A

PROJECT REPORT
ON
Comparative study of different TMT brands with respect to Kamdhenu TMT
For
Lingraj kamdhenu TMT
Submitted to

Mats University Raipur

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF
Bachelors of Business Management
UNDER THE GUIDANCE OF
Company Guide

Faculty Guide

Name: Vishal Agarwal

Name:xyz

Designation: Marketing Manager

Designation

Submitted by
(STUDENT NAME)
B.B.M 2011-14
1

ACKNOWLEDGEMENT
The writing of this research report has been one of the most significant academic challenges , I
have ever had to face.
I would like to acknowledge the contribution of all those who have been instrumental in helping
and guiding me in the course of this effort.
I would like to thank Vishal Agarwal Marketing Manager, for giving me this opportunity.
I extend my heartfelt gratitude to the team for their invaluable support, guidance and suggestions.
I also take this opportunity to profusely thank, prof.Jai dewangan for her valuable support and
encouragement during the entire project duration. Above all, I am grateful to all respondent who
took out time and helped to make this project a reality.

DECLARATION

A study on
marketing strategy of kamdhenu TMT at Raipur region

I the undersigned solemnly declare that the report of the work entitled

is based my own work carried out during the course of my study under the
supervision of

I assert that the statements made and conclusions drawn are an outcome of the
project work. I further declare that to the best of my knowledge and belief that the
project report does not contain any part of any work which has been submitted for
the award of any other degree/diploma/certificate in this University or any other
University.

___________________
(Signature
of the Candidate)
Name of the
Candidate: Ankit Singh Rajput
Roll
No.:MU11BBM021

Certificate from the Guide

This is to certify that this project entitled ---------- submitted in partial fulfillment
of the degree of Bachelor of Business management to the MATS ,Raipur, done by
Mr./Ms. ----------- .Roll No. ------- Is and is an authentic work carried out by
him/her at -------- under my guidance. The matter embodied in this project work has
not been submitted earlier for award of any degree or diploma to the best of my
knowledge and belief.

Signature of the student

Signature of the Guide

Self Certificate

This is to certify that the dissertation/project report entitled A study on marketing

strategy of Kamdhenu TMT at Raipur region is done by me is an authentic work
carried out for the partial fulfillment of the requirement for the award of the degree
of Bachelor of Business Management under the guidance of ---------- . The matter
embodied in this project work has not been submitted earlier for award of any
degree or diploma to the best of my knowledge and belief.

Signature of the student

Name:Ankit Singh Rajput
Roll No.MU11BBM021

1) Write your Guides Name Correct & Use correct titles with the guide names
for example. (Dr., Mr., Mrs., Miss., Etc).
2) Always put correct designation of the guides. If you have any confusions
clear it from them.
3) Always acknowledge your faculties & guides who have helped you in the
project.
4) Ensure to avoid spelling mistakes & grammatical errors.
5) Follow the guidelines given to you in the logbook & handouts.
6) Print your final project after getting the consent from your faculty guide.
7) Get your logbook signed by your Faculty guide & Company guide.
8) Dont forget to mention your achievements in the logbook.
9) Soft copy of Final Internship Report & PPT to be submitted in softcopy in
CD.

EXECUTIVE SUMMRY:-

Kamdhenu TMT has always met tough challenges and seized the opportunities that have come its
way. It has nurtured the same spirit of enterprise and search for cutting-edge technology with
which it started. It thus continues to be the driving force and in many ways a benchmark for the
7

TMT industry in India. My project is based on comparative study of different TMT brands with
respect to Kamdhenu TMT in Raipur city.
The project was carried out for knowing prevailing market condition of Kamdhenu TMT in
Raipur Region .The second objective of the project was to study the brand awareness activities
undertaken by Kamdhenu and its other competitors. The project was carried out in the market of
Raipur of Chhattisgarh state. There are many market players in TMT industry. They are Nakoda
TMT, Real Ispat, Goel apart from these there are few other brands selling in the market.
The project was carried out for knowing prevailing market condition of Kamdhenu TMT in
Raipur Region .The second objective of the project was to study the brand awareness activities
undertaken by Kamdhenu and its other competitors. Most of the time was spent in traveling for
one retailer were reluctant to give the information, as they do not want to disclose their business
details.
The study has been done for the TMT(Thermo Mechanical Treatment) so more or less it helps in
understanding the consumer preference towards the various brands in TMT market. The study can
help in analyzing certain weak point, improving on which a company can overcome the low sales
of its TMT but only in Raipur region.

