SOCIAL MEDIA MARKETING

Discipline
B.S honors
Specialization Course
Marketing

Credit Hours 3
Duration of Class 3 hours in
a week

Pre Requisite
Principles of Marketing
Follow up Courses
Social media branding and
PR

INSTRUCTORS CONTACT DETAILS:

Name:
Office Hours:
Email Address:
Telephone #:
Mobile #:

Rashid Jehangiri
8:00 4:50
Rashid_jehangiri@yahoo.com
111-250-250
0345-8429532

OVERVIEW
This course takes an in-depth look at social networks, social media platforms and online
advertising to offer students an advantage in many positions involving marketing, consulting and
brand management both on the buyer and seller side of social media. Students with an interest in
entrepreneurship will also find the course useful as new businesses often rely on social media
marketing.

Learning Outcomes:

Will give students an overview of how marketing has (and has not) changed due to the
rise of social media.
The course will equip students with the relevant knowledge, perspectives, and practical
skills required to develop marketing strategies that leverage the opportunities inherent in
social media and consumer-to-consumer social interactions for achieving business and
marketing goals.
Emphasize to students an understanding of consumers' social interactions, the various
social media channels available to marketers, how to build social marketing strategies,
and how to track their effectiveness.
Also, since social media is heavily technology-driven, students will learn relevant related
aspects in social media marketing more broadly, as well as emerging topics in electronic
commerce, mobile marketing, and social media start-ups.

COURSE PLAN
Lecture#
1

Topic & Contents

Introduction to
Social Media

Activity
Lecture/class activity

Readings
Social media marketing
by Tracy/Barker

The horizontal
revolution

Lecture

Social media marketing

by Tracy/Barker

3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Strategic planning
with social media
Social consumers

Lecture/quiz

Digital
communities
Social Community

Group activites

Lecture

Lecture/

Social publishing
MIDTERM
Social
entertainment
Social Commerce
Social Media
Consumer Insight
Social media
Metrics
Case study
Group
presentations
Group
presentations
Group
presentations
End term

EXAM
Lecture
Lecture
Lecture
Lecture
Individual student
activities
Social media marketing
plan
Social media marketing
plan
Social media marketing
plan
Exam

Social media marketing

by Tracy/Barker
Social media marketing
by tracy/barker
Social media marketing
by Tracy/Evans
Social media marketing
by Tracy/Evans
Social media marketing
by Tracy/Evans
Social media marketing
by Tracy/barker
Social media marketing
by Tracy/Evans
Social media marketing
by Tracy/Barker
Social media marketing
by Tracy Tutin

TEACHING METHODOLOGY
Power points, board and group discussions

COURSE ACTIVITIES
2 Quizzes
1 Group Presentation
2 Written Assignments

COURSE TEXTS
Required Book(s):
Reference book(s):

Social media marketing by Tracy Tutin

Social media marketing by Melissa Barker
Social media marketing by Dave Evans
Social media marketing for Dummies by Jan Zimmerman

ASSESSMENT CRITERIA
GRADING &WEIGHTAGE APPLICABLE TO SESSION
Percent Marks

Letter Grade

Grade Points

85-100
80-84
75-79
70-74
65-69
61-64
58-60
55-57
50-54
Below 50
Withdraw
Incomplete

A
AB
B+
BC
C+
CD
F
W
I

4.00
3.70
3.30
3.00
2.70
2.30
2.00
1.70
1.00
0.00

75% attendance is the required to appear in the final examination

weightage is as undera. A. Mid Term

35%

b. B. Final Term

40%

c. C. Sessional work
i. (25%)
d. i) Assignment
e. ii) Quizzes
f. iii) Class Attendance

10%
10%
5%
100%

COURSE POLICY & GUIDELINES

Students are expected to maintain proper discipline and appropriate behavior in the class
Plagiarism:
Plagiarism means Leaning heavily on the sentences or word choices of others or quoting
anything without giving references. This will lead to serious action against the student which
might range from negative marking to case before the examination committee.