Pac Beach Peebles RFP Response 032816 Full

Request for Qualifications Response
2212 Beach Boulevard, Pacifica, California

Prepared for the City of Pacifica
22 January 2016
Qualification Statement:
The Ocean Front Hotel Business Development Opportunity
Table of Contents
I. Transmittal Letter ................................................................................................................... 2
II. Project Concept & Vision .................................................................................................... 3
III. Development Team ............................................................................................................ 6
A. The Peebles Corporation Lead Developer ................................................................. 6
B. The Peebles Corporation - Key Personnel ...................................................................... 7
C. Starwood Hotels & Resorts Hotel Operator ................................................................10
D. Starwood Hotels & Resorts - Key Personnel...................................................................10
E. Handel Architects Planning and Design .....................................................................11
F. Handel Architects Key Personnel ................................................................................12
H. Project Capitalization .....................................................................................................13
IV. Comparable Hotel Development Experience ............................................................... 15
A. The Peebles Corporation Completed Comparable Projects .....................................15
B. The Peebles Corporation Current Comparable Hotel Projects ...................................17
V. References ......................................................................................................................... 19
A. Hotel, Restaurants & Amenities .....................................................................................19
B. Financial Relationships (Peebles Only) ..........................................................................20
C. Public Sector, Government and Community (Peebles Only).....................................20
APPENDIX
A. STARWOOD HOTELS & RESORTS LETTER OF INTEREST

B. DEVELOPMENT TEAM QUALIFICATIONS
C. ATTACHMENTS A & B
D. DEVELOPMENT CONCEPT IMAGES
I: TRANSMITTAL LETTER
I. TRANSMITTAL LETTER
R. Donahue Peebles
Chairman & CEO
The Peebles Corporation
745 Fifth Avenue, Suite 1610
New York, NY 10151
Anne Stedler
Economic Development Manager
City of Pacifica
170 Santa Maria Avenue
Pacifica, CA 94044
Subject: Qualification Statement for the Ocean Front Hotel Development Opportunity
Located at 2212 Beach Boulevard, Pacifica, California
Dear Ms. Stedler,
On behalf of TPC Pacifica Development, LLC, an affiliate of The Peebles Corporation
(Peebles, TPC or the Developer), in collaboration with key participants in our
proposal (together with Peebles described herein as the Development Team or
Team) I am proud and excited to submit the enclosed response to the Ocean Front
Hotel Development Opportunity (the RFQ) issued by the City of Pacifica located at
2212 Beach Boulevard (the Project or Site).
As Chairman & CEO of The Peebles Corporation, I am solely authorized to enter into
binding agreements and/or execute documents on behalf of the above referenced
entity. Kindly review the enclosed RFQ carefully and do not hesitate to reach out with
any questions. The best contacts for correspondence in regards to our RFQ response are
Greg Cola or Amelia Patt. Please find their contact information below:
Gregory P. Cola
Director of Acquisitions & Investments
gpcola@peeblescorp.com
(212) 355-1655
Amelia E. Patt
Associate Director
apatt@peeblescorp.com
(212) 355-1655
I would like to express my gratitude for your time and consideration. It would be a
privilege to once again work with the City of Pacifica and create a transformational hotel
at the oceanfront Site.
Sincerely,
R. Donahue Peebles
II: PROJECT CONCEPT & VISION
II. PROJECT CONCEPT & VISION

The RFQ presents a unique opportunity for the Development Team to leave a special
mark on Pacifica, complementing its world-class natural beauty, amenities and
neighborhood character while catalyzing the Site into a destination hotel and restaurant.
The proposed development is to reposition the Site to become the centerpiece of the
redevelopment and revitalization of Palmetto Avenue, main street and West Sharp
Park Neighborhood and to better connect the Citys designated main street to the
promenade and beach. We endeavor to meet the Citys long-term goals to create a
vibrant, culturally-rich, epicenter that would function as a source of community pride and
signal to developers, retailers and tourists in the broader region that Pacifica is an upand- coming beach community open to fresh new ideas.
Boutique Hotel:
The Development Team in collaboration with the City of Pacifica propose developing a
successful positioning strategy for the hotel and a design that is both forward thinking
and timeless. We recommend a 100 150 key boutique hotel concept branded as either
a Tribute Portfolio Hotel or an Aloft Hotel to be operated by the renowned Starwood
Hotels & Resorts. Throughout its history, Starwood has proven to attract both leisure and
corporate travelers to destinations around the world while leveraging their extensive
network of signature partnerships, multi-concept restauranteurs, and internal brands to
determine the most appropriate food & beverage concept for the hotel to not only drive
hotel traffic but also local businesses. As a drive-to-destination, Pacifica could draw
significant group business from the demand driver surrounding the Bay Area with
sufficient meeting space also.
About Tribute Portfolio & Aloft Hotels:
Tribute Portfolio gives guests access to exceptional upper upscale, independent hotels
around the world. From boutique resorts to compelling hotels in choice locations, Tribute
Portfolio hotels offer inspired style and superior service. With Tribute Portfolio, owners can
maintain their hotels individuality while leveraging the power of Starwood Hotels &
Resorts global infrastructure to help maximize returns.
Bold, sleek and unique, Aloft Hotels completely redefined the select service category by
pairing a tech-savvy, design oriented product with the power of Starwoods sale and
marketing platform. The brand caters to the next generation of travelers who crave
modern style and vibrant social scene. Launched in 2008, Aloft continues to steal market
share with more than 100 hotels.
Restaurant:
The restaurant is anticipated to be separate from the hotel on the ground level with a
strong covered deck connection. We imagine this area as a neighborhood lynchpin
integrating hotel guests with community members. We would like explore possible hotel
rooms atop the restaurant as upper floors would afford better views of the shoreline.
The Peebles Corporation, its current and prior hotel operators and Starwood Hotels &
Resorts have worked with internationally recognized, award winning and local chefs to
create unique dining experiences in the cities they operate. Starwood has a significant
amount of experience developing internal restaurant and bar concepts, and has an
extensive network of signature partnerships with worldrenowned chefs, multiconcept
restaurateurs and innovative bar operators. Starwood has supported the selection and
implementation of over 50 unique thirdparty restaurant and bar concepts within their
new hotel openings in the U.S. This includes multiple partnerships with Michael Minas
Bourbon Steak at the Westin St. Francis, The Gerber Group, Mister Chow at W South
Beach, The Bazaar by Jos Andrs at SLS Hotel at Beverly Hills, and The Chandelier Room
at W Hoboken. Additionally, Starwood has created strong internal concepts such as
Relish (The Phoenician), Rumba (Le Mridien Philadelphia), Prime (Le Mridien Kuala
Lumpur), Bamboo Chic (Le Mridien Bangkok) and Favola (Le Mridien Pune) just to
name a few.
Starwood also owns Culinary Concepts Hospitality Group (CCHG), a unit founded by
master chef JeanGeorges Vongerichten, which exclusively owns five culinary brands:
Spice Market, J&G Steakhouse, Cook Hall, Market and J&G Grill. While CCHG is owned
and is exclusive to Starwood, it operates with a dedicated staff out of an office in
downtown Manhattan. CCHG also has the ability to concept and brand restaurants on
a oneoff basis, as they have successfully done at St. Regis Bahia Beach and St. Regis
Princeville.
The Development Team continues to evaluate the opportunity and looks forward to
discussing our concept with the City of Pacifica. Please see Appendix B for more
information regarding our hotel concept and programming.
Planning & Design:
Guided by Handel Architects, our vision for the project is to engage the architectural
forms and design of the buildings into the characteristics of a coastal beach town
experience. As one begins their journey along Palmetto Avenues Main Street they will
be drawn through a strong view corridor leading them visually towards the Pacific Ocean
where they will experience an architecture style composed of clean modern lines where
the materials and forms are inspired by the rugged and serene aspect of the Northern
Californias coastline.
The Sites organization, incorporating a new mid-site pedestrian and view corridor would
strengthen both the Site and towns main street connection to the ocean. Enhancing
pedestrian and view access along Montecito Avenue would further join the coast with
the main street. The hotel and restaurant with balconies and decks would front the
Oceanside. Through a narrow mid-block private lane, vehicular access to the hotel, with
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underground parking, would allow the Beach Boulevard to remain unencumbered for a
strong ocean connection. Differential massing in-keeping with the Planning
Departments height and bulk recommendation would tie the development with the
neighborhoods fabric.
Landscape and architecture would be inspired by the surrounding natural environment
with references to driftwood, rocky outcrops and earth tone colors. The hotel and
restaurant would also feature large openings looking over ocean front, in conjunction
with durable light colored matt finish aluminum panels and architectural concrete base
elements. The design would create a distinct contemporary landmark engaging with,
and reinforcing the coastal town identity.
Please see Appendix A for RFQ page 15 Attachment A Questions and Responses and
Appendix D for selected Site images.
III: DEVELOPMENT TEAM
III. DEVELOPMENT TEAM

The Peebles Corporation has assembled a talented team of industry-leading
professionals in support of the enclosed RFQ submission for the acquisition and
development of 2212 Beach Boulevard, Pacifica. The Team possesses extensive
experience with public/private partnerships, land-use, development, property
management, sustainable design and investment in multiple asset classes including
hotels. Please see Appendix B for more Development Team details.
As lead developer, Peebles will lead the development/investment in 2212 Beach
Boulevard, in addition to guiding the concept design, project administration, and
capitalization.
A. THE PEEBLES CORPORATION LEAD DEVELOPER

The Peebles Corporation was founded by R. Donahue Peebles, in Washington D.C. in
1983. Today, with offices located in New York City and Miami, TPC is widely recognized
as the largest minority-owned Real Estate Development Company having acquired and
developed a multi-billion dollar portfolio of luxury hotels, high-rise residential and Class-A
commercial properties over the course of its history. TPCs portfolio consists of completed
and current developments totaling 7 million square feet and more than $6 billion across
the country in cities such as New York, Philadelphia, Washington DC, Boston, San
Francisco, Las Vegas, Miami, and Miami Beach.
TPC is driven by projects that directly impact the community, and each of the firms
completed developments have succeeded to a great extent by understanding the
needs of the neighborhood in which they build. Herein, TPC demonstrates the capacity
to develop a signature 100-150 key boutique hotel with complimentary uses to activate
the main street and fully utilize the potential of the development Site. The Developer is
enthusiastic about the prospect of delivering a premier Project that will enhance the
world-class natural beauty, vibrant, mixed-use neighborhood that is rapidly burgeoning
in Pacifica.
TPC has a long-standing and successful track record of investing in major American
gateway cities across multiple property types and through several economic cycles.
Additionally, the firm has established a successful record with public/private partnerships
in which it develops underutilized publically owned real property assets to maximize value
and transform communities. In 2013, TPC acquired 346 Broadway (aka 108 Leonard), the
largest single-building sale in New York City government history. Redevelopment plans for
the 420,000 square foot Tribeca landmark include residential condominiums, retail and a
dedicated community space.
Most recently in January 2015, TPC was selected by the Massachusetts Department of
Transportation (MassDOT) and the Metropolitan Bay Transit Authority (MBTA) to
oversee the design to develop Air Rights Parcel 13 in Bostons Back Bay neighborhood at
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the corner of Massachusetts Avenue and Boylston Street, as well as, perform the duties
of Construction Manager / Project Manager of The Hynes Convention Center Green Line
Station in Bostons Back Bay neighborhood. Mr. Peebles targeted Boston as a strategic
market not only because of the Citys strong real estate market fundamentals driven by
a thriving economy, but also because of its diverse population that should be reflected
in new business opportunities throughout the City of Boston.
Mr. Peebles has built a national track record based of sustained excellence in executing
community focused development projects. Over the course of his career, Mr. Peebles
has partnered with public agencies and municipalities across the US to improve the built
environment and provide opportunities for minorities. In additional to his role as CEO, Mr.
Peebles is an avid supporter of mentoring youth to expose younger generations to the
value of entrepreneurship.
As a 100% owned minority firm, TPC is equally committed to affording business
opportunities to minority- and women-owned businesses and individuals (M/WBEs)
throughout the development, financing, design, construction and operation of the
Project. For more than 30 years, TPC has lead the cause of M/WBE advancement by
creating opportunities for minorities in each phase of the development process. Herein,
TPC demonstrates its commitment to M/WBE participation through its portfolio of
completed projects, as well as, pipeline of current developments.
The firms project history demonstrates the financial and technical capacity to execute
large-scale projects with a high degree of complexity. Although our firm has experienced
significant growth since inception, we are guided by our CEO & Chairmans founding
principal to develop projects that are transformative.
B. THE PEEBLES CORPORATION - KEY PERSONNEL

R. Donahue Peebles Chairman & CEO
Recognized as one of the most successful entrepreneurs in the nation, R. Donahue
Peebles is Founder, Chairman and CEO of The Peebles Corporation, one of the countrys
few national privately held real estate investment and development companies with a
multi-billion dollar portfolio of projects in New York, Washington D.C., Philadelphia, Boston,
Miami and Miami Beach.
In addition to his role as CEO of The Peebles Corporation, Mr. Peebles is a top-selling
author (The Peebles Principles and The Peebles Path to Real Estate Wealth), a regular
guest on CNN, CNBC and FOX, and a highly sought-after speaker who has addressed
educational, business and professional audiences across the United States.
Mr. Peebles is an avid supporter of mentoring to expose youth to the value of
entrepreneurship. He is currently the Chairman of the Board of the Congressional Black
Caucus, serves on the Board of Directors of YMCA of Greater New York, Miami-Dade
County Mayor Gimenezs Business Roundtable, is a two-time former member of President

Barack Obamas National Finance Committee, and is former Chairman of the Greater
Miami Convention and Visitors Bureau.
Tawan Davis Chief Investment Officer
Tawan Davis spearheads capital raising initiatives, directs developments, and
implements strategy for The Peebles Corporation. Most recently, Mr. Davis led public
private partnerships with the New York City Economic Development Corporation
(NYCEDC) in the administration of Mayor Michael R. Bloomberg. During that time, he
analyzed, structured and executed high-profile transactions that brought nearly $1 billion
to New York Citys coffers, created more than 5,000 jobs, and initiated several billion
dollars in economic activity.
Prior to NYCEDC, Mr. Davis was an investment manager with Prudential Real Estate
Investors, where he managed more than $6 billion dollars of real estate private equity
investments, joint ventures, developments, and operating assets throughout the United
States and Europe. He has also worked as an investment banker with Goldman Sachs,
where he concentrated on mergers, acquisitions and financing of publicly traded
companies. Mr. Davis was notably named one of 40 Under 40 Emerging Business
Leaders by Network Journal, and has been compared to former President Bill Clinton for
leadership potential by Newsweek Magazine.
Mr. Davis earned a BA in Political Economy with honors from Georgetown University, an
MS from England's Oxford University, and an MBA from Harvard University's Business
School. In addition to his role with The Peebles Corporation, Davis is currently an Adjunct
Professor at New York University's Shack Institute of Real Estate and serves as a member
of the board of directors of Harlem Hospital and New Horizons Childrens Advocacy
Corporation.
Gregory P. Cola Director of Acquisitions and Investments
Gregory P. Cola is responsible for sourcing, structuring, closing and monitoring The
Peebles Corporations real estate development and investment portfolio. In his decade
of experience in real estate acquisition, Mr. Cola has analyzed several billion dollars
worth of institutional properties throughout the United States.
Prior to The Peebles Corporation, Mr. Cola worked as an advisor with Red Stone Partners,
where he identified and analyzed prospective opportunistic joint venture multifamily
debt and equity investments, as well as led asset management and institutional reporting
for the companys $200 million equity and mezzanine loan portfolio. Previously, Mr. Cola
was engaged in all aspects of the acquisition process with TGM Associates L.P., where he
led underwriting for the companys $400 million value-added fund. He has also served as
a Senior Real Estate Consultant at PricewaterhouseCoopers, and began his career with
Deloitte & Touche in its Audit and Assurance practice.
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Mr. Cola earned an MS in Real Estate Finance & Investment from New York University and
a BA in Business Administration in Accounting from Hofstra University. He is currently an
Adjunct Assistant Professor at New York University teaching graduate-level finance
courses and is a member of the Urban Land Institute.
Amelia E. Patt Associate Director, Acquisitions and Investments
Amelia Patt has robust investment and analytical experience along with an architecture
and design background. Her primary responsibilities include sourcing, underwriting and
closing new development deals for The Peebles Corporation. In addition to her role on
new investments, Ms. Patt oversees the schematic design and entitlement process for
Peebles 400,000 square foot ground-up development project in Bostons Back Bay
neighborhood. Additionally, she coordinates the day-to-day communication with
MassDOT and MBTA for the Parcel 13 Hynes Station project.
Prior to joining Peebles, Ms. Patt was a Senior Analyst in Acquisitions for Clarion Partners,
LLC, during which time she analyzed and valued prospective multifamily, retail, office
and industrial investments throughout the Mid-Atlantic and Southeast. During her tenure
Ms. Patt was critically involved in the acquisition and financing of approximately $395
million of real estate assets. Ms. Patt began her career at Jones Lang LaSalle in the New
York City-based Capital Markets Group, primarily working on debt and equity originations
for institutional clients.
Ms. Patt studied Architecture at Columbias Graduate school of Architecture Planning
and Preservation. She holds a Masters in Real Estate Development from Columbia
University and a BA from University of Michigan. Ms. Patt stays involved in academia as
an adjunct faculty member at Columbia University and as a mentor for current MSRED
candidates at the school.
Chris Leng Smith Managing Director of Development
Chris Leng Smith is responsible for the overall execution and day-to-day management of
The Peebles Corporations developments in the Northeastern and mid-Atlantic United
States. Prior to joining the company, Mr. Leng Smith was Senior Vice President with the
New York City Economic Development Corporation (NYCEDC) where he led the
structuring and negotiation of public-private partnerships and transactions for more than
2.5 million square feet of developments including Flushing Commons, the Battery
Maritime Building, and Coney Island, to name a few.
Before NYCEDC, Mr. Leng Smith managed the financial analysis, project planning, market
positioning, design, and preliminary leasing of more than $5 billion of world-class domestic
and international real estate projects as Senior Director of Tishman Speyer and Vice
President of AIG Global Real Estate Investment Corp. Mr. Leng Smith began his career as
a resident engineer and engineering project manager on large-scale renovation and

construction projects in New York, Trinidad, Malaysia, and London.
Chris earned a BA in Engineering from Cambridge University in England and an MBA in
Finance and International Business from Columbia Universitys Business School. He is an
active member of the Urban Land Institute and participated on a panel advising the
Mayor of Portland, Oregon.
Dan Robinson Director of Development
Dan Robinson is responsible for executing The Peebles Corporations development
projects in the Northeast and Mid-Atlantic United States. Prior to joining the company, Mr.
Robinson directed development and operations for partnerships of Angelo, Gordon &
Co. and Belvedere Capital. His responsibilities included leading broad project teams and
working closely with all stakeholders to achieve mutually beneficial outcomes.
In his more than 15 years in the industry, Mr. Robinson has stewarded more than $1.5 billion
in real estate investment and development activity. His project experience includes the
acclaimed Printing House condominium redevelopment in Manhattans West Village, as
well as the redevelopment of a 450,000-square-foot residential portfolio in Queens, New
York. Mr. Robinson also directed the turnaround of a distressed 2,600-key hotel portfolio.
Mr. Robinson earned a Bachelor of Science in Economics degree from The Wharton
School of the University of Pennsylvania with a concentration in Real Estate Finance
C. STARWOOD HOTELS & RESORTS HOTEL OPERATOR