Chapter I
Introduction

1.1 Introduction:Today it is fashionable to talk about the new economy. We hear that the business are operating in
globalize economy; things are moving at a nanosecond pace our market are characterized by
hyper competition and disruptive technologies are challenging every business and so business
must adopt to empower consumer
To become successful in such a competitive environment the business organizations have to be
customer oriented. Customers need and want must be taken care of. Built customer and not only
product. Customer must be delighted. This information about the market could be collected by
the way of proper market survey. Rom the market survey we get the feed about the good or
services of the organization .For this purpose the said project work is undertaken.
The project was carried out for knowing prevailing market condition of Kamdhenu TMT in
Raipur Region .The second objective of the project was to study the brand awareness activities
undertaken by Kamdhenu and its other competitors.
The project was carried out in the market of Raipur of Chhattisgarh state.The information about
the market was gathered by visiting retailers in the market. Interview of retailers was taken
depending upon their Goel TMTessibility.
While doing the project attempt was made to collect maximum information about the market. To
get actual and correct information, it was not told retailers that the survey is conducted by
Company for the obvious reasons. Numbers of retailers were visited to get the actual picture of
the market. Again, the retailers of each grade (Goel TMTording to the performance) were visited,
to get each and every detail about the market.
Most of the time was spent in traveling for one retailer were reluctant to give the information, as
they do not want to disclose their business details.

10

STATEMENT OF THE PROBLEM

This project is mainly carried out in order to determine

What are the TMT being used by various customer in the region of Raipur and what are
their expectation from the TMT.
What is the market trend of TMT and brand awareness of Kamdhenu TMT
How much stable is the Kamdhenu TMT as compared to other TMT brands in Raipur
region?

Objectives:11

This project was undertaken for three main objectives.

A. To evaluate the brand stability of Kamdhenu TMT in the market.

B. To evaluate the level of channel satisfaction with respect to brand Kamdhenu TMT in
Raipur region.

C. To find out the level of preference given by the respondents with respect to various
brands of TMT in Raipur city.

Scope of the study:1. The study has been done for the TMT so more or less it helps in understanding the
consumer preference towards the various brands TMT market.
12

2. The study can help in analyzing certain weak point, improving on which a company can
overcome the low sales of its TMT but only in Raipur region.

Limitations:

Every project report executes the results of the study but like every report this project has its own
13

limitations. They are as follows

(a) The project was limited by the period of study.

(b) Researcher not gets proper knowledge because of time limitations.
(c) Collection of data through personal interview. And researcher faced problems to find out
data.
(d) Company dealer and workers not provide proper information about the company.
(e) The survey was mainly carried out by questionnaire method and therefore it was restricted
to the questions in the questionnaire.

Company overview :
Kamdhenu Ispat Ltd is the largest manufacturer of international quality Steel Bars in India.

The

Company is a manufacturer of Steel Bars in India. The company operates in three segments,
namely Steels, Power and Paints. They use CRM Belgium technology to manufacture their string
of products, such as CID bars, thermo mechanical treated (TMT) bars, TMT-Gal bars and
Stainless steel in a flattering time of 18 seconds against 52 seconds of others. Their structural
steel products include angels, channels, flats and beams. The company is the first company to
get the prestigious ISO 9001:2000 certifications. They have their manufacturing facility located at
Bhiwadi in Rajasthan. Kamdhenu Paints, a unit of the company has a production unit in
Chopanki, Rajasthan. They manufacture and market the paints under

the trade mark

14

Colour Dreamz. They also launched the Eco-Friendly paints Kamolite. The company is
manufacturing an entire decorative and designer range of products, such as emulsions, enamels,
distempers, textured and designer finishes, primers and ancillary products in their unit.
Kamdhenu Ispat Ltd, a flagship company of the Kamdhenu Group, was incorporated on
September 12, 1994 as a public limited company. In the year 1995, the company took their first
in the Infrastructure & Construction Sector by establishing a single ReinforTMT Steel Bar
manufacturing unit in Bhiwadi, Rajasthan. In October 1995, they commenced commercial
production. In the year 1995, the company obtained the IS 1786-1985 certification. In the year
1997, they received ISO 9001:2000 for quality management system. The company also received
Udyog Ratan Award, Udyog Patra Award,
Features of TMT Bars
Enhanced strength combined with high ductility
Excellent weldability without loss of strength at welded joints
Better ductility and malleability
Earthquake resistant
High thermal resistance
Significant savings in cost of steel

