A Summer Internship Project Report on

How to reach to Rural Market with UltraTech Cement

MASTER OF BUSINESS ADMINISTRATION

By

Upasana Ghosh
Register No 1527758

Under the guidance of

Dr. Sreedhara Raman

Associate Professor
Institute of Management
Christ University, Bengaluru

Institute of Management
Christ University, Bengaluru
MBA 2015-17

DECLARATION

I, Upasana Ghosh, do hereby declare that the Summer Internship Project entitledHow to reach to
Rural Market with UltraTech Cement at UltraTech Cement Limited, has been undertaken by me
as part of my studies in the degree of Master of Business Administration. I have completed this study
under the guidance of Dr. Sreedhara Raman, Associate Professor of Marketing, Institute of
Management, Christ University, Bengaluru and Mr. Partha Mukhopadhyay, Assistant General
Manager UltraTech Cement Limited, Kolkata.
I also declare that this work has not been submitted for the award of any degree, diploma,
associateship or fellowship or any other title in this University or any other University.

Place: Bengaluru
Date: 21/06/16

Upasana Ghosh
Register No.-1527758

CERTIFICATE

This is to certify that the Summer Internship Project submitted by Ms.Upasana Ghosh on the title
entitled How to reach to Rural Market with UltraTech Cement at UltraTech Cement Limited,
is a record of project work done by him during the academic year 2015-17 under my guidance and
supervision in partial fulfillment of Master of Business Administration. This Summer Internship
Project has not been submitted for the award of any degree, diploma, associateship or fellowship or
any other title in this University or any other University.

Place: Bengaluru
Date: 21/06/16

Dr. Sreedhara Raman

ACKNOWLEDGEMENT

I am indebted to many people who helped me accomplish this internship successfully.

First, I thank the Vice Chancellor Dr Fr Thomas C Matthew of Christ University for giving me the
opportunity to do my summer internship project.

I thank Prof. Suniti Phadke, Dean, Fr Thomas T V, Director, and Prof C N Kshetragna, HeadMarketing, Institute of Management, Christ University for their kind support.

I wish to take this opportunity to express my deep sense of gratitude to thank Mr.Partha
Mukhopadhyay (Assistant General Manager) for his invaluable guidance throughout my project. I
sincerely thank UltraTech Cement Limited, for providing me with an opportunity to work in the
Marketing Department to get an insight about Sales and Market Execution.

I thank M/s Veda Balaji (Associate Professor) CUIM, for her support and guidance during the
course of my summer internship. I remember her with much gratitude for her patience and motivation,
but for which I could not have submitted this work.

I thank my parents for their blessings and constant support, without which this summer internship
would not have seen the light of day.

Upasana Ghosh
Register No: 1527758