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Tom Barrett’s Plan for
Getting Wisconsin Working
The global recession has hit Wisconsin hard. Our unemployment rate doubled as we lost
180,000 jobs from December of 2007 to December of 2009. One-eighth of our manufacturing
jobs and one-fifth of our construction jobs disappeared. Communities have been devastated as
major employers have closed up shop. Recovery is underway, but it is slow and has put too few
of our people back to work.
We need ideas and action to get Wisconsin’s economy moving. We need policies to create jobs
immediately – not vague promises to create jobs in the distant future. Moreover, we need a
comprehensive plan that will build long-term economic success – not simplistic “solutions” and
slogans.
Tom knows that businesses create jobs. However, he also understands that we can build an even
stronger economy in Wisconsin with a full partner in the Governor’s office paving the way.
Tom has a specific plan that will create jobs, improve Wisconsin’s business climate, encourage
the entrepreneurship at the heart of the new global economy, spur new business activity, jump-
start needed construction, and develop the workforce talent to attract new businesses to our state
quickly.
He will reform the state’s economic development approach to make it more efficient and
effective. In addition, he will bring to state government a coherent vision for sustained
economic growth in emerging new industries that allow us to capitalize on our traditional
strengths in manufacturing, agriculture, and outstanding institutions of higher learning. He will
make that vision a reality with detailed plans for making the investments in financial capital, our
colleges and universities, and workforce skills that make the difference in whether the high-
paying jobs of the future come here or go elsewhere.
The Barrett Plan is a comprehensive vision to create jobs and boost business across Wisconsin.
As Governor, Tom will overhaul and strengthen the state’s entire economic development
approach to make it more efficient and effective. He will bring to state government a clear
vision that builds on Wisconsin’s traditional strengths of manufacturing, agriculture and
outstanding institutions of higher learning to sustain growth in emerging new industries. Tom
has detailed proposals to make investments in financial capital, our colleges and universities,
and workforce skills that are the difference in whether the good paying jobs of the future come
to Wisconsin.
Tom’s plan features comprehensive inter-related ideas to address our economic future; his
vision is built around five core principles to create Wisconsin jobs:
www.BarrettForWisconsin.com
• Tax cuts to stimulate private sector job creation. Tom will make sure that tax cuts are
targeted to stimulate the economic activities that will create the high-paying, high-
growth jobs we need. Tom will provide tax cuts, linked directly to job creation, in the
following areas so that people can get back to work:
• Jump-start job creation right now. Tom’s plan starts with his “Jobs Now” Initiative
because that’s what Wisconsin families need. Tom will start immediately to provide the
kinds of assistance and incentives that businesses need to create jobs quickly. He’ll cut
the red-tape to get new construction projects going – projects that are needed for our
long-term economic vitality. And he’ll invest in the workforce training and skills
development that will attract new economic activity and translate into new job
opportunities.
• Job creation – in the Governor's Office. Tom knows that creating jobs will be his
main job. To make sure that every decision in his Administration is focused on job
creation, Tom will create a Jobs Office combining oversight of all job creation,
attraction, retention, and training efforts and locate this office right in the Governor’s
Office. In the Barrett Administration, jobs will be Job One.
• Streamline state programs to make them more efficient and effective. Tom
understands that, for the private sector to create jobs, the public sector must play its role
effectively and then get out of the way. As Governor, Tom will order a complete
performance review of all economic development programs to identify those that work
and eliminate those that don’t. He will simplify regulations and streamline the
regulatory process to lighten the burden on business without sacrificing protections for
workers, families and our environment. And he will create ‘one-stop shops’ to expedite
the permitting process so that businesses can start and expand in Wisconsin more
quickly and easily.
• Create a state venture capital fund. Wisconsin needs more venture capital if its
entrepreneurs hope to create the kind of high paying jobs that will transform our
economy to compete in the 21st Century. We are home to one of the greatest research
universities in the world. We have a skilled work force and a legendary work ethic.
However, we lag the region in venture capital availability and the region lags the nation.
With these five core principles in mind, Tom created a comprehensive six-part plan to get
Wisconsin back on track and back to work. This plan includes:
• Part I: Jobs Now Initiative
• Part II: Reforming Economic Development
• Part III: Encouraging Entrepreneurship
• Part IV: Growing Wisconsin’s Economy for the 21st Century
• Part V: Keeping Wisconsin’s Agriculture Strong
• Part VI: Investing in Wisconsin’s Workers
Part I of the Barrett Plan for Getting Wisconsin Working presents Tom’s Jobs Now
Initiative to improve Wisconsin’s business climate and stimulate immediate job creation.
Tom will provide strong leadership and greater accountability in economic development –
and that starts with the governor’s office, which is discussed in Part II. Part III lays out Tom’s
ideas for creating more and better jobs for Wisconsin for the long-term by encouraging
entrepreneurship, especially in high-potential industries.
And Tom’s plan for capturing a larger share of industries that are growing faster and pay higher-
than-average wages is presented in Part IV. Tom’s plan for building on our traditional
strengths in manufacturing and agriculture is presented in Part V.
That’s Tom’s plan for Getting Wisconsin Working. And it will work.
Clean Energy............................................................................................................................................................ 29
Demand-Reduction Technologies............................................................................................................................ 30
Advanced Manufacturing......................................................................................................................................... 33
“Tom has a plan not just to create a brighter long-term economic future for our state, but also to promote
immediate job creation now.”
The recent recession has produced a greater percentage of job loss than the three most recent
previous downturns in 2001, 1990, and 1981. To get Wisconsin moving forward and putting
people back to work, we need immediate action to reallocate resources, provide a range of
services to assist immediate job creation, and to aggressively pursue federal waivers to get
Washington out of the way so jobs can be created now.
Most importantly, Wisconsin needs a Governor who has a plan to create jobs immediately rather
than an empty promise to create jobs in the distant future. Improving our business climate
would be important whether or not we were in a recession – but it’s especially important
because we are in one. Tom has a plan not just to create a brighter long-term economic future
for our state, but also to promote immediate job creation now.
Tom understands that this must start with improving the business climate by reducing the drag
government imposes on the economy – and that means fixing the state budget, cutting taxes in
ways that will create jobs and create jobs quickly, eliminating unneeded restrictions and
streamlining burdensome regulations. But Tom also recognizes that government has a role –
including stimulating job creation at this crucial juncture in both the public and private sector.
Finally, Tom knows that businesses can’t put people to work if they can’t find the skills they
need right here in Wisconsin, so we must make sure we give workers the ability to acquire in-
demand skills as quickly as possible. As Governor, Tom will:
• Fix the state budget. It’s time to balance the budget honestly, for the long term – just
as Tom has done in Milwaukee. Madison needs to change. Tom will stabilize the
state’s finances and make the state bureaucracy function better – which will make it
easier for businesses to invest in the state. Tom will soon be releasing a complete plan
on Making Madison Work – slashing waste and inefficiency, making state
government more transparent and accountable, and demanding results.
