NGO Project Report

On
A STUDY ON PROMOTIONAL ACTIVITY FOR
ANIMAL RIGHTS AND VEGETARIANISM
Submitted for partial fulfilment of requirement for the award of
degree
Of
Bachelor of Business Administration
Of
ITM UNIVERSITY RAIPUR (C.G.)
Session 2014-15
Submitted by
Vishal Verma
Enrollment No. C 0024
BBA IV Semester
2015
SCHOOL OF MANAGEMENT & RESEARCH
ITM UNIVERSITY RAIPUR C.G

DECLARATION BY CANDIDATE
This is to declare that this report has been written by me. No
part of the report is plagiarized from other sources. All
information included from other sources has been duly
acknowledged. I aver that if any part of the report is found to be
plagiarized, I shall take full responsibility for it.

Vishal
Verma
C0024

Raipur

CERTIFICATE BY ORGANISATION

This is to certify that this project report entitled ..........TITLE OF

THE PROJECT................. Submitted to School of
Management &Research, ITM University Raipur, is a bonafide
record of work done by ..............NAME OF THE
STUDENT.............under my supervision from ...starting
date... to ...ending date...

CERTIFICATE BY INSTITUTE

CERTIFICATE BY EXAMINER

ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide Mr
Aaksh Singh, for his exemplary guidance, monitoring and constant encouragement
throughout the course of this project. The blessing, help and guidance given by him time to
time shall carry me a long way in the journey of life on which I am about to embark.
I am in debt of Mr Tushar Vadera (T&P officer, ITMUR) for providing me with an
opportunity for this project and also to Dr. Monika Sethi (H.O.D ITMUR-SMR).
I also take this opportunity to express a deep sense of gratitude to--------------, Chief
Functionary, People For Animals, for her cordial support, valuable information and guidance,
which helped me in completing this task through various stages.
I am obliged to staff members (----------------------) of People For Animals, for being our
project guide. I am grateful for their cooperation during the period of my project.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant
encouragement without which this assignment would not be possible.

Vishal Verma

EXECUTIVE SUMMARY

The topic of the project is all about doing an promotional activity for
animal rights and vegetarianism which is done by an non-profit
organization People For Animals so as to make people aware about
vegetarianism and Animal rights. In this topic we will we will do
some activities so as to promote animal rights among people as well
as making people aware about vegetarianism as if what is
vegetarianism and how to become vegetarian, what are the benefits,
etc.

Vishal
Verma

OBJECTIVE

To Protect
The purpose of PFA is to act as a strong network of
compassionate, committed and courageous people who will
protect animals against cruelty and work to bring about a
change in attitudes, laws and lifestyles towards improving
conditions for animals around India.
Create Infrastructure
Upgrade and establish facilities for animal rescue and
rehabilitation such as shelters, ambulances, mobile clinics and
helplines.
Influence Policy
Act as a pressure group to bring about environment and
animal-friendly legislation.
Ensure Implementation
* Become part of official regulatory agencies to check and
report violations.
* Take direct action through units to protect animals and
punish offenders.
Educate And Sensitise
* Conduct a school contact programme. Introduce animal
welfare either as a school or extra-curricular activity.
* Promote and produce media (radio, television, print, internet)
programmes on animal related issues.
* Conduct training workshops for lawyers, police, vets and
animal owners.

* Produce books and expert guides on animal care and

related issues.
* Partner with influential community leaders and opinion
makers.
Advance The Movement
* Liaise with animal welfare groups both nationally and
internationally.
* Support financially or otherwise deserving animal welfare
initiatives.
* Provide career opportunities in animal welfare.
Promote Vegetarianism
* Educate on health, environment and economic costs of
animal-based choices.
* Source and promote animal-free alternatives.
* Enrol celebrity spokespersons to popularise cruelty-free
choices.
Achieve Financial Stability
* Diversify fundraising from event-based strategy to other
avenues.
* Forge strategic corporate partnerships.

Background Of PFA

Animal welfare is not just about animals. It is about us. Our living
conditions, our children, our earth. Cruelty to animals has a
significant and irreversible impact on human health, economy and
environment.

