Professional Documents
Culture Documents
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A. Order getter.
B. Account executive.
C. Order taker.
D. Agent.
ANSWER: C
14. The extent to which an individual determines and chooses efforts focused on a particular goal is
__________.
A. Intensity.
B. Direction.
C. Extensity.
D. Persistence.
ANSWER: B
15. ________ involves two-way, personal communication between salespeople and individual
customers, whether face-to-face, by telephone, through video or Web conferences, or by other means.
A. Advertising.
B. Direct marketing.
C. Persuasive selling.
D. Personal selling.
ANSWER: B
16. Members of a companys ________ travel to call on customers in the field.
A. Inside sales force.
B. Outside sales force.
C. Complex sales force.
D. Product sales force.
ANSWER: B
17. Which activity is not typical for a sales assistant?
A. Provide technical support.
B. Follow- up on deliveries.
C. Complete administrative tasks.
D. Answer customers questions.
ANSWER: A
18. In many cases today, a major reason to adopt team selling stems from changes in
A. Competition.
B. Rising costs.
C. Fewer skilled salespeople.
D. Customers buying organizations.
ANSWER: A
19. A salespersons compensation plan is typically made up of several elements a fixed amount,
________, expenses, and fringe benefits.
A. Recognition.
B. Variable amount.
C. Non-monetary rewards.
D. Bonuses.
ANSWER: B
20. Sales quota is fixed to achieve_______.
A. More image in the market.
B. Better market coverage and more sales.
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D. Being disorganized.
ANSWER: C
28. A salesperson should seek out hidden objections, asks the buyer to clarify any objections, take
objections as opportunities to provide more information, and ________.
A. Turn the objections into humor.
B. Move on to closing the sale.
C. Turn the objections into reasons for buying.
D. Seek to minimize or play down the objections.
ANSWER: C
29. ________ consists of short-term incentives to encourage the purchase or sale of a product or
service. This offers reasons to buy it now.
A. Advertising.
B. Publicity.
C. Sales promotion.
D. A segmented promotion.
ANSWER: C
30. Of the main consumer promotion tools, which is the most effective for introducing a new product or
creating excitement for an existing one?
A. Cash refunds.
B. Rebates.
C. Coupons.
D. Advertising.
ANSWER: D
31. Manufacturers direct more sales promotion expenditure toward ________ than to
A. Consumers; retailers.
B. Retailers and wholesalers; consumers.
C. Retailers; wholesalers.
D. Customers; wholesalers.
ANSWER: B
32. Rewards such as pay and formal recognition act as _______motivators.
A. Intrinsic.
B. Exclusive.
C. Extrinsic.
D. Inclusive.
ANSWER: C
33. In the sales process, follow-up is done to ensure ________.
A. That they are fully satisfied.
B. That they do not call to the company.
C. That other do not approach.
D. They do not buy from others.
ANSWER: A
34. Deciding more number of intermediaries to be employed by a producer is called____.
A. Extensive distribution.
B. Intensive distribution.
C. Exclusive distribution.
D. Inclusive distribution.
ANSWER: B
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35. ________ distribution is used when a small percentage of customers account for a large part of sale.
A. Selective.
B. Exclusive.
C. Extensive.
D. Intensive.
ANSWER: A
36. Profits are negative in which stage of product life cycle?
A. Introductory.
B. Growth.
C. Maturity.
D. Decline.
ANSWER: A
37. Profits are more in which stage of product life cycle?
A. Introductory.
B. Growth.
C. Maturity.
D. Decline.
ANSWER: C
38. Recovery stage in business cycle is also called _________.
A. Downswing.
B. In swing.
C. Upswing.
D. Swing.
ANSWER: C
39. Which utility gives greatest amount of satisfaction?
A. Form.
B. Paying.
C. Position.
D. Possession.
ANSWER: D
40. Physical distribution management does not include________.
A. Manufacturer.
B. Middlemen.
C. Warehouse operators.
D. Buyers.
ANSWER: D
41. Who provides time and place utility?
A. Intermediary.
B. Buyer.
C. Manufacturer.
D. Sales man.
ANSWER: A
42. ________ allowance is used to communicate about the values of the product and special event.
A. Sales.
B. Promotion.
C. Marketing.
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D. Production.