• Provide a job-creation tax cut. Tom knows we have to be real: Wisconsin is already
facing a $2 billion structural deficit, and the people of Wisconsin need a governor who
talks straight with them. Both Republican candidates are talking about huge tax cuts,
none of which are targeted for working people or the middle class – but we cannot bring
to Wisconsin the George W. Bush-style tax cuts for the wealthy and the powerful that
explode deficits, reward elites, push more burden on working and middle class families,
and got us in this economic mess in the first place.
The Barrett Plan? Tax cuts tied to job creation. Tom will provide tax cuts, credits and
incentives tied directly to businesses that invest in Wisconsin and create, save and attract
jobs here – as we did with Republic Airways and 1,600 saved and created jobs. The
That’s why Tom is confident that we can make sure combined reporting works in our
state, so that every business pays their fair share for the profits they earn – and, at the
same time, get rewarded for the jobs they create – in Wisconsin. He will work with any
Wisconsin company, which as a result of recent changes is losing jobs in Wisconsin, but,
most importantly, he will make sure that the entire Wisconsin tax structure is aimed at
job creation.
o Reform the DNR permitting process to ensure that, on average, it takes Wisconsin no
longer than Minnesota and Illinois (or other peers) to permit a business expansion.
Environmental protection is consistent with administrative efficiency in other states
– we can do at least as well in Wisconsin.
• Expand in-state business activity. The Barrett Jobs Now initiative will spur faster
business expansion and greater business-to-business activity among Wisconsin
companies through:
• Incentivize construction.
• Home starts in Wisconsin are on the
rise for the first time in five years.
Unfortunately, recession has taken its
toll on the industry; the number of
builders issued at least one permit
dropped by as much as 70 percent
from 2005 to 2009, with a 60 percent
statewide decline in housing starts
since 2005.2 There are fewer
developers left in Wisconsin – many
smaller, independent firms were
unable to weather the downturn.
While the last four years saw a steep
drop-off in Wisconsin construction,
Green Bay began its comeback early – the only market to show increased housing starts
overall in 2009, a success attributed in part to local builders offering free upgrades as
incentives to those who may otherwise have purchased an existing house. Tight credit
for builders and stiff competition with existing home sales and below-market sales on
foreclosed homes still pose challenges for builders. As Governor, Tom will direct the
State Building Commission and the Public Service Commission to consider the
multiplier effect on local jobs and communities when approving new construction
projects and contractors.
Tom also will support the recovery of the construction sector by providing these
incentives for community impact development:
o A short-term 20 percent direct tax credit for builders for construction projects
completed in areas of the state targeted for economic redevelopment – including
infill projects, which focus on the reclamation of obsolete or underutilized
buildings that blight communities.
• Give business the workforce it needs to give our people the jobs. The Wisconsin Job
Center reports that there are over 23,000 job openings, and according to Wisconsin’s
Labor Market Information System, those jobs that need to be filled most quickly require
at most moderate training. Tom will:
o Support and implement the bipartisan C.O.R.E. Jobs Act, which creates a variety
of new tools for economic development in the state, including initiatives focused
on capital access, worker training, and business expansion.
o Create a Quick Start program. Like the Georgia Quick Start program, Wisconsin
will create a rapid response-training program for companies looking to hire
skilled workers immediately. The Wisconsin Quick Start program will develop a
network of training specialists within the tech college system to provide pro-
active customized training. The typical, and federally funded, rapid response
system is designed to quickly find job placement for workers that have been
recently laid off. What is missing is a rapid response system for employers
looking to hire; the Quick Start program is designed to fill that need. The Quick
Start program in Georgia is designed to provide customized training for
companies looking to expand or locate within Georgia. The State of Georgia has
developed a network with their technical/community colleges to provide a pro-
active rapid response system to help ensure companies looking to hire they have
“Tom will set priorities and target state spending on meeting those needs, while cutting back on
lower-priority
expenditures. Tom will set specific performance goals and measure outcomes.
Tom
will eliminate waste, fraud and abuse and de-fund non-performing agencies and
programs.”
In this case, there is no substitute for leadership from the governor. The governor is the only
person who can align all of state government around a shared goal of creating jobs. The
governor is the best possible cheerleader for business growth in Wisconsin. And the governor is
best positioned to reform the crazy quilt of economic development efforts across state
government and around the state. As Governor, Tom will:
• Focus the governor, the governor’s office, and the rest of state government on
economic development. Tom will be the chief economic development officer of the
State of Wisconsin. He’ll be a relentless salesman for Wisconsin, aggressively seeking
out ways to expand businesses and create jobs here. He’ll make sure that all his
appointees are aware of their role in job creation and focused on economic development.
New North
Milwaukee 7
Centergy
Thrive
Grow North
7 Rivers
Momentum West
UP/WI Border Region
Northwest
BEST
It is clear that business as usual can’t continue when it comes to spending tax dollars on
economic development. When tax dollars are used to lure businesses and spur private
investment to the State there needs to be a significant return on investment. As
Governor, Tom will ensure that tax dollars for economic development are not wasted on
corporate welfare or company bailouts.
Several of our neighboring states have taken action to reform their economic
development system. Illinois passed Corporate Accountability legislation and
Minnesota has been recognized as a national leader for its reform laws. It is time for
similar reforms in Wisconsin. Tom will bring fiscal discipline, transparency, and
accountability to economic development spending so economic development spending
produces good jobs at good wages. As Governor, Tom will:
• Institute a unified economic development budget. One of the first steps is to know
what investments are being made to create jobs and which are getting the best value. As
Governor, Tom will create a unified economic development budget that includes a
comprehensive inventory of all spending for economic development, including the cost
of subsidies.
• Create a performance review of all state economic development policies. Not only
will state dollars be evaluated for what is being spent and where, but top to bottom
performance reviews on economic development policies and programs will be
conducted. This review will be able to help determine which programs achieve the
greatest return on investment to the State. In addition, the performance review will look
at not only whether jobs are being created but also if they are good paying jobs.
To ensure that state economic development investments are used to create jobs rather
than bail out companies, greater accountability for how tax dollars are spent also will be
required. Companies receiving assistance will be required to reach job and investment
goals within time limits and be subject to full or partial recapture when those
requirements are not met. The Barrett Administration will:
o Target in-state investment to ensure that state dollars used to helping businesses
go to those businesses that are truly helping Wisconsin’s communities.
o Increase the job-creation return on state dollars by requiring major firms that win
state contracts to subcontract a substantial portion of the work to Wisconsin
businesses, and instituting a competitive bidding preference for Wisconsin-based
firms. This will help put more money into the hands of Wisconsin businesses,
stimulating our local industries, and directly creating more jobs for Wisconsin
workers.
o Require companies to pay back incentives if they fail to meet the objectives of
the deal. Job creation incentives are not intended to be corporate handouts; they
are two-way contracts. As Governor, Tom will ensure those contracts are
binding. Businesses that have received incentives for their expansion in
Wisconsin must be held to their end of the bargain; and if they don’t meet their
commitments, Tom will recover our investment through clawbacks – reclaiming
those incentives that were not verifiably earned. Illinois took back funds from 37
companies who did not fulfill their local commitments in 2008, compared to six
in 2005.3
o Grant tax abatements only after a business documents that it has in fact made the
investments in job creation, worker training and R&D that it promised in its
application to participate in a tax incentive program.
o Review the effectiveness of incentives and report their cost to the taxpayers. To
improve the fairness of the tax code and assure that corporate tax incentives
achieve their intended purpose, we should review all of their corporate tax
incentives as part of the biennial budget process.