Starwood Hotels & Resorts Worldwide, Inc. is an innovative hotel and leisure company
with over 1,200 properties in 100 countries, and 181,400 employees at its owned and
managed properties. Starwood is a fully integrated owner, operator and franchisor of
hotels, resorts and residences with the following internationally renowned brands: St.
Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton,
Aloft, Element and Tribute Portfolio.
Starwood has reshaped the hospitality industry with its lifestyle branding approach which
leverages design and innovative programming combined with exceptional service to
deliver unparalleled experiences that resonate with guests and drive industry-leading
premiums. With a focus on being the leading global hotel company with world-class
brands, quality global growth, experienced teams and a powerful sales and marketing
platform, Starwood is strongly positioned for the future.
D. STARWOOD HOTELS & RESORTS - KEY PERSONNEL

Starwoods brands provide guests value and experience beyond expectation which
drives unmatched loyalty and premiums for owners. By working with Starwood
management, partners benefit from a deep bench strength of talent with regional
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expertise, better integration with Starwood systems and resources, and cost efficiencies
to ensure both a great guest experience and overall hotel profitability.
Each hotel has its dedicated management team which is supported through a regional
team that guides brand standards, operating best practices, revenue management
guidelines and sales and marketing functions, as directed from the Regional Leader and
Senior Leadership Team. All of these teams are experienced and aligned to help create
the most iconic and effective hotel possible. These teams cultivate innovative talent who
are personally engaged from a lifestyle standpoint to the intimate, bespoke and inviting
environment of the brand. Starwood respects collaboration through expansive, diverse
perspectives from all team members.
Carla Murray SVP, Operations West Region North America
Ms. Carla Murray is responsible for managing over 100 properties in Alaska, Washington,
Oregon, California, Arizona, Colorado, New Mexico, Utah, Nevada and Texas across all
Starwood brands. Carla was promoted into this position following a series of General
Manager positions she held at The St. Regis Aspen, The Westin Seattle, and the Sheraton
Seattle Hotel & Towers, from the years 1998-2002.
Ms. Murray is supported by Jon Kimball, Area Managing Director of Operations, Doug
Collins, Regional VP Sales & Marketing, Natalie Lo, Regional Director Finance, Sarah
Cannon-Foster, Regional Director Human Resources and John Savage, Regional
Director, Revenue Management.
E. HANDEL ARCHITECTS PLANNING AND DESIGN

Handel Architects is an architecture, interior design, and planning firm that began in New
York City in 1994. With more than 150 architects, interior designers, planners, and support
staff, the firm is working on projects globally from offices in New York City, San Francisco,
and Hong Kong. Internationally recognized projects include the Dream Downtown Hotel
in New York City, the World Trade Center Memorial in New York City, the Millennium Tower
in San Francisco, and the Ritz-Carlton Hotel in Washington DCs Georgetown
neighborhood.
The practice places a focus on designing to enrich the local environment, and is a leader
in the design of hybrid mixed-use buildings, designed to support density as a community
growth strategy. Recent recognition includes a 2014 AIA Honor Award in Urban Design
for the firms work in downtown Boston.
Handel Architects work is regularly featured in architectural journals and design
publications, and clients range from private developers to publicly funded organizations
to institutional and not-for-profit groups.
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F. HANDEL ARCHITECTS KEY PERSONNEL

Glenn Rescalvo AIA -Design Partner
Glenn Rescalvo is the Principal-in-Charge of the San Francisco office of Handel Architects
and oversees the design and construction of all projects. Currently Mr. Rescalvo is leading
the design of a number of projects in the San Francisco area, including a new boutique
hotel at 950 Market Street, a new residential tower at 706 Mission Street, and a new lowrise residential building at 240 Pacific Avenue. Projects under construction include the
low-rise residences at 450 Hayes, and the low-rise residences at 346 Potrero.
Prior to opening the San Francisco office in 1994, Mr. Rescalvo was a Senior Designer at
Kohn Pedersen Fox Associates, P.C. While at KPF Mr. Rescalvo collaborated on a number
of office building projects including the Chalpultepec Tower in Mexico City, the Bank of
Hawaii in Honolulu, the Hanseatic Trade Center in Hamburg, the State House in London,
the Station Building in Nagoya, and the Telecom Competition in Buenos Aires.
Mr. Rescalvos projects have received recognition both locally and abroad and have
been published in Urban Land, Architecture, Architecture + Urbanism, Oculus,
Architectural Record, Interni Magazine, and Icons of Architecture: The 20th Century.
Mr. Rescalvo is certified by the National Council of Architectural Registration Boards
(NCARB) and licensed in California, New York, and Hawaii.
Michael Lin -Project Designer
Michael Lin joined Handel Architects in 2004 and serves as the Design Director for the
firms San Francisco office. He has worked on a variety of the offices projects, and is
currently the Lead Designer for the Proper Hotel in Austin, TX.
Mr. Lin has extensive experience with complex mixed-use projects, and served as the
Lead Designer for the firms W Hotel, Office Tower, and Residences in Santiago, Chile. The
1.1M sq. ft. project, which completed in 2010, was recently nominated for a 2013 ULI
Global Excellence Award.
Mr. Lin has also worked on a number of Handel Architects residential projects in San
Francisco, including Blu Residences, 706 Mission Street, and 2550 Van Ness.
Prior to joining Handel Architects, Mr. Lin worked for Genslers San Francisco office, where
he served as a Senior Designer. Prior, he worked at Jim Jennings Architecture in San
Francisco, where he designed high-end residential projects.
Mr. Lin earned his Bachelor of Arts in Architecture from the University of California at
Berkeley, and his Master in Architecture from Harvard University. He has instructed at
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Berkeleys College of Environmental Design, and the California College of Arts

Department of Architecture.
Stephen Kirkish -Project Manager
Stephen Kirkish brings 30 years of comprehensive experience with residential, hospitality,
commercial, institutional and civic projects. Joining Handel Architects in 2001, he is a
Senior Associate adept at managing a multitude of project teams, and addressing
technical issues with complex mixed-use projects throughout the design and construction
process.
Throughout construction, Mr. Kirkish led the consultant project team for the Rosewood
Abu Dhabi, a 1.1 million square foot luxury hotel, residential and retail development,
awarded the 2014 Gold Key award for Best Luxury Hotel. Prior notable projects include
the multifaceted phased (8 years) Jessie Plaza Development in San Francisco, which
included subterranean public parking and interconnecting pedestrian lanes with
associated retail, and required several special entitlements with attention to numerous
neighboring interests. Within existing high-rises, he also managed a series of leading-edge
Sports Club LA / Reebok additions and renovations in San Francisco, New York and
Boston. Other noteworthy projects include Hokua Residential & Mixed-Use Tower in
Honolulu, and 149 Second Street a historically sensitive office/retail and seismic retrofit,
in San Francisco.
Prior to joining Handel Architects, in the Bay Area, Mr. Kirkish led construction
administration services on the Charles Schwab Electronic Headquarters rehab, and the
fast-tracked Microsoft Campus, Mountain View, CA, and provided oversight of technical
issues for the BlueCross Headquarters Tower, Chicago.
Mr. Kirkish earned his Masters and Bachelors of Architecture Degrees from the University
of Wisconsin. He is a Certified Construction Contract Administrator, International Code
Council Member, LEED Accredited Professional and has served as a California
Architectural Board Exam Commissioner.
H. PROJECT CAPITALIZATION
In its more than 30 year history, TPC has financed, constructed and completed every
project on which it has begun development. TPC does not default on its financial
obligations, and therefore enjoys consistently strong credit ratings.
It is anticipated that the Project will be funded with a mixture of debt and equity. Given
its reputation and success, TPC is consistently able to attract to its projects the world's
leading investors as capital partners. Recently, these have included Goldman Sachs,
Deutsche Bank, Bank of America, DLJ, Jeffries, Apollo and Ares.
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During the RFP phase for the ocean front hotel development of 2212 Beach Boulevard,
The Peebles Corporation intends to provide all required Letters of Interest for debt and
equity. Most recently, Peebles met the financial capacity requirements established by
MassDOT/MBTA for the Parcel 13 Hynes Station project in Boston, MA and requirements
established by The New York City Economic Development Corporation (NYCEDC) for 108
Leonard in New York, NY which have total development budgets of $350 million and $500
million, respectively. We are confident that we will meet the requirements to be
established by the City of Pacifica.
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IV: COMPARABLE HOTEL DEVELOPMENT EXPERIENCE
IV. COMPARABLE HOTEL DEVELOPMENT EXPERIENCE

The Peebles Corporation has a pipeline of $1.35 billion and approximately 2.2 million
square feet across five projects. It should be noted each project in TPCs pipeline is a
public-private partnership, in which TPC partners with the public sector to maximize the
value of its underutilized assets.
The Development Team has a long standing and successful track record of investing,
developing and completing hospitality assets in select urban infill metropolitan markets
through several economic cycles.
Please see Appendix C for the completed Attachment B by The Peebles Corporation
and Starwood Hotels & Resorts.
A. THE PEEBLES CORPORATION COMPLETED COMPARABLE PROJECTS

Courtyard by Marriott Convention Center, 900 F Street, NW Washington, DC
Convention Center Hotel

Construction Value. $25,000,000
Project Size. 188-Keys
Year Completed. 1997
The Courtyard Marriott, Lobby Photo
The Courtyard Marriott, Exterior Photo
Project Objectives
This 135,000-SF hotel is located in Washington D.C.s East End submarket, which has
gained significant momentum in recent years as the center of gravity has shifted east of
the White House. This investment represents Peebles acumen in preempting market
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movements. While at the time of acquisition 9th & F Streets was on the fringe, today the
Property enjoys a prime location across the street from the National Portrait Gallery.
One of the first savings banks in Washington D.C., the building dates back to 1890 and is
on the National Register of Historic Places. Peebles designed and executed the
complicated historic renovation of the structure, which has allowed the building to retain
its original charm.
Approach
TPC bought 900 F Street in Washington, D.C., a former bank on the registry of historic
places, from the Redevelopment Land Corporation. During the course of design and
construction TPC coordinated closely with elected officials and numerous District
agencies including the Historic Preservation and Renewal Board.
Key Features
Historic Restoration:
Adaptive reuse of a historic structure
Results
Top Performing Asset. The conversion into the 188-key Courtyard by Marriott Hotel and
Convention Center has resulted in the hotel being ranked #1 in performance for two
consecutive years among Courtyard Hotels worldwide.
The Royal Palm Resort, 1545 Collins Avenue, Miami Beach, FL
Luxury Lifestyle Hotel
Construction Value. $85,000,000
Project Size. 393-Keys
Year Completed. 2002
Year Sold. 2005
The Royal Palm, Interior Photo
The Royal Palm, Exterior Photo
16
Project Objectives
In the mid- 1990s, there was a black tourism boycott of Greater Miami. In an effort to
encourage tourism and right past wrongs, the City of Miami Beach created an incentive
program for African American developers, including- setting aside the Royal Palm hotel
for teams with significant minority stakeholders. After a competitive RFP process, the
Peebles team was awarded the project.
Directly overlooking the Atlantic Ocean along the world famous Collins Avenue in the
heart of South Beach, the Royal Palm was designed by world-renowned Arquitectonica.
The design combined two restored Art Deco Hotels and created a balanced
atmosphere of an intimate boutique hotel while being the Beachs largest hotel.
Approach
TPC was awarded the project through careful consideration of community stakeholders
needs and the strategic pursuit of the adjoining parcel. Peebles was under contract to
purchase the adjacent parcel at the time of the bidthe ability to create a larger hotel
gave the team a competitive advantage, both in terms of achieving the Citys policy
objectives and a higher land value.
Key Features
Historic Restoration:
Adaptive reuse of a historic structure
Value Maximization. At the time of sale, it was the highest price paid for a hotels on Miami
Beach at $127,500,000.
B. THE PEEBLES CORPORATION CURRENT COMPARABLE HOTEL PROJECTS
5th & I Streets

In partnership with the District of Columbia, The
Peebles Corporation was selected to redevelop
901 5th Street NW, or 5th & I into a nearly 250,000square-foot mixed-use project complementing
and enhancing Washington, D.C.s dynamic and
vibrant Mount Vernon Triangle neighborhood.
The plan, a 175-key SLS Boutique Hotel with 34
branded residences and various world-class
amenities and entertainment offerings, will build on
the neighborhoods vibrant culture with its unique
combination of luxury and purpose. A living room
17
lounge, restaurant, outdoor beer garden, and an

iconic rooftop lounge will invite guests, residents,
and neighbors alike to stay and play, while the
propertys ideal location puts them in walking
distance to The Verizon Center, Walter Washington
Convention Center, the Central Business District,
and less than a mile away from both the White
House and Union Station.
In addition, and as part of its plan to revitalize and
enhance the neighborhood, The Peebles
Corporation will develop workforce housing in an
under-developed area east of the Anacostia River,
as well as two parks, Milian Park and Seaton Park,
into family-friendly recreation areas.
1801 Vine Street
In partnership with the City of Philadelphia, The
Peebles Corporation is redeveloping a historically
significant property known as The Judge Nicholas
A. Cipriani Family Court building.
The proposed development features a 216-key,
full-service hotel to be operated by a leading hotel
management company under a luxury brand. The
completed property will feature a ground floor
restaurant, as well as a rooftop restaurant and
lounge.
The Property is within walking distance of the
Pennsylvania Convention Center and Center
Citys many attractions including museums,
restaurants, and retail amenities.
The Property is listed on the National Register of
Historic Places and is under the purview of the
Philadelphia
Historical
Commission
and
Philadelphia Art Commission.
18
V: REFERENCES
V. REFERENCES
A. HOTEL, RESTAURANTS & AMENITIES
Company
Name
Hotel
Project
Individual
Name
Title
Telephone
Email
Royal
Palm,
Miami
Robert
Chitty
SVP
(770) 604-5321
Corporate
Finance
Bob.chitty@ihg.
com
The
Donohoe Courtyard
Companies
Marriott,
DC
Christopher
Bruch
President
& COO
(202) 625-8402
chrisb@donoho
e.com
Hospitality
Partners
Courtyard
Marriott,
DC
Michael
Dickens
President
(301) 718-6161
Mike.dickens@h
ospart.com
Royal
Palm,
Miami
Rick Adams
EVP
COO
& (410) 972-4143
radams@cltreit.
com
Michael
Mahoney
CEO
(310) 234-2888
mmahoney@triy
ar.com
Managing
Partner
(610) 688-2996
webster@sbfund
.com
Peebles
InterContinental
Hotel Group
Starwood
Chesapeake
Lodging Trust
Triyar Hospitality Aloft

LLC
Tempe
Stockbridge
SLS
Las Dan
Capital Group, Vegas
Webster
LLC
Hotel
&
Casino
19
B. FINANCIAL RELATIONSHIPS (PEEBLES ONLY)

Company
Name
Individual
Name
Title
Telephone
Email
Goldman
Sachs
Beth
Gordon
Vice
President
(212) 357-4356
Elizabeth.gordon@gs.com
MacFarlane
Partners
Victor
MacFarlane
Chairman
& CEO
(415) 356-2500
vmacfarlane@macfarlanep
artners.com
Capri
Capital
Quintin
Primo
Chairman
& CEO
(312) 546-5725
qprimo@capri.global
C. PUBLIC SECTOR, GOVERNMENT AND COMMUNITY (PEEBLES ONLY)

Company
Name
Individual
Name
Title
Telephone
Email
NYCEDC
Jeffery
Nelson
Vice
President
(212) 986-1800
jefferynelson@nycedc.com
D.C.
DGS Charleen
Portfolio
Ward
Division
Realty
Program
Specialist
(202) 724-4148
Charleen.ward@dc.gov
City of Miami Jorge

Beach
Gonzalez
(Fmr.) City (305) 695-0588

Manager
Not available.
DMPED
William Lee
Project
Manager
Will.lee@dc.gov
MassDOT
William
Tuttle
Director
Projects
(202) 765-9869
of (617) 222-5472
William.tuttle.@dot.state.ma
.us
20
APPENDIX A: STARWOOD HOTELS & RESORTS LETTER OF

INTEREST
January 20, 2016

Via Email
Gregory Cola
New York, NY 10151
Re:
Proposed Hotel at 2212 Beach Boulevard, Pacifica, California
Dear Mr. Cola:

Thank you for your interest in Starwoods involvement in the proposed hotel on Beach Boulevard in
Pacifica, California (the Hotel). Based on our understanding of the market and your description of the
project, we are pleased to express our interest in further evaluating this opportunity. We have separately
prepared further explanation of Starwoods powerful global systems and dynamic management, which
will make the Hotel an attractive destination for guests and residents. Starwood has reshaped the public
perception of the hotel experience with its emphasis on innovation, design and brand differentiation and
believes the Hotel will benefit from this expertise from the initial planning stages through opening and
ongoing operations.
Starwoods goal would be to collaborate with The Peebles Corporation and the City of Pacifica to develop
a successful positioning strategy for the hotel and a design that is both forward thinking and timeless. We
believe developing either a boutique hotel under the Tribute Portfolio or the Aloft Pacifica would
ultimately provide a beloved hotel for the area.
As we have discussed, Starwood will continue to evaluate the project as the development process
continues. Please note that this letter is only an expression of our interest to further evaluate this
opportunity and does not create any legally binding obligation on Starwood. You should not rely on this
letter, or any further discussions regarding this potential transaction as an agreement, offer or commitment
by Starwood to enter into any transaction with respect to the Hotel.
Please let us know if you have any questions, and we look forward to continuing our discussions with
you.
Sincerely,
Charlotte DeHaven
Vice President of Development
cc:
Adrienne Jubb, Director of Development
APPENDIX B: DEVELOPMENT TEAM QUALIFICATIONS
Boston
San Francisco
New York City

Philadelphia
Washington,
D.C.
Miami
Miami Beach
peeblescorp.com
ABOUT
The Peebles Corporation is a privately held national real estate
investment and development company specializing in residential,
hospitality, retail, and mixed-use commercial properties. Founded
in 1983 by R. Donahue Peebles, the company has become an
industry leader with a portfolio of completed and current
developments totaling more than 6 million square feet and more
than $5 billion in key markets including New York, Philadelphia,
Washington D.C., San Francisco, Boston, Miami and Miami Beach.
The Peebles Corporation strategically selects its projects with
excellence and community commitment in mind. High-quality
development, elegant materials, meticulous engineering, along
with careful construction and craftsmanship are united with
premier locations, attention to neighborhood context,
environmental best-practices, historic preservation and innovative
design for transformative results.
peeblescorp.com
R. DONAHUE PEEBLES
Chairman & CEO
Recognized as one of the most successful entrepreneurs in the nation, R.

Donahue Peebles is Founder, Chairman and CEO of The Peebles Corporation,
one of the countrys few national privately held real estate investment and
development companies with a multi-billion dollar portfolio of projects in New
York, Washington D.C., Philadelphia, San Francisco, Boston, Miami and Miami
Beach.
In addition to his role as CEO of The Peebles Corporation, Mr. Peebles is a topselling author (The Peebles Principles and The Peebles Path to Real Estate
Wealth), a regular guest on CNN, CNBC and FOX, and a highly sought-after
speaker who has addressed educational, business and professional audiences
across the United States.
entrepreneurship, as well as an active political supporter and fundraiser for
local, state and federal campaigns of both major parties. He is currently the
Vice Chairman of the Board of the Congressional Black Caucus, served on the
National Finance Committee of President Barack Obama, the Board of
Directors of YMCA of Greater New York, Miami-Dade County Mayor Gimenezs
Business Roundtable, and is former Chairman of the Greater Miami Convention
and Visitors Bureau.
peeblescorp.com
SELECT AWARDS
The Beacon Award
Developer of the Year by Women Builders Council of New York
Company of the Year by Black Enterprise

"Best Real Estate Deal of the Year" by Ernst & Young for The
Residences at The Bath Club
"Community Leader" Award from the Miami Dade Chamber of
Commerce
Hotel of the Year Award by Crown Plaza for The Royal Palm
Outstanding Hotelier of the Year by Hotel Owners, Operators &
Developers for The Royal Palm Hotel
"Florida's Best" Platinum Architect Award and Overall Project
Award from The Builders Association of South Florida and The
Miami Herald for The Residences at The Bath Club
peeblescorp.com
R. DONAHUE PEEBLES
Chairman & CEO
Recognized as one of the most successful entrepreneurs in the nation, R.

