Professional Documents
Culture Documents
ON
ACKNOWLEDGEMENT
1
My sincere thanks to for finding time out of his busy schedule and giving us
invaluable suggestions. I am also grateful to other employee of Aviva Life Insurance
for their encouragement and help.
I would like to express my sincere gratitude to Aviva Life Insurance for giving
me an opportunity to complete my summer internship program in their esteemed
organization.
Last but not the least; I would like to thank my parents and friends for their
moral support throughout the project.
Executive Summary
The project titled RECRUITMENT AND SELECTION Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint
venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur
group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has
Substantial businesses elsewhere around the world.
The project report is about recruitment and selection process thats an important part of any
organization. Which is considered as a necessary asset of a company? In fact, recruitment and
selection gives a home ground to the organization acumen that is needed for proper functioning
of the organization. It gives a organizational structure of the company. Its a methodology in
which the particular organization works and how a new candidate could be recruited in such a
way that he/she would be fitted for the right kind of career.
There are two types of factors that affect the Recruitment of candidates for the company
internal factors
External factors
The objective of selection decision is to choose the individual who can most successfully
perform the job from the pool of qualified candidates. Selection process or activities typically
follow a standard patter, beginning with an initial screening interview and concluding with final
employment decision.
TABLE OF CONTENT
1.INTRODUCTION TO HUMAN RESOURCE..5
2.OBJECTIVE OF STUDY7.
3.SCOPE..8
4.INTRODUCTION TO RECRUITMENT AND SELECTION..09-30
-RECRUITMENT10
-FEATURES12
-OBJECTIVES........13
-SELECTION..14
-PROCESS..15
5.COMPANY PROFILE.17-30
-HISTORY.18
-JOINT VENTURE21
-COMPETITORS...22
-VISION&VALUES..24
-PARTNERS..25
-AVIVA GUIDING PRINCIPLES...30
6.LITERATURE REVIEW31-50
-HUMAN RESOURCE DEPARTMENT.....33
-SOURCES OF RECRUITMENT35
-PROCESS OF RECRUITMENT.39
7.MY JOB PROFILE54
8.RESEARCH METHODOLOGY.55-60
-RESEARCH DESIGN.56
-SOURCES OF DATA..57
-ANALYSIS AND INTERPERTATION.58
-DATA ANAYLSIS..60
9.BIBLOGRAPHY.65
10.ANNEXURE.67
INTRODUCTION TO
HUMAN RESOURCE
INTRODUCTION
Human Resource is a basic need of any work to be done. According to ARTHUR
LEWIS:
There are great differences in development between countries which seem to
have roughly equal resources, so it is necessary to enquire into the difference
in human behaviors .
The project report is all about recruitment and selection process thats an important part of any
organization.
Recruitment highlights each applicants skills, talents and experience. Their selection involves
developing a list of qualified candidates, defining a selection strategy, identifying qualified
candidates, thoroughly evaluating qualified candidates and selecting the most qualified
candidate.
It is said if right person is appointed at right place the half work has been done. In this project I
have tried to cover all the important point that should be kept in mind while recruitment and
selection process and have conducted a research study through a questionnaire that I got it filled
with all the sales managers of the AVIVA life insurance Delhi and tried to find out which
methods and various other information related to recruitment and selection and tries to come to a
conclusion at what time mostly the manpower planning is dont , what the various method used
for recruiting the candidates and on what basic the selections is done. Aviva India has a wellarticulated equal opportunity policy, which lays strong emphasis
on hiring of individuals irrespective of age, race, caste or gender. As a best practice in
recruitment.
OBJECTIVE
OBJECTIVE
1. To study the recruitment and selection procedure followed in AVIVA LIFE
INSURANCE.
3.: To learn what is the process of recruitment and selection that should be
followed.
4: To search or headhunt people whose skill fits into the companys values?
SCOPE OF STUDY
To recruit and retain the human resource of required quantity and quality.
To foresee the impact of technology on work, existing employee and further human
resource requirement.
To provide of facilities and condition of work and creation of favorable for maintaing
stability of employment.
To consider and contribute to minimization of socio economic evil and to improve the
welfare of society.
INTRODUCTION
OF
RECRUITMENT
AND
SELECTION
10
RECRUITMENT
Recruitment and selection are the most important functions in an organization because with the
help of these functions the management selects the best available candidate from a batch of them.