• Appoint a Wisconsin Competitiveness Council. The best way for long-term economic
growth is to have a fully committed public/private partnership in which top leadership
actively participates. As Governor, Tom will assemble a competitiveness council that
will include state government agency directors, leaders of regional economic
development associations, university chancellors and tech college presidents, labor
leaders, and private sector executives that will meet on a regular basis to provide
strategic direction and build partnerships to position Wisconsin for economic growth.
Tom will provide hands-on leadership by co-chairing the council with a committed
leader from our state’s business community. Some of the issues the council will address
include: increasing the skill level of Wisconsin’s workforce, addressing demographic
changes in the labor market, increasing college access to adults, and targeting training to
the middle-skill jobs – those requiring more than a high school degree and less than a
four-year college education – that represent 54 percent of Wisconsin employment today
and will account for the largest share of new jobs during the next decade.4
Of course, these improvements are only part of the effort Tom will bring to the Governor’s
Office to reduce governmental drag on business and to manage state agencies better. He will set
priorities and target state spending on meeting those needs, while cutting back on lower-priority
expenditures. He will set specific performance goals and measure outcomes. He will eliminate
waste, fraud and abuse and de-fund non-performing agencies and programs. He will detail all of
this in his separate Plan for Making Madison Work.
“The Wisconsin Entrepreneur’s Fund would be a fund-of-funds modeled after the best elements of programs
that have demonstrated effectiveness elsewhere in the nation. It is designed to be a partnership with the
private sector to develop a market driven sustainable venture capital community in Wisconsin that is capable
of serving a variety of sectors and various stages of development.”
• Eliminate 100% of State Taxes On New Patent and Software Royalties. This policy
would send a message to small businesses and individuals that Wisconsin is the greatest
place in the world to start and operate a knowledge-based business. We want inventors,
innovators and entrepreneurs to make Wisconsin their first choice when they decide
where to start a business
o Commit up to $100 million to eight to ten venture capital funds over five years
that will raise at least $500 million in aggregate funding and commit to offices,
staff, and investments in Wisconsin.
o Create access to capital for Wisconsin entrepreneurs in various industry sectors
and different stages of development.
o Minimize and defer the cost to Wisconsin taxpayers, with a long-term goal of
significantly increasing Wisconsin’s tax revenue and eliminating the cost of a
sustainable program.
The fund managers would have to commit to opening an office in Wisconsin that was
served by a full time investment professional that resides in Wisconsin and would be
obligated to invest an amount of not less than the total commitment of the fund-of-funds
in qualified Wisconsin businesses. Qualified businesses would have to:
The primary focus would be economic development in areas that currently are
underserved by private venture capital firms.
• Create a Capital Access Partnership. Under Capital Access Programs, funds are
committed by the State to provide cash collateral assurance to banks making loans to
companies that might otherwise not be credit worthy. The borrower and lender each pay
a 2-3% fee into a pooled loan reserve account, which is then matched by the state
government; the account protects lenders in case of defaults, which are quite low.
• Create an Investment Fund Act. We can replicate the Kentucky Investment Fund Act,
which provides 40% tax credits (up to 25% in any single year) to individuals and
companies that invest in approved venture capital funds. Contributions must remain in
the fund for at least five years, and approved funds must invest in Kentucky-based small
businesses. Projects may range between $1 million and $10 million in total size.
• Maintain state funds in Wisconsin banks to keep our money at work at home and to
help shrink “too big to fail” national financial institutions. Careful lending practices and
slow-but-steady growth are reasons why Wisconsin’s banks are in better shape than
those in most other states.5 In fact, two well-known independent financial ratings
services both gave two south-central Wisconsin banks the highest marks for financial
strength in 2009. In the meltdown of 2008, not only did many local, community banks
turn out to be more fiscally sound than the global risk-taking giants of Wall Street, but
many of them also have been there to help Wisconsin weather the storm. Of the $700
billion in federal Troubled Asset Relief Program (TARP) funds that bailed out the
Promoting Entrepreneurship
• Use the education system to
nurture and encourage future
entrepreneurs - Offer
entrepreneurship education at
public universities. Support faculty
entrepreneurship in the UW
System. Promote entrepreneurship
education in middle and high
schools, as well. Offer courses for
adults looking to start their own
business.
• Evangelize entrepreneurship
among UW faculty and graduate
students. Utilize existing capabilities in WEN, WiSys, and the Technology Council, as
well as the creation of Entrepreneurship 101 training programs.
• Defer the taxes of qualified startup businesses for the first three years. Taxes would
be deferred for the first three years the business operates. If a deferral is approved, the
taxpayer must pay taxes on the deferred taxable income in five equal annual installments
during the five tax years following the three years of deferral. If the taxpayer has a net
loss during a tax year during the three-year deferral period, the loss may be applied to
any deferred taxable income during that period. The deferral helps new businesses from
a cash flow standpoint. Since the taxes are only deferred, not eliminated, the only long-
term cost to the state is the interest that would have accrued on the delayed tax receipts.
Since most startups are small, with relatively small tax burdens, the fiscal impact of the
tax deferral would be insignificant to the state, but could make an important difference to
Wisconsin startups during their critical first years.
• Increase access to capital. Small and medium sized businesses have been hammered
from the finance industry. Many minority- and women-owned firms had challenges
before the tightening of credit and now face an even bigger challenge in getting access to
capital.
“To build an economy for the long-term, we first need a strategic vision of what we want the Wisconsin
economy to look like. This must focus on development of industry clusters with high-growth, high-wage
potential, based on Wisconsin’s assets and competitive advantages. Clusters must be private sector led and
regional in focus.”
Maintaining our manufacturing base generates countless economic spin-offs, especially in the
small business sector. Selling more products manufactured in Wisconsin outside our borders
leads directly to more wealth and jobs in the state. Manufacturing jobs pay substantially more
than other jobs in Wisconsin, and the continued success of the manufacturing sector in
Wisconsin is critical to our state’s future. The local purchases of Wisconsin-based
manufacturers like Harley, Oshkosh Truck, Johnson Controls, and Bucyrus has a huge statewide
impact. One study, for instance, found that just three companies – John Deere, Harley, and
Oshkosh Truck – spent over $1.8 billion in our state with over 1,300 Wisconsin-based firms,
and generating economic activity in all but 4 counties of the state. The presence of a strong,
reliable, nearby supply base is a competitive advantage for us in attracting other firms to
Wisconsin.