About tmt:Strength of the bars are carefully controlled by optimizing the water pressure for their pearlitic
core and tough surface of tempered martensite, thereby providing an optimum strength, ductility
and toughness. TMT bars are widely used in general purpose concrete reinforTMT structures,
bridges and flyovers, dams, thermal and hydel power plants, industrial structures, high-rise
buildings, underground platforms in metro railway and rapid transport system. TMT Bars are
thermo-mechanically-treated through leading world temp core based technology for high yield
strength. The process involves rapid quenching of the hot bars through a series of water jets
after they roll out of the last mill stand. The bars are cooled, allowing the core and surface
temperatures to equalize. The bar core cools down slowly to turn into a ferrlite-pearlite
aggregate. Kamdhenu Ispat Ltd., Bhiwadi unit has been authorized by CRM, Belgium to
manufacture Tempcore TMT under licence agreement.
It is a special type-of saria manufactured using a latest technology. In developed countries only TMT Saria is used for
construction activities.

15

Q: How TMT Saria is manufactured?

A: This high quality saria is manufactured using most advanced technology of the 21st century called 'Thermo
Mechanical Treatment'.

Q: Why should you use TMT Saria?

A: Because it is very strong and economical.

Q: How it is economical?

A: Because of its 20 % more strength.

Q: Is TMT Saria used for high rising building, bridges and dams only?

A: Not at all. It is used for all types of construction works ranging from buildings to dams.

Q: So what are the other specialties of this saria?

A: 1. It is earth quake resistant because of its high tensile strength and flexibility.

2. It is less affected by rust.

16

3. It has 4 % less weight per meter than normal that makes it economical.

4. It has more strength to sustain fire.

5. It bonds strongly with TMT than other reinforTMT bars.

6. It does not peel off the skin while working with it.

Q: How can distinguish genuine Kamdhenu TMT Saria?

A: Kamdhenu stamp on every meter of saria and red Kamdhenu strip on every bundle proves the genuineness
of Kamdhenu TMT Saria. So watch out for these two things while purchasing Kamdhenu TMT Saria.

Q: Is there duplicate TMT Saria available in the market?

A: Yes, Duplicate TMT Saria are very much available in the market from local manufacturers who apply water on
cheap saria during production to make them look alike TMT Saria. Some other brands are sold saying it is product of
Kamdhenu.

Q: How can duplicate TMT Saria be detected?

A: Just avoid the local products. Go for reputed brands to avoid any cheating and fake products.

Q: How many grades are there in TMT Saria?

17

A: Fe - 415, Fe- 500 and Fe- 550 are three grades in TMT Saria. Fe- 550 is the strongest among the three. Kamdhenu
has the credit of manufacturing Fe - 550 grade Saria first time in India. These three grades of Kamdhenu Saria come
at 8 mm to 25 mm range.

VISION:To be Indias most admired company

MISSION: Delighted customers, inspired employees, Empowered partners, energized society.

OBJECTIVES:

Better quality then other company.

Fair returns to shareholders.

A higher productivity to cover maximum market.

Maximum customer satisfaction.

Clean & healthy Environment for employees growth.

Try to lower pollution to fulfillment of social responsibilities.

GOALS:
-Become number one TMT company in India

18

Chapter 2
Review Of Literature

19

2.1 Theoretical Background:BRAND

The American marketing association defines a brand as a name, term, sign, symbol, or design or
combination of them, intended to identify the goods or services of one seller or group of sellers
and to differentiate them from those of competitors.
Branding has been around for centuries as a means to distinguish the goods of one producer from
those of another.

ROLE OF BRANDS
Brands identify the source or maker of a product and allow consumers-either individuals or
organizations-to assign responsibility for its performance to a particular manufacturer or
distributor .consumers may evaluate the identical product differently depending on how it is
branded. They learn about brands through past experiences with the product and its marketing
program, finding out which brands satisfy their needs and which do not.

