
Technology, Peelamedu, Coimbatore-641004, India
Kameswara Rao Poranki (2006)Career planning as a Mechanism of HRD a paper was presented at a National Conference
on Emerging Trends in Business Research organized by Department of Management Studies, AU, Visakhapatnam, India
Kameswara Rao Poranki (2006) The role of Logistics in the Rural Marketing in India Presented and published on August,10,
2006 in the National Conference conducted by VIT-Business School, VIT-University, Vellore-632014,Tamil Nadu India
LECTURES DELIVERED
Significantly delivered various trainings as Guest Lecture:
o Communicating the Sales Message at Department of Management Studies, Sambhram Institute of Technology, M.S.
Palya, Jalahalli East, Bangaore, Karnataka, India on 24th April, 2008
o Marketing Channels and Supply Chain Management at Department of Management Studies, Sambhram Institute of
Technology, M.S. Palya, Jalahalli East, Bangaore, Karnataka, India on 24th March, 2008
o The Implications of Organizational Behaviour on todays Corporate at Department of Management Studies, Sambhram
Institute of Technology, M.S. Palya, Jalahalli East, Bangaore, and Karnataka, India on 12th February, 2008
o The need of Goal Setting for Engineering Students at Mechanical Engineering Department of Kalasalingam University,
Tamil Nadu on 22nd August, 2007
o Paradigm Shift in Marketing in todays Context SRM- Valliammai Engineering College, Kattankulatur, Chennai, India,
June, 2007
CONFERENCES
Served as Chair Person of a Session at:
o National Level Conference on Socio-Economic Development of Women- Indian Scenario organized by SRM-Valliammai
Engineering College, SRM-University, Chennai, India (April, 2007)
o International Conference on Global Business Strategy in Competitive Environment organized by Sri Sai Ram Institute of
Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007
o International Symposium on Global Business Opportunities & Challenges on 15th & 16th February, 2007, Organized by
Forum of Commerce- Department of Commerce-Loyola College, Chennai
Functioned as:
o Chief Guest for valedictory function at a National Conference on Emerging Strategies and Practices in Management &
Address Global Economic Crisis on 23rd October, 2009 at SVCET, Puliangudi, Tamil Nadu
o Key Note Speaker at a National Level Conference on Socio-Economic Development of Women- Indian Scenario organized by
SRM-Valliammai Engineering College, SRM-University, Chennai, India (August, 2007)
o Chief Guest for the valedictory function of National Conference on Emerging Strategies and Practices in Management to
Address Global Economic Crisis organized by the S.Veerasamy Chettiar College of Engineering & Technology,
Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
ACADEMIC PROGRAMS ORGANIZED
A Management Development Program on Success through Salesmanship was organized on 23/04/2010 at KLU University
International Conference on Globalization and Consumer protection sponsored by IIPA, New Delhi at Kalasalingam University
in the capacity of Organizing Chair. Grant received from IIPA New Delhi is Rs.1,50,000/An FDP on Effective Teaching Skills through Case Study Methodology for Management Faculty on 17-18th April, 2009
FDP-Effective Teaching Methods- Organized at ICFAI University, Tirupathi
MDP-Effective Sales Skills- Organized at ICFAI University, Tirupathi
Placement Training Program for:
o 3rd Semester MBA Students on 22-23-11, 2008 and 03-04, 2008
o Placement Training Program for our 3rd Semester MBA Students by Mrs. Reena Das of Ma-Foi Consultants, Chennai in
the month of February, 2008
o Placement Training Program for our 3rd Semester MBA Students on by Mr. Sashikanth Jayaraman, Bajaj Allianz Ltd.& Mr.
Harish, Satyam computers, Chennai in the month of March, 2008
o Placement Training Program for our 3rd Semester MBA Students on by Mr. Sashikanth Jayaraman, Bajaj Allianz Ltd.& Mr.
Harish, Satyam computers, Chennai in the month of August, 2008
o Placement Training Program for our 3rd Semester MBA Students on by Mr. Sashikanth Jayaraman, Bajaj Allianz Ltd .&
Mr. Harish, Satyam computers, Chennai in the month of September, 2008
o Placement Training Program for our 3rd Semester MBA Students by HR-Manager from HDFC Insurance Co. Ltd. in the
month of October, 2008
o 1 day workshop on Pre-Placement Orientation for our MBA Students on 05/-7/2008
o Mock Interviews 3rd Semester MBA Students by Mr. Durai, Sr. Lecturer, Dr.P. Kameswara Rao and other Faculty
members of the MBA Department in the month of October, 2008
o Mock Interview Program for 69 B.Tech. (IT) Students in the during 5/1//2008 and 7/1/2008, Kalasalingam University, Tamil
Nadu, India
o Mock Interview Program for 62 B.Tech. (Bio-Tech) Students in the on 10/1//2008 Kalasalingam University, Tamil Nadu
Referees:
1. Dr.ABDULLA MANSOOR-VICE-DEAN (Development) AL-BAHA UNIVERSITY, Ministry of EducationHigher Education, AL-Baha, Kingdom of Saudi Arabia, Mobile: +966-501491209; Email:
abdullah.almansour@gmail.com
2. Dr.NAJEEB ALMATAR-VICE-DEAN (Academics) AL-BAHA UNIVERSITY, Ministry of EducationHigher Education, AL-Baha, Kingdom of Saudi Arabia, Mobile: +9660567910010, Email:
nalmatar2006@my.fit.edu
3. Dr.V, Krishna Mohan, Professor- Marketing, Registrar, Dr B.R.Ambedkar University, Srikakulam,
Etcherla - 534210(AP) , Mob: +91-9490475588; Email: vaddadi_km@sify.com
4. Prof.Suresh Mishra Chair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2.
Mobile: +91-9312413955; Email: drsureshmisra@gmail.com
5. Dr.N.R.V.Prabhu, Principal, Gokul Engineering College, Bobbili, Andhra Pradesh, India
Mobile: +91-9841377888. Email:drnrvprabhu@yahoo.com
6. Prof.B.Appa Rao, Professor Emeritus, DCMS, Andhra University, Visakhapatnam-530003, Andhra Pradesh,
India.Mobile: +91-9393127417 Email:bapparaoau@gmail.com

Prof. Kamesh Rao's 26-Year Career in Education

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Prof. Kamesh Rao's 26-Year Career in Education

Uploaded by

Copyright:

Available Formats

Prof.

KAMESWARA RAO PORANKI

SENIOR MANAGERIAL PROFESSIONAL

A competent professional with 26 years of experience in:

~ Research & Development

Jun05-Apr07: VIT University, Vellore, Tamil Nadu as Assistant Professor

IIPA, New Delhi (Year of Funding: 2009-10)

DSIR, New Delhi (Year of Funding: 2010-12)

Please refer Annexure for projects

PhD Viva-Voce Examiner

Ph. D Doctoral Committee Member

Reviewer for European Journal of Operations Research

Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response

The Effects of Demand Uncertainty on Channel Structure

The Effects of Demand Uncertainty on Channel Structure

Analytical Model and Simulation

Reviewer for the various Journals like:

You might also like