Professional Documents
Culture Documents
Shilpa Garg
DETAILING
"Detailing"
DETAILING
"Detailing"
Detailing
Purpose of Detailing
Purpose of Detailing
This solely depends on how effective the detailing
is or in other words how convincingly one can
communicate.
Communication is the essence of marketing. It is a
four step process:
MR - the medium
1.
2.
3.
4.
5.
6.
7.
8.
9.
Text
Voice
Handling of Visual Aid
Use of Pointer
Eye to Eye Contact
Body Language
Listening
Use of Senses
Time Management
iv.
.
Tone
Tone is the feelings in the voice. Words have little meaning
themselves. It is the tone which adds the sentiments to the
message communicated e.g. a friendly tone.
Modulation of Voice and Emphasis
Modulation is the ups and downs of the voice. Modulation of
voice actually brings out the emotions from the message,
without which it sounds dull. It gives additional punch at areas
which need special thrust like brand name, payoff line, opening
sentence etc.
Emphasis give the right connotation to the message. It should
be correctly used. Over or under usage does not bring out the
hidden message. Finally both modulation and emphasis reflect
the confidence level.