ANSWER: B
43. The elasticity of sales to sales promotion is __________ that of advertising.
A. Less than.
B. Equal to.
C. Greater than.
D. Inversely proportional to.
ANSWER: C
44. A mix of different communication tools has a better chance of achieving_____.
A. Objectives.
B. Synergy.
C. Efficiency.
D. Effectiveness.
ANSWER: B
45. A companys own retail outlets are meant_______.
A. To avoid distributors.
B. To have better control of the market.
C. To offset the competition.
D. Increase sales.
ANSWER: B
46. Sales force effectiveness can be improved through ____________.
A. Assigning small territory.
B. Training.
C. Appointment.
D. Creativity.
ANSWER: B
47. The estimate, how much the company is expected to sell in the coming period is called ________.
A. Sales projection.
B. Total sales.
C. Turnover.
D. Sales forecasting.
ANSWER: D
48. The power based on a channel members superior knowledge and information about his products is
called______.
A. Expert power.
B. Legitimate power.
C. Coercion.
D. Retailer power.
ANSWER: A
49. A good channel system must automatically offer _____ to the customer.
A. Transaction services.
B. After-sales services.
C. Transaction and after sales services.
D. Low price and after sales services.
ANSWER: C
50. _________ refers to the amount of mental and physical effort put forth by the salesperson
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A. Intensity.
B. Direction.
C. Extensity.
D. Persistence.
ANSWER: A
51. Mostly, the major source of power throughout the distribution channel is_____.
A. The company.
B. The brand.
C. The distributor.
D. The customer.
ANSWER: B
52. ___ is a mode of direct marketing where communication takes place with the customer.
A. Telemarketing.
B. Sales promotion.
C. Advertising.
D. Publicity.
ANSWER: A
53. Advertising is part of promotion mix which is known as_________.
A. Pull strategy.
B. Push strategy.
C. Attraction strategy.
D. Diffusion strategy.
ANSWER: A
54. The technique in sales forecasting where weighted sum of all past numbers used is_____.
A. Delphi method.
B. Moving average technique.
C. Exponential smoothing.
D. Decomposition method.
ANSWER: C
55. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this
level and enjoys its market shares is called _________.
A. Market leader.
B. Market follower.
C. Market challenger.
D. Market niche.
ANSWER: B
56. When the customer asks a specific product from the retailer, it can be an impact of
A. Cost pull strategy.
B. Demand push strategy.
C. Demand pull strategy.
D. Product line strategy.
ANSWER: C
57. A fundamental part of the distribution function is to get the product _________.
A. To the right place at the right time.
B. Launched into new markets.
C. To intermediaries.
D. To market to avoid channel conflict.
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ANSWER: A
58. The goods from the producer first go to ________, who in turn sells the products to retail outlets.
A. Distributor.
B. Customer.
C. Shops.
D. Sales executive.
ANSWER: A
59. Which of the following is most likely to stimulate customer loyalty?
A. Coupons.
B. Sweepstakes.
C. Frequent-user incentives.
D. Samples.
ANSWER: C
60. Relationships among channel members, ie. Producers, wholesalers and retailers are
usually__________.
A. Short-term commitments.
B. Long-term commitments.
C. Expensive resource commitments.
D. Only minor commitments.
ANSWER: B
61. Personal selling tries to achieve 3 general goals: finding prospects, convincing prospects to buy and
_________.
A. Being aware of competitors sales activities.
B. Depending on one-sale customers.
C. Avoiding repeat sales.
D. Keeping customers satisfied.
ANSWER: D
62. In overcoming objection from the customer/prospect a sales person should make true promises and
also __________.
A. Should immediately argue.
B. Should not immediately argue.
C. Should avoid objections.
D. Should complain against the customer.
ANSWER: B
63. It is important to actively listen to the other party so as to ____________.
A. Select, refine and craft an agreement.
B. Explore their underlying needs.
C. Set your tone.
D. Argue on the right point.
ANSWER: B
64. Slow feedback, high costs and difficulty in measuring effect on sales are disadvantages of which
promotion mix?
A. Public relations.
B. Sales management.
C. Advertising.
D. Sales promotion.
ANSWER: C
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65. The _____ is the central instrument for directing and coordinating the marketing effort.
A. Marketing plan.
B. Strategic marketing plan.
C. Tactical marketing plan.
D. Mission statement.
ANSWER: A
66. _______ refers to how well the product or service is brought to the customer.
A. Service differentiation.
B. Design.
C. Performance quality.
D. Delivery.
ANSWER: D
67. Positioning refers to_________.
A. Creating market.
B. Creating customers.
C. Creating an image for the brand.
D. Position the product in the shelf.
ANSWER: C
68. Some products that require the use of other products are called ______ products.
A. Captive.
B. Required.
C. Complementary.
D. Coordinated.
ANSWER: A
69. The 20-80 rule tells marketers about ______.
A. The top 80% of customers generate 20% of the companys profits.
B. The top 20% of customers generate 80% of the company profits.
C. The bottom 20% of customer generates 80% of the company profits.
D. 20-80% of profits are generated by 20-80% of the customers.
ANSWER: B
70. Customer churn is called ________.
A. Customer loyalty.
B. Customer defection.
C. Customer relationship.
D. Customer mix.
ANSWER: B
71. An organized collection of comprehensive information about individual customer or prospects is
called __________.