But manufacturing is changing. The manufacturing sector is under intense pressure to become
more productive. Wisconsin has a disproportionate number of smaller manufacturing
companies. In the 1990’s, original-equipment manufacturers (OEMs) of high-value durable
goods (such as cars, appliances, farming equipment) began outsourcing an increasing proportion
of work to smaller supplier firms, while shrinking their own production base. Where 1970’s
suppliers contributed 40 percent of the value of OEMs’ output, today they contribute 80 percent.
For example, component-manufacturing suppliers are now key players in Wisconsin’s
manufacturing economy, employing 75,000 people and accounting for 20 percent of the state's
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durable-goods manufacturing jobs.7 Smaller firms with less than 500 workers, many of which
lag behind their larger competitors in adopting global best practices, particularly with respect to
research and development (R&D), now dominate Wisconsin’s manufacturing base.
Innovative manufacturers win in a global marketplace and more importantly, they add jobs that
drive the local and state economy. Eighty-five percent of Wisconsin-based manufacturers
acknowledge that customer-focused innovation is critical to their organization's success over the
next five years – but disturbingly, over half of those firms say that they have made average or
below average progress in this area. Two-thirds of Wisconsin manufacturers invest five percent
of sales, or less, in R&D.
We need to change these numbers. We need to make Wisconsin home to the most innovative
manufacturers in the world, and make sure and that the rest of the world has access to our top-
quality products. We need to accelerate the manufacturing economy by enabling our
manufacturing firms to invest in R&D – including new product development – and targeting
new markets.
The growth in renewable energy generation will create a demand that – accompanied by the
appropriate incentives – will provide important new markets for manufacturers that are already
manufacturing equipment similar to the components that go into new renewable power
generation. With Wisconsin’s history as a national leader in manufacturing, and its proximity
and easy access to markets in the rest of the Midwest, the western states (which have the
greatest potential for solar and wind energy development nationally) and Canada, we are
uniquely positioned to be a supplier of wind and solar components to those regions that will
become major wind and solar energy producers.
The Renewable Energy Policy Project (REPP) completed an analysis of the manufacturing
components needed to build modern, large wind turbine technologies, and states’ historic
manufacturing sectors. The results of this analysis were very encouraging both for the country
as a whole and for Wisconsin in particular. Depending on assumptions, Wisconsin stands to
receive nearly 14,061 new jobs and $1.6 billion dollars of investment in manufacturing
components to supply the national development of renewable energy. Wisconsin is ranked
fourth among states in terms of job gain, and fifth for potential investment. When the picture is
expanded to include other renewable energy technologies, the potential benefit to Wisconsin
manufacturing industries is even greater.8
The growth of the renewable energy industry will enable us to take our historic strengths in
manufacturing – the infrastructure in buildings, equipment, transportation, and a talented
workforce – and apply them in a growing, dynamic sector. Some specific examples of how this
evolution in manufacturing might look:
• At the University of Texas, researchers are trying to develop solar patches that can be
mass-produced on huge printing presses like those used by newspapers.10 Our printing
industry has tools and skills that could quickly be refitted to produce these ultra-thin
solar cells, giving us a competitive edge over areas that would need to build
manufacturing capacity from scratch.
• Similarly, thin-film photovoltaics are a new technology that involves making paper-thin
solar energy panels. This technology is appealing because of the expanded applications
relative to traditional solar panels, and also because they use so much less material
(including certain types of silicon) than traditional solar panels. The industry is still
largely in the development stage – there are, for instance, a few places that are starting to
produce the photovoltaic films, including a company called Nanosolar in Palo Alto,
California that uses machines from the printing industry – but that just means that this
development should be occurring here in Wisconsin.
If we look forward and think creatively, we can apply our manufacturing strength to these new
opportunities and create new jobs in new green industries.
Clean Energy
The question the whole world is trying to
answer is: How do we move from a fossil fuel-
dependent economy to one that relies on clean,
renewable energy? That question has particular
economic urgency in our state: Wisconsin gets
two-thirds of its electricity from coal – the third
highest proportion in the U.S.11 – and over the
long run, fossil fuels aren’t getting any cheaper:
Wisconsin residents pay 39 to 70 percent more
than they did in 2001.
Cities and states across the nation, and countries around the world, are scrambling to jump into
the race to become production hubs for wind, solar, geothermal, biomass, and other forms of
renewable energy, driven by growing concerns about global climate change and fossil fuel
availability. The Obama administration has already increased funding for renewable energy
development, and the momentum and funding are only projected to grow.
A 2006 study by the Energy Center of Wisconsin found that we are well poised to develop this
industry for several reasons, including: our strong agriculture, forestry, paper, and food
manufacturing sectors, which can provide diverse feedstocks; the large number of potential in-
state end users; our university system’s ability to provide research and development; our strong
workforce development system; and our multi-modal transportation network.12 This field is
especially exciting because it touches so many economic areas – forestry, agricultural, and food
While this is a relatively new field, it’s one in which the state already has a foothold. In 2007,
the University of Wisconsin-Madison received the largest federal grant in the university's
history – $125 million – to house the Great Lakes Bioenergy Research Center. The Center has
become a cornerstone in the development of the UW Energy Institute.
As we move forward with bioeconomy development, we must be ever conscious of our role as
stewards of Wisconsin’s abundant natural resources, and take steps to ensure that farming and
forestry resources used in support of this industry are sustainably managed.
Demand-Reduction Technologies
Demand-Side Management (DSM) refers to programs designed to encourage consumers to
modify their level and pattern of energy usage. These technologies generally relate to increased
energy efficiency for products and appliances, and building weatherization. Building Efficiency
is one of Johnson Controls’ three specialties, so it is already in the game and could potentially
be an “anchor” in building a demand-reduction technology cluster in Milwaukee.
Building retrofit, weatherization, and efficient appliance programs can stimulate job growth in
the manufacturing and construction sectors. Increasing demand for energy efficient building
materials and appliances has the potential to invigorate domestic manufacturing centers to
produce advanced-performance windows, insulation, appliances, and other high-efficiency
durable goods. Demand in this area can be stimulated by building the capacity to conduct more
residential, commercial and industrial energy efficiency assessments and providing carefully
targeted incentives for consumers to act on the recommendations. Many construction workers
and trades people would need only moderate retraining and the proper certifications to enter the
building retrofit workforce.13
In general, the state can create demand for energy-efficient products by encouraging efficiency
standards and providing incentives (such as tax rebates) for consumer to buy these products.
The state can also provide home, business, and industry weatherization programs.
What led to the development of this industry in Wisconsin? A history of biotech innovation
leading back to the 19th century; institutions such as the UW-Madison, the Medical College of
Wisconsin, the Marshfield Clinic, and the Wisconsin Alumni Research Foundation (which
supports the scientific research at the UW-Madison by moving inventions arising from the
university's laboratories to the marketplace); the University Research Park; and the leadership of
many other individuals and organizations over time have combined to produce the right climate.