SCOPE OF BRANDING
How do you brand a product? Although firms provide the impetus to brand creation through
marketing programs and other activities, ultimately a brand resides in the minds of consumers. It
is a perceptual entity rooted in reality but reflecting the perceptions and iodeosin crazies of
consumers.
Branding is endowing products and services with the power of a brand. Its all about creating
differences between products. Marketers need to teach consumerswhothe product is-by giving
it a name and other brand elements to identify it-as well as what the product does and why
consumers should care. Branding creates mental structures that help consumers organize their
knowledge about products and services in a way that clarifies their decision making and, in the
process, provides value to the firm

20

21

Chapter 3
Research Methodology

RESEARCH METHODOLOGY

22

The research methodology is the way systematically solve the systematically solve the research
problems. The main objective of the product is to know the market condition of Kamdhenu TMT
and to study the activities undertaken by various TMT companies. For this, right at the beginning
the research plan was prepared. This includes all the detail of how to go about research work of
Kamdhenu TMT.

RESEARCH PLAN
The project was mainly based on the descriptive research design.
DATA COLLECTION
1. A primary source of data includes the personal interview from various respondents
through questionnaire.
2. The secondary sources of data include annual report, website of KAMDHENU TMT Ltd,
magazines, journals, and websites which are helpful for making my project report.
PERIOD OF STUDY
The market research was conducted over a period of 30 days. Data was tabulated, analyzed and
suggestion and recommendation were given.
23

RESEARCH INSTRUMENTS
The Research instrument chosen for conducting the survey was structured questionnaire was
prepared as show as in the annexure. The questionnaire includes open ended as well as close
ended question, few open ended question were included to obtain the perception of the retailers.

SAMPLE SIZE

Out of nearly 250 retailers in TMT market of Raipur.

100 sample sizes were chosen for the study was Random Sampling Technique. This is the most
common method of selecting the sample. This is because the retailers are localized in different
part of the market a group of retailers are chosen are random from large group. It gives all
retailers in a group and equal chance of being selected for the purpose of the survey.
SAMPLE ANALYSIS
The analysis of the collection information was made in scientific manner. Different manner rank
was given to each alternative of particular questions, in the questionnaire particular rank was
given in the following manner,
Rank- 5 for the most favorable alternative
Rank- 4 for the moderately favorable alternative
Rank- 3 for unfavorable alternative
Rank- 2 for most unfavorable alternative
Rank- 1 poor

24

To come at the conclusion, total of each alternative of all the sample size retailers was made. Thus
the sum of an alternative having least score considered to be most favorable. In this manner,
result is prepared for various important parameters of the survey. With the help of results
sustained, the findings are recorded in the form of graphs. The market of TMT Changes as the
area changes. The demand for particular TMT for particular TMT is much less. This is because of
the crazier Trend of particular market. Thus the demand for the TMT is not that much price
sensitive. Price is not the criterion for selection of rejection of particular brand is adapted on the
type of application of TMT and the brand name in market. Thus the awareness among the
customers about the particular TMT plays a vital role. The individual customers are there, but
their demand is not more. The customers are ready to give slightly high price, but he wants
quality TMT, thus he is quality conscious. The customer perceives quality of TMT as good quality
because of effective marketing. So effective marketing is necessary.

25

Chapter 4
Data Analysis & Interpretation

Data Analysis and Interpretation:

26

Table 1. Ranking of various brands on the basis of price & schemes given by
the respondents
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

15%

Nakoda TMT

30%

Real Ispat

15%

GOEL TMT

10%

Saini Industry Ltd

30%

Favourable Surveys (Out of 100)

15%
30%

30%

10%
15%

Interpretation:
It can be inferred from the above table & graph that Kamdhenu TMT has got
favorable ranking in case of price& schemes with comparison to other brands of
TMT as per the rankings given by the respondents.whereas Nakoda TMT and Saini
Industry Ltd has get most favourable ranking.

27

Table2 Benefits from the TSO visit of different brands to retailers & dealers

Company Name

Favourable Surveys (Out of 100)

Kamdhenu

35%

Nakoda TMT

5%

Real Ispat

20%

GOEL TMT

5%

Saini Industry Ltd

35%

1
1
4
2

Interpretation:
It can be seen from the above graph that Kamdhenu TMT&Lafarg equal has got
favorable ranking in case of TSO visit to outlets as compare to other TMT brands
Goel TMT,Nakoda TMT etc.