A. Customer database.
B. Marketing database.
C. Business database.
D. Data mine.
ANSWER: A
72. It is a systematic study and evaluation of the organizations social performance as distinguished from
its economic performance is called as ______.
A. Brand audit.
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B. Branch audit.
C. CSR audit.
D. Social audits.
ANSWER: D
73. The contents of sales training programme derived from specific_________.
A. Aims.
B. Rules.
C. Procedures.
D. Company mission.
ANSWER: A
74. To achieve ________ objectives, effective sales presentation is required.
A. Marketing.
B. Price.
C. Discounts.
D. Offer.
ANSWER: B
75. Which is an essential part of the total program for motivating sales personnel?
A. Sales strategy plan.
B. Sales target plan.
C. Sales compensation plan.
D. Sales incentive plan.
ANSWER: C
76. What is not the suppliers focus of objectives?
A. Value.
B. Profit.
C. Distribution.
D. More Stock.
ANSWER: D
77. _________ main task is to measure profitability and returns in relation to various operational tasks
undertaken.
A. Sales control.
B. Competitor control.
C. Operational control.
D. Strategic control.
ANSWER: C
78. Multiple ________ is a tool, can be employed to forecast the effect of sales on several independent
variables.
A. Regression.
B. Delphi method.
C. Moving average technique.
D. Exponential smoothing.
ANSWER: A
79. In reference approach, names of ________customers are referred to the prospect.
A. Dissatisfied.
B. Satisfied.
C. Angry.
D. Prospective.
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ANSWER: B
80. The trade promotion________.
A. Involves barter rather than an exchange of funds for goods.
B. Usually involves international channel partners.
C. Usually targets retailers or distributors.
D. Cannot be implemented without the written consent of its target audience.
ANSWER: C
81. Our class discussion and the textbook both make the point that logistics decisions have marketing
consequences, particularly in terms of ________.
A. Transportation costs.
B. Sales lost due to delays.
C. Fixed warehouse costs.
D. Variable warehouse costs.
ANSWER: B
82. The extent to which the goal-directed effort is put forth over time is __________.
A. Intensity.
B. Direction.
C. Extensity.
D. Persistence.
ANSWER: D
83. Pricing decisions are important because _________.
A. They are the most difficult to change.
B. They are independent of channel, product, or promotional decisions.
C. Even small changes can lead to large profit consequences.
D. They are made only once for a given product.
ANSWER: C
84. Which of the following groups is the largest group of adopters?
A. The early adopters.
B. The innovative majority.
C. The early majority.
D. The opinion leaders.
ANSWER: C
85. Because services are difficult to standardize, __________.
A. It is important to standardize their pricing.
B. It is impossible to standardize their pricing.
C. They lack variability.
D. It makes difficult for buyers to judge in quality.
ANSWER: D
86. A zero-level channel ________.
A. Has three members.
B. May also be called a backward channel.
C. Refers to intensive distribution channels where there are an indeterminate number of channel
members.
D. Is the same as a direct marketing channel.
ANSWER: D
87. Coupon can do double duty, for example by __________.
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B. Direct marketing.
C. Viral marketing.
D. Sales promotion.
ANSWER: B
102. Company can maintain good relationship with retailers by providing ________ to them.
A. Training and marketing support.
B. More money.
C. More products.
D. More advertising.
ANSWER: A
103. For reducing potential channel conflict, manufacturer can consider ________.
A. Adding one or more employees of their industrial distributor to their own organization for a period
of time.
B. Selling direct to the ultimate buyer, even if it means setting up retail stores to do so.
C. Using more channels through which it sells a product, to increase competition.
D. Keeping members of the distribution channel on short-term contracts, so that it will be easy to
substitute another channel partner in case of a problem.
ANSWER: A
104. __________ marketing describes the work done by the company to train and motivate its
employees to serve the customers well.
A. Consultative.
B. Internal.
C. External.
D. Interactive.
ANSWER: B
105. Most common complaint by customers concerning salespeople involves ______.
A. Pushy salespeople.
B. Exaggerated claims.
C. Failure to listen.
D. Failure to follow the companys buying process.
ANSWER: D
106. Marketers who want to increase purchases of their products by channel members such as
distributors and retailers will _________.