The organizations, in this growing competitive world, need to have the best of the manpower so
as to have an edge over its competitive.
According to Flippo, "Recruitment is the process of searching for prospective employees and
stimulating and encouraging them to apply for jobs in an organization."
In the words of Yoder,"Recruitment is a process to discover the sources of manpower to meet the
requirements of the staffing schedule and to employ effective measured for attracting that
manpower in adequate numbers to facilitate effective selection of an efficient working force."
Planned.
Anticipated.
Unexpected.
Planned need arise from changes in the organization and retirement policy. These occur due the
expected changes in the organization so the management can make a proper policy for it.
Anticipated need refer to the movements in personnel which an organization can predict by
studying the trends in the internal and external environments.
11
FEATURES:
It is positive process because in this activity the employers want to have the
maximum number of job seekers so as to have a wider scope for choice ultimately
leading in spotting right persons for job.
It is an on going function in all the organizations, but the volume and nature of
recruitment varies with the size, nature and environment of the organization.
12
Objective of recruitment
1: To attract with multi dimensional skills and experience that suite the
present and future organization strategies.
2: To induct outsider with new perspective to lead the company.
3: To infuse fresh blood at all levels of organization.
4: To develop an organizational culture that attracts competent people to the
company.
5: To search or headhunt people whose skill fit the companys values.
6: To seek out non-conventional development grounds of talent
7: To devise methodology for assessing psychological traits.
8: To search for talent globally not just within the company.
9: To design entry pay that competes on quality but not on quantum.
10: To anticipate and find people for position that doesnt exists yet.
13
SELECTION
Selection is the process of choosing the best candidate out of the all the applicants. In this
process, relevant information about the applicants is collected through a series of steps so as to
evaluate their suitability for the job to be filled.
It is the process of matching the qualifications with those required for the job so that the
candidate can be entrusted with the task that matches with his credibility.
It is a process of weeding out unsuitable candidates and finally identifying the most suitable
candidates.
This process divides the candidates into two categories-the suitable ones and the unsuitable ones.
The suitable people prove to be the asset for the organization. Selection is a negative process
because in this process the management tries to minimize the number of people at each step so
that the final decision can be in the light of all the factors and at the end of it best candidate is
selected. Selected candidate the has to pass through the following stages-
Preliminary Interview.
Application Form.
Selection Test.
Selection Interview.
Physical Examination.
Reference Check.
Final Approval.
14
Employment.
PROCESS
Preliminary Interview is the initial screening done to weed out the undesirable candidates.
This is mainly a sorting process in which the prospective candidates are given the necessary
information about the nature of the job and the organization. Necessary information about the
candidate is also taken. If the candidate is found suitable then he is selected for further
screening else he is dropped. This stage saves the time and effort of both the company and
the candidate. It avoids unnecessary waiting for the candidate and waste of money for further
processing of an unsuitable candidate.
Application Form is a traditional and widely used device for collecting information from
candidates. This form asks the candidates to fill up the necessary information regarding their
basic information like name, address, references, date of birth, marital status, educational
qualifications, experience, salary structure in previous organization and other such
information. This form is of great help because the scrutiny of this form helps to weed out
candidate who are lacking in education, experience or any other criterion provided by the
organization. It also helps in formulation of questions, which will be asked in the interview.
These forms can also be stored for future references thus maintaining a databank of the
applicants.
Selection Tests are being increasingly used in employee selection. Tests are sample of some
aspect of an individual's attitudes, behavior and performance. It also provides a systematic
basis for comparing two or more persons. The tests help to reduce bias in selection by serving
as a supplementary screening device. These are also helpful in better matching of candidate
and the job. These reveal the qualifications, which remain covered in application form and
interview.
Selection Interview involves the interaction of the employer and the employee. Selection
involves a personal, observational and face-to-face appraisal of candidates for employment.
15
The applicants who have crossed the above stages have to go through Physical Examination
either by the company's physician or the medical officer approved for the purpose. The main
aim is to ensure that the candidate is physically fit to perform the job. Those who are found
physically unfit are rejected.
The next stage marks of checking the references. The applicant is asked to mention in his
application form the names and addresses of two or three person who know him well. The
organization contacts them by mail or telephone. They are requested to provide their frank
opinion about the candidate without incurring any iability. The opinion of the references can
be useful in judging the future behavior and performance of a candidate.
