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Facilitate the exploration of needs, motivations, desires, skills and thought processes to
assist the individual in making real, lasting change.
Support the client in setting appropriate goals and methods of assessing progress in
relation to these goals
Creatively apply tools and techniques which may include one-to-one training, facilitating,
counselling & networking.
Encourage a commitment to action and the development of lasting personal growth &
change.
Maintain unconditional positive regard for the client, which means that the coach is at all
times supportive and non-judgemental of the client, their views, lifestyle and aspirations.
Ensure that clients develop personal competencies and do not develop unhealthy
dependencies on the coaching or mentoring relationship.
Evaluate the outcomes of the process, using objective measures wherever possible to
ensure the relationship is successful and the client is achieving their personal goals.
Possess qualifications and experience in the areas that skills-transfer coaching is offered.
Manage the relationship to ensure the client receives the appropriate level of service and
that programmes are neither too short, nor too long.
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Useful definitions
The common thread uniting all types of coaching & mentoring is that these services offer a
vehicle for analysis, reflection and action that ultimately enable the client to achieve success in
one more areas of their life or work.
Here are some published definitions we particularly like
Coaching is
Mentoring is
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relying on employers to provide them with all or their career development needs. There has been
an increase in the number of individuals contracting coaches and mentors on a private basis.
Some are looking for a career change, but many are also seeking to maximise their potential with
an existing employer or achieve greater balance with their work and home lives.
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Work exclusively with the high-flyers or with those who have potential to be a high
flyer
Work with potential captains of industry and high profile business leaders
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Performance coaching derives its theoretical underpinnings and models from business and sports
psychology as well as general management approaches.
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relationships are also very common. These coaches and mentors operate in highly supportive
roles to those who wish to make some form of significant change happen within their lives.
Coaches offer their clients a supportive and motivating environment to explore what they want in
life and how they might achieve their aspirations and fulfil their needs. By assisting the client in
committing to action and by being a sounding-board to their experiences, coaching allows the
individual the personal space and support they need to grow and develop. The coachs key role is
often is assisting the client to maintain the motivation and commitment needed to achieve their
goals.
In many cases personal coaching is differentiated from business coaching purely by the context
and the focus of the programme. Business coaching is always conducted within the constraints
placed on the individual or group by the organisational context. Personal coaching on the other
hand is taken entirely from the individuals perspective.
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Wholesale transfer of new skills, e.g. change in procedures, new systems (e.g. software
application training), new job function.
Programmes are mostly generic and not tailored to individual needs. Delegates generally
have to complete standard modules, so there is little room for tailoring the programme to account
for existing knowledge, skills or preferences.
Not always sufficiently similar to the live working environment to ensure effective
skills transfer.
Best suited to transfer of knowledge and certain skills rather than the development of
personal qualities or competencies
Counselling
The aim of counselling is to lead the client toward self-directed actions to achieve their
goals.
N.B. Coaching and counselling share many core skills. However, professional counsellors work
with personal issues in much greater depth than would generally be explored within a coaching
context.
Coaching/mentoring
Development activities are designed to suit clients personal needs (whether aspiration or
performance related) and learning styles.
Provides client with contacts and networks to assist with furthering their career or life
aspirations.
Highly effective when used as a means of supporting training initiatives to ensure that
key skills are transferred to the live environment.
Coaches and mentors transfer the skills to the client rather than doing the job for them.
Consultancy
Role generally more strategic and often used to instigate and design broad ranging
change programmes
Consultancy frequently involves expert advice about specific issues and organisational
processes.
Consultants are often brought in to provide specific solutions to business problems and
needs
Consultant leads the job for the organisation: whilst upskilling the employee/client may
be a contractual part of the service, it is not generally the primary goal.
N.B. The term consultant coach is often used when the coach is external to the organisation and
therefore offering services on an external or consultancy basis. This is not, however, the same
as consultancy per se.
Coaching and mentoring has been offered by consultancy companies for many years, even
though it is not specifically consultancy It is only recently that people have begun drawing a
distinction which in some cases, like the distinction between coaching and mentoring, is not
useful in distinguishing between them.
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Most coaches & mentors are keen to maintain the professional boundaries between coaching &
mentoring and the traditional therapies and will collaborate with therapists when a client requires
this form of intervention.
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first instance. If the client is not sure what type of service would benefit them the most, they
should be encouraged to secure a professional assessment by an appropriately qualified provider.
In some countries such as the UK, there is goverment regulation in place for psychologists. A
small number of restricted titles have been identified by the Govt for the purpose of ensuring that
the public can be assured that any professional using these titles is appropriately registered under
the regulatory framework.
Titles restricted by the UK Goverment to protect the public include Clinical Psychologist,
Counselling Psychologist and Occupational Psychologist. More general terms like psychologist,
therapist and counsellor are not restricted titles, so anyone is able to use thee to market their
services. The titles coaching psychologist and positive psychologist are, for example, not
restricted. As this is the case, when selecting a coach or mentor with therapeutic, counselling or
business focused psychological skills it is important to ensure they are registered with an
appropriate regulatory body. In the UK, titles for the profession of psychology are regulated by
the Health & Care Professions Council www.hcpc-uk.org.
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