D1-1

The purpose of this assignment is to test learner's understanding on mission, vision,

goals, objectives, the concept of strategic planning and tool (Porters five-force model)
with its application in the context of an organization.

Have you gone through the rubrics. How far did you understand syllabus before applying
the knowledge to the case study?

Have you performed any analysis and research online for the organization?

D1-2

PTL Pharmaceutical Industries Ltd. (PTL Pharma) is a rising star of Philippines fastgrowing pharmaceuticals industry. It has over 2000 employees. In less than a decade,
PTL has lifted itself into fifth position in the country's pharmaceuticals market. PTL
manufactures a range of drugs for a range of medical specialties, treatments and
disorders.

You are part of the management team and have been assigned by your superior to develop
a strategic plan proposal.

So you need to produce a quality report proposal documenting the strategic plan that your
proposed.

D1-3
Guys,
You need to perform own study online for the given company.
It does not limit you to perform similar company pharmaceutical industry that provides medical
solution. They have common background in nature. The only difference is you need to take a
specific company to explain the following following its company background.
Without proper company study and applying the knowledge learnt in strategic information
system, you wont be able to answer correctly.

Describe PTLs mission, vision, goals, objectives and THREE business functional areas that
contribute to the success of the company.
THREE (3) business functional areas

Human resources

Finance

MIS/IT

D1-4
Please write a full report demonstrating the following.
We need to see a good strategy plan documented in a proposal report that is used by the company
management, that shows their success factors compared to other organization.
THREE (3) benefits of strategic planning
(Answers must refer to the PTL Pharma)
Porters five-force model

3 Generic approaches for competing.

5 Elements of Porters five-force model

Impacts of IT on organisational strategies.

D1-5

Guys
Structure well your report and provide a
Summary
Report organization - please organize your ideas in separate paragraph
with ideas separated.
For each point, please explain further using own words, to support your
points.
Use suitable example, figures, tables to show your ideas.
It does not limit to complete English/Malay written report.

D2-1
Try to link the benefits and objectives of applying IS planning.
This gives extra credit.
What is the general objectives for IS planning, and why you need this?
Eg:
(a) To ensure that all IS efforts are consistent with, contribute towards and
eventually influence organisational strategies. How this can be applied and observed
at PTL?
(b) To ensure that IS applications address critical organisational information
processing needs in terms of both opportunities and problems. Why we need this? What is the problems
PTL faceas and how they overcome these problems and turns to opportunities leading to its success to
emerge as top 5

in the country's pharmaceuticals market. Justify and explain your points.

To ensure that a solid systems foundation or IT architecture is built, on
which more sophisticated IS applications can be based. How this can be achieved at PTL?
Same to other benefits that you write in this work, shows us the benefits of applying IS plan in bringing
PTL a success story, and why say so? Explains....

D2-2
What is the
Benefits of IS? How does IS benefits PTL organization?
This shift in focus can
The integration of the IS plan and the overall business plan allows the
organisation to ensure that the IS plan supports the business direction of the firm. Why you said so for
PTL firm?
Benefits will result in a better integration of existing and future IS applications. So, any existing IS
strategy following your studies at PTL? What is the future IS application that you proposed to PTL, and
how those old and new technology can be integrated using IS plan and its future projection and benefits?
Justify...

D2-3

Benefits of IS planning.
There are many benefits of IS planning, but how you relate these benefits against the given case study?
Good IS planning also helps in the IS control process. What is the current control mechanism and process
used by PTL?
IS planning provides a basis for performance assessment, what kind assessment you need for PTL? In
terms of its medical research and institution?
IS planning may also raise the awareness of IS potential throughout the
organisation and also increase IS staff awareness of the business. How does IS staff awareness increases
the company works throughput?
IS planning might also provide financial benefits to the organisation and improve
its performance? In what ways?
D2-4

Did you studied the business case study in text?

Can you explain how much IS plan help PTL in this respect, by how many percent, and why?

D3-1
What is strategic plan?
Short statement pls.
It bring benefits in ways of It provides a way of controlling a business. What kind of business with IS
control in this respect?

D4-1
To gain extra marks, with quality strategic plan and proposal.
Can you describe how you are developing an effective strategy , and also
short-range plan, medium-range plan, long-range plan? what are those?
For eg: developing an effective strategy requires you to find a niche in the organisations environment.

What are those, and why you need this? This will support your points developeing an effective
strategy plan for PTL.
D5-1
To gain extra marks, with quality strategic plan and proposal.
Can you describe how you are developing an effective strategy , and also
short-range plan, medium-range plan, long-range plan? what are those?
For eg: developing an effective strategy requires you to find a niche in the organisations environment.

What are those, and why you need this? This will support your points developeing an effective
strategy plan for PTL.
D5-2
Effective strategic plan considers
SWOT strengths, weaknesses, opportunities and threats analysis
Process of SWOT analysis, what are those following your study PTL?
This gives extra credit.

D6
Useful URL

http://www.quickmba.com/strategy/porter.shtml

How can you relate and apply your knowledge, into case study PTL?
We shall not see the same answers extracted from Internet, but our explanation and justification
why this could be realized in the given case study PTL.