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In partnership with

Business Implementation
of Mobile Broadband
ADVANCED BUSINESS DIPLOMA

PART OF THE

Advanced Telecoms
Management Series

A Postgraduate level University accredited training programme focusing on

business implementation strategies. Successful completion contributes towards the
Postgraduate Certificate in Advanced Telecoms Management.
See page 2 for further details >

Why you should attend the Business Implementation

of Mobile Broadband Advanced Business Diploma
Gain the confidence to make effective
decisions on technology implementation

A Postgraduate University
Accredited Telecoms Management
programme from the leaders of

Over five intensive days

you will cover:

telecoms training, analysis and research

> Building the Business Case

Develop a solid foundation to plan

technology projects higher competency

Study towards a recognised

University qualification complete

> Assessing Technology Options

levels bring operational efficiencies, cost

savings, and time-to-market advantage

this programme and youll be awarded

university credit points, combine these
with those from another Advanced
Telecoms Management course and a
work based project and gain the
Postgraduate Certificate in Advanced
Telecoms Management

that are commercially viable, minimise risk

and are in line with organisational goals

Have an in-depth appreciation of the

latest industry trends on the broadband
business case with exclusive research and
analysis from Informa Telecoms & Medias
research team

Join the 4,000+ senior executives

Test your strategies with our highly

interactive business simulation exercise

Learn from industry experienced

professionals at the front line of global

who have completed an Advanced

Telecoms Management Series
Programme

> Evaluating Costs & Business

Models
> Managing Successful
Implementation
> Maximising Return on Investment
FEATURING:
A comprehensive Advanced
Business Simulation
A unique practical and interactive
advanced business simulation
runs throughout the exercise.

operator training

For more information please contact us on

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

www.telecomsacademy.com/ltefocus

The programme
Identifying and monetising new opportunities is fundamental to ensure
long-term success for operators. Key business enablers, including
capable and cost-effective technologies, must be deployed in order to
develop a sustainable future but it carries huge risk unless the
business and technology environments are fully understood.

Outcomes and competency

development

This interactive and comprehensive university accredited programme focuses

specifically on LTE as the key business enabler for telecoms operators over
the next few years. It enables participants to carry out a critical business
appraisal for broadband technologies and specifically LTE within their own
organisational context, and develops competencies in the following areas:

CRITICALLY and confidently analyse technologies as a business

proposition within their own business context and in a range of
different scenarios

CONTRIBUTE more effectively to the development of business

strategy and planning for mobile broadband technologies

Building the Business Case

Assessing Technology Options

EXPLAIN the changing dynamics and drivers for change of the mobileand converged-telecoms market including the key customer and
industry trends that are driving the requirement for high-speed data

Evaluating Costs & Business Models

Managing Successful Implementation

Maximising Return on Investment

ENSURE that future broadband initiatives are backed up with the

required rigorous analysis and scrutiny, and reduce the risk associated
with broadband business planning

DESCRIBE the technical concepts underpinning broadband and

compare different broadband implementation options

FULLY APPRECIATE the role of complementary and alternative

technologies

SUCCESSFULLY scope, resource and plan a complex crossfunctional broadband initiative, focusing on LTE options

WORK more effectively across functional divisions within the business

through a higher degree of understanding

CONTRIBUTE more effectively to the development of competitive

advantage of the business including a realistic assessment of the
value that LTE and other broadband technologies bring to the
organisation in different scenarios

At the end of the course, the delegate will be able to:

LTE has the potential to enable new and exciting services, radically changing
business models and operations (not least by reducing the cost per
megabyte of data). We explore the business case, implementation options,
key opportunities, complementary and alternative technologies, planning and
executing LTE initiatives, and the financial aspects. We spend time discussing
the changing customer proposition and user experience, new business
models, and partnerships.
Industry data and examples of best practice from the Informa Telecoms and
Media Research Team is used throughout to back up the ideas and to put
concrete evidence into the discussions. New concepts and ideas developed
throughout the programme are immediately applied to a practical business
simulation where they are tested, consolidated and assessed thoroughly.

Fully accredited Telecoms Management Training Series

Enhance your career with an internationally recognised University Qualification
What accreditation means

What qualifications are on offer?

Quality assurance each course has been thoroughly

audited by the University of Derby to ensure that the
content and assessment procedures meet the high
standards expected of the University

The successful completion of Telecoms Academy's Telecoms Management Series

programmes enables you to gain a Postgraduate Certificate in Advanced Telecoms
Management, awarded by the University of Derby Corporate combine your credit
points by successfully completing any other Advanced Telecoms Management Series
programme along with a work based project.