The executives of the concerned departments then finally approve the candidates short-listed
by the human resource department. Employment is offered in the form of an appointment
letter mentioning the post, the rank, the salary grade, the date by which the candidate should
join and other terms and conditions in brief. Appointment is generally made on a probation of
one or two years. After satisfactory performance during this period the candidate is finally
confirmed in the job on permanent basis or regularized.
Selection is an important function as no organization can achieve its goals without selecting
right persons for the required job. Faulty selection leads to wastage of time and money and
spoils the environment of an organization. Scientific selection and placement of personnel
can go a long way in building up a stable workforce. It helps to reduce absenteeism and
labour turnover. Proper selection is helpful in increasing the efficiency and productivity of
the enterprise.
16
COMPANY PROFILE
17
HISTORY
Aviva is UKs largest and the worlds fifth largest insurance Group. It is one of
the
Leading providers of life and pensions products to Europe and has substantial
businesses elsewhere around the world. With a history dating back to 1696,
Aviva has a 40 million customer base worldwide. It has more than 377
billion of assets under management.
In India, Aviva has a long history dating back to 1834. At the time of
nationalization it was the largest foreign insurer in India in terms of the
compensation paid by the Government of India. Aviva was also the first
foreign insurance company in India to set up its representative office in
1995.
In India, Aviva has a joint venture with Dabur, one of India's oldest, and
largest Group of companies. A professionally managed company, Dabur is
the country's leading producer of traditional health care products.
In accordance with the government regulations Aviva holds a 26 per cent
stake in the joint venture and the Dabur group holds the balance 74 per cent
share.
With a strong sales force of over 28,000 Financial Planning Advisers (FPAs),
Aviva has initiated an innovative and differentiated sales approach to the
business. Through the Financial Health Check (FHC) Avivas sales force has
been able to establish its credibility in the market. The FHC is a free service
administered by the FPAs for a need based analysis of the customers longterm savings and insurance needs. Depending on the life stage and earnings
of the customer, the FHC assesses and recommends the right insurance
product for them.
Aviva pioneered the concept of Bancassurance in India, and has leveraged its
global expertise in Bancassurance successfully in India. Currently, Aviva has
Bancassurance tie ups with ABN Amro Bank, American Express Bank,
IndusInd Bank, Centurion Bank of Punjab, The Lakshmi Vilas Bank Ltd. and
Punjab & Sind Bank, Co-operative Banks in Gujarat, Rajasthan, Jammu &
Kashmir, Bihar, West Bengal, Andhra Pradesh and Maharashtra and regional
Banks.
18
When Aviva entered the market, most companies were offering traditional
life products.
Aviva started by offering the more modern Unit Linked and Unitized with
Profit products to the customers, creating a unique differentiation. Avivas
products have been designed in a manner to provide customers flexibility,
transparency and value for money.
It has been among the first companies to introduce the more modern Unit
Linked
products in the market. Its products include: whole life (Lifelong), endowment
(Lifesaver, Easy Life Plus, Lifesaver Plus), child policy (Young Achiever, Save
Guard
Junior, Aviva Little Master) single premium (Life Bond and Life Bond Plus),
Pension
(Pension Plus), Term (Life Shield), fixed term protection plan (Freedom Life
Plan) and a Tax efficient investment plan with limited premium payment term
(LifeBond5). Aviva Products are modern and contemporary unitized products
that offer unique customer Benefits like flexibility to choose cover levels,
indexation and partial withdrawals.
Avivas Fund management operation is one of its key differentiators.
Operating from Mumbai, Aviva has an experienced team of fund managers
and the range of fund options includes Unitized With-Profits Fund and four
Unit Linked funds: - Protector Fund, secure Fund, balanced Fund and Growth
Fund.
Aviva has 176 Branches in India (including rural branches) supporting its
distribution network. Through its Bancassurance partner locations, Aviva
products are available in close to 500 towns and cities across India.
Aviva is also keen to reach out to the underprivileged that have not had
access to
Insurance so far. Through its association with Basix (a micro financial
institution) and other NGOs, it has been able to reach the weaker sections of
the society and provide life insurance to them.
Aviva India wins the Out-of-the box PR idea award at the India PR & Corporate
Communications Awards 2012. The award recognizes the Aviva Great Wall of Education as
the most innovative conceptualization and implementation of a PR initiative that enhances brand
recall.
