Professional Documents
Culture Documents
ASSESSMENT OBJECTIVES:
A01Demonstrate knowledge and understanding of the specified content.
% in AS =30% % in A2 =20% % in GCE= 25%
A02Apply knowledge and understanding of the specified content to problems and issues
arising from both familiar and
unfamiliar situations. AS= 30% A2= 20% GCE= 25%
A03 Analyse problems, issues and situations. AS= 20% A2=30% GCE=25%
Content summary:
This unit covers the characteristics students would need to develop to be successful in
business and how new or existing businesses generate their product or service ideas
and test them through market research. Students should also consider the competition
in the market; the economic climate; how the business might be financed and how
much revenue the idea might generate.
Assessment:
Examination of 1 hour 15 minutes in two sections.
Section A: supported multiple-choice questions.
Section B: questions based on data.
50% of the total AS marks
25% of the total GCE marks
Content summary:
This unit considers the market that the business may be operating in; how competition
in the market and macroeconomic change is likely to affect it and how businesses can
seek to minimise uncertainty through their actions.
Assessment:
Examination of 1 hour 15 minutes in two sections.
Section A: supported multiple-choice questions.
Section B: questions based on data.
50% of the total AS marks
25% of the total GCE marks
2.Always remember to apply your knowledge to a real world or case study business
context to get application marks.
3. Follow the command word at the start of a question. E.g.’State’; ‘Explain’; ‘Assess’;
‘Evaluate’… etc. Don’t spend ages on a simple ‘state’ question that carries few marks. Do
spend time analysing the ‘for’ and ‘against’ arguments, and making a judgement/
conclusion for the ‘evaluate’ and ‘assess’ questions[for analysis and evaluation marks]
4. For evaluation: Make sure that your conclusion comes at the end of your answer.
Don’t make a judgement in the first sentence. This is a poor start. Start with a relevant
definition.
5. Remember that the exam is ‘ a mark a minute.’Don’t spend too long on the Section A
4 mark questions. Leave yourself enough time to tackle the Section B 8,12 or 14 mark
questions. You might even gain from doing Section B before Section A to ensure you
don’t run out of time.
6. There is strong evidence that practice improves performance on data response. You
will improve most if you try to learn from your own mistakes. Rather than just look at
the marks on work which has been handed back by your teacher, and then forgetting it,
think about where you missed marks and what you need to do to improve.
9. Remember there isn’t just one right answer to evaluation questions. What matters is
that the judgement you reach fits the points you have explored.Mark schemes allow high
marks for positive or negative conclusions, as long as you see strengths and
weaknesses and develop an answer using all the assessed skills. If you can add a little
more sophistication by identifying conditions that your judgement depends on, or
acknowledging that short-run consequences will be different from the long run,[for
example], your evaluation score will climb.
10. For Unit 1 you are far better advised to develop two strengths and two weaknesses
to support a judgement than to list 20 points that you have no time to develop. This
approach makes time and space for real analysis and evaluation.