28

Table 3: showing from which companies the dealers & retailers get the advantage of the
shop display
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

20%

Nakoda TMT

30%

Real Ispat

10%

GOEL TMT

30%

Saini Industry Ltd

10%

shop advt display

2
5
3

Interpretation:

29

It can be inferred from the above graph that Kamdhenu TMT has got most
unfavorable ranking for shop advantage display hindering the brand stability as
compared to other TMT brands (Nakoda TMT, Goel TMT, Saini Industry Ltd etc.)

Table4 .From which company the channel partners get better useful giveaways
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

25%

Nakoda TMT

30%

Real Ispat

8%

GOEL TMT

30%

Saini Industry Ltd

7%

Interpretation:
It can be seen from the above table & graph that Kamdhenu TMT has got
unfavorable ranking in case of providing useful gateways to retailers & dealers as
compared to other brands on the basis of the data received by the respondents.

Table5: showing Sale of the various TMT brands as per the respondents
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

25%

Nakoda TMT

30%

Real Ispat

15%

GOEL TMT

15%

Saini Industry Ltd

15%

30

Sales

3
2

Interpretation:
It can be inferred from the above graph that Kamdhenu TMT has got unfavorable
ranking (25%) in case of sales as compared to Nakoda TMT TMT (30%) having
favorable ranking.
Table6.showing cash discount schemes of various TMT brands as per the respondents
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

25%

Nakoda TMT

20%

Real Ispat

25%

GOEL TMT

20%

Saini Industry Ltd

10%
31

cash discount scheme

Interpretation
It can be referred from the above table that Kamdhenu TMT has got favorable
alternative with respect to cash discount schemes to respondents (retailers& dealers)
as compared to other TMT brands.

Table 7: showing the packaging quality of various TMT brands as per the respondents
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

20%

Nakoda TMT

28%

Real Ispat

18%

GOEL TMT

22%

Saini Industry Ltd

12%

32

Favourable Surveys (Out of 100)

12%

20%

22%
28%
18%

Interpretation:
It can be inferred from the above table & graph that packaging quality of Nakoda
TMT(28%)responses&Goel TMT(22%)responses are good as compared to other
brands Kamdhenu cem(20%),Real Ispat(18%)&Saini Industry Ltd(12%)responses.

33

Table 8: showing the changes in sales with respect to non- availability of TMT brands.
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

20%

Nakoda TMT

32%

Real Ispat

15%

GOEL TMT

18%

Saini Industry Ltd

15%

Favourable survey out of(100)

15

20

18
15

32

Interpretation:
It can be clearly seen from the above table &graph that 20 respondent feel that sale
of Kamdhenu TMT is hampered due to non-availability of TMTs. Similarly Nakoda
TMT (32%), Real Ispat (15%), Goel TMT (18%), &Saini Industry Ltd (15%)
respondents.

34

Table 10: Table showing the result of respondents with respect to TMT brands with which
they would like to stay with
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

25%

Nakoda TMT

35%

Real Ispat

14%

GOEL TMT

15%

Saini Industry Ltd

11%

Favourable Surveys (Out of 100)

11%

25%

15%
14%
35%

Interpretation:
It can be Inferred from the above table &graph that( 25%)respondents like to stay
with Kamdhenu TMT, similarly (35%) to Nakoda TMT,(14%) to Real Ispat,(15%)
to Goel TMT and (11%) respondents to Saini Industry Ltd.
35

Table 11: showing the result of the respondents that which company will dominate in
future
Company Name

Favourable Surveys (Out of 100)

Kamdhenu

21%

Nakoda TMT

38%

Real Ispat

12%

GOEL TMT

18%

Saini Industry Ltd

11%

Favourable Surveys (Out of 100)

11%

21%

18%

12%

38%

Interpretation:
It can be seen from the above table &graph that (21%) respondents say that the
brand Kamdhenu TMT will dominate in future, similarly (38%) say to Nakoda
TMT,(12% )to Real Ispat(,18%) to GOEL TMT and( 11%)to Saini Industry Ltd.
36