Aviva Great Wall of Education has been recognized yet again for the outstanding work that it
has been doing towards the education of underprivileged children. The Bookwall won a Silver at
Effies 2011 (Effective Advertising Awards) where it collected more than 9, 50,000 books
19
impacting the lives of close to 500,000 children across the country. This is the second
consecutive time that the mega book donation drive has won an Effies- one of the top award
platforms for the advertising community in India and worldwide.
Aviva has been felicitated with the "Bronze Award for Excellence in People
Management" by Grow Talent Company Limited and Business world. This
honour is given to Aviva based on the ranks received in top 25 lists of the
Great Place to Work India studies conducted in the last four years.
JOIN VENTURE
Dabur
Founded in 1884, Dabur is one of India's oldest and largest groups of
companies with consolidated annual turnover in excess of Rs 1,899 crores. A
professionally managed company, it is the country's leading producer of
traditional healthcare products.
Aviva
Aviva is UKs largest and the worlds fifth largest insurance Group. It is one of
the leading providers of life and pensions products to Europe and has
substantial businesses elsewhere around the world. With a history dating
back to 1696, Aviva has a 40 million customer base worldwide. It has more
than 377 billion of assets under management.
20
VISION
Aviva - where exceeding expectations through innovative solutions is "our" way of life.
22
This is the compelling vision that Aviva India has created through the active contribution of its
employees. These lines not only define the way they live and work but also serve as a reminder
to deliver the best to their customers, shareholders, colleagues, partners & employees at all times.
Embedded in this vision are the core values of Integrity, Customer centricity, Passion for
winning, Innovation and Empowered team that they have collectively defined and committed to
working towards.
VALUES
Our values are integral to the way we conduct our business and shape the
Experiences of our clients and employees.
We value integrity, teamwork, innovation and performance. Integrity is the
Cornerstone of our business. Through global and local teams we innovate,
And through our performance we deliver results.
PARTNERS
Aviva has committed to help its customers get 'Kal par Control' and make the most out of their
lives. It is their constant endeavor to ensure that their customers have easy access to AVIVA
products and services at all times.
Aviva has pioneered bancassurance in the country through its tie-ups with 22 leading private and
nationalized Banks in the country. Aviva also focuses on bancassurance worldwide and has a
proven track record of successful bancassurance relationships. It has 40 major partnerships with
23
leading banks across the globe. Aviva is a leading bancassurer in countries such as France, Italy,
Spain, Australia and New Zealand.
ABN AMRO is a prominent international bank with European roots and a clear focus on
consumer and commercial banking gaining a competitive edge on the chosen markets and client
segments.
Aviva's relationship with ABN India commenced in June 2002 under which the bank introduces
its customers to Aviva for insurance and provides access to its affluent customer base across the
country through its operations in 21 branches at 14 locations.
Aviva Life Insurance entered into a strategic alliance with American Express for distribution
of Life Insurance in June 2002 to offer top-of the line saving-cum-protection plans to
Amex bank and card customers.
Aviva offers tailor-made investment solutions to the high net worth clients of the Wealth
Management channel. The retail card segment is being tapped through outbound calling
to the Amex card holders. The American Express Inbound call centre also pitches Aviva
products to its callers.
24
CANARA BANK
Canara Bank is one of the largest retail banks in India with 2,513 branches spread across
25 States and 4 Union Territories. The customer base of Canara Bank exceeds 27 million.
With a net profit of INR 1110 Crores, deposits of over INR 96,908 Crores, 47389
employees for the year ending Mar 2005, Canara Bank is truly a Bank to be reckoned
with for the sheer magnitude of coverage it offers its clients. Canara Bank has tied up
with Aviva as a Corporate Agent for its Life Insurance Products. Aviva products are
currently offered in 1030 Canara Bank branches in 103 Cities.
25
RBI has approved the merger between Centurion Bank and Bank of Punjab effective from
October 1st, 2005. The merged entity, named Centurion Bank of Punjab, has a strong
nationwide franchise of 241 branches and extension counters and 389 ATMs.
26
They have a robust Campus Programme, which is aimed at hiring students fresh from
key B-Schools and providing them with structured inputs and an environment for their
personal and professional growth. The Summer Trainee Program is designed to expose
people to the vibrancy of a complex and competitive business environment, challenge
you intellectually and encourage people to find innovative solutions.
