CODE: _______

Greetings!
We are Marketing students from the University of the Philippines Visayas conducting a survey
on consumers awareness, perception, key drivers and touch points with regard to network
providers. There are no right or wrong answers. Your honest and candid responses will greatly
benefit our study. Rest assured that your answers and personal information will be treated with
utmost confidentiality. This will only take 10 minutes of your time, based on the pre-test of this
questionnaire.
Thank you very much!
Sincerely,
Alpha Cino Estos
Lcid Fernandez

Chelse Genovesa
Joefren Panaguiton

Teresa Purzuelo
Mc Louie Tamesis

RESPONDENT INFO
Name: ____ __________________________________________________
Age: ___22___
Mobile Phone: _________________________
Address: _________________________
___________________________________________________________________________
A. AWARENESS
1. Are you aware of Sun Cellulars postpaid plans?
If no, please proceed to question no. 3

Yes x No

2. What do you know about Sun sim-only plan offers? (Check all that applies)
There is no free device
There is consumable load
There is a monthly service fee
There is a daily sun-to-sun call allowance
There is unlimited sun-to-sun text Others, please specify
____________________
3. Please rate your level of awareness with regard to the following networks
plans (their offerings, prices, promotions).
Network Provider
Level of Knowledge
Globe
Poor
1
2
3
4
5
Smart
Poor
1
2
3
4
5
Talk 'n Text
Poor
1
2
3
4
5
Touch Mobile
Poor
1
2
3
4
5

postpaid
Excellent
Excellent
Excellent
Excellent

4. Where do you get your information on Telecommunication companies' promos and

offerings? (Check all that applies)
x Television
Friends
x Social Media (Facebook, Twitter, Colleagues and coworkers
etc)
Others, please specify __________________
x Posters
B. USAGE
5. How many text messages do you send everyday? (Check only one)
x 1-15
46-60
16-30
more than 60
31-45

6. How much time (in minutes) do you spend making calls everyday? (Check only one)
none
21-30
1-10
more than 30
x 11-20
7. Do you avail of E-loading services? Yes x No
If no, please proceed to question number 8.
If yes,
7.1 How often do you purchase load? (Check only one)
Everyday
Every Month
Every week
Every time I run out of load
7.2 How much load do you usually buy per transaction? (Check only one)
Php 10-20
Php 150-250
Php 25-50
Php 300 or more
Php 55-100
Why? ______________________________________________________________
______________________________________________________________
8. Do you use your mobile phone to surf the internet?
x Yes No
If no, please proceed to question number 9.
If yes,
8.1 How much time do you spend surfing the internet using your mobile phone
everyday?
1-15 mins
1 to 2 hours
x 16-30 mins
more than 2 hours
31 mins to 1 hour
8.2 Please list the top 3 websites you visit most frequently when using your mobile
phone.
1.facebook
2. gmail
3. twitter
9. Do you subscribe to Unlimited text promos?
Yes x No
If no, please proceed to question number 10.
If yes,
9.1 For how long do you usually subscribe to unlimited promos? (Check only one)
One day/ 24 hours
1 month
Two days/48 hours
Others, please specify
______________________
7 days
9.2 How often do you subscribe to unlimited promos? (Check only one)
Everyday
Only on special occasions
Every other day
Others, please specify
______________________

10. Indicate how often you avail of the following promos

scale.
Unlimited text to same network
Never
1
Unlimited calls to same network
Never
1
Unlimited text and calls
Never
1
Unlimited text to all networks
Never
1
Unlimited internet surfing
Never
1

by encircling a number on the

2
2
2
2
2

3
3
3
3
3

4
4
4
4
4

5
5
5
5
5

Always
Always
Always
Always
Always

C. PERCEPTION AND KEY DRIVERS

11. Do you have a postpaid plan subscription?
x Yes
No
If yes,
11.1 What are the reasons why you chose to have a postpaid plan? (Check all that
applies)
x To have unlimited text to same
To have consumable mobile internet
network
To have free call and text to other
To have unlimited texts to other networks
networks
x To get a new phone for free
To have unlimited mobile internet
Others, please specify
x To have unlimited call to same ____________________
network
If no,
11.2 What are the reasons why you chose not to avail of a postpaid plan? (Check
all that applies)

It is expensive
I already have a phone of my
own
I am contented with my

prepaid sim
It requires proof of income

Others, please specify

____________________

12. Please rank from 1-5 (1 as highest) how important these attributes of a postpaid plan
are to you.
__2_ Free device _5__ Free mobile
_1__ Unlimited calls &
_3__ Consumable load internet
texts
__4_ Free calls and texts to other networks
13. Please assess the following network providers based on the attributes given.
SUN CELLULAR
Affordable
1
2
3
4
5
Expensive
Innovative
1
2
3
4
5
Traditional
Fun
1
2
3
4
5
Boring
Successful
1
2
3
4
5
Failure
Practical
1
2
3
4
5
Impractical
Accessible
1
2
3
4
5
Inaccessible
GLOBE
SMART
Affordable
1
2
3
4
5
Affordable
1
2
3
4
5
Expensive
Expensive
Innovative
1
2
3
4
5
Innovative
1
2
3
4
5
Traditional
Traditional
Fun
1
2
3
4
5
Boring
Fun
1
2
3
4
5
Boring
Successful
1
2
3
4
5
Failure Successful
1
2
3
4
5
Failure
Practical
1
2
3
4
5
Practical
1
2
3
4
5