Donahue Peebles is Founder, Chairman and CEO of The Peebles Corporation,
one of the countrys few national privately held real estate investment and
development companies with a multi-billion dollar portfolio of projects in New
York, Washington D.C., Philadelphia, San Francisco, Boston, Miami and Miami
Beach.
In addition to his role as CEO of The Peebles Corporation, Mr. Peebles is a topselling author (The Peebles Principles and The Peebles Path to Real Estate
Wealth), a regular guest on CNN, CNBC and FOX, and a highly sought-after
speaker who has addressed educational, business and professional audiences
across the United States.
entrepreneurship, as well as an active political supporter and fundraiser for
local, state and federal campaigns of both major parties. He is currently the
Vice Chairman of the Board of the Congressional Black Caucus, served on the
National Finance Committee of President Barack Obama, the Board of
Directors of YMCA of Greater New York, Miami-Dade County Mayor Gimenezs
Business Roundtable, and is former Chairman of the Greater Miami Convention
and Visitors Bureau.
peeblescorp.com
PORTFOLIO: SIGNATURE PROJECTS
peeblescorp.com
10 G STREET N.E. WASHINGTON, D.C.

This project demonstrates how The Peebles Corporation employed a common-sense
approach to complex negotiations to achieve a highly desirable outcome.
Located just a few blocks from the U.S. Capitol and Union Station, this 280,000-squarefoot Class A office building houses the American Psychological Association's
headquarters, Amtrak offices and other private-sector and non-profit organizations.
This was an early example of how the company successfully influenced multiple
stakeholders with conflicting agendas for redevelopment. "Opportunities come to
everyone," according to Don Peebles, "but the winner is the one prepared to take
advantage of them when they arrive." The Peebles Corporation has since sold its
interest in the project.
250 BRANNON SAN FRANCISCO, CA

250 Brannan represents the opportunistic acquisition of a fully equipped office
building left vacant in the SOMA district in the wake of the dot-com meltdown. The
Peebles Corporation purchased the 90,000-square-foot property and its 175 parking
spaces at a significant discount to its intrinsic value, and successfully rezoned it to
accommodate a residential conversion that would capitalize on the location and
premium for convenient parking. While preparing to initiate sales, the SOMA office
market took a favorable turn, and The Peebles Corporation profited from an attractive
risk-adjusted return through the sale of the property on an as-is basis.
The outcome was in line with the companys core strategy of enhanced value captured
by the initial investment and subsequent expansion through redevelopment,
repositioning and/or zoning modification.
peeblescorp.com
2100 MARTIN LUTHER KING, JR. AVENUE, S.E. WASHINGTON, D.C.

This office building was The Peebles Corporations first commercial real estate
development, as well as its first public/private venture.
The design of this 100,000-square-foot project involved the preservation of a small
historic Art Deco structure and the introduction of new construction. Developed in an
economically distressed section of the city, the finished building has been credited
with contributing to the area's economic revitalization.
The property was featured on the "Parade of Mayors" tour as an example of excellence
in urban renewal. Today, it is leased primarily to the government of the District of
Columbia.
COURTYARD BY MARRIOTT WASHINGTON, D.C.

Built in 1891 and listed on the National Register of Historic Places, this project
showcases the company's ability to reconcile seemingly conflicting development
needs.
The extensive renovation of the former Washington Loan & Trust building included
restoration of original marble floors, the ornate gold-leaf ceiling, and the lobby's
Corinthian columns.
The conversion into the 188-key Courtyard by Marriott Hotel and Convention Center
has resulted in the Center being ranked #1 in performance for two consecutive years
among Courtyard Hotels worldwide. The 135,000-square-foot property is located near
the Smithsonian Mall, the Verizon Center and Pennsylvania Avenue.
peeblescorp.com
THE LINCOLN MIAMI BEACH, FL

This mixed-use project was one of the first Class A office buildings on South Beach,
located within steps of world-famous Lincoln Road.
Witnessing the growing appeal of Lincoln Road to an expanding wave of national
retailers, The Peebles Corporation undertook a public/private partnership with the City
of Miami Beach.
This 200,000-square-foot building combines office and retail space with a muchneeded six-level public parking garage. The Peebles Corporation focused on the market
nuances, which in turn attracted strong, committed office tenants.
THE RESIDENCES AT THE BATH CLUB MIAMI BEACH, FL

Representing the pinnacle of ultra-luxury condominium living, this project combines
historic preservation with the needs of modern oceanfront development.
Having led the market in price per square foot at its sales launch, The Residences at
The Bath Club successfully blends a meticulously restored 1928 private club with a
modern 107-unit condominium tower and six Mediterranean-style oceanfront villas.
Services and amenities are modeled after those of a 5-star resort hotel. All residences
include private or semi-private elevators and floor-to-ceiling "walls of glass." Each of
the six large villas features a private infinity-edge pool and direct beach access. Since
the launch of the project, the value of these residences has increased dramatically.
peeblescorp.com
THE ROYAL PALM HOTEL MIAMI BEACH, FL

Ideally located on Collins Avenue in the heart of Miami Beach's Art Deco District, The
Royal Palm has a fabled history brought vividly to life by The Peebles Corporation.
The Royal Palm combined the architectural assets of two existing hotels the original
Royal Palm and the Shorecrest along with two new 17-story towers and a three-story
row of lanai suites. The result was a graceful integration of historic preservation and
new construction.
The hotel was among the first nationally branded hotels on South Beach, and was
awarded "Hotel of the Year" within its franchise. Today, after a change of ownership,
the hotel is known as The James.
peeblescorp.com
PORTFOLIO: PROJECTS IN DEVELOPMENT
peeblescorp.com
108 LEONARD STREET NEW YORK, NY

In 2013, The Peebles Corporation acquired the single largest building ever sold by the
City of New York, a late 19th-century Tribeca landmark.
This Renaissance-Revival palace in Lower Manhattan was completed in 1898, and
included a thirteen-story addition by the legendary architect architectural firm of
McKim, Mead & White, whose designs for the first Madison Square Garden and
Pennsylvania Station set the esthetic standard in turn-of-the-century New York. In
1987, the exterior and much of the interior spaces at 108 Leonard Street were
designated as New York City landmarks.
Redevelopment plans for this 419,000-square-foot Tribeca landmark will be
announced Fall 2015.
1801 VINE STREET PHILADELPHIA, PA

The historic neo-classical former courthouse on Philadelphia's Logan Circle will
become, under guidance of The Peebles Corporation, the first major hotel in Center
City to be developed by a minority-owned firm.
The company has assembled a world-class team of collaborators to transform the
building into a 247,000-square-foot, 199- room luxury hotel, with the expected
inclusion of a 16,000-square-foot spa and fitness center, 14,000 square feet of meeting
and event space, and 5800 square feet for a restaurant and bar.
The transformation of this grand building is based on a sensitive approach to the
historic preservation of the structure's interiors and exterior faade. Newly repurposed spaces will include a spectacular ballroom, a world-class dining
establishment, a roof-top lounge, and some of the largest hotel guest rooms in the
city.
peeblescorp.com
5TH & I STREET WASHINGTON, D.C.

In May 2014, The Peebles Corporation was selected to redevelop 901 5th Street NW,
or 5th & I into a nearly 250,000-square-foot mixed-use project complementing and
enhancing Washington, D.C.s dynamic and vibrant Mount Vernon Triangle
neighborhood.
The plan, a 198-key boutique hotel with 59 branded residences and various worldclass amenities and entertainment offerings, will build on the neighborhoods vibrant
culture with its unique combination of luxury and purpose. A living room lounge,
restaurant, outdoor beer garden, and a rooftop lounge will invite guests, residents, and
neighbors alike to stay and play, while the propertys ideal location puts them in
walking distance to The Verizon Center, Walter Washington Convention Center, the
Central Business District, and less than a mile away from both the White House and
Union Station. In addition, and as part of its plan to revitalize and enhance the
neighborhood, The Peebles Corporation will develop workforce housing in an underdeveloped area east of the Anacostia River, as well as two parks, Milian Park and
Seaton Park, into family-friendly recreation areas.
THE BATH CLUB ESTATES MIAMI BEACH, FL

This high-end boutique condominium builds on the success of The Residences at The
Bath Club to extend a legacy brand and bring together a team of celebrated
contemporary architects and interior designers in a striking new joint artistic venture.
A limited-edition collection of just 13 full-floor residences on the ocean, The Bath Club
Estates captures the essence of private oceanfront living, while reflecting each owner's
aesthetic standards. In addition to signature architecture by Bernardo Fort-Brescia of
Architectonica, The Bath Club Estates will offer the interior design services of such
design luminaries as Alexandra Champalimaud, Jennifer Post, Joao Armentano and
Alison Spear.
peeblescorp.com
THE VIOLA BACK BAY BOSTON, MA

In January 2015, The Peebles Corporation was selected to develop a critical
intersection in Bostons historic Back Bay neighborhood. Dubbed The Viola Back Bay in
homage to the adjacent Berklee College of Music, the proposed 390,000-square-foot
landmark development will be the companys first in Boston.
Featuring a 156-key boutique lifestyle hotel, 88 condominiums, 85 class-A residential
rental apartments, and 20,000 square feet of retail, the transformative project aims to
link the Back Bay and Fenway neighborhoods and reinvigorate the Newbery Street
corridor with its distinctive design and diverse mix of uses, respectively. In addition,
and as part of the companys ongoing commitment to delivering innovative results for
the communities in which it builds, The Viola Back Bays transit-oriented design will
include a new, universally accessible, state-of-the-art Hynes MBTA Station.
DOWNTOWN MIAMI BLOCKS 45 AND 55 MIAMI, FL

Block 45 is a mixed-use, transit-friendly development consisting of 900,000 gross
square feet, including 350 rental apartments, a 150-room hotel, office space and
ground-level retail. Block 55 will consist of two 20-story towers of approximately
500,000 gross square feet each, plus parking, for a total of nearly 1 million gross
square feet of development.
Located in the historic Overtown section of Downtown Miami, this project puts
residents, hotel guests and shoppers in the midst of some of the city's premier arts,
business and entertainment districts. Situated here are the American Airlines Arena,
the Adrienne Arsht Center for the Performing Arts and the new Perez Art Museum
Miami. Within a two-mile radius are the Brickell Financial District and the Wynwood
Arts District.
peeblescorp.com
Boston
San Francisco
New York City

Philadelphia
Washington,
D.C.
Miami
Miami Beach
peeblescorp.com
R.DONAHUEPEEBLES
CHAIRMANANDCHIEFEXECUTIVEOFFICER
ASSOCIATIONS
CongressionalBlackCaucusFoundation,ChairmanoftheBoardofDirectors
YMCAofGreaterNewYork,MemberoftheBoardofDirectors
MiamiDadeCountyMayorGimenezsBusinessRoundtable,Member
PhiBetaSigmaFraternity,Inc.,HonoraryMember
NationalFinanceCommitteeofPresidentBarackObama,TwotimeFormerMember
GreaterMiamiConventionandVisitorsBureau,FormerChairman
REFERENCES
TheRoyalPalm,MiamiBeach
JorgeGonzalez
CityManagerofMiamiBeach
1700ConventionCenterDrive
MiamiBeach,Florida33139
(305)6737010
jorgegonzalez@miamibeachfl.gov
2100MartinLutherKing,Jr.Avenue,Washington,D.C.
J.ForestHayes
AssociateDirector|Portfolio
DCDepartmentofGeneralServices
(202)7244109
Forest.hayes@dc.gov
CharleenWard,RealtyProgramSpecialist
DGSPortfolioDivision
200014thStreet,NWEighthFloor
Washington,DC20009
(202)7244148
charleen.ward@dc.gov
SUMMARY
Recognizedasoneofthemostsuccessfulentrepreneursinthenation,R.DonahuePeeblesisFounder,Chairman
andCEOofThePeeblesCorporation,oneofthecountrysfewnationalprivatelyheldrealestateinvestmentand
developmentcompanieswithamultibilliondollarportfolioofprojectsinNewYork,WashingtonD.C.,Philadelphia,
Boston,MiamiandMiamiBeach.
InadditiontohisroleasCEOofThePeeblesCorporation,Mr.Peeblesisatopsellingauthor(ThePeeblesPrinciples
and The Peebles Path to Real Estate Wealth), a regularguest on CNN,CNBC and FOX, anda highlysoughtafter
speakerwhohasaddressededucational,businessandprofessionalaudiencesacrosstheUnitedStates.
Mr.Peeblesisanavidsupporterofmentoringtoexposeyouthtothevalueofentrepreneurship,aswellasanactive
politicalsupporterandfundraiserforlocal,stateandfederalcampaignsofbothmajorparties.
SELECTAWARDS
"DeveloperoftheYear"bytheWomenBuildersCouncilofGreaterNewYork
TheBusinessTrailblazersandTitansofBlackAmerica:40mostpowerfulAfricanAmericansinbusinessby
BlackEnterprise
EntrepreneuroftheYearattheBestofBlackBusinessAwards
EntrepreneuroftheYearfromtheSouthFloridaBusinessJournal
EntrepreneuroftheYearbytheMiamiDadeChamberofCommerce
NationalExecutiveServiceCorpsAwardforOutstandingServicetotheNonProfitCommunity