They aim at providing a business perspective and Summer Trainees work on live projects,
which form the core of our business strategy. Not only do they get the freedom to
experiment and make decisions, but also spend quality time with their Project Guide or
mentor, who provides them the perspective of the 'bigger picture'. The programme thus
gives them a unique opportunity to integrate their classroom learning with the realities of
real business, in a live yet safe environment.
Accept Personal Responsibility
Apart from professional development, AVIVA also looks after the personal
development of employees
They believe that dealing with diversity is an ongoing phenomenon that facilitates the
process for a Company to adapt to and capitalize on today's increasingly complex
marketplace. Specific action plans have been formulated to ensure the mandated gender
ratio is achieved at the recruitment stage for a new position or through job enhancement/
job rotation opportunities for existing roles.
The organization has tremendous respect for the individual - which it
demonstrates by doing what it says
Build an Empowered Team
27
To institutionalize an open and honest environment with shared goals and participative
decision-making, they have various open forums, one such initiative being the Town
Hall(s). These are conducted on a monthly basis by the Managing Director and designate
leadership team members.
To share information on celebrations, events and people across locations, a quarterly
newsletter Buzz is circulated to all members of the Aviva team. It features a message
from the Managing Director, celebrates achievements and Milestones of individuals and
teams and updates employees on new and ongoing initiatives and highlighting news of
past and futures events
Employees are not working with AVIVA, they are living in AVIVA
In line with their vision statement and one of Avivas key values Innovation, the Company introduced the popular Ideas 4 Aviva scheme. This is an
enriching programme in which every member of Aviva has an open invitation to
influence any aspect of business by giving suggestions and ideas on how to work smarter
and better.
Build Shared Vision and Purpose
You feel as if you are part of the system when you are included in all the
Decisions being made for your function.
As a Company, they encourage self-starters. Given their dynamic environment, one is
expected to deliver from day one. Somewhere between adjusting to the new
environment .
About the facilities, infrastructure, processes, key people and dynamics of the
Organization etc. Information, which if provided on time can be very useful. This is how
the Buddy Programme was envisaged. Launched in July 2003, it addresses the need of
a new employee in terms of extending a friendly hand apart from the support provided by
the Line and HR managers. The objective is simple: To facilitate a seamless transition of
the new hire into the Aviva family.
28
LITERATURE REVIEW
29
30
31
09: Helpdesk
10: Employee verification-take place at the time of joining of the new employee.
11: Surveys
12: Project trainees
13: Counseling and grievance handling-both are different as counseling is basically Helping out
in personal problems whereas, grievances handling involves the handling of Complains that the
employees has towards the management.
All the above head are included in the human resource development and involves the overall
development of individual employees which in turn increases the overall profit of the company.
Planned need arise from changes in the organization and retirement policy. These occur due the
expected changes in the organization so the management can make a proper policy for it.
Anticipated need refer to the movements in personnel which an organization can predict by
studying the trends in the internal and external environments.
Resignations, deaths, accidents and illness result in to the unexpected needs.
SOURCES OF RECRUITMENT:
Every organization has the option of choosing the candidates for its recruitment
processes from two kinds of sources: internal and external sources. The sources within
the organization itself (like transfer of employees from one department to other,
promotions) to fill a position are known as the internal sources of recruitment.
Recruitment candidates from all the other sources (like outsourcing agencies etc.) are
known as the external sources of recruitment.
32
SOURCES OF RECRUITMENT
33
INTERNAL SOURCE
34
exchanges provide job information to job seekers and help employers in identifying
suitable candidates.
5.LABOUR CONTRACTORS
Manual workers can be recruited through contractors who maintain close contacts with
the sources of such workers. This source is used to recruit labour for construction jobs.
6.UNSOLICITED APPLICANTS
Many job seekers visit the office of well-known companies on their own. Such callers
are considered nuisance to the daily work routine of the enterprise. But can help in
creating the talent pool or the database of the probable candidates for the organization.
36
PROCESS
37
38
39
RECRUITMENT PROCESS
organizations well being. Recruitment analysis basically ensures the availability of the
right resources in the right place to match the future organizational needs. Recruitment
analysis can be defined as the process of ensuring the right number of qualified people,
into the right job at the right time to deliver the results in an efficient and effective
manner. Recruitment is the process of searching for and attracting qualified candidates
to apply for the positions that are available. Whether your company is heavily
recruiting or in the midst of a hiring freeze, you should always have a recruiting plan.