Gain University credit points successfully complete

the Telecoms Mini MBA and associated assessments in
order to build your points towards a University award
Upgrade to a recognised University qualification
with further study and work based projects youll be able
to qualify for a University qualification
Provides a clear measure of progress accreditation
and assessment mean you (and your employer) can be
confident that you have the competencies to succeed

Effective Telecoms Strategies

OR
Telecoms
Mini
MBA

Customer Focus in Telecoms

OR
Business Implementation of
Mobile Broadband

Work
Based
Project

Postgraduate
Certificate in
Advanced
Telecoms
Management

For full details on accreditation and qualifications, contact us on Tel: +44 (0)20 7017 4144 or email: training@telecomsacademy.com

About University of Derby Corporate

The University of Derby Corporate (UDC) is the Business to Business division of the University of Derby. UDC are working with a wide variety of
organisations to develop and deliver work based learning programmes and accredited qualifications that support organisational improvement in areas
such as customer service, innovation, leadership and management. Combining academic rigour and commercial experience, the University of Derby
Corporate develop relevant and robust solutions that enable businesses to achieve progress through people.

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

The summary
DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

Introduction to the
Programme & Business
Simulation

LTE/Broadband
Technology

Successful Technology
Implementations &
Project Management

LTE/Broadband Cost
Analysis Planning

Business Simulation
Preparation

LTE/Broadband Business
Environment

Radio Interface

The Project Plan

LTE/Broadband Return
on Investment

Business Simulation
Preparation

LTE/Broadband Market
Update

Core Network

Change & Leadership

Cost per Giga Byte Model

Team Presentations

Business Simulation

Backhaul & Planning

Project People Issues

Business Simulation
Preparation

Award of Licence and

Wrap-up Session

Business Simulation
Technology

Business Simulation
Plan

Business Simulation
Preparation

Lunch

Early Evening Break

KEY
LTE/Broadband Environment & Market Overview

LTE/Broadband Technology

Project Planning

DAY 1 LTE/Broadband Environment &

Market Overview

Change, Leadership & People Issues

Financial Aspects

Business Simulation

DAY 3pm Change, Leadership & People Issues

Day 1 provides a comprehensive analysis of the current situation, future

trends and strategies. Regulatory issues are considered along with
competing and complementary technologies such as WiFi, Femto Cells,
WiMAX & HSPA+. The aim is to provide a clear picture of the way ahead
for LTE, using information from Informa Telecoms & Media Research team.

DAY 2 LTE/Broadband Technology &

Customer Proposition
Day 2 provides a useful and comprehensive overview of LTE technology
within the radio access network and the core network. This is presented in
sufficient detail to enable a full and detailed analysis of network
performance and costs fully utilised within the business simulation. The
issues of backhaul and capacity planning are explored, along with overall
system performance. The potential of LTE is explored from the customers
point of view, including vertical markets, applications such as social
networking/Web 2.0, video, advertising, and mHealth. The impact on
handsets and user applications are described, as well as the resulting
business models.

DAY 3am Successful Technology

Implementation/Projects
Telecom companies implement strategy through their projects, and the
environment has become more complex and fast moving in recent years as
the pace of innovation has accelerated. LTE will accelerate this change. This
module sets out the key issues of modern technology implementation by
aligning projects with corporate strategy, and progressing through project
planning and analysis stages to presentation of a successful proposal.
Project planning, scoping, resourcing and risk analysis are explored in detail.
The role of partnerships has increased in importance, and this is also
explored in some depth.

This module is used to consider change management, leadership and

people issues within the fast changing telco business environment. It is also
practically applied in the context of the on-going business simulation. The
overall structure, management team, existing workforce, new hires and key
business partnerships and relationships are considered within the wider
context of establishing a successful and motivated team to drive
implementation and to make the right decisions.

DAY 4 LTE/Broadband Cost Analysis, Planning

(Cost/GigaByte) & Return On Investment
Planning for LTE implementations is discussed in some depth. Special
emphasis is placed on radio network planning, core network infrastructure
and backhaul capacity planning. The cost/gigabyte tool is introduced to
enable useful simulation of the various cost elements of the LTE system
providing an estimate of the cost of carrying data over the network. Return
on Investment assessment requires that LTE is assessed in terms of its
financial performance. In this module, concepts such as net present value,
cash flow and return on investment are explored and practically applied to
the business simulation. It is designed to give participants an excellent
commercial foundation on which to critically analyse the business
proposition and make commercially grounded decisions.