HonoredbyMiamiDadeCareerSpecialistAssociationforDedicationtoCareerEnhancement
ReginaldF.LewisAwardforEntrepreneurship
EntrepreneuroftheYearpresentedbyRev.JesseJacksonatthe11thannualWallStreetProjectEconomic
Summit
InductedintotheMartinLutherKingInternationalBoardofRenaissanceLeadersHallofFameatMorehouse
College
DEVELOPMENTS
ThePeeblesCorporationisknownforitstransformativeresidential,commercialandmixedusedevelopmentsin
majorAmericangatewaycities.
Selectsignaturedevelopmentsinclude2100MartinLutherKing,Jr.inWashington,D.C.,whichhasbeencredited
withcontributingtothearea'seconomicrevitalization;theCourtyardbyMarriottHotelandConventionCenterin
D.C.,atopperformeramongCourtyardHotels;TheRoyalPalmHotel,oneofthefirstnationallybrandedhotelson
SouthBeach;andluxurycondominium,TheResidencesatTheBathClub,inconjunctionwithhisrestorationofthe
historicBathClub,theoldestsocialclubinthesoutheastUnitedStates.
In2013,Peeblesacquired346Broadwayfor$160millioninwhatwasthelargestsinglebuildingsaleinNewYork
City government history. Development plans for the Renaissance Revival landmark and former New York Life
InsuranceBuildingincludeluxurycondominiums.
In2014,PeebleswasselectedtoredevelopFifthandEye,aparcelinWashington,D.C.'sburgeoningMountVernon
Triangleneighborhood,intoanearly250,000squarefootprojecttoincludeaboutiquehotel,brandedresidences
and more. As part of Peebles' transformative plan, the company will develop workforce housing in an under
developedareeastoftheAnacostiaRiver,aswellastwoparksintofamilyfriendlyrecreationareas.
In2015,theMassachusettsBayTransportationAuthorityandMassachusettsDepartmentofTransportationchose
PeeblesforthedevelopmentofacriticalintersectioninBoston'shistoricBackBayneighborhood.Plansforthe
proposed$330million,390,000squarefootprojectPeebles'firstinBostonincludeahotel,condominiums,
rentalapartments,retail,andaHynesMBTAstation.
In addition, Peebles is currently developing 1801 Vine Street, the historic neoclassical former courthouse on
Philadelphia'sLoganCircle into a hotel, which will be the first major hotel in Center City tobe developedby a
minorityowned firm. Miami and Miami Beach projects include a 900,000squarefoot mixeduse project in
Downtown Miami and The Bath Club Estates, a superluxury condo development consisting of just 13 custom
residencesontheAtlanticOcean.
PORTFOLIO:SIGNATUREPROJECTS
2100MARTINLUTHERKING,JR.AVENUE,S.E.WASHINGTON,D.C.
This office building was ThePeebles Corporations first commercial real estatedevelopment, as well as its first
public/privateventure.Thedesignofthis100,000squarefootprojectinvolvedthepreservationofasmallhistoric
ArtDecostructureandtheintroductionofnewconstruction.Developedinaneconomicallydistressedsectionof
the city, the finished building has been credited with contributing to the area's economic revitalization. The
propertywasfeaturedonthe"ParadeofMayors"tourasanexampleofexcellenceinurbanrenewal.Today,itis
leasedprimarilytothegovernmentoftheDistrictofColumbia.
COURTYARDBYMARRIOTTWASHINGTON,D.C.
Builtin1891andlistedontheNationalRegisterofHistoricPlaces,thisprojectshowcasesthecompany'sabilityto
reconcileseeminglyconflictingdevelopmentneeds.TheextensiverenovationoftheformerWashingtonLoan&
Trustbuildingincludedrestorationoforiginalmarblefloors,theornategoldleafceiling,andthelobby'sCorinthian
columns.Theconversionintothe188keyCourtyardbyMarriottHotelandConventionCenterhasresultedinthe
Center being ranked #1 in performance for two consecutive years among Courtyard Hotels worldwide. The
135,000squarefootpropertyislocatedneartheSmithsonianMall,theVerizonCenterandPennsylvaniaAvenue.
10GSTREETN.E.WASHINGTON,D.C.
LocatedjustafewblocksfromtheU.S.CapitolandUnionStation,this280,000squarefootClassAofficebuilding
housesthe AmericanPsychologicalAssociation'sheadquarters,Amtrakofficesandotherprivatesectorandnon
profitorganizations.ThePeeblesCorporationhassincesolditsinterestintheproject.
250BRANNONSANFRANCISCO,CA
ThePeeblesCorporationpurchasedthe90,000squarefootpropertyandits175parkingspacesatasignificant
discount to its intrinsic value, and successfully rezoned it to accommodate a residential conversion that would
capitalizeonthelocationandpremiumforconvenientparking.Whilepreparingtoinitiatesales,theSOMAoffice
markettookafavorableturn,andThePeeblesCorporationprofitedfromanattractiveriskadjustedreturnthrough
thesaleofthepropertyonanasisbasis.Theoutcomewasinlinewiththecompanyscorestrategyofenhanced
valuecapturedbytheinitialinvestmentandsubsequentexpansionthroughredevelopment,repositioningand/or
zoningmodification.
THELINCOLNMIAMIBEACH,FL
ThismixeduseprojectwasoneofthefirstClassAofficebuildingsonSouthBeach,locatedwithinstepsofworld
famousLincolnRoad.WitnessingthegrowingappealofLincolnRoadtoanexpandingwaveofnationalretailers,
ThePeeblesCorporationundertookapublic/privatepartnershipwiththeCityofMiamiBeach.This200,000square
footbuildingcombinesofficeandretailspacewithamuchneededsixlevelpublicparkinggarage.
THERESIDENCESATTHEBATHCLUBMIAMIBEACH,FL
Representingthepinnacleofultraluxurycondominiumliving,thisprojectcombineshistoricpreservationwiththe
needsofmodernoceanfrontdevelopment.Havingledthemarketinpricepersquarefootatitssaleslaunch,The
ResidencesatTheBathClubsuccessfullyblendsameticulouslyrestored1928privateclubwithamodern107unit
condominiumtowerandsixMediterraneanstyleoceanfrontvillas.Servicesandamenitiesaremodeledafterthose
ofa5starresorthotel.Allresidencesincludeprivateorsemiprivateelevatorsandfloortoceiling"wallsofglass."
Eachofthesixlargevillasfeaturesaprivateinfinityedgepoolanddirectbeachaccess.Sincethelaunchofthe
project,thevalueoftheseresidenceshasincreaseddramatically.
THEROYALPALMHOTELMIAMIBEACH,FL
IdeallylocatedonCollinsAvenueintheheartofMiamiBeach'sArtDecoDistrict,TheRoyalPalmhasafabledhistory
broughtvividlytolifebyThePeeblesCorporation.TheRoyalPalmcombinedthearchitecturalassetsoftwoexisting
hotelstheoriginalRoyalPalmandtheShorecrestalongwithtwonew17storytowersandathreestoryrowof
lanai suites. The result wasa graceful integration of historic preservation andnewconstruction. Thehotel was
amongthefirstnationallybrandedhotelsonSouthBeach,andwasawarded"HoteloftheYear"withinitsfranchise.
Today,afterachangeofownership,thehotelisknownasTheJames.
PORTFOLIO:PROJECTSINDEVELOPMENT
108LEONARDSTREETNEWYORK,NY
In2013,ThePeeblesCorporationacquiredthesinglelargestbuildingeversoldbytheCityofNewYork,alate19th
century Tribeca landmark. This RenaissanceRevival palace in Lower Manhattan was completed in 1898, and
includedathirteenstoryadditionbythelegendaryarchitectarchitecturalfirmofMcKim,Mead&White,whose
designs for the first Madison Square Garden and Pennsylvania Station set the esthetic standard in turnofthe
centuryNewYork.In1987,theexteriorandmuchoftheinteriorspacesat108LeonardStreetweredesignatedas
New York City landmarks. Redevelopment plans for this 419,000squarefoot Tribeca landmark include luxury
condominiums.
1801VINESTREETPHILADELPHIA,PA
ThehistoricneoclassicalformercourthouseonPhiladelphia'sLoganCirclewillbecome,underguidanceofThe
PeeblesCorporation,thefirstmajorhotelinCenterCitytobedevelopedbyaminorityownedfirm.Thecompany
hasassembledaworldclassteamofcollaboratorstotransformthebuildingintoa247,000squarefoot,199room
luxuryhotel,with theexpected inclusionof a16,000squarefoot spaand fitness center,14,000 square feet of
meetingandeventspace,and5800squarefeetforarestaurantandbar.Thetransformationofthisgrandbuilding
isbasedonasensitiveapproachtothehistoricpreservationofthestructure'sinteriorsandexteriorfaade.Newly
repurposedspaceswillincludeaspectacularballroom,aworldclassdiningestablishment,arooftoplounge,and
someofthelargesthotelguestroomsinthecity.
5TH&ISTREETWASHINGTON,D.C.
InMay2014,ThePeeblesCorporationwasselectedtoredevelop9015thStreetNW,or5th&Iintoanearly
250,000squarefoot mixeduse project complementing and enhancing Washington, D.C.s dynamic and vibrant
MountVernonTriangleneighborhood.Theplan,a198keyStandardBoutiqueHotelwith59brandedresidences
andvariousworldclassamenitiesandentertainmentofferings,willbuildontheneighborhoodsvibrantculture
withitsuniquecombinationofluxuryandpurpose.Alivingroomlounge,restaurant,outdoorbeergarden,and
TheStandard'siconicrooftoploungewillinviteguests,residents,andneighborsaliketostayandplay,whilethe
propertys ideal location puts them in walking distance to The Verizon Center, Walter Washington Convention
Center,theCentralBusinessDistrict,andlessthanamileawayfromboththeWhiteHouseandUnionStation.In
addition,andaspartofitsplantorevitalizeandenhancetheneighborhood,ThePeeblesCorporationwilldevelop
workforcehousinginanunderdevelopedareaeastoftheAnacostiaRiver,aswellastwoparks,MilianParkand
SeatonPark,intofamilyfriendlyrecreationareas.
THEVIOLABACKBAYBOSTON,MA
InJanuary2015,ThePeeblesCorporationwasselectedtodevelopacriticalintersectioninBostonshistoricBack
Bayneighborhood.DubbedTheViolaBackBayinhomagetotheadjacentBerkleeCollegeofMusic,theproposed
390,000squarefootlandmarkdevelopmentwillbethecompanysfirstinBoston.Featuringa156keyboutique
lifestylehotel,88condominiums,85classAresidentialrentalapartments,and20,000squarefeetofretail,the
transformativeprojectaimstolinktheBackBayandFenwayneighborhoodsandreinvigoratetheNewberyStreet
corridorwithitsdistinctivedesignanddiversemixofuses,respectively.Inaddition,andaspartofthecompanys
ongoingcommitmenttodeliveringinnovativeresultsforthecommunitiesinwhichitbuilds,TheViolaBackBays
transitorienteddesignwillincludeanew,universallyaccessible,stateoftheartHynesMBTAStation.
DOWNTOWNMIAMIBLOCKS45AND55MIAMI,FL
Block45isamixeduse,transitfriendlydevelopmentconsistingof900,000grosssquarefeet,including350rental
apartments,a150roomhotel,officespaceandgroundlevelretail.Block55willconsistoftwo20storytowersof
approximately 500,000gross square feet each, plusparking, for atotalof nearly 1 million gross square feet of
development. Located in the historic Overtown section of Downtown Miami, this project puts residents, hotel
guestsandshoppersinthemidstofsomeofthecity'spremierarts,businessandentertainmentdistricts.Situated
herearetheAmericanAirlinesArena,theAdrienneArshtCenterforthePerformingArtsandthenewPerezArt
MuseumMiami.WithinatwomileradiusaretheBrickellFinancialDistrictandtheWynwoodArtsDistrict.
CHRISLENGSMITH
DEVELOPMENTDIRECTORNORTHEAST
EDUCATION
MBAFinance,InternationalBusiness,ColumbiaBusinessSchool
BA(Honors)Engineering,CambridgeUniversity
ASSOCIATIONS
UrbanLandInstitute,Member
REFERENCES
AtlanticStationmixeduse:
PeterSeeley
ManagingDirectorHeadofRealEstate
StarrInsuranceHoldingsInc.
6462276783
peter.seeley@starrcompanies.com
AtlanticStationSouthTrustofficebuilding:
JeffreyFreeman
AssociateDirector
Turner&TownsendFerzanRobbins
2128104866
jfreeman@TTFR.com
SUMMARY
ChrisLengSmithisresponsiblefortheoverallexecutionanddaytodaymanagementofThePeeblesCorporations
developmentsintheNortheasternandmidAtlanticUnitedStates.Priortojoiningthecompany,Mr.LengSmithwas
Senior Vice President with the New York City Economic Development Corporation (NYCEDC) where he led the
structuringandnegotiationofpublicprivatepartnershipsandtransactionsformorethan2.5millionsquarefeetof
developmentsincludingFlushingCommons,theBatteryMaritimeBuilding,andConeyIsland,tonameafew.
BeforeNYCEDC,Mr.LengSmithmanagedthefinancialanalysis,projectplanning,marketpositioning,design,and
preliminaryleasingofmorethan$5billionofworldclassdomesticandinternationalrealestateprojectsasSenior
DirectorofTishmanSpeyerandVicePresidentofAIGGlobalRealEstateInvestmentCorp.Mr.LengSmithbeganhis
careerasaresidentengineerandengineeringprojectmanageronlargescalerenovationandconstructionprojects
inNewYork,Trinidad,Malaysia,andLondon.
EXPERIENCE
NYCECONOMICDEVELOPMENTCORPORATION,NewYork,NY.AsSeniorVicePresident,LengSmithmanagedteam
responsiblefortheexecutionoflarge,mixeduse,publicprivatedevelopmentsonbehalfoftheCityofNewYork.
ResponsibilitiesincludedtakingprojectsthroughtheCityspoliticallysensitiveUniformLandUseReviewProcedure.
Projectsforwhichhenegotiatedthesaleof,agreementsforredevelopmentand/ordispositionoflandincluded
FlushingCommons,BatteryMaritimeBuilding,ConeyIsland,BrooklynArmyTerminal,BrooklynAcademyofMusic,
andBroadwayPlaza.
TISHMANSPEYER,NewYork,NY.AsSeniorDirector,LengSmithmanageddevelopmentprojectsinChinatotaling
morethan12millionsquarefeetofresidential,officeandmixeduseasavalueaddpartnerandbridgebetweenUS
functionalexpertsandthelocaldevelopmentteams.Hemanagedallaspectsofprojectsfromfinancialanalysisand
projectplanning to marketpositioning,design, and preliminary leasing. Healso modifieddevelopmentplans to
accommodate changing markets and enhanced returns by reducing development costs and increasing building
efficiencies.
AIG GLOBAL REAL ESTATE INVESTMENT CORPORATION, New York, NY. As Vice President, Leng Smith managed
renovation and development of worldclass domestic and international office, retail, residential and hotel
properties. He was responsible for analyzing potential markets, underwriting investments as well as hiring and
overseeingonsiteconstructionmanagers.Duringthistime,hemanagedthenegotiation,underwriting,structuring,
renovation,anddesignofnearly$1billionofpropertyinAsia,UK,EasternEurope,PuertoRico,Connecticutand
Vermont.
SAKS FIFTH AVENUE, New York, NY. As Director of Real Estate Administration, Leng Smith administered and
controlleda$50millioncapitalprogramfornewconstructionandrenovationof45stores.
COOPERS&LYBRAND,MANAGEMENTCONSULTINGSERVICES,NewYork,NY.AsSeniorConsultant,LengSmith
conducted financial analyses and evaluated real estate acquisition/ disposition plans, market economics, site
selection and transaction structuring. Clients included Massachusetts Turnpike Authority, U.S. Department of
Housing&UrbanDevelopment,ColumbiaUniversity,Olympia&York,ClevelandPublicLibraryandChemicalBank.
SELECTPROJECTEXPERIENCE
ATLANTICSTATIONLANDDEVELOPMENT,Atlanta,GA.JointProjectLeaderresponsibleforunderwritingplusdirect
oversight of financing, design, construction and land sales in association with local partner. Completed initial
underwritingthenmanagedprocurementofinfrastructurecontractortocompleteremediation,roadconstruction
and7,000spaceparkinggarage.Workedwithlegalteamtodeveloporganizationaldocuments.Financingstructure
includedTADbondsnegotiatedwithCity.Projecthandedovertolocalteamat95%completionofinfrastructure
plusconstructionofapprox.1,200residentialunitsbyothers.
ATLANTICSTATIONMIXEDUSE,Atlanta,GA.JointProjectLeaderresponsibleforunderwritingplusdirectoversight
offinancing,leasing,designandconstructioninassociationwithlocalpartner.Underwrotedevelopmentof800,000
sflifestyleretailcenterwithresidentialunitsandofficesabove.Manageddesignusingconceptualarchitectand
localproductionarchitect.Oversawretailleasingbybrokerageteam.Withlocalteammanagedconstructionontop
ofinfrastructureparking.Soldresidentialspacetoinvestorpriortostartofconstruction.
JIANGWANNEWTOWN,Shanghai,China.BridgeandvalueaddpartnerbetweenUSfunctionalexpertsandthelocal
developmentteam.Oversawdevelopmentof10millionsquarefoot,$3billionmasterplanandinitialconstruction
sequencingplan.
LONDONNEWHEADQUARTERS,London,England.Locatedsiteandnegotiatedpurchaseoflandleaseandnew125
yeargroundlease.Completedunderwritingandmanageddesignandconstructionofbasebuildingandtenantfit
out.Negotiatedallassociatedcontractsincludingthosewithdesignteamandcontractor.Completedbuildingon
timeandwithinbudget.
SANJUANMARRIOTTRENOVATION,SanJuan,PuertoRico.ProjectLeaderforrenovationofguestrooms,meeting
roomsandballroom,plusplumbingstacksofresorthotel.Tookoverprojectaftercompletionofdesign.Located
offisland contractor and negotiated AIA based construction contract. Contractor completed work on time and
withinbudgetdespiteworkbeingaddedafteropeningofmechanicalchases.CoordinatedpurchaseofnewFF&E
utilizingprocurementagent.
SOUTHTRUST OFFICE BUILDING, Atlanta, GA. Completed underwriting plus managed design and tenant lease
negotiations.Directedlocalteamoverseeingconstruction.Buildingwassold6monthsaftercompletionformore
thandoublethedevelopmentcost.
TRIBUTE PORTFOLIO & ALOFT HOTELS

PACIFICA
RESPONSE TO REQUEST FOR PROPOSAL
January 21, 2016

Gregory Cola
New York, NY 10151
Request for Information 2212 Beach Boulevard, Pacifica, California
Dear Mr. Cola:
Thank you for your interest in expanding your relationship with Starwood Hotels at 2212 Beach Boulevard
in Pacifica. We are extremely excited about the possibility of working with Peebles on this unique
opportunity in a high barrier to market location and are pleased to express our interest in managing the
hotel. We strongly believe that Starwood is the ideal choice for this project that will help enliven the
destination and provide the right type of lifestyle accommodations to complement the local market.
Starwoods goal would be to collaborate with Peebles and the City of Pacifica to develop a successful
positioning strategy for the hotel and a design that is both forward thinking and timeless. Based upon our
current understanding of the overall objectives for the project, Starwood would recommend a boutique
hotel concept branded as either a Tribute Portfolio Hotel or an Aloft. We have a team of individuals in
place ready to assist during all phases of the programming and design to make the process seamless
and attract both leisure and corporate travelers to the destination. We can also leverage our extensive
network of signature partnerships, multi-concept restaurateurs, and internal brands to determine the most
appropriate food & beverage concept for the hotel to not only drive hotel traffic but local business as well.
Within this response, we have included the information requested as well as a summary of why we
believe Starwood will be the most effective partner.
Starwood is a Pioneer in Lifestyle Branding. With a portfolio of over 1,250 hotels around the
world, spanning ten brands, Starwood is the leading lifestyle branding company in the industry
that continues to redefine the hotel space. Starwood boasts one of the strongest portfolios of
upper-upscale and luxury hotels and focuses on making emotional connections with its guests,
offering lifestyle-focused venues, signature experiences and leading-edge branded products that
drive unmatched consumer loyalty and industry-leading premiums. Starwood has preferred
relationships and expertise working with world renowned architects, designers and third party
operators of highly successful bars, restaurants, pool experiences.
Starwoods In-depth Market Knowledge Will Drive Results. With an impressive portfolio of
full-service upscale and luxury hotels in the Bay Area, Starwood has a deep understanding of the
market, offers vast experience in sales and marketing and has established long-standing
relationships with key demand generators. Starwoods portfolio in San Francisco performs well at
a RevPAR index of 104.3% at the end of Q3 2015, and Starwoods powerful booking systems are
key contributors to their success. Additionally, Starwood is underpenetrated in the number of
hotels in greater Bay Area relative to its peers and as such has plenty of room to grow, especially
in a destination such as Pacifica.
Starwood Preferred Guest (SPG) is the Industrys Leading Loyalty Program. SPG
produces innovative promotions and incentives that increase paid stays, generate PR, and drive
loyalty. SPG has been the industrys most honored loyalty program for over ten years, with over
20 million active members, and a 60% growth in active members since 2008.
Response to Request for Proposal - PACIFICA
Shared Focus on Creating a Winning Culture. Starwoods core belief that people want a
better way to experience the world extends not only to our guests and customers, but to our
global team of associates, too. Companies with winning cultures attract and retain the best talent
and are well-positioned to be industry leaders. Starwoods values, or what we call our
promises, of (1) Go the Extra Step by taking actions that build lasting connections and loyalty;
(2) Play as a Team by working globally and across all teams in the company; and (3) Do the
Right Thing by using good judgment, respecting our communities, associates, owners, partners
and the environment, are entirely aligned with Darts seven guiding principles.
Starwood has an outstanding track record of working with owners to develop successful hotels within
mixed-use projects and we are confident in our ability to do so in Pacifica. We recognize that this is a
unique opportunity to secure a new development opportunity in a high-barrier-to-entry market, and we are
excited to discuss our proposal with you in more detail. Please do not hesitate to contact us with any
questions.
Sincerely,
Charlotte DeHaven
Vice President of Development
cc:
Adrienne Jubb, Director of Development
Table of Contents
Starwood Overview ......................................................................................................... 1
Tribute Portfolio Brand Overview .................................................................................. 17
Aloft Brand Overview..................................................................................................... 26
Operational Expertise .................................................................................................... 30
References .................................................................................................................... 33
Programming................................................................................................................. 35
Starwood Overview
STARWOOD HOTELS & RESORTS IS A LEADER IN LIFESTYLE BRANDING

Starwood Hotels & Resorts Worldwide, Inc. is an innovative hotel and leisure company with over 1,200
properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally
renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Mridien, Sheraton, Four Points
by Sheraton, Aloft, Element and Tribute Portfolio.
Starwood has reshaped the hospitality industry with its lifestyle branding approach which leverages design and
innovative programming combined with exceptional service to deliver unparalleled experiences that resonate
with guests and drive industry-leading premiums. With a focus on being the leading global hotel company with
world-class brands, quality global growth, experienced teams and a powerful sales and marketing platform,
Starwood is strongly positioned for the future.
GLOBAL DISTRIBUTION
Starwood is poised for expansive growth with our ten distinct brands and their strong, global pipeline. Nearly
400 new properties are anticipated to enter the system by 2018, including more than 50 luxury properties.
THE STARWOOD PORTFOLIO BY DIVISION

North America:
Europe, Africa, Middle East:
Asia Pacific:
Latin America:
TOTAL:
Owned:
Managed:
Franchised:
THE STARWOOD PORTFOLIO BY BRAND
612
260
303
96
1,271
3%
48%
49%
Source: Data as of Q3 2015
STARWOOD DOMINATES THE LUXURY AND UPPER-UPSCALE SPACE

Unlike many of our competitors, Starwood has one of the largest luxury and upper-upscale portfolios in the
industry. Our system-wide customer base, from group meeting planners to individual transient guests, is
oriented to those customers seeking luxury and upper-upscale full service and premier hotel and resort
properties. Luxury and upper-upscale lodging space represents 85% of the Starwood portfolio.
*Source: Smith Travel Data, December 2014
SLS LAS VEGAS, A TRIBUTE PORTFOLIO RESORT

THE WORLD IS CHANGING IN STARWOODS FAVOR

As the world evolves and globalization continues, Starwood is well-positioned to capitalize on the emerging
middle and upper classes, worldwide wealth creation and the next generations of travelers giving a meaningful
advantage to our owners in North America and across the world.
Seventy percent of the worlds growth over the next decade will come from emerging markets and we are wellpositioned to grow all our brands across all segments as part of infrastructure development and response to
demand. Starwood has by far the largest global presence and is continuing to grow rapidly in emerging markets
like China, India and the Middle East. Travelers from emerging markets will stay with brands they know,
translating into more loyal guests for our owners in North America
Were also seeing a shift in the demographics of luxury travelers. From established families to self-made
entrepreneurs. From traditional industries to new industries including technology, finance/hedge funds,
entertainment and sports. This new global elite share a passion for success and want to live life to its fullest.
Aspen, given its magnificent location in the Rocky Mountains, is well-positioned to benefit from this expanding
segment seeking a high-end lifestyle experience. With direct, year-round access from such centers of wealth as
New York, Washington D.C., Los Angeles, Miami and Chicago, Aspen is well-positioned to function as a homeaway-from-home for this new generation of luxury traveler.
ACTIVE SPG MEMBERSHIP IN KEY EMERGING MARKETS HAS GROWN