It wasn’t created overnight, it developed over time.15
• It was UW-Madison developmental biologist Dr, James Thomson who was the first to
isolate embryonic stem cells and the fist to produce quality stem cells from skin cells –
without the need to create or destroy embryos. Dr. Thomson is in the good company of
120 other preeminent stem cell researchers centered around UW-Madison, making it the
largest and most experienced cluster of stem cell researchers in the world.16
• Wisconsin’s biotech jobs grew by nearly 16 percent, and the number of biotech
companies by 25 percent, from 2001 to 2008. Our state is one of only two specializing
successfully in all four biotech sectors – agricultural feedstock and chemicals, drugs and
pharmaceuticals, medical devices and equipment, and research and testing.17
• Recently, eight biotech companies moved here from other states,18 and Verona,
Wisconsin, is home to Epic Systems, the world’s fastest-growing medical software
company, which employs around 3,000 Madison-area workers at its 400-acre campus,19
In particular, “medical devices is one of our state’s “emerging clusters.” The Medical
Device Industry is a major feature of the State of Wisconsin and an important
contributor to the economic health of the state. Wisconsin’s medical devices sector
includes an array of instruments, machines, and medical devices for the diagnosis, cure,
treatment, or prevention of disease. This sector is closely connected with Wisconsin’s
emerging biotechnology, health-care delivery and health-care information sectors as well
as the historically strong manufacturing sector.20
This is a sector with high-paying jobs, so it is worth investing in. According to the US Census
Bureau, the median income in 2004-2005 in Wisconsin was $45,956. The average annual wages
in bioscience subsectors in Wisconsin was significantly higher:
Wisconsin should look forward and provide the incentives, leadership, and focus that are needed
to capitalize on our momentum so we can grow into a leading biotech center.
Madison’s economy is already moving toward health care and biotech. Much of the growth in
health care and biotech is due to efforts by the UW–Madison to work with local businesses and
entrepreneurs to transfer the results of academic research into real-world applications. The
University of Wisconsin Hospital & Clinics is an important regional teaching hospital and
regional trauma center, with notable strengths in transplant medicine, oncology, digestive
disorders, and endocrinology. The University has also become a leader in stem cell research.
The dominant economic development strategy for this region would be to target the health
care/biotech industry and try to turn the area into a regional or national hub for both research
and technology production. The state should strengthen the relationship between university
R&D and private sector needs, with a focus on health care/biotech. Upon investigation, it may
be determined that the region would benefit from an even more specific focus, such as stem cell
research or transplant medicine.
• The I-94 corridor centers on Eau Claire, approximately one hour and 40 minutes from
Minneapolis-St. Paul, Minnesota. Since the loss of several thousand manufacturing jobs
in the early 1990s (due to the closure of the local Uniroyal tire plant), the city's economy
has been reshaped by the opening of a number of plants engaged in the construction of
computer hardware, such as Hutchinson Technology's largest plant, and IDEXX
Computer Systems, a division of IDEXX Laboratories. The region has an assortment of
manufacturing facilities, including electrical machinery and equipment, glass, and rubber
and plastics. Additionally, the region has a strong health care industry. A promising
economic development strategy would be to build off of these strengths and try to
develop a health care technology manufacturing cluster in this region.
Advanced Manufacturing
There is no agreed-upon definition of advanced manufacturing. In general, it refers to the trend
in manufacturing away from large original equipment manufacturers (OEMs) towards more
specialized, small-scale, adaptable, diversified, networked producers and the changes in
management techniques needed to run this new type of operation.
It is also called Advanced Planning and Scheduling (APS). APS simultaneously plans and
schedules production based on available materials, labor and plant capacity. APS may be used
in “Make to Order” facilities or places where different components are made in the same facility
compete for plant capacity. In many industrial sectors, the relationships and responsibilities
between large Original Equipment Manufacturers (OEMs) and their suppliers are in flux. Firms
are increasingly focusing their activities on their own core competencies and relying more
heavily on the outside to support the rest. At the same time, shorter product life-cycles,
increased product differentiation and greater global competition have required all firms to
innovate more quickly, effectively, and efficiently, which has required stronger partnerships
with others. Firms must form these more “intense” collaborations within an increasingly
network-centric manufacturing environment. Intense collaboration success will ultimately be
based on the trust between firms since traditional “arms length” competition-based relationships
have proven to be a barrier to the innovation process. As manufacturers begin switching from
arm’s-length relationships to more intensely collaborative ones, these newly formed and closely
integrated “value” networks will require new types of partnerships and governance.
Related to advanced manufacturing is advanced manufacturing technology, which are high tech
developments in computing and microelectronics designed to enhance manufacturing
State government can provide networking, business, and technological support for those
producers who are using this new model. For example, it could provide a database of in-state
manufacturers, or training on how to specialize and identify markets.
One reason Milwaukee has such great potential in this field is the state’s manufacturing density.
Many local manufacturing firms are major suppliers to the companies that are more directly
involved in water treatment. Even those firms that do their own or most of their own
manufacturing buy parts from other firms located in the region. For example, building a
wastewater treatment plant requires machinery, which translates into contracts for steel benders,
plastic makers, electronic controls, and all sorts of other parts. One reason solution-providers
have located here is that they can find most, if not all, of what they need in the supporting
manufacturing sector.22
Wisconsin needs to capitalize on this opportunity statewide: If we are going to become the
international center of water technology, we must be willing to commit significant resources to
the development of that industry now.
Under Tom’s leadership, Milwaukee is moving to become a home to new media production.
The state’s economic development tools should be used to target the region between Milwaukee
and Madison, with its high-tech industries and concentration of universities and young people,
as a “hi-tech creative corridor.” The “creative class,” a socioeconomic group first identified by
economist Richard Florida, spans occupations in the arts, computer programming, research, and
engineering and design – as well as those in professional careers that use bodies of knowledge
to solve highly specific problems. According to Florida, the creative class will be a leading
• Creating a lean manufacturing boot camp for small manufacturers, using WMEP,
UW, and WTCS resources. The Center on Wisconsin Strategy has shown that
cooperative partnerships between larger OEMs (like John Deere and Harley Davidson)
and smaller firms can increase competitiveness for both sectors. In the late 1990’s, a
pilot partnership between WMEP and the Wisconsin Manufacturers Development
Consortium, comprised of leading OEMs, provided advanced efficiency training for
1,600 employees of 50 supplier firms – resulting in modernization of operations and
quantifiable improvements in productivity (such as delivery time, cost, and plant safety)
as well as wages.24
• Connecting up to the Midwest High-Speed Rail initiative. Our road, rail, and air
links are the essential infrastructure for business – enabling the flow of people, capital,
goods, and services that are vital to economic growth. Our state’s manufacturers in
particular depend upon our road and rail networks. As governor, Tom will preserve
essential infrastructure spending. In addition, the federal government has offered to
provide $810 million to fund a high-speed passenger rail line between Milwaukee and
Madison, the first link in a system that will eventually tie those two cities, the Fox
Valley, and Western Wisconsin to Chicago and Minneapolis. Construction alone will
create thousands of jobs, and the train itself will increase commerce and give people a
transportation options for years to come. Today’s Republican Party has forgotten what
President Dwight Eisenhower knew: investments in infrastructure can create economic
growth. Unlike his GOP opponents, Tom supports high-speed rail as part of
Wisconsin’s future.