DAY 5 The Business Simulation

The business simulation runs throughout the programme providing an
opportunity for delegates to critically assess the LTE business proposition,
and to apply and test new concepts and ideas. It also allows delegates to
analyse how these concepts could be applied to their own real-life work
situations. Day 5 provides the opportunity to develop the Business
Implementation plan and prepare for the team presentations.
(NB: Course Contents are subject to change)

COMPETENCY DEVELOPMENT JOURNAL (CDJ)

After the programme, the OPTIONAL Competency Development Journal can be used to
ensure you consolidate the learning and apply it directly to your own organisation and
role. The CDJ is an online programme of additional learning, consolidation and
reflection that lasts for 8 weeks, covering the five major competency areas.

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

Detailed programme description

LTE/Broadband Business
Environment & Market
Overview
Broadband technologies and specifically LTE
represents the next wave of technical innovation
to hit the mobile telecoms industry. It has the
potential to change the way that business is
done, the industry business models and what is
possible on a mobile device.
It has already provided challenges and
opportunities and will continue to change the face
of telecoms radically over the next few years. This
module provides a comprehensive analysis of the
current situation, as well as predicting some future
trends and the strategies that are likely to be
employed. Regulatory issues are considered along
with competing and complementary technologies
such as WiFi, Femto Cells, WiMAX and HSPA+.
The aim is to provide a clearer picture of the way
ahead for LTE, enabling more informed decisions
and choices. The information is drawn from
Informas vast market intelligence resources.
The following subject areas are discussed
in detail:

Shareholder requirements
Wireless broadband business goals
Overall aims of the Telco
Role of vendors & MVNOs
The service proposition
User and handset experience
The network experience
The overall experience
Consumer and wholesale business case
Examples

Intended Learning Outcomes

On completing the module, students will:
Be better able to understand the main
issues around broadband/LTE on the
management and the major approaches
organisations employ as they operate in
todays wireless broadband markets
Describe the major services provided by
LTE and to critically appraise the suitability
of these in market contexts
Make strategic decisions and improve
their ability to think strategically and see
the bigger picture
Be capable of critically appraising their
own organisations strategic choices in
terms of business goals and broadband/
LTE technology
The opportunity to apply and test these
skills within the Business Simulation

LTE Technologies
Briefing
This section provides a useful and comprehensive
overview of LTE technology within both the radio
access network and the core network.
This is presented in sufficient detail to enable a
full and detailed analysis of network performance
and costs, this is fully utilised within the business
Business Simulation.
The issues of backhaul and capacity planning are
explored, along with overall system performance.
The impact on handsets and user applications
are described.
The following subject areas are discussed
in detail:

Network building blocks and architecture

LTE radio interface
LTE core network architecture
Backhaul within LTE networks
3GPP standardisation process and documents
Voice over LTE options
LTE within an integrated and converged
Complementary technologies including WiMAX

Intended Learning Outcomes

On completing the module, students will:
Be able to place the LTE technologies
described into their correct organisational
context
Be better able to understand the options
available when making strategic technology
decisions within the organisation
Be capable of critically analysing the
benefits and challenges of LTE within a
business context
Have the confidence to critically assess
and coherently comment on future LTE
and wider technical decisions within their
own organisation
Understand the evolutionary nature of
technology and the development path
taken within global telecoms markets to
reach the current 3GPP standardisation
for HSPA and LTE
The opportunity to apply and test these
skills within the San Luciana Business
Simulation

Excellent delivery communication

and interpretation. PLG, TECOM

Successful Technology
Implementation & Projects
Telecom companies implement their corporate
strategy through the projects that they undertake.
The environment has become much more
complex and fast moving in recent years as the
pace of innovation has accelerated. The role of
partnerships has increased in importance.
Implementation of broadband/LTE and the
opportunities and challenges that it brings will
further accelerate this change. This module sets
out the key issues of modern technology projects.
The starting point of this module is aligning
projects with corporate strategy, through the
project planning and analysis stages through to
presentation of a successful project proposal.
Areas such as modern work breakdown
structure, customer beta testing, project
planning, scoping, resourcing and risk analysis
are explored in detail within the context of
fast-paced environment of the telecoms
company. Partnerships such as key supplier
management are also explored.
The following subject areas are discussed
in detail:

Project planning and scoping

Planning a successful project
Financial evaluation of projects impact
Risk mitigation strategies
The process of running a project

Intended Learning Outcomes

On completing the module, students will:
Recognise the characteristics of an LTE
implementation project
Be able to confidently discuss the LTE
radio plans within their own organisations
Produce a Scope and Work Breakdown
Structure plan
Have the confidence to critically assess
and coherently comment on a project
plan and analyse the risk content
Identify the various kinds of risk in a
project and describe the various options
available to handle risk
Be able to evaluate the viability of projects
from a financial point of view to establish
their value to the organisation
Have the opportunity to apply these
skills within the San Luciana Business
Simulation

an excellent experience in team

working and strategy development.