Plans will vary based on hiring volume and type of position, but you should articulate
a standard strategy of how you recruit and fill positions. A well-defined recruiting
strategy will help ensure that the right employees are in place when needed.
Short listing is the transition phase between recruitment and selection. It is the
stage where the total number of applicants is reduced to select the group the
employer wishes to carry on to the selection phase. Short listing may comprise of
several stages depending on the number of application received, the complexity
of the job requirements and sophistication of the selection process used by the
organization. Short listing comprises of:
1. KNOWLEDGE OF MATCHING CVs: First of all the candidates are short listed
on the basis of matching the CVs. The CVs or curriculum vitae are universally
used and their form is standardized.
Typically a CV comprises of:
Employment History
Experience
Education
Languages
2. METHODS OF SHORT LISTING: The most common way to reduce the number
of applications by short-listing them by categorizing them to various departments
first. Then asking the department heads to shortlist the appropriate candidates
accordingly.
41
The use of short-listing form is recommended. The shortlisting panel to record individual assessment of each
candidate and provide feedback can use short-listing
form.
religious
or
political
beliefs,
family
Once a short list has been drawn up, candidates should be invited for interview. In the
short listing of candidates the following things should be kept in mind:
o Evidence of skills, abilities and achievements that
match the criteria that have been specified as
essential for the job as closely as possible.
Consistency of employment (look for
unexplained gaps).
o
Previous employer.
FILTERING
Filtering techniques are used to reduce the number of applicants and also gather
relevant information needed before conducting the interview. Filtering techniques
involve different methods, such as:
Attitudinal/Behavioral Filtering
43
INTERVIEWING:
ASSESSMENT
The most common type of interview for assessment is a job interview between an
employer and an applicant. The goal of such an interview is to assess a potential
employee to see if he/she has the social skills and intelligence suitable for the
workplace. Similar interviews are also used for admissions to schools, allotment of
grants, and other areas. In most developed countries, rules and regulations govern what
can be asked in these interviews.
Highly personal questions and those unrelated to the job at hand are forbidden, as are
questions which invite discrimination ("do you plan to start a family?"). However some
interviewers tend to ask such questions in order to see how the interviewee reacts and if
(s) he is able to elegantly avert the question. Such interviews can be brief fifteenminute affairs or they can stretch for many hours even over a series of days. Another
important type of interview is the psychological one that can be divided into three
forms: structured, semi-structured and non-structured.
INFORMATION
These interviews are used by journalists, law enforcement, and private investigators. A
recent technological trend in journalism interviewing has been the rise of e-mail
interviews. These interviews differ from traditional telephone and face-to-face
interviews in that interviewees can have more time to formulate a written response.
46
Proper preparation.
Good interview questions start with job description (analysis).The job description
includes tasks, responsibilities and requirements. Those who currently perform the job
should create it. This will reduce the inaccuracies and increase the interviewers
awareness of the actual job duties. It should further:
LISTENING
COMMUNICATION STYLE
QUESTIONING
listening awareness is the key to constructive change. It should be kept in mind that
work and listening are inseparable and lazy listening is hidden cost in business. We
tend to equate listening with hearing and that is simply not the case. Good
listening implies heightened awareness of what you hear, accurate reception of the
information presented to you and integration of information in such a way that it is
useful.
Four key elements of listening:
a. Focus
b. Empathy
c. Emotionalism must be avoided
d. Feedback
Arm
Barri
ers:
The
most
com
mon
48
of
these
is
when
the
arms
are
folde
d
acros
s the
chest,
thus
prote
cting
the
body
s
vital
organ
s and
conse
quent
49
ly
signif
ying
a
defen
sive
actio
n. If
the
fists
are
clenc
hed,
the
perso
n
is
holdi
ng
him/h
erself
back
(temp
oraril
50
y). A
disgu
ised
arm
fold
is
when
one
hand
move
s
acros
s the
body
unnec
essari
ly to
adjust
a
watch
strap
or
cuff.
51
Hand
to
Face
Gest
ures:
A
very
com
mon
hand
to
face
gestu
re is
when
the
speak
er
place
s
finger
or
finger
52
in
front
of the
mout
h
when
speak
ing
whic
h
is
interp
reted
as an
untrut
h
being
told
when
the
speak
er is
rather
emba
53
rrasse
d
about
speak
ing it.
The
move
ment
may
be
trace
d
to
an
actio
n
of
wanti
ng to
say
the
word
s but
at the
same
54
time,
hold
them
back
with
the
hand.
