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  • Too Close To Call (How Do Consumers Really Feel About GMOs)

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    GMO foods

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    Too Close to Call (How Do Consumers Really Feel About GMOs)

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    GMO foods

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    7 views1 page

    Too Close To Call (How Do Consumers Really Feel About GMOs)

    Uploaded by

    alberto michelini
    GMO foods

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    9/6/2016

    Tooclosetocall:HowdoconsumersreallyfeelaboutGMOs?

    BreakingNewsonFood&BeverageDevelopmentNorthAmerica

    Tooclosetocall:Howdoconsumersreallyfeelabout
    GMOs?
    ByElizabethCrawford,08Jun2016
    Relatedtopics:Regulation,R&D,TheGMdebate,Foodlabelingandmarketing,GMOLabeling,Markets,Manufacturers,
    Bakery,Beverage,Confectionery,Dairy,HealthyFoods,PreparedFoods,Snacks
    Thecontroversysurroundinggeneticengineeringmayfeeldeafeningattimeswitheachsideprolificallyandloudly
    debatingitsprosandcons,butthevastmajorityofconsumersremainunfamiliarGMOsanduncleariftheyposea
    risk,accordingtoarecentsurvey.
    Awhopping47%ofalmost2,000USadultssurveyedbetweenMay18andMay20byconsumerresearchfirm
    CivicSciencesaidtheyarenotfamiliarwithGMOsandareundecidedonwhethertheyharmhumanhealth.
    Theremainingconsumersareevenlysplit26%to26%onwhetherGMOsharmhealth,CivicSciencereports.
    ItwasinspiredtoaskUSadultstheirthoughtsaboutGMOsafteradefinitivestudybytheNationalAcademyofSciences,
    EngineeringandMedicinefoundnosubstantiatedevidenceofadifferenceinriskstohumanhealthbetweencurrent
    commerciallyavailablegeneticallyengineeredcropsandconventionallybredcrops.
    AccordingtoCivicSciencespoll,womenlivinginthesuburbsaremorelikelytoadmittonotknowingaboutGMOsor
    havingasetopinionontheirsafety,whilemenaremorelikelytoagreeGMOsarenotharmful.
    Thegenderdivideontheissueissignificantforbrandsbecausewomenaremorelikelytobetheprimaryshopperfor
    families.Therefore,brandsthattakeastandontheissueeitherbycertifyingtheirproductsarenonGMOorbylabeling
    theirproductsascontainingGMOsbutstandingbytheirsafetyaremostlikelytoinfluencepurchases,CivicScience
    suggest.
    Consumerconfusionabounds
    Thefindingsmirrorthoseofanotherrecentsurveyofmorethan1,000adultspublishedintheFederationofAmerican
    SocietiesforExperimentalBiologyJournalthatfoundrespondentsseemedtoselectconflictingstatementsaboutthe
    safetyofgeneticallymodifiedfoodsdependingonhowquestionswereposed.
    Inaddition,thesurveyfoundthataftersubjectsweretestedontheirobjectiveknowledgeofGMOfoods,theirlevelsof
    selfreportedknowledgedeclinedsomewhatandtheirbeliefsaboutGMOsafetyincreasedslightly.
    ResultssuggestthatconsumersthinktheyknowmorethantheyactuallydoaboutGMfood,theauthorsnote.
    Labelingmaybuyconsumerstime
    WhilethesesurveysshowthatconsumersmaybesplitonthesafetyofGMOs,mostconsumersagreethattheyshould
    belabeled,accordingtoarecentHarrisPollthatfound75%supportlabelinglegislation.
    SociallisteninganalysisbyIRIthatcombsthroughsocialmediareferencesreinforcesconsumerinterestinlabeling,
    identifyingitasthemostfrequentlymentionedsubtopicofGMOsfarexceedingreferencestobanningGMOsor
    specifictypesoffoodsuchasvegetablesormeat.
    ThissuggeststhatwhilethedebateoverthesafetyofGMOsinfoodcontinues,manyconsumerswantlabelingsothat
    theycanmakefullyinformedpurchasedecisionsoncetheysortoutwheretheystandontheissue,IRIconcludes.
    CopyrightUnlessotherwisestatedallcontentsofthiswebsiteare2016WilliamReedBusinessMediaSASAllRightsReservedForpermissionto
    reproduceanycontentsofthiswebsite,pleaseemailourSyndicationdepartmentcopyright@wrbm.comFulldetailsfortheuseofmaterialsonthissitecan
    befoundintheTerms&Conditions

    2016WilliamReedBusinessMediaSASAllrightsreserved.

    http://www.foodnavigatorusa.com/content/view/print/1267833

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