Good fun and interactive.

MM, AZERCELL TELECOM

KH, TELENOR ASA

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

Change, Leadership &

People Issues
This module is used to consider change
management, leadership and people issues
within the fast changing telco business
environment. It is also practically applied in the
context of the on-going business Business
Simulation. The overall structure, management
team, existing workforce, new hires and key
business partnerships and relationships are
considered within the wider context of
establishing a successful and motivated team to
drive implementation and to make the right
decisions.
The following subject areas are discussed
in detail:
Leading successful change
Situational leadership within teams
The performance dimension of leadership
Personal leadership inventory
Belbin analysis of team roles
Building personal credibility and authenticity
Leadership styles

LTE/Broadband Cost &

Planning Models (including
Price/Gigabyte)
Planning for LTE implementations is discussed in
some depth. Special emphasis is placed on radio
network planning, core network infrastructure and
backhaul capacity planning. A practical tool is
introduced to enable useful simulation of the
various cost elements of the LTE or other mobile
broadband system. This model provides an
overall estimate of the cost of carrying data over
the LTE network.
This is immediately applied to the business
Business Simulation. This model is useful in reallife LTE planning situations and may be applied in
practice to delegates actual business roles.
The following subject areas are discussed
in detail:

Radio planning issues

Radio planning parameters
System capacity
Backhaul dimensioning
Core network capacity issues
Cost per gigabyte as a critical KPI
The LTE self organising network

Calculating Return on
Investment
The project is assessed in terms of its financial
performance. In this module, concepts such as
net present value, cash flow and return on
investment are explored and practically applied to
the business Business Simulation. It is designed
to give participants an excellent commercial
foundation on which to assess and make
decisions.
This module is aimed at delegates who have little
or no financial experience. The aim is to give
delegates the building blocks to be able to
effectively calculate return on investment,
specifically applied to technology projects.
Learning is immediately applied to the business
Business Simulation.
The following subject areas are discussed
in detail:

Building the business case

Characteristics of LTE projects
Evaluation of incremental revenue returns
Establishment of incremental project costs
Return on investment
Net present value and internal rate of return

Intended Learning Outcomes

On completing the module, students will:
Develop a deeper understanding of the
importance and influence of team dynamics
and the role of a leader within a team
Develop an awareness of their own
preferred team style and the likely impacts
of this on the rest of the team members
Identify the key distinctions between
leadership and management and the
value of each
Have the confidence to discuss and
coherently evaluate their own personal
strengths and development opportunities
Better assist their own team members
develop and add more value within their
own company setting
Formulate a personal inventory and
development plan

Intended Learning Outcomes

Intended Learning Outcomes

On completing the module, students will:

On completing the module, students will:

Describe the various components that

make up the Informa Cost per Gigabyte
model and interpret their own
organisations likely cost per gigabyte
using the model
Identify strategies for reducing cost per
gigabyte and results sensitivity to the
various factors
Have the confidence to discuss and
coherently evaluate LTE network planning
issues from a technical and financial
perspective
Be able to describe the factors affecting
LTE radio propagation and system planning
Apply and test these skills within the San
Luciana Business Simulation

Understand the difference between

operational and capital expenditure
Understand the different types of costs
that may be encounter and how they
behave and how they should be treated
Be able to build a business case, using
discounted cash flow (DCF) models and
be able to determine the Internal Rate of
Return (IRR) of a project.
Recognise the effects of events,
transactions and decisions on the
financial performance of an organisation
Have the ability to confidently assess the
return on investment for a project
Critically evaluate the ROI results
sensitivity to the various contributing
factors
Have the confidence to critically assess
and coherently comment from a financial
perspective on future decisions within
their own organisation from an ROI
perspective
Evaluate a projects viability from a
financial and risk point of view
Have the opportunity to apply these skills
within the San Luciana Business
Simulation

The programme was magnificent, the

feedback was positively overwhelming!
TA, MOBILY

The course is excellent.

IE, CARAR TELECOMS

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com

Each learning team is given a whole range of

data and tools to use for their bid. They work
within the team context to synthesize a fully
structured proposal. It is a great opportunity for
delegates to apply the learning from the other
course modules into a practical situation and
explore how these subjects relate to each other.