The
result
is
incon
gruen
ce
and
rising
of
suspi
cion.
If the hand is placed to the cheek, with the forefinger pointing up, often accompanied
by a slight tilting of the head, this suggests that the listener is in fact listening and
taking account of what is said normally a good sign.
Postu
55
res:
The
set
of
body
whet
her
rigid
or
relax
ed
gives
imme
diate
signal
s
of
reacti
on
and
can
be
acco
mpan
56
ied
by
other
nonverba
l
signal
s.
forwa
rd
facin
g
postu
re
with
hand
obvio
usly
place
d
in
the
pocke
ts
57
delib
eratel
y
sugge
sts a
powe
r
appro
ach.
Sittin
g and
Sittin
g
Postu
res:
How
the
other
perso
n
is
sittin
g can
give
58
us
some
good
indic
ations
of
their
attitu
des.
Rever
sing
the
chair
and
sittin
g,
leani
ng
over
the
back
can
indic
59
ate
powe
r and
contr
ol;
slum
ping
(with
arms
folde
d
or
clasp
ed in
the
lap)
may
sugge
st
deject
ion or
subm
issive
ness.
60
The
squar
e-on
positi
on
behin
d the
desk,
with
the
perso
n
leani
ng
forwa
rd on
the
desk
with
the
hands
place
d
61
down
wards
on
the
desk
and a
stern
look
on
the
face
must
signif
y an
aggre
ssive
attitu
de.
This
is the
most
consc
iousl
62
y
noted
nonverba
l
signal
The internal forces i.e. the factors which can be controlled by the organization are:
1. RECRUITMENT POLICY
The recruitment policy of an organization specifies the objectives of recruitment and
provides a framework for implementation of recruitment programmed. It may involve
organizational system to be developed for implementing recruitment programmers and
procedures by filling up vacancies with best qualified people.
FACTORS AFFECTING RECRUITMENT POLICY
Organizational objectives
Personnel policies of the organization and its competitors. Government policies on
reservations.
Preferred sources of recruitment.
Need of the organization.
Recruitment costs and financial implications.
2.HUMAN RESOURCE PLANNING
Effective human resource planning helps in determining the gaps present in the existing
manpower of the organization. It also helps in determining the number of employees to be
recruited and what qualification they must possess.
63
2. LABOUR MARKET
Employment conditions in the community where the organization is located will influence the
recruiting efforts of the organization. If there is surplus of manpower at the time of recruitment,
even informal attempts at the time of recruiting like notice boards display of the requisition or
announcement in the meeting etc will attract more than enough applicants.
3.IMAGE/GOODWILL
Image of the employer can work as a potential constraint for recruitment. An organization with
positive image and goodwill as an employer finds it easier to attract and retain employees than an
organization with negative image. Image of a company is based on what organization does and
affected by industry. For example finance was taken up by fresher MBAs when many finance
companies were coming up.
4.POLITICAL-SOCIAL-LEGAL-ENVIRONMENT
Various government regulations prohibiting discrimination in hiring and employment have direct
impact on recruitment practices. For example, Government of India has introduced legislation for
64
reservation in employment for scheduled castes, scheduled tribes, physically handicapped etc.
Also, trade unions play important role in recruitment. This restricts management freedom to
select those individuals who it believes would be the best performers. If the
candidate cant meet criteria stipulated by the union but union regulations can restrict
recruitment sources.
5.UNEMPLOYMENT RATE
One of the factors that influence the availability of applicants is the growth of the economy
(whether economy is growing or not and its rate). When the company is not creating new jobs,
there is often oversupply of qualified labour which in turn leads to unemployment.
6.COMPETITORS
The recruitment policies of the competitors also effect the recruitment function of the
organisations. To face the competition, many a times the organisations have to change their
recruitment policies according to the policies being followed by the competitors
65
PERSONAL INTERVIEW
This is regarded to be the BEST FORM of interview. In such form of an interview the candidate
personally appears in front of the interviewer and gives his interview. This is regarded to be the
best form of interview as the interviewee has the best chances of making his points clear in front
of the interviewer.
TELEPHONIC INTERVIEW
Sometimes an interview is taken on the phone. A telephonic conversation is done
Between the interviewer and the interviewee where the interviewer calls up the candidate via
phone and conducts the interview.