• Establish a Biofuels Fund in the amount of $15 million per year for 4 years to promote
the development of cost-effective breakthrough technologies to produce advanced
biofuels. If necessary these funds can also be used as a match for federal grants, provide
incentives to companies to relocate their companies in Wisconsin, and provide tax
credits to qualified investors. Like venture fund tax credits, Tom also plans to increase
Angel fund tax credits to 40% from 25%. This new policy will help Angel investors to
recruit additional members and increase the pool of money for start-up companies.
• Push for policy incentives that shift our investments in oil to investments in biofuels
through the development of tax credits and loan guarantees for the development of
cellulosic biofuels and biodiesel, in particular, the four major areas of biofuels
development: feedstocks, deconstruction, fuels synthesis, and technologies.
• Explore incentives for public vehicles to use biodiesel. Biodiesel is a renewable fuel
that can be manufactured from new and used vegetable oils, animal fats, and recycled
restaurant grease. Although it is similar to petroleum diesel, biodiesel emits far fewer
greenhouse gas emissions and toxic air pollutants when consumed. As long as the
vehicle was manufactured after 1993, biodiesel can be used in diesel engines with little
impact on operating performance.
• Launch a program to retrofit existing businesses and housing stock, creating jobs
especially in hard-hit construction trades. As Governor, Tom will authorize local
governments to create Energy Finance Districts to provide residential, commercial and
industrial loans to retrofit properties with energy-efficient systems, including tankless
water heaters, low-flow toilets, energy efficient windows and wall/roof insulation.
These loans would be repaid through future energy savings. Since 2008, at least 14
• Provide green building incentives for the private sector. With such great savings
possible from high construction standards, green building makes sense for both public
“Tom wants to help make agriculture as much an “industry of the future” as all the others.”
Dairy will remain the centerpiece of Wisconsin’s agricultural economy – in fact, Tom’s goal is
to make Wisconsin the top dairy state in the country. But our agriculture industry is far more
extensive and innovative – we produce specialty crops like cranberry and ginseng valued
throughout the world, our wood products are some of finest in the world, we are one of the
leading organic food states in the country, and many of our farms are creating an expanding
range of value-added products.
Tom wants to help make agriculture as much an “industry of the future” as all the others
discussed in this Plan. Here is what Tom will implement:
Unfortunately, the economic downturn has hit the industry hard, with high feed costs and low
milk prices. Milk prices averaged $13 per hundredweight in 2009 – reaching a low of just $9 –
down from $19.27 in 2008. Unlike California, however, Wisconsin has the advantage of
producing its feed grain locally. 29 As a result, we are better positioned to weather tough times;
where in California farmers were compelled to reduce their herds by 4.3 percent last year,
Wisconsin herds actually grew slightly by 0.3 percent.30 Nonetheless, dairy farmers lost an
average of $1,000 per cow in 2009, and farm income dropped by 56 percent to $1.1 billion, the
lowest since 2002 – amounting to statewide losses of $1.8 billion.31 Dairy farm indebtedness
rose to 18 percent of assets from 15 percent. While the dairy industry is still financially sound,
with an average debt-asset ratio of less than 20 percent, the hardship to family farms cannot be
understated: Wisconsin farmers have had to use equity- and personal lines of credit to keep their
businesses afloat.
As Governor, Tom will make Wisconsin the uncontested Milk State. Tom will:
• Support enhanced tax credits for dairy and dairy processing facilities. Wisconsin’s
dairy farmers have just weathered one of the worst years for business in recent history.
Given the losses that some have incurred, it seems counterintuitive to now invest in
operations improvements and expansion. Yet with dairy prices and demand on the
rebound, Wisconsin is poised for a strong comeback – and now is exactly the time for
many of our dairy farms to make the capital investments in the latest and best available
technologies that will enable Wisconsin’s dairy sector to recover in a stronger position
than ever. The Dairy Investment Tax Credit, which expired this year, allows dairy
farmers a 10 percent income and franchise tax credit for expenditures on modernization
• Promote value-added opportunities for dairy farms of all sizes. Wisconsin needs its
dairy farms, from the largest to the smallest, in order to achieve our goal of being the
national leader in dairy products.
• Balance regulatory relief with environmental protection to ensure that our dairy
industry is able to grow and stay profitable. Agriculture has seen unprecedented
competitive pressure in recent years. Farms are businesses, and many Wisconsin farms
have been compelled to make greater capital investments and increase their scale of
operations in order to compete and survive. Just as Wisconsin needs its farmers, our
farmers need a state that provides an agribusiness-friendly environment in which to
grow. The Livestock Facility Siting Law enacted in 2006 has enabled farmers in our
state to expand their businesses, by cutting bureaucratic red tape and increasing
transparency. It allows, but does not require local governments to issue livestock facility
permits, and it protects larger facilities against arbitrary zoning discrimination that is not
based on established public health and safety grounds.
As the number of large-scale farming operations increase, we are presented with new
environmental challenges; protecting our water and land-quality is paramount. But
agriculture and natural resource management are often falsely presented as being at odds
– our agriculture industry is also dependent on these resources for its continued viability.
Farmers provide the backbone and life blood of our economy; they must not be vilified,
but engaged as key partners in the stewardship of our land and water resources. New
technologies for handling livestock waste and wastewater include anaerobic digesters
and waste dewatering that can help mitigate waste concerns.32 Furthermore, the
encroachment of suburban sprawl on agricultural land has had the dangerous effect of
concentrating large-scale farms into increasingly smaller areas. Growing farms on
shrinking farmland is not good for farms and not good for the land. As Governor, Tom
will continue to support the existing agricultural siting law that allows our farming
operations to grow and compete, while proactively pursuing policies to preserve farm
land for agricultural use, and working with industry to develop and adopt best resource
management that protect the sustainability of Wisconsin agribusiness.
• Establish an annual operating loan program through the Wisconsin Housing and
Economic Development Association (WHEDA). This program could provide an
additional $100,000 loan (maximum) to eligible dairy farms, to be repaid over a five-
year period.
Wisconsin can profit from the same value-added agricultural development strategy as states like
California and Washington, which have successfully transitioned their declining hardwoods
industries into associated value-added activities as wood product manufacturing. There are
boundless value-added opportunities among the many unique strengths and advantages of our
rural communities and economy.
