Pro Copywriter
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About this ebook
Discover How to Convince Your Readers and Boost Your Conversions
This course is for anyone who has ever posted content that they created on the internet, whether it’s a educational course, a book.
This course covers the basics of the US Copyright Act and provides an introduction into international copyright law under the Berne Convention. Students will learn the history of copyright law, the basic tenets of copyright law, as well as the rights they have as a copyright owner.
By the end of this course, the students will know how to register their copyright in the United States, which form they need to use and what to include in their copyright registration. Additionally, students will understand the benefits of registration versus the benefits of notice and be able to make an informed decision as to whether or not they want to register their copyright best for them.
This course will go over the law related to online copyright protection and, at the end of the course, students will understand how the law applies to them.
Additionally, they will understand the importance of the takedown letter, where they need to send the takedown notice, how and write a takedown letter that complies with the relevant law. Students will also understand the potential legal pitfalls and liability related to issuing a take down notice.
Students learn how to write a cease and desist letter, when and where to send the cease and desist letter, as well as the difference between a cease and desist and a takedown notice.
Students will also come away from this course with a basic understanding of the Fair Use Doctrine and why it is important.
Students will learn what legal remedies they may have if someone violates their copyrights. Students will be provided information as to what they should request in a law suit related to potential remedies.
At the end of this course, students will know how to protect their own copyright without having to enlist the help of an attorney!
ORDeR NOW.
"Frank" "Kern"
Frank skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. Frank is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.
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Book preview
Pro Copywriter - "Frank" "Kern"
Pro Copywriter
By John Hawkins
*****
Discover How to Convince Your Readers and Boost Your Conversions
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e- book provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.
The purpose of this eBook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
Table of Contents
Chapter 1:
Introduction: The Power of the Copywriter
Chapter 2:
The Basics of Good Writing
Style and Flare
Flow and Readability
Chapter 3:
How to Get Rid of Typos and Errors Forever
A Question of Grammar
How to Eliminate Silly Mistakes
Chapter 4:
Grabbing and Holding Attention
Layout and Font
Telling a Tale
Using Rhetorical Questions?
Making Text Skim-Friendly
Leveraging Curiosity
Chapter 5:
Getting to the Point Quickly for B2B
Chapter 6:
The Value Proposition
More Ways to Create Desire
Chapter 7:
Encouraging Action
Scarcity and Urgency
Removing the Barrier to Sale
Conclusions and Recap
About Author
Chapter 1:
Introduction: The Power of the
Copywriter
Being a great copywriter is almost like having a secret super power. As a copywriter, you will be tasked with filling pages with content designed to describe products and ser- vices and convince the reader to buy or at least sign up for more information.
If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think. The web design is what attracts people to your page and the marketing is what helps them find it in