Professional Documents
Culture Documents
Energetic, outgoing, and creative individual with strong written and oral communication skills
Seeking a full time position
Summary
Social media savvy: Active user of Facebook, Twitter, Instagram and LinkedIn, managed the Guelph
Storm Hockey Clubs official Twitter feed, created Twitter and Facebook page and policy for Cambridge
Memorial Hospital
Team oriented: Concrete understanding of how to work within diverse groups, provide feedback in a
constructive manner, contribute by sharing expertise and information that can help the group achieve
desired outcomes
Deadline driven: Very organized, capable of successfully managing multiple tasks at once
Service minded: Understanding of customer service and capable of working with many different people,
dealing with a wide variety of issues, successfully negotiating to consensus, keen sense of confidentiality
Continuous learner: Takes on new tasks with energy, excitement, motivation and enthusiasm, thrives on
new challenges, enjoy expanding knowledge
Professional Experience
Waterloo Region Record, Kitchener, ON
December 2015 - Present
Reader Sales and Marketing Coordinator
Developed marketing strategies to increase readership for The Waterloo Region Record, GRAND
Magazine and Guelph Life Magazine
Created the single copy distribution strategy for the Waterloo Region Record in Guelph after the closing
of the Guelph Mercury
Helped increase circulation to become Canadas fastest growing newspaper in February 2016
Managed single copy sales of The Waterloo Region Record, GRAND Magazine and Guelph Life Magazine
including developing relationships with dealers, creating rack signage and flyers and store visits to ensure
vendor satisfaction
Planned and executed member events, community events and product booths at a variety of local
tradeshows, planned and managed various marketing initiatives including contests, such as Grocery Grab
and Score the Suite; and Newspapers in Education programs, including Pink Shirt Day
Managed The Waterloo Region Record kiosk program by developing recruitment strategies for Brand
Ambassadors, liaising with the outside kiosk sales team, point of contact for managers at kiosk store
locations, scheduling and ensuring signage and promotions remain fresh
Create ad strategies and graphics for subscription offers, therecordstore.ca sales, and other circulation
related advertisements and promotions
Designed, printed and distributed point of purchase material
Monitored and updated the @wrcommunity Twitter account, increasing followers and engagement
Maintained open communication with internal and external stakeholders
Kayleigh Klajnscek
Bachelor of Public Relations
Assisted in day to day communications at Cambridge Memorial Hospital including weekly eCast
newsletter to over 2,500 employees and stakeholders
Answering and responding to Whats on your mind staff concerns and comments
Conducted interviews in order to write feature stories for professional and hospital-wide publishing
Launched the official Facebook and Twitter account and developed the policy, including presentations to
Senior Management Committee to explain benefits and possible uses, including monitoring
Education
Bachelor of Public Relations, with Distinction
2011 2015
Conestoga College, Kitchener, ON
Constantly developed written and oral communication skills, strategic thinking capabilities, and ability to
understand complex issues
Diploma of Applied Photography
Sheridan College, Oakville, ON
2006 - 2008
Kayleigh Klajnscek
Bachelor of Public Relations
Professional Membership
International Association of Business Communicators, Waterloo
Canadian Public Relations Society, Toronto Student Member
2012 - Present
2011 - 2012
Co-Director, Member Events, responsible for the planning and execution of all chapter events, including
socials and professional development sessions
MasterCard Memorial Cup, London, ON
2014
Assisted both local and national media in the media tent, ensured that media kits were printed and
stocked, game time stats were printed and distributed, and assisted in media accreditation
The Guelph Storm Hockey Club, Guelph, ON
2012 - 2014
Updated official Twitter feed during games, saw a 20% increase in followers and engagement
Liaised with the Guelph Mercury Junior Reporter program (including dressing room tours and player
interviews)
Organized marketing material distribution strategies, wrote posts for the official Oktoberfest Twitter and
Facebook feed
Increased registrants by over 50% for the event in comparison to previous years
TEDxWaterloo, Waterloo, ON
2011 - 2013
Member of the PR team, developed key messaging, created engaging communication plans, assisted
with creating issues management plan, and worked with media during the day of the event
Employment History
Shakespeare Arms - Bartender/Server, Guelph, ON
2014 - 2016
Shift supervisor
Opening and closing the bar and restaurant, bartending and customer service, training new staff
members, handling large amounts of the restaurants money
2011 - 2014
2007 - 2010