Business Simulation:
Bringing it all together
Throughout the week, participants, grouped into
learning teams, are set the challenge of
developing a commercially viable business
proposition for LTE, as well as a fully specified
implementation plan.

The team context also provides an environment

where the linkages between the various
corporate functions can be tested and
experienced first-hand.

The delegates are briefed as to the scope,

format and expectations in order to ensure each
team is fully aware of the requirements, and that
each participant can ensure they maximise the
learning opportunity throughout the modules.
The scenario is totally fictitious, but the data
presented is designed to be as real as possible
and is based on the work of Informa telecoms
analysts.

On the final day of the program, each team is

asked to present their fully costed proposal to
the other teams. Their plan includes a full
analysis and proposal in the following eight
areas:
Overall corporate strategy
The business case
The project plan

Unique benefits of Business

Implementation of Mobile
Broadband Advanced
Business Diploma
Join thousands of top Industry
Professionals who have already taken an
Advanced Telecoms Management Programme
significantly improving their contribution their own
business, as well as greatly benefiting their own
career development.

Complimentary Telecoms Industry

Outlook Report covering hot topics and major
issues affecting the industry.

Competency Development Journal

(optional) ensures the learning is APPLIED to your
own role and your own organisational context
(Comprising of additional on-line modules and
competency development tasks, to be completed
within two months of the programme).

Intended Learning Outcomes

Technology choices

Post-course support provided as standard

ensuring key personnel have the resources to
maximise their competency development, via:

On completing the module, students will gain:

Rollout and launch plans

Experience of exploring, testing and

applying management and financial tools
and techniques to a technology project
Experience of risk profiling and financial
assessment processes
The knowledge to critically evaluate live
projects within their own organisations
The confidence to discuss and
contribute to live business
implementations/projects in their own
organisations
The skills to establish the linkages
between the various implementation
areas and their interdependence

Financial aspects and ROI

Telecoms Virtual Campus, providing a wide

range of training, information, and intelligence
resources from Informa Telecoms

Academy and the Informa Telecoms & Media

Research Team with notifications of
significant additional content

On-going access to trainers and experts via

LinkedIn, or direct via email

Leadership and management

Corporate social responsibility aspects

The final presentations are assessed on a
pro-forma marking sheet in each of these seven
key areas. Candid feedback is provided to each
team at the end of the week and a winning team
is awarded the telecoms licence.
This provides a theme for the weeks
programme as well as additional motivation for
delegates to engage fully in the learning
experience. Delegates benefit from direct and
candid feedback from the board as well as
from their colleagues. It provides a very tangible
focus for the weeks activities and a fitting
climax to their hard work.

Hardcopy and softcopy (colour) fully

illustrated course notes provided.
Excellent networking opportunities
discuss issues and explore ideas with like-minded
professionals both throughout the programme and
as part of the Telecoms Mini MBA Alumni.

Advanced Telecoms Management Series

Business Implementation of Mobile Broadband Advanced Business Diploma is part of our Advanced Telecoms Management
Series an integrated series of advanced business programmes designed to meet the learning development needs of forward-looking
telecoms professionals and organisations.
Mid to Senior Managers

Future Managers

Specialists

Identified Talent

Telecoms Professionals may take any programme or combination of programmes

(5 Days)

Effective Telecoms
Strategies Advanced
Business Diploma (5 Days)

Customer Focus in
Telecoms Advanced
Business Diploma (5 Days)

Business Implementation of
Mobile Broadband Advanced
Business Diploma (5 Days)

Strategy & Business

Corporate Finance
Technology
Leadership & Management
Marketing & Customer Focus

Developing Effective Strategies

The Changing Business Environment
Competitive Advantage
Finance & Strategy
Risk & Scenario Planning

Advanced Marketing
The Changing Customer
Requirements
CRM and CEM
Branding & Marketing Comms
Customer Focus & ROMI

Building the Business Case

Technology Options
Assessing Costs & Business
Models
Managing Implementation
Maximising ROI

Focusing on the
Customer

Focusing on Business
Implementation

Telecoms
Mini MBA

Comprehensive
Competency Development

Focusing on
Strategy Development

(Optional) Competency Development Journal

Completing the LTE Focus Advanced Business Diploma and one other
ATMS programme as well as a work based project will lead to the award of
a University Postgraduate Certificate in Advanced Telecoms Management

Telephone +44 (0)20 7017 4144 Email training@telecomsacademy.com