SIGNIFICANTLY INTHE LAST FIVE YEARS
STARWOODS CENTRAL SUPPORT PLATFORM DRIVES SUCCESS

The Hotel would benefit from leveraging the strength of Starwoods global platform given the size of Starwoods
portfolio of hotels. Through our world-class brands, global systems and experienced in-market teams, Starwood
delivers more affluent and discerning global customers to our hotels, resulting in a competitive, market-share
advantage for our partners.
STARWOOD PREFERRED GUEST (SPG)

Starwood Preferred Guest is the industrys most prestigious hotel loyalty program, with over 20 million active
members. SPG members stay more often, spend more in our hotels and have a higher household income than
members of our competitors programs. SPG members contribute over 68% of total occupied room nights to W
properties in North America at a 9% rate premium.
Member retention with SPG is extremely high 78% of SPG Platinum members retain their status year-to-year
and are 26 times more profitable than the average guest. Of new SPG members, 66% come from outside the
U.S., up from 50% just four years ago, demonstrating the power of our brands to drive loyalty globally.
Guests love the SPG program with features such as no blackout dates and no restrictions on hotel night
redemption. SPG is uniquely differentiated from competing loyalty programs with Starpoints that can be
transferred to major airlines, unique award options through our SPG Moments program and the Starwood
Preferred Guest credit card by American Express. SPG is continually focused on developing programming
that drives loyalty and bookings among our most profitable guests.
The effort Starwood undertakes to gain and retain our most loyal members benefits our owners through one
simple fact: loyalty. During the heart of the recession in 2009, occupancy and average daily rates were down
across the country and across all segments. However, Starwood saw one group not only continue to stay, but
stay more often: SPG guests. Non-SPG member occupancy was down over 9% in 2009, but SPG member
occupancy actually grew more than 3%. In years where industry-wide occupancy declined, SPG member
occupancy increased. This clearly demonstrates the power of loyalty and value of SPG to our ownership
community.
CENTRAL MARKETING DELIVERY (CMD)

Starwood drives business to its hotels through a synergy of state-of-the-art booking technology, customer
contact centers and compelling online channels. Its a winning combination of impressive cross-sell and up-sell
performance that drives occupancy and rates. Over 50% of net consumed room revenue for Starwood
properties in the North America is booked through our world-class central reservations systems.
The Centralized Marketing Delivery (CMD) Platform includes:
Starwood Web Channels (30%): Each hotel is represented with its own series of content-rich property
pages accessible from multiple web channels including Starwoodhotels.com and SPG.com. These
digital channels are offered in 17 languages, handled over 340 million visits in 2014, and each is
delivered in branded voice, look and feel. These industry-leading booking engines offer world-class
marketing, international language capabilities and exceptional online customer support. Starwood and
SPG also have an ongoing commitment to digital innovation to meet the needs of todays connected
global traveler. The SPG app offers travelers a convenient way to search and explore destinations as
well as fast and easy personalized booking.
Customer Contact Centers (CCC) (17%): Trained service agents handled nearly 21 million phone calls,
emails, texts and guest interactions in 26 languages from 12 call centers around the world in 2014.
Luxury specific calls/requests are handled by a dedicated luxury call center team.
Global Distribution System (GDS) (15%): Cutting-edge technology ensures that properties receive
maximum exposure on the Global Distribution Systems used by travel agents around the world. GDS
enables travel professionals around the world to book air travel, car rental and hotel rooms on a
common system.
The SPG mobile app continues to be a key focus for Starwood as it allows guests to have a continual dialogue
with and access to Starwood as well as ease of booking. The SPG app is Starwoods fastest growing booking
channel and an area where we are dominating the competition with innovative applications and content to
create a personalized guest experience across our ten brands.
STARWOOD SALES ORGANIZATION (SSO)

As a global sales team, our sellers and proven sales programs have the power to drive occupancy and rates in
an increasingly competitive environment. Our sellers build preferred relationships with the largest global
customers, resulting in a competitive, market-share advantage.
Over 450 global and divisional sellers based in over 30 offices around the world manage our top accounts, while
our network of nearly 5,100 metro market and property sellers manage bookings at the regional and local level,
streamlining sales efforts. Last year, Starwoods Sales Organization generated $7.5 billion in revenue globally.
Additionally, SSO develops and invests in unique programs that drive business to our hotels, keep our teams
educated and build loyalty with customers. Our strategic programs and revenue drivers include:
SPG Pro: This comprehensive business-to-business loyalty program offers consistent Starpoint earning
opportunities, benefits and recognition to drive loyalty and additional bookings among meeting planners
and travel professionals. Integrated with SPG, the program provides hotels with insight and branding to
market to customers in a more targeted way. Launched in 2014, this program saw revenue growth
among these key stakeholders more than double compared to previous traditional offers.
Starwood Preferred Business Program (SPB): This program drives revenue and increases market share
with business from smaller-sized companies, rewarding them for their loyalty. In 2014, SPB generated
nearly $200 million in business.
Team HOT: Starwoods internal referral program is the only hotel referral program that rewards
associates with cash, driving our associates and hotels to keep Starwood customers within the
Starwood system of hotels. In 2014, Team HOT generated over $200 million of incremental revenue
throughout the Starwood system globally
StarwoodPro: This industry-leading education and development tool is strategically designed for our
travel professional partners to keep Starwood top of mind when booking for their clients. This tool is
heavily leveraged to educate and update our travel professional partners about the Hotel from the
beginning of the pre-sale process.
In addition, Starwood has the only dedicated luxury and leisure sales team of the major hotel companies. Our
owners benefit from a dedicated leisure team deployed against luxury accounts, top-producing travel agencies
and world-class luxury partners. Starwood has preferred partnership status with all key Luxury and Leisure
Consortia, both established and emerging, with 20 of these top agents having participated in our annual Luxury
Travel Advisory Board. Starwood is the largest hotel partner working with the highly respected and coveted
luxury hotel programs such as American Express Centurion, Fine Hotels & Resorts, Virtuoso, Signature,
Ensemble, Altour and Vacation.com, reaching over 10,000 agency locations. Starwood also engages over
100,000 Travel Professionals through the StarwoodPro strategy with communications, trade shows, events,
marketing, advertising and public relations.
MARKETING RESOURCES
W properties are supported by global, divisional and property-level marketing teams. Our divisional teams will
work closely with the on-property team to create innovative and integrated marketing plans that build
awareness, drive bookings and increase customer preference and loyalty.
FIELD MARKETING
Serving as an online marketing agency, the Field Marketing team works directly with the properties to
proactively fill hotels, especially during need periods and off-season, by leveraging online space and Web
optimization methods. This includes paid and organic-search marketing, niche strategies for resorts, group,
corporate transient, weddings, national partnerships and email marketing campaigns to our SPG/non-SPG
database as well as group customers with special offers. Customer relationship marketing through Starwood
Guest Communications enables us to segment offers and up-sell on property amenities and services. On
average, Field Marketing generates $25 dollars of revenue for every one dollar spent.
ADVERTISING / E-MARKETING / SOCIAL MEDIA

Digital technology is a catalyst for globalization and change which plays to Starwoods penchant for innovation.
While we still have presence in traditional advertising outlets, weve shifted our marketing spend across all our
brands to digital platforms and media. Working with field marketing, SPG and divisional brand teams, we are
able to leverage online tactics for continual communications to drive awareness and loyalty as well as package
offers targeted to consumers to drive bookings.
Our goal is to use digital technology to stay connected with people every single day, however, whenever and
wherever they choose, inside and outside the hotel. Social media offers an emerging platform for connecting
with new and loyal guests. We also use it to monitor and protect our online reputation on third-party sites, build
relationships with key online influencers, monitor and track emerging trends and improve customer retention and
brand market share. Facebook, Starbuzz, SPG Insider and Twitter feeds are examples of what were already
doing. In 2014, we were recognized as the leading hotel company to leverage social media by Hotels Magazine.
PUBLIC RELATIONS
In todays consumer environment, earned media plays a critical role in driving brand preferences. The Starwood
Public Relations team has a central role in our marketing strategy and we continuously outperform the
competition, in both total circulation and frequency of tone-setting coverage. With a worldwide public relations
network, Starwood focuses on driving media coverage for world-class properties globally with special focus on
key feeder markets for W Hotels.
REVENUE MANAGEMENT
Starwoods Revenue Management program provides a world-class solution for managing pricing and inventory,
thereby ensuring that revenues are maximized via all distribution channels. Starwoods Revenue Optimization
Systems (ROS) combines all revenue management tools into one cloud-based system with integrated
forecasting and optimization capabilities for better pricing and greater returns in a competitive pricing
environment. Properties that installed these systems saw a 3% increase in RPI with 95% of the hotels seeing a
full return on investment within three months. The Revenue Management team also ensures each hotel actively
participates in all of Starwoods brand marketing promotions and effective pricing and inventory strategies.
CENTRAL SOURCING
By leveraging our scale, our centralized supply chain services generate significant savings through strategic
relationships on the national, regional and local levels. Hotels using the centralized procurement program save
up to 15% compared to hotels that do not and further benefit from operating efficiencies and reduced
accounting, payroll and benefits expense by leveraging state-of-the-art eProcurement technology.
SUSTAINABILITY
Starwood is committed to finding innovative ways to do more with less while being good for the environment.
We are helping to drive sustainability efforts by thinking about our buildings and business in a way that is agile
and flexes with the changing needs of our guests, the environment and the communities in which we are
operating. Our environmental policy addresses six areas of opportunity: water, energy, indoor environmental
quality, waste, emissions and supply chain. Our initial worldwide focus is on energy and water with our
commitment to reducing energy consumption by 30% and water consumption by 20% by the year 2020. These
goals are just the beginning of an ongoing journey toward environmental sustainability.
We are also focused on working with our development partners to implement sustainability practices.
Starwoods green design and construction guidance addresses both new development and major renovation
projects and aims to minimize environmental impact through proven and innovative building practices. Every
Starwood Architecture and Construction Project Manager is LEED-certified and committed to finding ways to
support owners and developers in the pursuit of sustainable development.
SUSTAINABILITY MEETING ROOM AT THE SHERATON BANDARA HOTEL
TRIBUTE PORTFOLIO PROPERTY SAVANNAH, GEORGIA
ALOFT NASHVILLE WEST END NASHVILLE, TENNESSEE
10
TRIBUTE PORTFOLIO PROPERTY NASHVILLE, TENNESSEE
11
ALOFT SAN JOSE HOTEL, COSTA RICA COSTA RICA
12
ROYAL PALM SOUTH BEACH MIAMI, A TRIBUTE PORTFOLIO HOTEL
13
ALOFT CHICAGO CITY CENTER CHICAGO, ILLINOIS
14
ROYAL PALM SOUTH BEACH MIAMI, A TRIBUTE PORTFOLIO HOTEL
15
ALOFT BWI BALTIMORE WASHINGTON INTERNATIONAL AIRPORT BALTIMORE, MARYLAND
16
Tribute Portfolio
Brand Overview
17
STAY INDEPENDENT.
Pacifica is the ideal location to join the Tribute Portfolio given its clear vision and positioning to attract a
high value clientele both leisure and business to the Bay Area. Add Starwoods global infrastructure,
developer friendly approach and clear leadership position in the upper upscale and luxury segments and
Pacifica will clearly become a sough-after destination for both travelers and locals alike.
ABOUT TRIBUTE PORTFOLIO

Tribute Portfolio gives guests access to exceptional upper upscale, independent hotels around the world.
From boutique resorts to compelling hotels in choice locations, Tribute Portfolio hotels offer inspired style
and superior service. With Tribute Portfolio, owners can maintain their hotels individuality while
leveraging the power of Starwood Hotels & Resorts global infrastructure to help maximize returns. Its
our celebration of individuality.
TRIBUTE PORTFOLIO IS AN EXCITING SOLUTION FOR OWNERS WHO WANT TO

MAINTAIN THEIR HOTELS INDIVIDUAL IDENTITY WHILE LEVERAGING THE POWER OF
STARWOOD AND TO SPG MEMBER WHO DESIRE UNIQUE HOTELS IN MORE CITIES
Known for a focus on innovation and strength in the upper upscale and luxury segments, Starwood
realized there was a tremendous demand for this type of hotel collection. We heard it from both our loyal
Starwood Preferred Guest members and partners. There are many independent hotels that dont
currently fit within our other nine brands, however, they would benefit from Starwoods distribution
channels and loyal, high value guests and customers.
Additionally, SPG members have a growing demand for more high-quality lodging options when they
travel. In fact, nearly 70% of our SPG members surveyed have stayed at an independent hotel when
there is a unique, appealing property or no Starwood property in the market. They also told us that while
they like independent hotels that are distinctive, locally influenced and unique, they dont like the
antiquated booking systems, inconsistency and lack of loyalty program.
TRIBUTE PORTFOLIO OFFERS A DEVELOPER FRIENDLY APPROACH WITH LESS COSTS

THAN BEING ASSOCIATED WITH A HARD BRAND
Tribute Portfolio was developed with feedback from our partners. Priced competitively, the brand has the
following advantages:
Standards are focused on ensuring the level of quality, safety and services our guests expect
from an upper-upscale hotel
Hotels can convert quickly and cost effectively with teams available to support the hotels
throughout the process. Smart approach to PIP with focus on quality and lifecycle
Straightforward, competitively priced bundled fee structure for centralized services. Services
include reservations, sales, marketing, select technology, operations and revenue management.
Third-party and one-time costs can are not included in the bundle
Focus is on creating a great experience. As we developed the brand, we gave special consideration to
what was important to our loyal guests and customers. Amenities such as a fitness center, strong wifi
and quality food and beverage offerings are essential. We will work with each developer to create the
most effective and compelling programming for the project given the market.
18
UNLIKE OUR COMPETITORS, STARWOODS MIX OF PROPERTIES IS HEAVILY WEIGHTED IN

UPPER UPSCALE AND LUXURY, DEMONSTRATING OUR PROVEN EXPERTISE IN THE SEGMENT
Tribute is a natural brand extension for Starwood. Starwood has long been a global powerhouse in the
upper upscale segment which represents 80% of its portfolio. Our guests expect a high-quality
experience when they stay at a Starwood property and they are willing to pay a premium for it.
STARWOOD
LUXURY AND
UPPER UPSCALE
HOTELS
HYATT
MARRIOTT
HILTON
UPSCALE AND
MIDSCALE HOTELS
IHG
0%
25%
50%
75%
100%
Additionally, Starwood pioneered the collection concept with The Luxury Collection brand which features
some of the worlds most iconic independent luxury hotels. In the last decade, The Luxury Collection has
tripled its footprint, growing more than 60% in the last five years alone.
TRIBUTE PORTFOLIO IS PROJECTED TO REACH 100 HOTELS BY 2020

Since launching in April 2015, we have had strong developer interest with five hotels announced to join
the brand, including the iconic Royal Palm South Beach Miami, A Tribute Portfolio resort.
Royal Palm South Beach Miami Located on Collins Avenue with direct beach access, this hotel
has 393 guestrooms, two swimming pools surrounded by contemporary cabanas, a fully
equipped gym, and more than 10,000 square feet of modern meeting and event space and
signature dining options.
We are excited to immediately enjoy the top-line benefits of Starwoods high-end customer base and SPG
program, South Beach is largely a non-branded marketplace and by affiliating with Starwood, we will continue to
enjoy the flexibility of providing independent services and operating standards, yet benefit from the incredible
strength of our good partners global reservation system, distribution channels and powerful loyalty program.
Jim Francis, CEO, Chesapeake Lodging Trust
Owner of The Royal Palm Miami South Beach, A Tribute Portfolio Resort
19
TRIBUTE PORTFOLIO PROPERTY NASHVILLE, TENNESSEE
20
TRIBUTE PORTFOLIO PROPERTY SAVANNAH, GEORGIA
21
TRIBUTE PORTFOLIO HOTELS BENEFIT FROM STARWOODS POWERFUL, GLOBAL

INFRASTRUCTURE AND REACH TO DRIVE PERFORMANCE
Tribute Portfolio guests can enjoy all the benefits of the best loyalty program in the business. Customer
loyalty is built through differentiation and strengthened through innovative programming.
Industry leading benefits encourage loyalty and stretch

o
Suite night awards, Your24 which allows guests to check in and out within any 24 hour
period, and Ambassador concierge services
Richest elite tier benefits drive preference among the most profitable traveler segment
Unique benefit structure designed to capture share and encourage stretch
Rich promotions and campaigns designed to shift share and drive transactional volume
Cutting edge technology creates a seamless, personalized experience
Keyless check-in
iPhone app
SPG preferences
Exclusive partnerships not only provide great moments for guests but also expands hotel
exposure to different audiences. For example:
o
SPG moments lets guests use points to get one-of-a-kind experiences that you cant
purchase such as seeing great bands up close and back stage, a tennis lesson with
Andre Agassi and pit access at a Formula One race
Delta Crossover Rewards - SPG + Delta SkyMiles : This exclusive partnership

between SPG and Delta SkyMiles launched in 2013 provides both companies best
customers reciprocal elite-level benefits. This partnership has driven nearly $100 million
in incremental revenue for Starwood while adding new, loyal SPG members. Crossover
Rewards is an industry first with the goal to attract more loyalty members to each
company. Deltas highest elite SkyMiles members will receive perks such as priority
check-in and late checkout. Additionally, all Delta elites will earn one mile per dollar spent
on eligible Starwood room rates. In turn, SPG Platinum members will enjoy the benefit of
priority check-in, one free checked bag and priority boarding when flying Delta. Plus, all
SPG elites will earn one point per dollar spent on eligible flights. Its a win-win program
that guests love.
Uber + SPG are making Starpoints even easier to earn. Riders who are SPG members
have the opportunity to earn coveted Starpoints during any ride on the Uber platform.
Uber users simply link their account to their new or existing SPG m accounts at
spg.com/uber. After completing a qualifying stay at a Starwood hotel, SPG members can
start earning one Starpoint for every $1 spent on Uber, and additional bonus Starpoints
can be accumulated during Starwood hotel stays.
22
EACH TRIBUTE PORTFOLIO PROPERTY BENEFITS FROM A HOTEL FOCUSED

MARKETING APPROACH
A third of the dollars earmarked for marketing in the centralized services bundle goes directly to
promoting the individual hotel across several channels. This includes:
Digital marketing and paid search

o
Developing and maintaining independent property pages
Optimizing special web offer pages
Purchasing, launch and optimizing online media placements
Reviewing content on OTAs and providing recommendations to improve presence
Working directly with property to maintain Facebook and other social media pages
Sales and advertising collateral, including print and online ads
On-property activation, including managing public relations, marketing plans, etc
23
TRIBUTE PORTFOLIO DISTRIBUTION & PIPELINE

The Tribute Portfolio surpassed its goal of signing ten deals in 2015. As of December 31, 2015, there are
six open and operating Tribute Portfolio properties globally with ten in the executed pipeline.
OPERATING
Royal Palm South Beach Miami, a Tribute Portfolio Resort
Miami Beach, FL, USA
393 Rooms
Opened in April 2015
Great Northern Hotel, A Tribute Portfolio Hotel, London

London, United Kingdom
91 Rooms
Opened in September 2015
The Riviera Palm Springs, a Tribute Portfolio Resort