Impractical
Accessible
1
2
3
4
5
Inaccessible
TOUCH MOBILE
Affordable
1
2
3
4
5
Expensive
Innovative
1
2
3
4
5
Traditional
Fun
1
2
3
4
5
Boring
Successful
1
2
3
4
5
Failure
Practical
1
2
3
4
5
Impractical
Accessible
1
2
3
4
5
Inaccessible

Impractical
Accessible
1
2
3
4
5
Inaccessible
TALK 'N TEXT
Affordable
1
2
3
4
5
Expensive
Innovative
1
2
3
4
5
Traditional
Fun
1
2
3
4
5
Boring
Successful
1
2
3
4
5
Failure
Practical
1
2
3
4
5
Impractical
Accessible
1
2
3
4
5
Inaccessible

14. First, check the box before the statement if you think it is a consequence of availing a
postpaid plan. If it is, rate its importance to you as you make your decision. (Encircle a
number on the scale)
Functional Consequences
Degree of Importance
Having a postpaid plan:
x Provides me with longer surfing hours Not important 1 2 3 4 5 Very
important

Gives me a free device/s (e.g. phone, tab)

Not important

Very important

models

Not important

Gives me a choice among phone

1

Very

Provides me unlimited texts to all networks Not important

important

Very important

Provides me unlimited calls to the same network

Not important

Very important

Provides me limited calls to other networks Not important

Very

Not important

Not important

Very

Very important

Requires a lot of requirements

Not important

important

Takes away the hassle of regular loading

Very important

Keeps me updated with social media trends

Very important

Requires a shorter holding period

Not important

important

Rewards me a free gadget for on-time payment

Not important

Very important

Helps me save money

Not important

Very

important

Emotional Consequences
Likelihood that the feeling will occur
Having a postpaid plan:
x Makes me feel good, successful and progressive Not important 1 2 3 4
5

Very important

x
5

Makes me feel practical thus spending my money Not important

Very important

wisely
x Allows me to bond more with my family, friends
5

Not important

Very important

and colleagues
Makes me feel confident

Not important

Very

Not important

Very

Not important

Very

Not important

Very

important

Relieves stresses in life

important

Makes me feel special

important

Makes me feel secured

important

D. INFLUENCERS
15. When you choose your network provider, indicate to what degree you are
by the forces listed in the table.
Family
Never
1
2
3
4
5
Friends
Never
1
2
3
4
5
Colleagues
Never
1
2
3
4
5
Personal preference
Never
1
2
3
4
5
Media
Never
1
2
3
4
5

influenced
Always
Always
Always
Always
Always

16. Rank from 1-8 (1 being the highest) how these media influence you to purchase a
product or avail of a service. (Write your answers on the space provided)
_2_ TV
_8_ Newspapers
_4_ Flyers
_3_ Posters

_6_ Radio

_7_ Magazines

_5_ Billboards

_1_ Internet

17. Listed below are various aspects of the product/brand that might influence your
decision to choose a network provider. Based on your own purchase experience, indicate
their degree of influence.
PRODUCT
Reach of Signal
Not important
1
2
3
4
5
Very
important
Price of call & text promos
Not important
1
2
3
4
5
Very
important
Wide variety of call & text promos
Not important
1
2
3
4
5
Very
important
PHYSICAL STORE
Ambiance
Not important
1
2
3
4
5
Very
important
Color
Not important
1
2
3
4
5
Very
important
Lighting
Not important
1
2
3
4
5
Very
important
Store Layout
Not important
1
2
3
4
5
Very
important
Queuing System
Not important
1
2
3
4
5
Very
important

Accessibility from your Home/Office

Not important

1
2
3
important

Very

PROMOTIONS
Dominant color

Not important

Very

Message of Ads

Not important

Very

Medium used (e.g. TV, Social Media)

Not important

Very

Endorser

Not important

1
2
3
important
1
2
3
important
1
2
3
important
1
2
3
important

Very

18. How likely are you to avail of a postpaid plan in the future? (Encircle your choice)
Not likely
1
2
3
4
5
Extremely likely
Why? because I already have a plan
19. Indicate the degree of influence of these factors in your decision to subscribe to
postpaid plan.
Price
Not important
1
2
3
4
5
important
Free device
Not important
1
2
3
4
5
important
Text promos to same network
Not important
1
2
3
4
5
important
Call promos to same network
Not important
1
2
3
4
5
important
Text promos to other networks
Not important
1
2
3
4
5
important
Call promos to other networks
Not important
1
2
3
4
5
important
Consumable load
Not important
1
2
3
4
5
important
Mobile internet
Not important
1
2
3
4
5
important
Convenience of Service Centers
Not important
1
2
3
4
5
important
Customer Service
Not important
1
2
3
4
5
important

a
Very
Very
Very
Very
Very
Very
Very
Very
Very
Very

20. How likely are you to avail of a sim-only (no accompanying free gadget) postpaid plan
in the future?
Not likely
1
2
3
4
5
Extremely likely
Why? Because a free gadget is an incentive.
21. How likely are you to subscribe to the Sun Sim-only Plan?
Not likely
1
2
3
4
5
Extremely likely
Why? Im a loyal globe user. hehehe
Thank you!