People for Animals also known as PFA is India's largest animal

welfare organization with a nationwide network of 26 hospitals, 165
units and 2.5 Lakh members. We work to rescue and rehabilitate sick
and needy animals. We set up and run shelters, ambulance services,
sterilization programs, treatment camps and disaster rescue missions
for animals. We conduct education programs in schools, fight cases in
court and lobby on animal issues in parliament. At present, we have a
nationwide network of 165 units, 26 hospitals and 60 mobile units.
PFA aims to have an animal welfare center in each of the nation's 600
districts.

VISSION AND MISSION OF PFA

* Establish 600 shelters and ambulances, one in every district in

India.
* Ensure every municipal area has a government-funded Gaushala.
* Extend anti-animal sacrifice laws to every state.
* Regulate the transport of animals to make it humane.
* Help re-design slaughterhouses to provide basic minimum care.
* Introduce animal welfare into school and college curricula.
* Introduce animal-alternatives into research labs.
* Design and promote animal-friendly yokes and other equipment.
* Train farmers in organic farming and promote organic produce.
* Create a corpus for financial stability of the organization.

To establish 600 shelters and provide ambulances, one in every

district in India.

To ensure every municipal area has a government funded cow

shelter.

To extend-animal sacrifice laws to every state.

To train farmers in organic farming and promote organic

produce.

To regulate the transportation of animals to make it humane.

To introduce animal alternatives in research labs.

To introduce animal welfare in school and college curricula.

To create a corpus for financial stability of PFA.

ACTIVITIES UNDERTAKEN BY PFA

1. Langurs Not for Guarding

2. Say NO TO Cattle Race

3. Ban Glass Manja

Anti-Leather Campaign
NO LEATHER SHOES IN SCHOOLS
Objective: To sensitize schoolchildren and authorities about the
disadvantages of using leather shoes. To educate them about
effective and better alternatives.
Disadvantages of Leather Shoes:
Black leather shoes for children are expensive, almost five times
higher than canvas shoes. You cannot wash them. Black polish is
not just smelly and messy but attracts dust and the shoes become
grey and dirty within a few minutes of polishing them. Children
often rub them against their socks and then the socks become
difficult to clean. They scuff easily. Leather shoes stink as sweat is
not absorbed by the leather. They weigh a lot and are certainly not
at all flexible. They attract fungus easily becoming health hazards.
They serve no purpose - children have to change into other shoes to
play games or to even walk for any length. They are not
economical or healthy.

Facts about Leather - The Ecological Angle

To process the leather, the most toxic chemicals in the world are
used. Chromium, lead, cyanide, sulfides, ammonia, chlorides,
various acids, heavy metals. These are let out of the tanneries
which, in India, have no respect for any environmental laws , and
seep into the ground and the rivers. From the time the Ganges
reaches Kanpur, it dies because of the chemicals thrown into it. The
rivers of Chennai are the same - can Tamil Nadu afford this ?
Leather tanning uses huge amounts of water About 40 litres of
chemical infused water is discharged for every single kg of skin.
This has led to toxic pollution in the food we eat as the Ganges
water is taken out and used for irrigation and drinking. Water for
miles around tanneries becomes toxic. Everything smells. Cancers
become common.
Facts about Leather - The Human Angle
Hundreds of papers have been written about the large scale
poisoning of our waters by the leather industry. The fate of the
workers, the poorest of the poor, is less known. Most of them suffer
from skin poisoning, dermatitis and cancer, blood pressure, kidney
failure, dysentery, rheumatic fever. Jaundice and tuberculosis is
common. Fever is a normal state of being. People who live around
tanneries weigh less, wheeze often, and have ulcerated eyes and
asthma. The largest group of leather users are school children. The
16 schools that have stopped using leather in Chennai means
26,000 children are out of the leather market and contribute that
much more to India's well-being. Chandigarh schools have also
started a movement to stop leather.
What You Can Do
If you are a student - Take this article to your principal and see if
he/she can change the school's insistence on an item of clothing

that is bad for the child and India. If you have children Take this
article to the Principal of your childs school and ask them to
change from leather to canvas. Stop using leather shoes and other
leather products. Educate your friends about leather as well and ask
them to do the same.