Palm Springs, CA, USA
398 Rooms
Opened in November 2015
The Kiroro, a Tribute Portfolio Hotel, Hokkaido

Yoichi-gun, Hokkaido, Japan
282 Rooms
Opened in November 2015
SLS Las Vegas, a Tribute Portfolio Resort

Las Vegas, NV, USA
1,623 Rooms
Opened in December 2015
The Hermitage, a Tribute Portfolio Hotel

Jakarta Pusat, Indonesia
90 Rooms
Opened in December 2015
24
EXECUTED PIPELINE
TRIBUTE PORTFOLIO
LOCATION
ROOMS
ANTICIPATED
OPEN DATE
Hotel Le Metropolitan, a Tribute Portfolio Hotel, Paris
Paris, France
48
March 2016
Hotel Le Dokhan's, a Tribute Portfolio Hotel, Paris
Paris, France
45
March 2016
Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel
Costa Mesa, CA
238
April 2016
Colonnade Coral Gables, a Tribute Portfolio Hotel
Coral Gables, FL
157
July 2016
Nashville, TN
220
Q1 2017
Fort Lauderdale, FL
209
Q4 2017
Charleston, a Tribute Portfolio hotel (Name Not Approved)
Charleston, SC
100
Q1 2018
Savannah, a Tribute Portfolio hotel (Name Not Approved)
Savannah, GA
173
Q1 2018
Denver, CO
165
Q2 2018
Asheville, NC
152
Q2 2018
Nashville - Noel, a Tribute Portfolio hotel

(Name Not Approved)
Fort Lauderdale Downtown, a Tribute Portfolio Hotel
(Name Not Approved)
The Hotel Cassady, a Tribute Portfolio Hotel
Tribute Asheville (Name Not Approved)
25
26
ALOFT BRAND OVERVIEW

Bold, sleek and unique, Aloft Hotels completely redefined the select service category by pairing a techsavvy, design oriented product with the Power of Starwoods sales and marketing platform. The brand
caters to the next generation of travelers who crave modern style and a vibrant social scene. Launched
in 2008, Aloft continues to steal market and will have more than 100 hotels by the end of 2015.
PROGRAMMING: DIFFERENT. BY DESIGN.
Authentic design, social scenes amplified by a passion for always being at the forefront of whats relevant
today sets Aloft apart. Passion points of design, music and technology help direct the brands look and
programming for our audience of tech-savvy and confident social consumers.
Clean, contemporary architecture houses open spaces that are alive with activity. The lobby offers a
vibrant social scene anchored by the W XYZ bar, a free-flowing Re:mix lounge with a pool table, and a
grab and go Re:fuel caf, while loft-like guest rooms feature high ceilings and the latest technology that
set Aloft apart from its competitors. These spaces can be further activated through localized
programming to attract locals to drive incremental residents. Throughout the hotel, every touch point has
been designed with todays traveler in mind.
Welcome Desk
Check in or out, guests are greeted at Alofts signature and open round welcome desk which puts talent
at the center of the action, conveying a sense of accessibility to guests
W XYZ Bar
Imagine after a hard day of meetings or a busy day touring the Washington D.C. Mall, the fun flows freely
at the W XYZ bar with signature cocktails, delicious food offerings and live music. Live at Aloft Hotels
events featuring up-and-coming musicians making this hot spot the place to be, generating revenue and
attracting both guests and locals alike.
Re:mix Lounge
A playful place or quiet space, the Re:mix lounge has everything right within reach, with plenty of seating,
fast + free WiFi and music to switch up the vibe. Ticker tape messaging and our four-panel video wall add
an extra twist.
Backyard
Warm rays, fresh air and lounge tunes keep the vibe going outside, with stylish seating, mood lighting,
and an indoor/outdoor fireplace. The space is perfect for guests who want to relax and take in the
Washington D.C. landscape as well as an ideal place for hotel events and programming.
Re:fuel by Aloft
Guests on the go energize 24/7 with grab n go gourmet light meals, mix-and-match snacks and regional
treats from dim sum in China to make-your-own cappuccinos in the U.S.
27
Aloft Guestrooms
Rooms feature high ceilings, plush platform beds, fast + free WiFi, oversized LCD TVs, custom amenities
by Bliss Spa, rainfall showerheads, our signature coffee and more.
Re:charge Gym and Splash Pool
Sprint, stretch, lift and pump Guests can use stationary bikes, treadmills and elliptical machines, or take
a dip and relax in style at our pool, open morning to night.
Tactic Meetings
Great ideas are sparked in our sleek meeting space, equipped with state-of-the-art A/V, plasma TV and
fast + free WiFi.
Work or play, Alofts cutting-edge technology and programming is designed to accommodate todays
trends and the lifestyle of tomorrows traveler. Its all about simplicity and ease of execution. We
recognize that technology has changed how people conduct business and manage their personal lives as
well as how they travel. Aloft was the first hotel brand to introduce Smart Check-In, which enables SPG
members to bypass the welcome desk, go straight to their room, and open their doors using their mobile
device through the SPG App. Additionally, once inside the guest room, guests can plug in their devices
to listen to their favorite music or watch their favorite TV shows or movies. By integrating best in class,
state of the art technologies, we make it easy for our guests to both personalize and control their
experience.
There is so much more to the Aloft experience than a good nights rest. Unique programming leverages
the hotels unique design and brand passion points to connect with guests year-round to drive awareness
and bookings. Additionally, Aloft is the go-to spot for locals given W XYZ and music focus to help drive
additional revenue.
Live at Aloft Events
Music is part of Alofts DNA. It is leveraged throughout the hotel and offers hotels and platform for
marketing promotions to attract both visitors and guests. Live at Aloft events feature live performances
from emerging artists and DJs. In 2013, xx Live at Aloft events were held. Aloft Washington D.C. would
be an ideal venue to host a Live at Aloft event featuring emerging musicians which garner widespread PR
exposure and further position Aloft as the place to be in D.C.
Social Connection
Keeping in touch with guests even when they are not staying with us ensure Aloft is always top of mind.
That is why Aloft is very active on social media sites like Facebook, Twitter and Instagram to ensure we
stay top of mind and keep them in the loop on the latest happenings for the brand.
28
GLOBAL GROWTH: DESTINATION SENSATION
Aloft launched in 2008 to acclaim from the industry and by the end of 2015 will have over 100 hotels
worldwide. Despite the economic downturn, the brand has experienced quality growth as a direct result
of its dynamic programming, strong performance and development friendly approach. Ideal for city
centers like the Washington D.C. market, the brand offers a flexible and appealing development option
based on specific market needs. With increasing global momentum, the pipeline has never been stronger
with 77 additional hotels scheduled to open through 2019.
The Aloft design offers a friendly and flexible development approach designed to meet a variety of
locations and markets with an easy to use, fully sourced FF&E package. Flexible food and beverage
options are available based on specific market needs, with requirements limited to breakfast, a pantry and
the W XYZ bar. With a focus on ensuring a great guest experience, the open design and smart layout
utilizes an efficient staffing model.
PERFORMANCE
Soaring guest satisfaction scores and increasing third-party recognition has helped Aloft grow its market
share at a record pace. Aloft performance in North America urban markets is especially strong and
continues to rise with a 102% RPI and a SPG contribution of 53% (YE 2014).
ALOFT NEW ORLEANS DOWNTOWN
29
Operational Expertise
Operational Expertise
30
STARWOOD OPERATIONS EXPERIENCE

Starwoods brands provide our guests value and experience beyond expectation which drives unmatched
loyalty and premiums for our owners. By working with Starwood management, our partners benefit from
a deep bench strength of talent with regional expertise, better integration with Starwood systems and
resources, and cost efficiencies to ensure both a great guest experience and overall hotel profitability.
Each hotel has its dedicated management team which is supported through a regional team that guides
brand standards, operating best practices, revenue management guidelines and sales and marketing
functions, as directed from the regional leader and Senior Leadership Team. All of these teams are
experienced and aligned to help create the most iconic and effective hotel possible in Aspen. These
teams cultivate innovative talent who are personally engaged from a lifestyle standpoint to the intimate,
bespoke and inviting environment of the brand. We respect collaboration through expansive, diverse
perspectives from all team members.
West Region Operations Team
Ms. Carla Murray is responsible for managing over 100 properties in Alaska, Washington, Oregon,
California, Arizona, Colorado, New Mexico, Utah, Nevada and Texas across all Starwood brands. Carla
was promoted into this position following a series of General Manager positions she held at The St. Regis
Aspen, The Westin Seattle, and the Sheraton Seattle Hotel & Towers, from the years of 1998 2002.
Additionally, Starwood has a long-history in the luxury lifestyle space. Leveraging the Starwood system,
our teams work collaboratively to cross-sell to deliver on client needs. In 2014, North America hotels
referred over 68,000 room nights to North America luxury hotels for over $25.5 million in net consumed
revenue, demonstrating the synergies that the Starwood portfolio will provide for this hotel.
31
CASE STUDY: STARWOOD HOTELS IN SAN FRANCISCO

Starwoods hotels in San Francisco outperform its competitive set as seen in the case study below.
YTD NOVEMBER 2015
YEAR END2014
RevPAR
$243.90
$229.70
RevPAR Index
104.4%
103.9%
CMD%
71.9%
72.2%
MARS + CCC
11.4%
13.4%
External Web
13.8%
13.2%
Internal Web
24.4%
23.9%
GDS
22.3%
21.7%
Hotels Included:
Aloft San Francisco Airport
Four Points By Sheraton Hotel & Suites San Francisco Airport
Four Points By Sheraton San Francisco Bay Bridge
Le Mridien San Francisco
Sheraton Fisherman's Wharf Hotel
The St. Regis San Francisco
The Westin San Francisco Airport
The Westin San Francisco Market Street
The Westin St. Francis San Francisco On Union Square
W San Francisco
Source: YTD November 2015 - Smith Travel Research & Starwood Internal Data of San Francisco hotels open for
24+ months, excluding The Palace due to renovations in 2015
32
References
33
REFERENCES
Company Name: Chesapeake Lodging Trust
Hotel Project: Royal Palm South Beach Miami, A Tribute Portfolio Resort
Individual Name: Rick Adams
Title: EVP & Chief Operating Officer
Telephone: (410) 972-4143
Email: radams@cltreit.com
Company Name: Triyar Hospitality, LLC
Hotel Project: Aloft Tempe
Individual Name: Michael Mahoney
Title: Chief Executive Officer
Telephone: (310) 234-2888
Email: mmahoney@triyar.com
Company Name: Stockbridge Capital Group, LLC
Hotel Project: SLS Las Vegas Hotel & Casino, A Tribute Portfolio Hotel
Individual Name: Dan Webster
Title: Managing Partner
Telephone: (610)688-2996
Email: webster@sbfund.com
34
PROGRAMMING
35
HOTEL:
Tribute Pacifica
REV: None
DATE:
1/15/2016
BY:
SPACE ALLOCATION PROGRAM
Gus Escobar
110 Bays
100 Keys
v. 4/16/15
SUMMARY OF SPACE ALLOCATION PROGRAM

RECAP OF HOTEL AREA PROGRAM
NET AREA
(SF)
GROSS AREA
(SF)
GROSS
SF/KEY
PERCENT
39,910
13,555
1,970
5,110
58,700
16,250
2,360
5,870
2,570
587.0
162.5
23.6
58.7
25.7
68.5%
19.0%
2.8%
6.8%
3.0%
85,750
857.5
100.0%
1,740
2,185
6,800
730
2,100
2,080
2,620
8,160
870
2,520
20.8
26.2
81.6
8.7
25.2
2.4%
3.1%
9.5%
1.0%
2.9%
13,555
16,250
162.5
19.0%
BACK-OF-HOUSE (detail)
Food Production Areas
Receiving and Storage
Employee Areas
Laundry and Housekeeping
Maintenance Office and Shops
1,470
1,200
950
1,010
480
1,690
1,380
1,090
1,160
550
16.9
13.8
10.9
11.6
5.5
2.0%
1.6%
1.3%
1.4%
0.6%
Total, Back-of-House
5,110
5,870
58.7
6.8%
QTY.
KEYS
BAYS
% KEYS
60
0
30
9
0
60
0
30
10
0
60
0
30
20
0
60%
0%
30%
10%
0%
100
110
100.0%
NET AREA
SEATS
SEATS/KEY
1,680
505
0
4,600
4,600
0
730
2,100
75
20
0
320
320
0.75
0.20
0.00
3.20
3.20
SUMMARY
Guestrooms
Public Areas
Administration
Back-of-House
Mechanical / Electrical Equipment
Total, Summary Program
PUBLIC AREAS (detail)

Lobby
Food & Beverage
Function Space
Recreation (excluding spa)
Spa
Total, Public Areas
COMMENTS
47%
20%
20%
15%
3%
Gross factor
Gross factor
Gross factor
Gross factor
Allowance (of total gross area)
Note: parking is not addressed in this

program, but must be provided in
accordance with market conditions.
RECAP OF HOTEL FACILITIES

GUESTROOM MIX
King
Double/Double
Queen/Queen
Suites
Club Lounge
Total, Guestrooms
PUBLIC AREAS
Food Outlets
Beverage Outlets
Grand Ballroom
Total Other Function Rooms
Total Interior Function Space
Swimming Pool
Fitness
Spa
Starwood Hotels Resorts Worldwide, Inc.
Proprietary Confidential
Page: 1 of 7
GUESTROOMS AND SUITES

1.1 GUESTROOM MIX
King
Double/Double
Queen/Queen
Executive Suite
Deluxe Suite
Hospitality Suite
Presidential Suite
Club Lounge
QTY.
KEYS
BAYS
NET AREA
60
0
30
7
1
1
0
0
60
0
30
7
2
1
0
0
60
0
30
14
3
3
0
0
21,060
0
11,310
5,278
1,131
1,131
0
0
100
110
39,910
90
20
14
15%
Total, Guestrooms and Suites

Total Standard Bays
Total Suite and Lounge Bays
Total Interconnecting room pairs
COMMENTS
1 Bay
1 Bay
1 Bay
2 Bays: 1-LR, 1-K
3 Bays: 1-LR, 2-K
3 Bays: 2-LR, 1-K
5 Bays: 3-LR, 2-K
Bays: Optional
(1 Key)
(2 Keys)
(1 Key)
(1 Key)
1.2 GUESTROOM MODULE

Type 1 (K)
Type 2 (D/D)
Type 3 (Q/Q)
Suite module
WIDTH
LENGTH
NET AREA
13.00
13.00
13.00
13.00
27.00
29.00
29.00
29.00
351
377
377
377
5' (min) deep, full room width, balcony at resorts
1.3 GUESTROOM BLOCK ASSUMPTIONS

QTY.
Number of Guestroom Floors

Number of Guestroom Bays / Floor
Corridor Width (feet)
Guest Room ceiling heights
Number of Public Elevators
Number of Service Elevators
5
22
5
8' bedroom & 7'6" foyer/bath
1
1
Page: 2 of 7
PUBLIC AREAS
2.1 LOBBY AND PUBLIC AREAS
LOBBY
Main Lobby
Registration
NET AREA
COMMENTS
1,000
160
LOBBY RETAIL AND SUPPORT

Sundry/gift Shop
Lobby Retail (may be leased space)
Concierge
Valet Office
Room Service Storage
Public Restrooms
Fire Command
0
0
120
80
0
300
80
Total, Lobby and Public Areas
optional - suggested at resorts
1,740
3.1 FOOD AND BEVERAGE OUTLETS

FOOD OUTLETS
3-Meal Restaurant
3-Meal Restaurant - Related Areas
Specialty Restaurant
BEVERAGE OUTLETS
Lobby Bar
Entertainment Lounge
Coffee Express
Pool Bar
Total, F&B Outlets
NET AREA
SEATS
1,350
330
0
75
18
COMMENTS
20
330
0
175
0
15
0
5
0
2,185
95
Incl. bar, coat, hosting
22
20
15 SF/seat
12
(includes area for service)
4.1 FUNCTION SPACE

FUNCTION ROOMS
Meeting Room "A"
Meeting Room "B"
Meeting Room "C"
QTY.
SF EACH
NET AREA
SEATS
2
1
1
1,500
1,000
600
3,000
1,000
600
210
70
40
4,600
320
Total Interior Function Rooms

EXTERIOR FUNCTION SPACE
Terrace event space
FUNCTION SUPPORT
Banquet/Meeting Prefunction
Public Restrooms
Coatroom
Meeting Planner
Ballroom Projection
Function Room Storage
A/V Equipment Room & Office Space
Banquet Beverage Storage
Meeting Concierge
Banquet Manager
Total, Function Support
Total, Function Space
COMMENTS
14
14
14
20
1,200
250
80 market specific per climate
100
0
460
110
0
0
0
2,200
6,800
Page: 3 of 7
5.1 RECREATION
SWIMMING POOL AND FITNESS CENTER
Swimming Pool / Whirlpool
Pool Equipment / Storage
Couple Cabanas
Family Cabanas
Towel/Watersport Amenity
Fitness
Children's Club
Restrooms
Total, Pool and Fitness
SPA (Developer/ Market Option)
Arrival (w/ Retail)
Administration
Bistro Caf/Juice Bar
Men's Locker Room
Women's Locker Room
Therapy/Treatment Rooms
Co-ed Relaxation Lounge
Mens Relaxation Lounge
Womens Relaxation Lounge
Salon/Mani-Pedi
Support
NET AREA
EXTERIOR
0
0
0
0
0
700
0
30
includes deck area
730
240
230
25
230
300
560
200
0
0
50
265
Total, Spa
2,100
Total, Recreation
2,830
COMMENTS
Page: 4 of 7
ADMINISTRATION
6 ADMINISTRATION
FRONT OFFICE
Front Office Workarea
Front Office Manager
Asst. Front Office Manager
Director of Operations
Room Service
Room Service Manager
Room Service Storage
Safe Deposit Boxes / Viewing
General Cashier / Count Room
Data Center
Luggage Storage
NET AREA
Total, Front Office
460
ACCOUNTING OFFICE
Controller
Ass't. Controller
Accounting Workarea
Storage / Pantry
MIS Manager
120
0
240
0
0
Total, Accounting Office

EXECUTIVE, SALES AND CATERING OFFICES
Reception
General Manager
Secretary
F&B Director
F&B, Director of Outlets
Revenue Management, Director
Reservations
Sales and Marketing, Director
Group Sales, Director
Catering and Conv. Services, Director
Sales Managers
Catering Managers
Sales and Catering Workarea
Convention Services Manager
Administrative Support
Conference
Storage / Pantry
Total, Exec., Sales and Catering Offices
Total, Administration
COMMENTS
120
80
0
0
140
0
0
50
0
30
40
fire alarm & elevator panels
360
200
130
0
0
80
0
110
100
0
0
0
0
320
0
90
0
120
1,150
1,970
Page: 5 of 7
BACK-OF-HOUSE AREAS
7 FOOD PRODUCTION AREAS
KITCHENS AND PANTRIES
Main Kitchen
Room Service Pantry
3-Meal Restaurant Kitchen (leased)
Banquet Pantry
Specialty Restaurant Pantry
Entertainment Lounge Pantry
Pool Bar Pantry
Total, Kitchens and Pantries
NET AREA
700
240
0
200
0
0
0
0 s.f. if lessee provides room service

Storage/support included
1,140
KITCHEN STORAGE AND SUPPORT

F&B Storage, Dry
F&B Storage, Refrigerated
F&B Storage, Beverage
F&B Storage, Paper / Other
Chef Office
50
100
100
0
80
Total, Kitchen Storage and Support
330
Total, Food Production Areas
COMMENTS
1,470
8 RECEIVING AND STORAGE