A. Employ a push strategy if they can afford to do so.
B. Decide between push and pull strategies based on legal requirements for their industry.
C. Employ a pull strategy if they believe their promotional dollars are best spent targeting consumers.
D. Employ neither strategy if they target channel members.
ANSWER: C
107. Retired people whose only income is derived from interest and equities ______.
A. Should be referred to as yuppies.
B. Represent a group uninterested in new products.
C. Should be targeted for vacation travel and similar services.
D. Are particularly price sensitive.
ANSWER: C
108. Sales job becomes more difficult __________.
A. They have to travel a lot..
B. They have to meet the target.
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123. The sales persons, as intelligence gatherers are conscious about providing feedback from the field,
to plan different _________.
A. Attributes.
B. Policies.
C. Mission.
D. Strategies.
ANSWER: D
124. Two or more companies at one channel level join together to follow a new marketing opportunity is
called as __________.
A. Horizontal Marketing System.
B. Hybrid Marketing System.
C. Vertical Marketing System.
D. Conservative Marketing System.
ANSWER: A
125. ________ generates increased revenue and profits for no additional investment in stock.
A. Space management.
B. Full stock situation.
C. Out stock situation.
D. Floor management.
ANSWER: A
126. Evolution of a new type of intermediary is called __________.
A. New concept.
B. Re-intermediation.
C. Creativity.
D. Research.
ANSWER: B
127. The Sales person assumes that prospect will purchase & conveys this assumption through his
actions is called ________ technique.
A. Deliberate close.
B. Signature close.
C. Assumption close.
D. Forceful close.
ANSWER: C
128. Key accounts manager collects information about the buying organization on subject except
__________.
A. Buying organization business.
B. The market environment in which buyers organization operates.
C. Buying motives.
D. Buyers salary.
ANSWER: D
129. Non Major responsibilities of sales are _________.
A. Planning & control.
B. Budgeting & control of costs.
C. Planning & control of activities.
D. Credit control.
ANSWER: D
130. Selection of ___________ has become an important activity of sales management because it
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decides the type of volume of business, one will have on the future.
A. Subsidiaries.
B. Subordinates.
C. Subvention.
D. Subcontract.
ANSWER: A
131. Sales people must identify ___________ of the clients buying centre.
A. Share value.
B. Key members.
C. Share holders.
D. Partners.
ANSWER: B
132. In the absence of training, job performance improves with ________.
A. Knowledge.
B. Creativity.
C. Communication.
D. Experience.
ANSWER: D
133. It involves activities of reviewing sales records & sales persons performance.
A. Organizing.
B. Analyzing.
C. Planning.
D. Evaluating.
ANSWER: B
134. It is a collection of principles and rules of conduct based on beliefs about what is right and wrong
in business behavior.
A. Business plan.
B. Business ethics.
C. Business culture.
D. Business value.
ANSWER: B
135. When a number of outlets already exists, the factors not to be analysed for distribution is
___________.
A. What is competition doing?
B. Is there an opportunity for competition to be created?
C. Is technical selling & after sales service critical?
D. How to reduce competitors outlets?
ANSWER: D
136. Point-of-purchase is a form of __________.
A. Consumer-Oriented Promotions.
B. Specialty Advertising.
C. Trade-Oriented Promotions.
D. Manufacturer Oriented Promotion.
ANSWER: C
137. A sales person not only sells but also ________.
A. Complete many tasks along with sales activities such as coordinating and service to the
middlemen..
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145. Action desired by the supplier from the trade can be achieved through following except
___________.
A. Image creation.
B. Product leadership.
C. Advertising and sales promotion.
D. Generating more invoices.
ANSWER: D
146. Standardization of goods is called ____________.
A. Standards.
B. Routinisation.
C. Distribution.
D. Management.
ANSWER: B
147. Producers who do establish their own channels, their investment is ________.
A. Low.
B. High.
C. Medium.
D. Nil.
ANSWER: B
148. Reduction of number of intermediaries is called _________.
A. Conflict.
B. Disintermediation.
C. Channel close.
D. Discounting.
ANSWER: B
149. Anyone in a firm or organization who is involved in marketing channel decision making is called
__________.
A. Sales manager.
B. Channel manager.
C. Territory manager.
D. Product manager.
ANSWER: B
150. The group of channel members to which a set of distribution tasks has been allocated is called
_____________.
A. Channel manager.
B. Ancillary structure.
C. Channel structure.
D. Retail structure.
ANSWER: A
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