Qualification
Entry level opening: Graduates in any stream preferred can be 10thor 12th
standard pass, according to the IRDA stipulation, depending on region of operation.
Additional communication skills and ability to interact with people will help.
Middle level opening: Professional in finance or marketing with the experience
in service industry. (As asst sales manager)
Senior sales openings: Senior professional with experience of handling junior
staff preferred (CEP/Senior consultant)
66
RESEARCH
METHODOLOGY
RESEARCH DESIGN
67
Decision regarding what, where, how, when, how much, by what means concerning an inquiry in
a research design. It is the arrangement of conditions for collection for collection of data in a
manner that aims to combine relevance to the research purpose with economy in procedure. The
plan is the overall scheme or program of research. In other words, scheme or strategy implies
how the research on objectives will be reached and how the problems in the research can be
tackled. Research related to human behavior is a systematic design, collection, and analysis,
reporting of data and finding relevant situations to the problems faced by the company.
In short the study endeavors to describe Recruitment and Selection situation prevailing at
Aviva Life Insurance, Delhi with the help of the opinions cherished by the respondents.
Research Methodology
The questionnaires were prepared for the employees to know their opinion about the recruitment
and selection process of the company and the field form were collected and analyzed.
68
Sources of data:
Primary Data- are those which are collected for the first time for a certain investigation. These
are original and essential raw data. No doubt this is very time consuming but nevertheless, the
results are accurate and reliable. In the study, the primary data is collected through schedules.
Schedules may be defined as a Performa that contains a set of questions, which are asked and
filled by the interviewers in face to face situation.
Secondary Data: are those information or facts already collected. Such data are collected with
the objective of understanding the past status of any variable. Study have been undertaken by
collecting the published data about profile of the company, its recruitment and Selection process.
Data Collection:
When planning was completed, the survey moved into the field and undertook the fieldwork that
is distribution and collection of facts. The total numbers of questionnaires distributed were 35
out of which only 30 were considered for analysis, few were not considered due to incomplete
data entry and few questionnaires were not filled.
69
It is the last stage of survey. Through good presentation, significant facts and comparisons are
highlighted. The presentation of facts done by preparing charts like bar charts, pie charts
etc.
The following interpretation has been done on the basis of the questionnaires filled up the
recruiters of Aviva Life Insurance. The main aim behind this interpretation is to show how
effectively recruitment is done by the recruiters of Aviva Life Insurance. and their opinions
regarding the recruitment process
71
DATA ANALYSIS
72
bad
average
good
About 75% of the manager say that they prefer both internal as well as
external source
for recruitment and selection where as only 9% go for internal source and
18% go for
external sources.
Question: Which method do you mostly prefer for recruitment and
selection?
Preferred way of recruitment?
73
17%
bad
50%
average
33%
good
About 65% of the mangers go for direct recruitment and selection and 32%
go for
indirect and only 3 % go for third party recruitment way.
Question: When do you prefer to go for manpower planning?
35%
30%
25%
20%
15%
10%
5%
0%
bad
average
good
10%
40%
20%
bad
average
good
very good
30%
10%
40%
20%
bad
average
good
very good
30%
interviews
Question: How do you rate the HR practices of the company?
bad
average
good
very good
76
BIBLOGRAPHY
BIBLOGRAPHY
C.B Mamoria and S.V. Gankar Personal Management
Text and Cases.
77
ANNEXURE
78
.
3: How do you rate the recruitment procedure?
Short
Average
Long
Very Long
Cant say
4: What is the process you follow for recruitment and selection?
People explain the same
in brief?
.
5: Which method do you mostly prefer from the following for
recruitment and selection?
80
Direct Method
Indirect Method
Third Party
6: What sources you prefer for recruitment and selection?
Internal sources
External sources
Both
7: What are the sources for internal sourcing among the following
-:
Present permanent employees
Present temporary employees
Retrenched / Retired / employees
Deceased / disabled / employees
8: What are the sources for external recruitment among the
following
Campus interviews
Placement agencies
Private employment agencies
Public employment agencies Professional associations
Data bank
Casual applicants
Other, if any please mention
81
9: Which is the most successful method for recruitment?
15: Are you satisfied with the present method being followed by
the company for
recruitment and selection?
Yes
No
16: If no, what steps would you prefer, to make improvement?
.
17: Are the aptitude test conducted? Yes
No
Till some extent
Cant say
83
84
85