RECEIVING
Loading Dock (outside)
Receiving Area (inside)
Purchasing and Receiving Office
Locked Storage
Recycling Area / Baler
Can Wash
Compactor (outside)
Total, Receiving Area
STORAGE
Bulk Storage
China, Glass, Silver
Accounting Records (long-term)
Landscape Storage
Total, Storage
Total, Receiving and Storage
NET AREA
200
250
80
0
120
100
200
COMMENTS
not included in subtotal
950
100
50
0
100
250
1,200
9 EMPLOYEE AREAS
HUMAN RESOURCES OFFICE
Reception
Human Resources Director
Human Resources Asst. Director
Human Resources Workarea
Training Room
Storage / Pantry
Total, Human Resources Office
EMPLOYEE SUPPORT
Security / Risk Manager
Lockers and Restrooms, Men
Lockers and Restrooms, Women
Employee Cafeteria
Total, Employee Support
Total, Employee Areas
NET AREA
COMMENTS
0
100
0
150
150
0
400
0
150
150
250
550
950
Page: 6 of 7
10 LAUNDRY AND HOUSEKEEPING

LAUNDRY (Developer/ Market Option)
Laundry
Soiled Linen Room
Laundry Manager
Laundry Storage
Valet / Dry Cleaning
Total, Laundry
HOUSEKEEPING
Housekeeping, Director
Housekeeping Workarea
Clean Linen Storage
Uniform Issue
Amenities Storage
Lost & Found
Housemen / Night Cleaners
Total, Housekeeping
Total, Laundry and Housekeeping
11 MAINTENANCE OFFICE AND SHOPS
Engineering, Director
Work Control Center
Maintenance Workarea
Carpentry Shop
Plumbing / Electrical Shop
Parts Storage
Total, Maintenance Office and Shops
12 MECHANICAL/ELECTRICAL EQUIPMENT
Total Gross Allowance, MEP Equipment Rooms
NET AREA
COMMENTS
100
100
0
0
120
320
80
150
150
220
50
40
0
690
1,010
NET AREA
COMMENTS
80
0
300
0
0
100
480
GROSS AREA
2,570
COMMENTS
3% of total gross hotel area

[ END OF PROGRAM ]
Page: 7 of 7
ALOFT V3.0FACILITY PROGRAM

09/30/2015
Copyright 2015 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved.
CONFIDENTIAL & PROPRIETARY May not be reproduced, disclosed or distributed without the
express written permission of Starwood Hotels & Resorts Worldwide, Inc.
HOTEL:
aloft
HOTELS
REV:
DATE:
9/30/2015
BY:
SPACE ALLOCATION PROGRAM

136 Bays
136 Keys
v. 9/30/15
SUMMARY OF SPACE ALLOCATION PROGRAM

1
RECAP OF AREA PROGRAM

SUMMARY
Guestrooms
Public Areas
Administration
Back-of-House
Mechanical / Electrical Equipment
NET AREA GROSS AREA

(SF)
(SF)
40,181
6,590
503
1,680
Total, Summary Program
PERCENT
56,700
7,890
600
1,910
671
416.9
58.0
4.4
14.0
4.9
83.7%
11.6%
0.9%
2.8%
1.0%
67,770
498.3
100.0%
PUBLIC AREAS (detail)

Lobby
Food & Beverage
Function Space
Recreation (excluding spa)
Spa
2,170
1,250
580
2,590
0
2,600
1,500
690
3,100
0
19.1
11.0
5.1
22.8
0.0
3.8%
2.2%
1.0%
4.6%
0.0%
Total, Public Areas
6,590
7,890
58.0
11.6%
Outdoor Public Space

Backyard
1,640
1,960
14.4
370
0
290
865
155
420
0
330
990
170
3.1
0.0
2.4
7.3
1.3
0.6%
0.0%
0.5%
1.5%
0.3%
1,680
1,910
14.0
2.8%
QTY.
KEYS
BAYS
% KEYS
48
87
1
48
87
1
48
87
1
35.3%
64.0%
0.7%
136
136
100.0%
NET AREA
SEATS
SEATS/KEY
300
950
0
530
1,730
#REF!
0
1,640
6
24
0
20
0.04
0.18
0.00
0.15
BACK-OF-HOUSE (detail)
Food Production Areas
Receiving and Storage
Employee Areas
Laundry and Housekeeping
Maintenance Office and Shops
Total, Back-of-House
2
GROSS
SF/KEY
COMMENTS
41%
20%
20%
15%
1%
Gross factor
Gross factor
Gross factor
Gross factor
Allowance (of total gross area)
RECAP OF FACILITIES
GUESTROOM MIX
Studio Queen/Queen
Standard King
Extended Q/Q
Total, Guestrooms
PUBLIC AREAS (Lobby & Exterior)
Food Outlets (Refuel)
Beverage Outlets (w xyz)
Grand Ballroom
Total Function Rooms (Tactic)
Swimming Pool
Fitness Center
Spa
Backyard
Starwood Hotels Resorts Worldwide, Inc. Proprietary and Confidential
18'-6" Headboard wall

Page: 1 of 4
GUESTROOMS AND SUITES

1.1 GUESTROOM MIX
Studio Queen/Queen
Standard King
Extended Q/Q
QTY.
KEYS
BAYS
NET AREA
48
87
1
48
87
1
48
87
1
15,552
24,186
443
136
136
40,181
Total, Guestrooms and Suites

Total Standard Bays
Total Suite and Lounge Bays
COMMENTS
1 Bay
1 Bay
1 Bay: 1-LR, 1-Q/Q (1 Key)
135
1
1.2 GUESTROOM MODULE

Type 2 (Studio Q/Q)
Type 4 (Standard King)
Type 5 (Extended Q/Q)
WIDTH
LENGTH
NET AREA
17.50
15.00
30.00
18.50
18.50
14.00
324
278
443
1.3 GUESTROOM BLOCK ASSUMPTIONS

QTY.
Number of Guestroom Floors

Number of Guestroom Bays / Floor
Corridor Width (feet)
Number of Public Elevators
Number of Service Elevators
4
34
5
2
0
PUBLIC AREAS
2.1 LOBBY AND PUBLIC AREAS
LOBBY
Entry Vestibule
Front Desk Lobby Area
Front Desk
Remix
Guest Laundry (Clean)
Business Alcove (In-Touch)
Public Restrooms
Elevators Lobby Area
Fire Command - At Front Desk
Total, Lobby and Public Areas
NET AREA
COMMENTS
80
400
30
830
100
20
460
250
on top guest floor
2,170
2.2 EXTERIOR PUBLIC AREAS

NET AREA
Backyard
Total Exterior Public Areas
1,640
1,640
3.1 FOOD AND BEVERAGE OUTLETS

FOOD OUTLETS
Refuel
Restaurant - 3rd party
BEVERAGE OUTLETS
w xyz
Total, F&B Outlets
NET AREA
SEATS
300
0
6
0
20
950
24
40
1,250
30
COMMENTS
Page: 2 of 4
4.1 FUNCTION SPACE

FUNCTION ROOMS
Grand Ballroom
Jr. Ballroom
Banquet Room "A"
Banquet Room "B"
Banquet Room "C"
Meeting Room "A"
Meeting Room "B"
Meeting Room "C"
Tactic Board Room "A"
Board Room "B"
Multipurpose
Exhibit Hall
Total, Function Rooms
FUNCTION SUPPORT
Function Storage
Ballroom Prefunction Area
Jr. Ballroom Prefunction
Banquet/Meeting/Bd Rm Prefunction
Public Restrooms
Coatroom
Meeting Planner
Ballroom Projection
A/V Equipment Room & Office Space
Star Meeting Concierge
Banquet Beverage Storage
Banquet Manager
Total, Function Support
Total, Function Space
QTY.
SF EACH
NET AREA
SEATS
0
0
0
0
0
0
0
0
1
0
0
10,000
5,000
3,000
2,500
2,000
1,500
1,250
1,000
530
400
0
0
0
0
0
0
0
0
0
530
0
0
0
0
0
0
0
0
0
0
20
0
0
530
20
COMMENTS
11 SF/se3 divisions
11
2 divisions
12
12
12
25
14
14
25
25
20
50
0
0
0
0
0 per market climate
0
0
0
0
0
0
50
580
5.1 RECREATION
SWIMMING POOL AND FITNESS CENTER
Swimming Pool (Splash)
Pool Equipment / Storage
Fitness Center (ReCharge)
Restroom
Total, Pool and Fitness
Total, Recreation
NET AREA
COMMENTS
1,600
130
800
60
2,590
2,590
ADMINISTRATION
6
ADMINISTRATION
FRONT OFFICE
Front Office Workarea
General Manager
Data Center
Luggage Storage & Safety Deposit Boxes
Total, Front Office
NET AREA
210
90
140
63
COMMENTS
adjacent front desk
503
Page: 3 of 4
BACK-OF-HOUSE AREAS
7
FOOD PRODUCTION AREAS

KITCHENS AND PANTRIES
w xyz Storage
Refuel Prep Area (cold)
Refuel Storage (dry)
3-Meal Restaurant Kitchen (leased)
Banquet Pantry
130
230
140
0
0
Total, Kitchens and Pantries
370
Total, Food Production Areas
370
COMMENTS
Only occurs w/ leased restaurant

if restaurant kitchen cannot provide
RECEIVING AND STORAGE

RECEIVING
Loading Receiving Area (outside)
Compactor (outside)
Total, Receiving Area
Total, Receiving
NET AREA
NET AREA
0
0
COMMENTS
not included in subtotal
0
0
EMPLOYEE AREAS
EMPLOYEE SUPPORT
Security / Risk Manager
Restrooms, Unisex
Employee Locker Rooms
Employee Cafeteria (Break Room)
Total, Employee Support
Total, Employee Areas
0
40
0
250
290
290
10 LAUNDRY AND HOUSEKEEPING

LAUNDRY
Laundry
Soiled Linen Room
Laundry Manager
Laundry Storage
Total, Laundry
NET AREA
440
0
0
0
425
Total, Housekeeping
425
11 MAINTENANCE OFFICE AND SHOPS

Engineering, Director/Shop(s)
Total, Maintenance Office and Shops
12 MECHANICAL/ELECTRICAL EQUIPMENT
Total Gross Allowance, MEP Equipment Rooms
includes Housekeeping storage
440
HOUSEKEEPING
Clean Linen Storage
Total, Laundry and Housekeeping
COMMENTS
865
NET AREA
155
COMMENTS
Work station in Mechanical Room
155
GROSS AREA
671
COMMENTS
1% of total gross hotel area
Page: 4 of 4
Manual Disclaimer
This manual and all materials, procedures and systems herein contained or depicted (the Manual)
have been developed by, and are the sole and exclusive property of Starwood Hotels & Resorts
Worldwide, Inc. (Starwood), One StarPoint, Stamford, Connecticut 06902.
The content herein may be protected by patent, trademark, trade secret, copyright, or other
proprietary rights and laws, and is the private and confidential property of Starwood. The contents
contain proprietary trade secrets that are private and confidential property of Starwood. Unauthorized
use, disclosure, or reproduction of any kind of any material contained in this Manual is expressly
prohibited. The contents hereof are to be returned immediately upon termination of any relationship
or agreement giving user authorization to possess or use such information or materials. Any
unauthorized or illegal use shall subject the user to all remedies, both legal and equitable, available to
Starwood.
These documents are intended to serve as a starting point for complete design to be performed by
licensed professionals. They have been prepared with the sole purpose of conveying the brand
benchmark for this particular product only. The architect, engineer, designer or any other design
professional of record is responsible for compliance with any and all laws or regulations of any type or
description governing the proposed construction.
This manual may be altered, amended or supplemented by Starwood in its sole discretion from time
to time. It is your responsibility to familiarize yourself with the contents of the Manual and to keep
yourself apprised of any and all updates to it on www.regdocumentcenter.com.
In the event of any inconsistency or conflict between a provision in this Manual and any federal,
provincial, state or local statute, regulation, order or other law, such law will supersede the conflicting
or inconsistent provision(s) of this Manual in all properties subject to that law. All owners/developers
should seek independent legal counsel for advice concerning application of and compliance with any
applicable law.
RESPONSE TO REQUEST FOR PROPOSAL
36
W W W . H A N D E L A R C H I T E C T S . C O M
Viola Hotel & Residences, Boston, MA

OWNER Peebles Corporation
DESIGN ARCHITECT Handel Architects
ARCHITECT OF RECORD Handel Architects
INTERIOR DESIGNER Handel Architects
SIZE 400,000 sq.ft.
STATUS Design Development
DESCRIPTION
Viola is a brand new mix-use project located at the corner of Mass

Ave and Boylston Street in Boston. Won through a design competition in 2014, the undulating form contains hotel, residential, and retail space, while creating a open plaza along the street. The project
is clad in a glazing and terra-cotta system that has been conceived
to accentuate the undulating form of the building and recall the
texture, tones, and colors of the architectural context, including 360
Newbury Street, the Boston Architectural College, and the fire station (Ladder Co. 15 and Engine Co. 33).
Dream Downtown Hotel, New York, NY

OWNER Hampshire Hotel & Resorts LLC & Vikram Chatwal Hotels
SIZE 184,700 sq.ft.
STATUS Completed in 2011
DESCRIPTION
Dream Downtown Hotel is a 184,000 sq. ft. boutique hotel in the

Chelsea neighborhood of New York City. The 12-story building
includes 316 guestrooms, two restaurants, rooftop and VIP lounges, outdoor pool and pool bar, a gym, event space, and ground
floor retail.
Originally designed for the Maritime Union in 1966, the building
was converted into a hotel, which created design opportunities
as well as constraints. The original faade was punched with porthole windows to express the maritime program, and these were
kept and expanded upon. The portholes became central to the
design and the surreal quality they create. The original through
block building offered limited possibilities for natural light, so
four floors were removed from the center of the building, which
created a new pool terrace and beach, new windows and balconies for guestrooms, along with two new floors of guestrooms
on the southern portion of the building. To the north, a glass
enclosed roof-top lounge and terrace was created. The glass bottom pool, dotted with portholes of its own, allows guests in the
lobby glimpses through the water to the outside (and vice versa),
and connects the spaces in an ethereal way. Light wells framed in
teak between the lobby, pool and lower levels allow the guest to
be transported between spaces. Two hundred hand blown glass
globes float through the lobby and congregate over The Marble
Lane restaurant filling the space with a light cloud.
950 Market Street, San Francisco, CA

OWNER Group I
SIZE 400,000 sq.ft.
DESCRIPTION
950 Market Street is a new mixed-use development occupying the

majority of a triangular block where San Franciscos Union Square,
Tenderloin and South of Market districts meet. The 34,000 sq. ft. site
is shared with the historic Warfield Theater, and the development
includes 250 residence and 232 hotel keys above ground floor retail
in a 12-story building.
The scale and aesthetic of the project is designed to relate to the
context of adjacent buildings in the Tenderloin and along Market
Street. The building massing optimizes the potential of the site while
also carving out generous outdoor plazas for the public realm on
both Turk and Market Streets. Glass fiber reinforced concrete clad-
ding takes cues from the masonry buildings of the surrounding area,
while the patterning and textured character of the faade offers a
contemporary interpretation of traditional punched windows in the
neighborhood. Designed to read as a continuous wrapper around
the building, the faade also employs variation and modulation in
window openings and panel sizes to correspond to interior units for
the hotel and residential spaces within.
1101 Ocean, Asbury Park, NJ

OWNER iStar
SIZE 500,000 sq.ft.
STATUS Construction Documents
DESCRIPTION
Located in the oceanside town of Asbury Park, 1101 Ocean is a new

mixed-use project with 128 residences, 58 hotel rooms, and 22,000
sq. ft. of ground level retail. Designed by Handel Architects, the
building design is an homage to the beach house vernacular simple materials, open, light and airy. The podiums floor edges extend
beyond the wall cladding, accentuating the horizontal. The upper
tower continues the horizontal expression with wrap-around balconies with glass railings and a window wall system.
Rosewood Hotel & Residences, Abu Dhabi, UAE

OWNER Mubadala Real Estate & Hospitality
INTERIOR DESIGNER Brennan Beer Gorman Monk Interiors
SIZE 1.1M sq.ft.
DESCRIPTION
Located in Abu Dhabis new Al Maryah Island financial district between the Abu Dhabi Securities Exchange and the Cleveland Clinic,
Rosewood Abu Dhabi is a new 1.1M sq.ft. mixed-use development.
The complex includes a five-star 189-room Rosewood hotel, 131 serviced apartments, banquet facilities, meeting facilities, spa, fitness
center, retail space, restaurants, and parking.
The inspiration for the tower is derived from the glistening Arabian
Gulf and the vast desert that surrounds Abu Dhabi city. The 34-story
hotel is a dramatic modern structure covered with reflective glass,
which was chosen for its daytime shimmer and its nighttime luminescence. The curvilinear architecture of the 470-foot-tall building
is designed to suggest the movement in this vibrant city and the

inspiration for the interiors of the hotel comes from the meeting of
land and sea, desert and sky.
Inside, the lobby is bordered on one side with a flowing water feature and on the other with a dramatic wall of art to draw guests into
the space with warm tones, clean lines and sleek materials. This is
juxtaposed with comfortable furnishings and flowing fabrics in warm
colors reminiscent of a local souk. Throughout the hotel, traditional
Middle Eastern textiles and details are mixed with modern lines and
forms.
Nove Residences, San Francisco, CA

OWNER Linea Built, Inc.
SIZE 20,000 sq.ft.
DESCRIPTION
Nove is a luxury nine-unit residential development located in San

Franciscos Mission District. It is contemporary in style but harmonizes with this neighborhood of mostly three-story Victorian-era
structures. The units range in size from 1,200 sq. ft. to 1,600 sq. ft.
There are three units on each site; two front Guerrero Street and the
third fronts Ames Street. The Guerrero units have shared parking
on the ground level, a two-bedroom unit on the second level, and
a three-bedroom duplex on the third and fourth levels. The Ames
units are similar to two-bedroom urban townhouses, each with individual parking.
Nove is LEED-platinum certified, employing sustainable elements

such as solar thermal hot water, in-floor solar assisted radiant flooring, double glazed thermally broken windows and doors, energy
star appliances, low-flow faucets and toilets, low water / drought tolerant landscaping, and maximum use of locally sourced sustainable
materials.
72 Ellis Street Hotel, San Francisco, CA

OWNER Highgate Hotels
INTERIOR DESIGNER indidesign
SIZE 84,000 sq.ft.
DESCRIPTION
72 Ellis is a 156-key, 11-story hotel project located in the heart of

Union Square of San Francisco. The site is mid-block infill plot which
is currently a surface parking lot flaked by a historical structure and
a mid-70s parking garage. The area is known for its high traffic retail
and convention hotel accommodations. Architecturally the area has
numerous structures post 1906 earthquake which highly articulated
and well kept. The design for 72 Ellis is primarily to create a faade
that would accentuate the scale and proportions of the nearby historical fabric and maintain a contemporary feel. The faade is designed with as a three bay composition with has a strong vertical
masonry expression emulating the fabric of neighboring structures.

