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Research Topic: Impact of CSR activities on Purchase Decision of consumers of fast food sector in Lahore
Literature Review Summary
Sr.
No.
Author(s)
(Year)
Makau,
Susan.
(2013)
Porter.
(2015)
Comwell
Rebild
Bakker,
Aalborg.
(2011)
Dirk C.
Moosmayer
, Alexandra
Fuljahn.
(2012)
Greg M.
Bohlen,
Adamantio
s
Diamantop
oulos.
Topic of Study /
Objectives
To evaluate the
relevance of a
global emerging
trend of Corporate
Social
Responsibility
(CSR) in Kenya
Determining the
relationship
between
Corporate
Philanthropy and
Purchase
Decision
The link between
corporate
philanthropy and
product failure
Consumers
perceptions od
cause related
marketing
campaigns
The link
between
green purchas
ing decisions
and measures
key
Variables
Used in
Study
CSR
(Environment
al
Conservation,
Employee
welfare,
Ethical
Principles,
Ethical
Advertising)
Sample size
95
Methodolog
y / Analysis
Technique
Used
Face to face
interviews
How is it
related to
Our Study?
It studies four
important
variables of
my topic
Corporate philanthropy
negatively impacts the purchase
decision
It takes into
consideration
two
important
variables of
my topic
It takes into
consideration
Two
important
variables of
my topic
Two
important
variables of
my topic
Corporate
Philanthropy
and Purchase
Decision
115
Regression
Analysis
Corporate philanthropy
negatively impacts the purchase
decision
Cause related
marketing
and Purchase
intent
115
Regression
Analysis
Environment
al
Conservation
and
Purchasing
Decisions
110
Regression
Analysis
Two
important
variables of
my topic
Sr.
No.
Author(s)
(Year)
(2005)
Andrea
Prez,
Mara del
Mar Garca
de los
Salmones.
(2013)
Topic of Study /
Objectives
key
Variables
Used in
Study
Sample size
Methodolog
y / Analysis
Technique
Used
How is it
related to
Our Study?
of
environmental
consciousness
CSR,
Loyalty,
Satisfaction,
Consumer
Behavior
781
Two
important
variables of
my topic