Chapter 5
Findings & Conclusions

37

Findings:
On the basis of our survey my finding are as follows
(1) Communication and interaction by the TMT companies with the distributors and retailers
is recommended as it helps in developing a healthy professional relationship and
encouraging the distributors and retailers to maintain good stock of the products of that
manufacturer and thus improving the sales.
(2) The main work of the distributors was to manage the demands of the retailers and provide
them with the desired quantities of product at agreed time and cost. Thus to maintain
brand stability.
(3) The retailers maintained a direct relation with the customers, providing them goods on
credit.
(4) I found out that if the desired brand of TMT is not available with the retailer, they sell
other brands of TMT to the customer.
(5) Retailers focused on getting the maximum profit margin they could get hence
compromising with the quality.
(6) Timely and proper sales meetings are recommended as it helps the distributors to
understand their goals and helps them achieving it Which results in brand stability.

38

Conclusion:

As customers we buy a lot of things every day we buy not only having any pre-assumption about
the product but also having nothing needs must be fulfilled. People go anywhere to fulfill his
dreams in such a time all business leaders are striving hard to get more customers and spare no
effort to get them satisfied.
The era is not like past. Customers are the leaders of the business, not the company. The
customers will decide to make a product success or not they are the key players. So that, every
companies are running behind these customers offering them large priorities and convincing them
its peculiarities. Building brands, quality, and images are the short cut to it today majority has
brand oriented life. If anyone satisfied with a brand, he will be continuing with the same. In such
a time, every brand had to try best to put awareness about it. Kamdhenu TMT has great such
efforts on customers which had helped to increase their sales.

The project was carried out for knowing prevailing market condition of Kamdhenu TMT in
Raipur Region .The main objective of the project was comparative study of the various TMT
brand .Goel TMTording to the survey finding is that Kamdhenu TMT is providing more facilities
to their dealer and customers. Raipur is the capital city of the state of Chhattisgarh, India. The
city is the administrative headquarters of Raipur District. It was formerly a part of Madhya
Pradesh before the state of Chhattisgarh was formed on November 1, 2000.

39

Chapter 6
Suggetions & Recommendtions

40

SUGGESTIONS

The company should focus on the packaging quality of bag as most of the respondents
were not satisfied with it.

In order to gain more brand stability Kamdhenu TMT limited should find better means and
develop new ideas in order to combat the current competition in the market.

They should equip themselves with a brand ambassador who portrays customer and is an
achiever so that customers can be influenced into buying Kamdhenu TMT.

In order to increase their sale they should provide better margin for the retailer dealer.

In order to maintain its position in the market Kamdhenu TMT limited should manufacture
good quality of TMT that should be affordable to all levels of society

Limitations

41

BIBLIOGRAPHY

42

Bibliography:
www.KamdhenuTMT.com
www.wikipedia.com.
Marketing management-Philip kotler

43

APPENDICES

44

Questionnaire

Name of the Firm:

City Zone:

Postal Address:
Contact no:
Number of years in TMT Business

_____________

Dealer/ Authorized Stockiest/Retailer

_____________

1. Rank various brands relative to each other in the following Attributes (1-5 rating scale, 1Min. and 5-Max.)
Order

Regular

Effective Sales

Effective

T.O. effective

Attributes /

execution

supply 365

Meetings

Relationshi

Visit frequency

Brands

Time

days

By TSO or Co.

p Activity

usefulness

by Sales
UT
Kamdhenu
Real Ispat
GOEL TMT
Saini
Industry Ltd

Attributes /

Price &

Packaging

Shop Advs.

Useful

Cash discount

schemes

quality of bag

Display

Giveaways

schemes

Brands

45

UT
Kamdhenu
Real Ispat
GOEL TMT
Saini Industry
Ltd

Will ur sale

Which Co.s will

Which will

Attrib

go down if

dominate in future

U like to

utes /

it is not

Brand

available?

Stay with

s
UT
Kamd
henu
Real
Ispat
GOEL
TMT
Saini
Indust
ry Ltd

46

2. If given an opportunity which other Company (Companies) will you like to be

associated

with {other brand(s)}, what is the reason?

3. If your current brand(s) guarantees you regular timely supply within your area of operation
will you be able to give 100% of your counter share to current brand(s).
a)
b)
c)
d)
e)

Certainly Yes
Yes
Cant say
No
Certainly No

4. Suggestion if any for current brand(s),

47