The top of the building which is enhanced with a roof garden terrace
is express by the vertical frames extended upward to create exterior
rooms. At the ground floor the vertical frames are raise above the
two story retail faade creating an openness and enhancing the pedestrian along the street.
450 Hayes Residences, San Francisco, CA

OWNER DM Development
SIZE 64,000 sq.ft.
STATUS Under construction, est. completion October 2016
DESCRIPTION
450 Hayes was contemplated by the San Franciscos Market-Octavia Plan to help heal the scar to the neighborhood resulting from
the construction, and subsequent demolition, of the Central Freeway. The project is comprised of 41 residential units, 20 car parking
spaces and includes storage for 42 bicycles. The site is an irregular,
almost trapezoidal lot, that faces both Hayes and Ivy Streets. The
proposal is to construct two structures, up to 45-feet tall, which will
be built to the property lines along Hayes and Ivy. Consistent with
the neighboring buildings, the commercial space is broken up into
two storefronts and will be constructed on the ground floor along
Hayes Street. An internal courtyard running the east-west width of
the project provides outdoor space and light and air to many of the
residential units. The internal courtyard also provides an outdoor link
to the two buildings through an exterior stair and a series of bridges.
In addition to the residential lobby facing Hayes Street, a secondary
residential entry will be located on Ivy Street.
240 Pacific Avenue Residences, San Francisco, CA

OWNER Grosvenor
SIZE 70,200 sq.ft.
DESCRIPTION
240 Pacific Avenue is a new 32-unit residential development in the

Jackson Square area of San Francisco. The building takes design
cues from the historical warehouses in the area, offering a modern
interpretation of the brick low-rise structures that still adorn the
neighborhood.
The site wraps the north and east sides of the Old Ship Saloon, a
designated historical site at the intersection of Battery and Pacific,
and the massing of the new building has been articulated to address
this adjacency, as well as that of 733 Front Street, east of the site. 240
Pacific is carved to include multiple open space opportunities, and
the individual volumes vary in height, keeping in context with the
urban fabric.
Exterior materials are a balance between the historical fabric and the
more recently renovated structures in the district. Jackson Square is
one of San Franciscos oldest neighborhoods and over the past several decades many structures have gone through some type of renovation or adaptive reuse. 240 Pacific builds on the idea of masonry
as the main framework of the structure with metal and glass as an
interlacing fabric that melds the project together. The masonry facade includes the vertically punched openings that can be found on
neighboring historical buildings, while the more delicate lattice metal frame curtainwall draws inspiration from the steel sash windows
of nearby warehouse buildings and recently renovated structures.
The Pacific, San Francisco, CA

OWNER Trumark Urban
SIZE 250,000 sq.ft.
STATUS Under construction, est. completion August 2016
DESCRIPTION
The Pacific at 2155 Webster Street is a 250,000 sq. ft. adaptive reuse project in the Pacific Heights neighborhood of San Francisco.
Formerly a dentistry school, the project is being converted from its
office use into a luxury residential development, including seventy-seven condo units and ten individual townhomes.
Handel Architects design approach maintains the faade grid of the
original building, but lightens the structure by removing the existing
pre-cast panels to make way for larger scale windows. This thinner,
more delicate structure will be covered with a new champagne color
stainless steel cladding system, which reflects the sunlight in gold
and light brown hues. Puncturing the structure are floor-to-ceiling
glass windows, offering expansive views. Additionally, a three-dimensional window bay has been designed to create moments
where the occupants can gain views past the existing structure.
These windows are dispersed throughout all four facades, with the
density increasing towards the edges and the top of the building.
The penthouse, formerly a mechanical shed, will be converted to
four homes with private terraces, and a common lounge with communal terrace for the buildings residents.
At the ground level, townhomes on the adjacent surface parking lot
have been designed to have a similar scale and form as single family
homes in the neighborhood. The three story homes have access to
individual private gardens and the amenities of the main building.
Communal lawns and landscaping have been created in between
the townhomes as open space for the use of all the residents of the
development.
APPENDIX C: ATTACHMENTS A & B
ATTACHMENT A
Questions & Responses from RFQ Page 15
1.
Would you consider phasing the hotel construction?

Response: We would not recommend phasing for the main hotel building, unless future hotel phasing involved a
satellite building(s). It is not uncommon for hotels to incorporate satellite rooms, cottage and meeting areas.
On a related note, phasing of satellite residential and retail uses in separate building could be readily phased.
Should phasing be contemplated, we would actively manage construction noise to reduce guest discomfort.
2.
If a podium was chosen for all or part of the site, could it be engineered and built in phases, and is that
financially feasible compared to building it all at once?
Response: Below-grade work, including utility connections would ideally be achieved in phase 1 to avoid
increased future costs for excavation, shoring, tiebacks and underpinning. If phased, below-grade sections should
planned to be as large as possible for the given phase.
3.
Where would you want the hotel to have street frontage?

Response: Per initial study we advocate the frontage be along Beach Boulevard to engage the ocean views.
4.
Where would you want access and exiting for the hotel?
Response: Per initial review, vehicular access could be from either Palmetto Avenue or Montecito Avenue via a
narrow private lane. This lane could also provide access to future residential uses and provide a connection for
underground parking. (Both avenues offer opportunities and further study and program development will help
to locate.)
5.
What is maximum and minimum number of hotel rooms that you would consider at this site?
Response: 100 to 150 guest rooms.
6.
Do you recommend adding residential uses or another use to the site in addition to the hotel?
Response: Yes, we recommend adding residential uses to the site in addition to the hotel, complementing
residential hospitality functions and the uniqueness of this site. We believe there is significant demand for housing
in Pacifica because of its excellent access to Downtown San Francisco, SFO and Palo Alto/Silicon Valley. Today,
Pacifica offers value compared to San Francisco and other locations in Northern California with world-class
natural beauty and setting.
7.
Are conference facilities valuable to your vision, either on or off the site, and for what audience?
Response: Yes, the site would be a good semi-remote location for a small retreat or seminar/conference and the
semi-remote and unique character to the site for wedding, anniversary, milestone, etc. celebrations. As a drive-todestination, Pacifica could draw significant group business from the surrounding Bay Area large demand drivers
with sufficient meeting space.
8.
Do you commit to supporting the existing Hotel Business Improvement District (BID) and a potential BID on
Palmetto Avenue?
Response: Yes, we commit to supporting the existing Hotel BID and potential Palmetto Avenue BID. TPC believes
that we can be a helpful advocate for programs that promote the Avenues long-term economic development
thereby creating a thriving boulevard that attracts both residents and visitors.
ATTACHMENT B
Comparable Hotel Development Experience
COMPARABLE HOTEL DEVELOPMENT EXPERIENCE #1

a.
Developer / Operator Name:

The Peebles Corporation / Marriott Hotels
b. Project Name, Address and Web Site:

Courtyard Marriott Washington Convention Center
900 F St. NW, Washington, DC 20004
http://www.marriott.com/hotels/travel/wascn-courtyard-washington-convention-center/
c.
Proposer Name on that Comparable Project (if different than above):

Same as above.
d. Proposer Role (i.e., managing partner, limited partner, consultant, etc.)

The Peebles Corporation Developer
Donohoe Development Company Co-Developer
Hospitality Partners Hotel Management Partner
e.
Current Project Status (predev, in construction, in operation)

In operation. This property has ranked in the top 10 best performing Courtyard Hotels worldwide for five
consecutive years.
f.
Is Hotel Development a Development Contract with Government, on the Coast, in a Downtown or a

Commercial Business District?
Resolution Trust Corporation Contracting Entity
Downtown / Commercial Business District
g.
Total Hotel Building Area (sf), Hotel Site Area (sf).

135,000 GSF / 14,645 Land Area
h. Total Number of Guest Rooms

188 Keys
i.
Range of Guest Rooms Size (sf)

350 - 600 sf
j.
Total Area committed to Restaurants, Retail or Spa Services (sf by use. List name, operator, describe role in
creating a destination hotel)
10,500 SF includes Gordon Biersch restaurant. The restaurant can accommodate 450 guests with additional
patio seating available. Private banquet facilities are also available for 50-60 guests in the upstairs dining room,
with a smaller private room on the main floor accommodating 30-35 persons. Full-restaurant banquets are also
available seating up to 400 persons. http://www.gordonbiersch.com/locations/washington-dc?action=view
k.
Total Area committed to Hotel Dining Room if different than above (sf)
Same as above.
l.
Total Area of Meeting or Banquet Facilities (sf by type)

700 sf
m. Green Building Features (if any)

None.
n. Construction Type (name material, i.e., wood, plaster, stucco, etc.)
Built in 1891 and listed on the National Historic Places. Extensive renovation included restoration of original
marble floors, the ornate gold-leaf ceiling and the lobbys Corinthian. Building consists of brick, terra cotta,
exposed metal plaster and stone.
o. Construction Start Date (actual or estimated)
1993
p. Construction Completion Date (actual or estimated)
1997
q. Total Development Cost
$25 million
r.
Financing: Sources of Funds (Debt & equity)

Resolution Trust seller financing / BB&T Debt
Peebles / Donohoe Development Company Equity
s.
Financing Contact Info (list entity, contact name, and phone number for each source even if also listed under
references)
Christopher Bruch
President & COO, The Donohoe Companies
(202) 625-8402
chrisb@donohoe.com
Robert Pincus
Vice Chairman, Eagle Bank (formerly of BB&T)
(202) 367-3024
Rpincus@eaglebankcorp.com

a.

The Peebles Corporation / InterContinental (IHG) Crowne Plaza Hotel

The Royal Palm Hotel
1545 Collins Avenue, Miami Beach, FL 33139
http://www.royalpalmsouthbeach.com/
c.

Same as above.

The Peebles Corporation - Developer
e.

In operation. In 2004, The Royal Palm was awarded IHGs Hotel of the year. Also in 2004, the hotel was ranked
second in IHGs guest satisfaction for all hotel properties in the Americas. The Royal Palm had the highest
REVPAR increase and largest profit increase of any IHG hotel that same year.
f.

City of Miami Beach Contracting Entity
Coastal Development in South Beach
g.

350,000 GSF / 1.9 acres

393 Keys
i.

264 - 1,393 sf
j.
Former Restaurant Brittos by Romero Britto (renowned Brazilian Artist)
Full pool and beach F&B services for 300 chaise lounges and day beds
1,350 sf fully equipped fitness center and a 500 sf outdoor yoga deck
Renew The Spa (current operator) consisting of 6 treatment rooms plus manicure, pedicure and hair stations
k.
Same as above
l.

6,000 sf of versatile meeting facilities including outdoor function space.

None.
Art Deco materials
1997
2002
$85 million
r.

Ocean Bank Debt
The Peebles Corporation / Intercontinental Hotel Group Equity
s.
references.
Robert Chitty
SVP Corporate Finance, Intercontinental Hotel Group
(770) 604-5321
Bob.chitty@ihg.com
Federico Tunnermann
SVP, Ocean Bank
(305) 569-5103
ftunnermann@oceanbank.com

a.

The Peebles Corporation) / Sbe Hospitality

SLS Lux DC
901 5th Street NW, Washington D.C. 20001
c.

Same as above.

Lead Developer
e.

Predevelopment
f.

District of Columbia Contracting Entity
g.

250,000 GSF; 20,641 Land Area

175 Keys
10
i.

Average guest Room 365 sf
j.
Restaurant: 6,450 sf / Operator: Spoonful
Rooftop Bar: 1,650 sf / Operator: Spoonful
Operator has managed numerous landmark restaurants in gateway cities including Las Vegas, Miami, Los Angeles
and New York. The restaurant will feature a prominent chef and drive traffic to both the hotel and surrounding
community. http://sbe.com/restaurants
Spa: 4,300 sf / Operator: sbe (hotel operator)
k.
Same as above.
l.

Meeting and Banquet Space: 11,100 sf

LEED Silver
Comprised of primarily steel and concrete with a pre-cast, steel and glass curtain wall.
Q1 2017 (est.)
Q1 2019 (est.)
$155 million
r.

Eagle Bank Debt (est.)
Peebles / MacFarlane Partners Equity (est.)
Peebles is currently funding 100% of pre-development costs.
11
s.
references)
Andrea Berkeley
VP Relationship Manager, Eagle Bank
(240) 497-2092
aberkeley@eaglebankcorp.com
Victor MacFarlane
Chairman & CEO, MacFarlane Partners
(415) 356-2500
vmacfarlane@macfarlanepartners.com
12

a.

The Peebles Corporation / Kimpton Hotels (est.)

Benjamin Franklin Parkway Hotel
1801 Vine Street, Philadelphia, PA 19103
c.

Same as above.

Lead Developer
e.

Predevelopment
f.

City of Philadelphia Contracting Entity
g.

232,400 GSF / 87,000 Land Area

216 Keys
i.

325 - 500 sf
13
j.
Restaurant: 6,000 sf / Operator: TBD
Rooftop Bar: 1,500 sf / Operator: TBD
Spa: 2,500 sf / Operator: TBD
https://www.kimptonhotels.com/dine-overview
k.
Same as above.
l.

Meeting and Banquet Space: 20,000 sf

LEED Silver.
Built in 1940 and listed on the National Historic Places. Extensive renovation includes restoration of original
interior murals and restoration consisting of brick, terra cotta, exposed metal, plaster and stone.
Q1 2017 (est.)
Q3 2018 (est.)
$95 million
r.

TBD Debt
Peebles Equity
Peebles is currently funding 100% of pre-development costs.
s.
references)
Not applicable.
14
ATTACHMENT B
Comparable Hotel Development Experience
Starwood Hotels
15

a.

Not Available / Starwood Hotels & Resorts

The Riviera Palm Springs, A Tribute Portfolio Resort
1600 North Indian Canyon Drive
Palm Springs, CA 92262
https://www.starwoodhotels.com/tributeportfolio/property/overview/index.html?propertyID=4368
c.

Not applicable.

Franchised Resort within Tribute Portfolio
e.

In operation.
f.

Not available.
g.

Building Area (Gross SF) 383,708 / 21-acre resort; Land Area (Gross SF) 933,491

398
16
i.

300 SF - 1,761 SF
j.
Food and Beverage Outlets: Bikini Pool & Bar, Sidebar, Starlite Lounge and Circa 59
Pools (3), Fitness Center, Business Center, Parking, 11,000 SF Spa
k.
Same as above.
l.

Indoor = 37,078 SF
Outdoor = 15,000 SF
Largest Ballroom = Grand Ballroom 19,670 SF

Not available.
Not available.
Built in 1959, renovated 2008
Joined Tribute Portfolio 11/3/2015
Not available.
r.

Not available.
s.
references).
Not available.
17

a.


Aloft San Francisco Airport
401 East Millbrae Avenue
Millbrae, CA, 94030
http://www.starwoodhotels.com/alofthotels/property/overview/index.html?language=en_US&propertyID=3719
c.

Not applicable.

Franchised Hotel, part of Aloft Brand .Previously owned by Starwood and converted to Aloft in 2012 (formerly a
Clarion property)
e.

In operation.
f.

Next to San Francisco Airport.
g.

Building Area (Gross SF) 94,762 / approximately eight-acre site

253
18
i.

~370 SF - 562 SF
j.
Lobby (5,102 GSF) includes w xyz bar (2,313) and re:fuel by Aloft (756) food and beverage offerings.
k.
Same as above.
l.

675 SF (1 small meeting space)

(if any) Standard water and electricity green practices for hotel redevelopment
Not available.
Built in 1962
9/13/2012
Not available.
r.

Not available.
s.
references).
Not available.
19

a.


Aloft Cupertino
10165 North De Anza Boulevard
Cupertino, California 95014
http://www.starwoodhotels.com/alofthotels/property/photos/index.html?propertyID=3753&mediaID=1016719
366
c.

Not applicable.

Franchised Hotel, part of Aloft Brand
e.

In operation.
f.

Not available.
g.

Not available

123
20
i.

~324 SF - 443 SF
j.
Re:fuel, our 24/7 grab & go gourmet snack station, is full of healthy bites, build-your-own hot breakfast and
make-your-own cappuccinos.
W XYZ bar offers everything from pints to Pinot Noirs, plus a snack-attack menu that features locally sourced
bites, perfect for some late night noshing. We also host a variety of live entertainment from live acoustic
performances, DJ nights and more. Our 30-foot-long bar at W XYZ seats up to 14 people, plus couches in the
Re:mix Lounge, and outdoor additional seating.
k.
Same as above.
l.

1,110 SF (3 meeting rooms)

(if any) Standard water and electricity green practices for hotel redevelopment
Not available.
2012
8/13/2014
Not available.
r.

Not available.
s.
references).
Not available.
21
APPENDIX D: DEVELOPMENT CONCEPT IMAGES
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Request for Qualifications Response

2212 Beach Boulevard, Pacifica, California

A. STARWOOD HOTELS & RESORTS LETTER OF INTEREST

II: PROJECT CONCEPT & VISION

II. PROJECT CONCEPT & VISION

III: DEVELOPMENT TEAM

III. DEVELOPMENT TEAM

A. THE PEEBLES CORPORATION LEAD DEVELOPER

B. THE PEEBLES CORPORATION - KEY PERSONNEL

County Mayor Gimenezs Business Roundtable, is a two-time former member of President

a resident engineer and engineering project manager on large-scale renovation and

C. STARWOOD HOTELS & RESORTS HOTEL OPERATOR

D. STARWOOD HOTELS & RESORTS - KEY PERSONNEL

E. HANDEL ARCHITECTS PLANNING AND DESIGN

F. HANDEL ARCHITECTS KEY PERSONNEL

Berkeleys College of Environmental Design, and the California College of Arts

IV: COMPARABLE HOTEL DEVELOPMENT EXPERIENCE

IV. COMPARABLE HOTEL DEVELOPMENT EXPERIENCE

A. THE PEEBLES CORPORATION COMPLETED COMPARABLE PROJECTS

Convention Center Hotel

The Courtyard Marriott, Lobby Photo

The Courtyard Marriott, Exterior Photo

The Royal Palm, Interior Photo

The Royal Palm, Exterior Photo

B. THE PEEBLES CORPORATION CURRENT COMPARABLE HOTEL PROJECTS

5th & I Streets

lounge, restaurant, outdoor beer garden, and an

& (410) 972-4143

Triyar Hospitality Aloft

B. FINANCIAL RELATIONSHIPS (PEEBLES ONLY)

C. PUBLIC SECTOR, GOVERNMENT AND COMMUNITY (PEEBLES ONLY)

City of Miami Jorge

(Fmr.) City (305) 695-0588

APPENDIX A: STARWOOD HOTELS & RESORTS LETTER OF

January 20, 2016

Proposed Hotel at 2212 Beach Boulevard, Pacifica, California

Dear Mr. Cola:

Adrienne Jubb, Director of Development

APPENDIX B: DEVELOPMENT TEAM QUALIFICATIONS

New York City

Recognized as one of the most successful entrepreneurs in the nation, R.

Developer of the Year by Women Builders Council of New York

Company of the Year by Black Enterprise

Recognized as one of the most successful entrepreneurs in the nation, R.

PORTFOLIO: SIGNATURE PROJECTS

10 G STREET N.E. WASHINGTON, D.C.

250 BRANNON SAN FRANCISCO, CA

2100 MARTIN LUTHER KING, JR. AVENUE, S.E. WASHINGTON, D.C.

COURTYARD BY MARRIOTT WASHINGTON, D.C.

THE LINCOLN MIAMI BEACH, FL

THE RESIDENCES AT THE BATH CLUB MIAMI BEACH, FL

THE ROYAL PALM HOTEL MIAMI BEACH, FL

PORTFOLIO: PROJECTS IN DEVELOPMENT

108 LEONARD STREET NEW YORK, NY

1801 VINE STREET PHILADELPHIA, PA

5TH & I STREET WASHINGTON, D.C.

THE BATH CLUB ESTATES MIAMI BEACH, FL

THE VIOLA BACK BAY BOSTON, MA

DOWNTOWN MIAMI BLOCKS 45 AND 55 MIAMI, FL

New York City

TRIBUTE PORTFOLIO & ALOFT HOTELS

January 21, 2016

Response to Request for Proposal - PACIFICA