Sales & price

Model Summary
Model

R Square

.859

Adjusted R

Std. Error of the

Square

Estimate

.738

.729

268.398

a. Predictors: (Constant), price

Interpretation : R Square .738 means 74% independent variables can be explained by R Scquare.Rest
26% can explain from other sources
ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

5692624.015

5692624.015

Residual

2017042.652

28

72037.238

Total

7709666.667

29

Sig.

79.023

.000b

a. Dependent Variable: sales volume

b. Predictors: (Constant), price

Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between price
& sales volume. There is negative relation. If price increase sales decrease & if price decrease sales
increase
Coefficients
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Std. Error

2518.608

172.681

-1.931

.217

Beta
14.585

.000

-8.890

.000

1
price

-.859

a. Dependent Variable: sales volume

Interpretation: 1 unit change in the independent variable (price) indicates172 amount of change in the
dependent variable is. There is positive relationship.

Sales & discount

Model Summary
Model

1
2

R Square

Adjusted R

Std. Error of the

Square

Estimate

.859

.738

.729

268.398

.859

.738

.719

273.316

a. Predictors: (Constant), price

b. Predictors: (Constant), price, amount of discount

Interpretation : R Square .738 means 74% independent variables & dependent variables can be
explained by R Scquare.Rest 26% can explain from other sources. There is strong relationship between
dependent & independent variable
ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

5692624.015

5692624.015

Residual

2017042.652

28

72037.238

Total

7709666.667

29

Regression

5692724.932

2846362.466

Residual

2016941.735

27

74701.546

Total

7709666.667

29

Sig.

79.023

.000b

38.103

.000c

a. Dependent Variable: sales volume

b. Predictors: (Constant), price
c. Predictors: (Constant), price, amount of discount

Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between price
discount & sales volume. There is positive relation. If discount increase sales also increase
Coefficients
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Std. Error

2518.608

172.681

-1.931

.217

2503.453

448.275

-1.922

.324

1.908

51.914

Beta
14.585

.000

-8.890

.000

5.585

.000

-.855

-5.933

.000

.005

.037

.971

1
price
(Constant)
2

price
amount of discount

-.859

a. Dependent Variable: sales volume

Interpretation: 1 unit change in the independent variable (discount) indicates 172 amount of change in
the dependent variable. There is positive relationship.

Sales & advertisement

Model Summary
Model

R Square

Adjusted R

Std. Error of the

Square

Estimate

.859a

.738

.729

268.398

.935b

.874

.865

189.520

a. Predictors: (Constant), price

b. Predictors: (Constant), price, advertisement

Interpretation: R Square .738 & .874 mean 74% independent variables & 87% 0f dependent variables
can be explained by R Scquare.Rest of data can be explained from other sources There is very strong
relationship between dependent & independent variable
ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

5692624.015

5692624.015

Residual

2017042.652

28

72037.238

Total

7709666.667

29

Regression

6739885.857

3369942.929

969780.809

27

35917.808

7709666.667

29

Residual
Total

Sig.

79.023

.000b

93.824

.000c

a. Dependent Variable: sales volume

b. Predictors: (Constant), price
c. Predictors: (Constant), price, advertisement

Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between sales
volume & advertisement. There is positive relation. If advertisement increase sales increase

Coefficients
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Std. Error

Beta

2518.608

172.681

-1.931

.217

-1510.788

756.117

price

1.002

.564

advertisement

3.014

.558

14.585

.000

-8.890

.000

-1.998

.056

.446

1.776

.087

1.356

5.400

.000

1
price
(Constant)
2

-.859

a. Dependent Variable: sales volume

Interpretation: 1 unit change in the independent variable (advertisement) indicates 172 amount of
change in the dependent variable is. There is positive relationship.

Sales & outlet

Model Summary
Model

R Square

Adjusted R

Std. Error of the

Square

Estimate

.859a

.738

.729

268.398

.888

.880

178.836

.942

a. Predictors: (Constant), price

b. Predictors: (Constant), price, number of outlet

Interpretation : R Square .738 & .888 mean 74% independent variables & 89% dependent variables
can be explained by R Scquare.Rest of data can be explained from other sources There is very strong
relationship between dependent & independent variable.
ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

5692624.015

5692624.015

Residual

2017042.652

28

72037.238

Total

7709666.667

29

Regression

6846140.905

3423070.452

863525.762

27

31982.436

7709666.667

29

Residual
Total

Sig.

79.023

.000b

107.030

.000c

a. Dependent Variable: sales volume

b. Predictors: (Constant), price
c. Predictors: (Constant), price, number of outlet

Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between sales
volume & number of outlet. There is positive relation. If number of outlet increase sales increase
Coefficients
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
(Constant)

Std. Error

2518.608

172.681

-1.931

.217

-769.497

559.466

.507

.431

25.150

4.188

Beta
14.585

.000

-8.890

.000

-1.375

.180

.226

1.177

.249

1.152

6.006

.000

1
price
(Constant)
2

price
number of outlet

a.

-.859

Dependent Variable: sales volume

b.

Interpretation: 1 unit change in the independent variable (discount) indicates 172 amount of change in
the dependent variable. There is positive relationship.