• Agricultural Innovation – New Uses for Old Crops. Identifying and developing a
new use for an existing agricultural product or commodity produced from renewable
plant and animal sources is an important strategy for value-added agricultural
development. For instance, Wisconsin is the nation’s leading producer of cranberries,
and 25 percent of the production is shipped overseas. In these other countries,
cranberries are found in products where they are not found in the U.S., such as Maraca
Cranberry Kiss, a cranberry-flavored soft drink made in Australia; in France, cranberry-
flavored ice pops are shaped to resemble James Bond actor Daniel Craig; and cranberry
frozen pizza is a popular treat in Germany. The Cranberry Marketing Committee has
strongly focused on promoting cranberries in other parts of the world.39 Wisconsin’s
cranberry growers and food-processing industry should replicate their successes here in
the U.S. Food processing is a growth-oriented industry; Del Monte foods employees
1,250 workers at its three Wisconsin plants, and contracts with 114 local Wisconsin
growers.40 As Governor, Tom will support the expansion of food processing tax credits
that help every sector of our agricultural base to innovate and develop value-add
processed products that enhance revenues, create jobs, and promote an agricultural-
industry diversification.
• Wisconsin’s Brand.
• Diversification. While last year brought daunting challenges to Wisconsin farmers, our
corn harvest, while late, produced a record yield, and should be a source of optimism.41
Wisconsin is one of the top producing states in the nation in corn, soy and dairy – Tom
wants it to be tops in these areas too.
• Local food production. Local food production has the potential to be a major economic
engine. Local food activists are working to boost that percentage dramatically and are
developing public policy recommendations to advance the growing, selling, safety,
marketing, access, distribution, preparation and serving of locally produced foods.
Examples of policies they are investigating include:
o Actively support stringent health and safety standards for seafood imports
to ensure our local aquaculture products can compete with foreign fish products
on a level playing field: foreign fish must continue to be tested for the harmful
antibiotics that were recently discovered in Asian bassa imports and which
threaten human health.
o Increase technical assistance and training support for aspiring fish farmers
who are transitioning from other seeking to supplement other forms of
agriculture.
As Governor, Tom will support the development of our biomass energy economy, strengthening
the links between our agriculture sector and an energy-independent Wisconsin. Specifically,
Tom will:
• Creating a loan forgiveness program for the state’s large animal veterinarians. Cow
herd numbers are growing again in Wisconsin after a 20-year decline. This is a good
sign for our agricultural industry, indicating job gains and retention – but it also
highlights a shortage of large animal veterinarians in rural Wisconsin. In order to
encourage the professional specialization needed in-state to support our dairy and other
livestock-based agriculture Tom will create an incentive program to forgive state and
federal student loans for veterinary graduates of Wisconsin schools who practice
livestock medicine in-state for at least five years.
Wisconsin currently draws visitors who contribute billions of dollars to Wisconsin's economy
each year. In 2008, travelers spent $13.1 billion that also generated nearly $7.3 billion in
income, 310,000 jobs, and $2.1 billion in state and local taxes and fees.52 The tourism industry
provides jobs that range from unskilled manual labor to positions for highly trained and
educated professionals.53 By continuing to invest in the things that bring visitors to Wisconsin –
our natural attractions, our arts and culture – we can boost our tourism industry and our ability
to attract and retain companies that provide good paying jobs, and the highly educated workers
they need.
Tom will invest in the quality of life of communities throughout Wisconsin, in order to make
our state – and particularly our rural areas – an even greater place to live, to visit, and to start a
business. As Governor, Tom will:
• Invest in a sound local transportation system. Too many of our towns and villages are
suffering from bad, to very bad, roads. For instance, the village of Germantown – which
was named in 2007 by Money Magazine as the 30th most appealing place to live in the
U.S. – identified $15.4 million in high-priority road maintenance this year – but could
afford to address only $1 million of the work. The Pavement Surface and Evaluation
System, one tool to prioritize road maintenance, rates roads on a scale of 1 to 10, with 1
being the worst condition; in Germantown, some roads that rate a “2” on the scale will
not be addressed in improvement projects until 2015.54 While small state grants have
been made available, not enough is being done to keep our rural and town roads from
falling into disrepair – and when the town roads go, it’s not long before the towns are in
decline. Without adequate infrastructure, economic recovery will indeed be slow going.
• Protect use-value assessment to ensure that farmers are not taxed off of their land.
Use-value taxation of farmland is designed to tax land based on the ability of the land to
produce income under its current agricultural use, as opposed to what it could sell for in
the open market (e.g., for development purposes). Over 40 states have laws providing
for preferential assessment of agricultural land for property tax purposes. In 1995,
Wisconsin was one of the last agricultural states to adopt such a policy protecting
farmers and their lands under agricultural production – 20 years after it was introduced
in the state legislature.55 Last year, use-value came under attack in the legislature in an
amendment that changed the definition of agricultural use. The state Senate proposed to
change the definition of “agricultural land” for purposes of use-value assessments to
exclude any land that is platted and zoned for residential, commercial or industrial use.56
While this change was eliminated from the final state budget, as Governor, Tom will
vigilantly protect Wisconsin’s farmers from any further attempts to undermine the tax
code that appropriately reflects the value of preserving land for agricultural production.
Use-value is not a tax break for farmers. It is an equity measure that reflects the value of
the land for its current use – which Wisconsin has a vested interest in protecting and will
keep Wisconsin rural economy vibrant and modern.
• Double the number of Main Street Communities. Every state dollar Wisconsin has
invested in local communities through the Main Street program has generated $42 in
economic benefit. From 1988 to 2007, every public dollar spent on Main Street
revitalizations in Wisconsin towns has generated an additional $4 in private investment –
and in some cases far more. Today, 34 Wisconsin communities participate in Main
Street. One example of a Main Street success is the Broadway District of Green Bay,
which thrived during growth of industrial commerce in the late nineteenth century. By
the 1990’s, the Broadway District was a high-vacancy, high-crime neighborhood,
neglected by any organized community development efforts for over 60 years. In 1995,
local merchants, neighbors and community leaders launched a Main Street revitalization
organization, On Broadway, Inc. Since its founding, the organization has developed a
new streetscape along Broadway, a partnership with local police that has significantly
reduced crime in the 48-block revitalization district, and the purchase of a 22-acre
industrial property for sustainable redevelopment. This site will house small businesses
and affordable spaces to live and work while minimizing the project's impact on the
environment. So far, 91 buildings have been rehabilitated, and nine new buildings
constructed. These efforts have resulted in the creation of 907 new jobs and brought 89
new businesses into the district. Public investment has been $4.3 million, leveraging
private investment of nearly $50 million.
o Maximize private sector participation in Main Street projects through tax credits
for investments by qualified individuals or businesses in:
rehabilitation of qualified historic structures.
qualified community development assets like community centers, parks, or
community enrichment programs and
cleanup of contaminated “brown field” properties.
o Create Satellite Main Street Communities. Not every community has the
resources to hire a full-time program manager and become a full-fledged Main
Street Community. Tom’s Main Street Satellite program would allow smaller
communities to apply for and receive technical assistance in completing a project
that revitalizes their downtown.
• Promote rural art economies. An arts-based economy can enhance state efforts to
diversify rural economies, generate revenue, improve the quality of life, and attract
visitors and investment. Rural areas often feature various arts and cultural industries,
which, with some assistance, can become productive economic sectors. State arts
agencies can assist in economic development efforts. Tom’s specific strategies include:
o Integrating the arts as a formally recognized and quantified industry into state
economic-development planning as a part of overall investment strategies and
programs.
o Integrating the arts into planning and marketing to build sustainable tourism.
o Investing in cultural resources for rural areas by helping fund rural programming
and providing incentives for other entities to invest in rural communities.
o Help coordinate and fund efforts by municipalities to use their authority and
purchasing power to provide inexpensive broadband access to all their citizens.
This policy also ties to one of the targeted economic sectors discussed in the next
section. The state could seek private-public partnerships and/or federal funding.
o Put incentives in place to encourage all owners and managers of local ROW and
public lands to provide prompt, nondiscriminatory access to requesting carriers at
reasonable rates and terms, consistent with environmental stewardship and other
management responsibilities, as Michigan has done. Michigan’s rules also call
for vigorous nondiscriminatory enforcement of existing ROW access laws,
adoption of ROW access laws where none exist, and review or reform of existing
policy to ensure local ROW access is not a barrier to broadband competition.
o Enacting “hold harmless” laws for private landowners voluntarily to waive their
liability in exchange for permitting public use of their land.
“To create jobs now, position Wisconsin for attracting good paying jobs, and sustain job growth over the
long term investing in Wisconsin workers needs to be a top priority.”
Today’s skills shortages are extremely broad and deep, cutting across industry sectors
and having an impact on more than 80 percent of companies surveyed.
Skills shortages are having a widespread impact on manufacturers’ abilities to achieve
production levels, increase productivity and meet customer demands.
High-performance workforce requirements have significantly increased as a result of the
skills gap shortage and the challenge of competing in a global economy, according to 75
percent of survey respondents.
The American Society for Training and Development (ASTD) recently reported that experts
predict the skills shortages will intensify in the coming years as employers find the need to hire
more knowledgeable workers for high-skilled jobs that will help their organizations grow as the
economy rebounds. Anthony Carnevale, director of the Center on Education and the Workforce
In the next several years a labor shortage will start to emerge resulting from demographic shifts
in the labor market as baby boomers retire. The MetLife Foundation recently sponsored a report
produced by Northeastern University that stated that by 2018 with an expected return to healthy
economic growth, there will likely be more jobs than people to fill them.
To create jobs now, position Wisconsin for attracting good paying jobs, and sustain job growth
over the long term, investing in Wisconsin workers needs to be a top priority. The Barrett Plan
will launch several initiatives to meet the challenges of a changing economy with a more
modernized workforce delivery system. That system will be based on three needs:
Innovation. Just like Wisconsin businesses will need to innovate to remain competitive,
so too must our training programs and educational institutions. Programs and policies
will need to generate new solutions to the challenges of a competitive labor market.
Increased opportunity for learning. Workers will need the opportunity to continuously
improve their skills and capabilities. To keep pace with a competitive labor market, Tom
will focus on increasing Wisconsin’s college educated workforce while at the same time
provide middle skill training opportunities.
Tom knows how to make workforce development work, he created the Mayor's Office of
Workforce Development because the city's history on workforce development had not been
aggressive. Tom had already achieved success by creating a Summer Youth employment
initiative and locating a Job Corps center in Milwaukee.
• Launch a Middle Skill Initiative. Middle skill jobs are those jobs that require more
than a high school education but less than a four-year degree. According to
Skills2Compete those middle skills jobs represent the largest share of jobs in Wisconsin
– some 54 percent – and the largest share of job openings into the next decade. Part of
the Middle Skill Jobs initiative will focus on a gap analysis on the training, occupational
credentialing, and industry certifications needed to fill the middle skill job demand and
the capacity within our training and education institutions to meet that labor market
demand. In addition, the Career Readiness Certificate will be used to provide a skill
credential towards middle skill jobs. Finally, school counselors at our high school will
receive training about the opportunities for middle skill jobs to high school students.
• Join the Complete College Alliance of States. According to the Complete College
Alliance, Wisconsin has 40% of adults aged 25-34 with a college degree. By the end of
the decade, more than 60% of jobs will require a college education. Currently 17 states
have joined the Alliance of States to increase college completion. Under Tom,
Wisconsin will join the alliance and commit to its three action items:
1. Set Completion Goals: Establish annual state and campus-specific degree and
credential completion goals through 2020.
2. Develop Action Plans and Move Key Policy Levers: Develop and implement
aggressive state and campus-level action plans for meeting the state’s college
completion goals, including strategies to:
• Ensure all students are ready to start and succeed in freshman credit courses.
• Redesign remediation efforts to substantially improve success.
• Increase the number of students completing on-time.
• Develop new, shorter and faster pathways to degrees and credentials of value
in the labor market.
• Utilize available financial resources to provide incentives to students and
colleges for progress and completion.
3. Collect and Report Common Measures of Progress: Use consistent data and
progression measures to create a culture that values completion. This includes:
• Using common metrics for measuring and reporting progress.
• Publicly reporting year one benchmark data and annual progress on college
completion, progression, transfer, job placement and earnings, and cost and
affordability measures.
• Disaggregating data by level and type of degree/credential, age, race, and
income.
• Create job profiles for new occupations – with an emphasis on “green” jobs. The
quality of state labor market information systems has deteriorated over the last eight
years primarily due to federal cuts by the Bush Administration. Wisconsin is no
exception. Labor Market Information (LMI) has largely been designed to gather and
report data rather than help drive allocation of resources to in-demand occupations. In
addition to more fully integrating and upgrading the LMI system, there remains the
challenge of how to identify the growth and skill needs of occupations that have not even
been created. This is especially true for green jobs. In today’s marketplace, many of the
future jobs have not even been created and the current LMI process for coding and
identifying the skill needs for new occupations have too long a lag time. A solution to
collecting and identifying the skill requirements for new occupations as they come on-
line is to create job profilers – especially green job profilers. This profiling system
would be modeled after the ACT WorkKeys system, which oversees the Career
Readiness Certificate. The job profiling program is designed to quickly determine the
skills needed for newly created jobs and then develop assessments and training programs
to quickly fill the available labor demand. Wisconsin should provide funding to create
job profilers and then fund profiles for in-demand occupations. This would position the
state to quickly identify and design training programs as new jobs, especially green jobs,
are being created.
• Maintain environmental and safety standards. Aside from all its other advantages, a
healthy environment protects human health, and the natural beauty of Wisconsin helps
us keep talented people in the state. Economic recession should not be an excuse to gut
environmental protections or workplace safety standards.
Authorized and paid for by Barrett for Wisconsin, Catherine Shaw, Treasurer.