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2016.06.

26

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Max Reach!

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15-34

95% + 47%

95.4%

46.6%

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50-65

15-34

15 34

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2016 Innity Group. All Rights Reserved.

37% 28% 49% 45% 36%

(2015.4.9)

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TV vs

- News

Entertainment

77%

73%

10min
- Short Video

47%

News

19%

- Movie

70%
&
- Movie

17%

(2015.4.9)

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InRead()Pre-roll()

21%
InRead!

Nielsen x Teads Research Report

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InRead()Pre-roll()

InRead

50%

60%InRead
18-34
InRead

74%

Nielsen x Teads Research Report

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2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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TA

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(more)

Teaser

New Launch

Re-Push

Sustain

11

33%
27%

2 + 2~4/ ( )
20%

13%

28%

31%

32%

29%

27%

7%

33% 31%

33%

PLAY
20%

20%
13%

7%

20%

20%
13%

13%

7%

31%
12%

7%

24% 24%
4%
14%

33%

Travel
Car

32%
27%

23%

7%

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33%

32%
27%

23%

22%
20%

20%
13%

NEWS

30%

29% 29%

7%

13%

9%

13%

15% 14%

13%

13%
4%

6%

Demographic

Contextual

V
18+

Targeting

Behavioral

Retargeting

AD

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CPE

CPM

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Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

!!

InRead-Underlay Video

$25() / CPM $250

QR Code

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100

2016.08.31
*

!!

InRead-Grow

$20() / CPM $200


QR Code

100

2016.08.31
*

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Mobile First View


$25() / CPM $250

100

2016.08.31
*

QR Code
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QR Code

$15() / CPE $15

2016.08.31
*

QR Code
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$15() / CPE $15

2016.08.31
*

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2016
2016
InnityInnity
Group.
Group.
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All Rights
Reserved.
Reserved.

$25() / CPE $25

Demo() http://staging.innityasia.com/m4/2013/ph/mazda_apr/lb/index_wskyscraper.h
tml

Light Box
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DemoFord

DemoLEXUS

2016.08.31
*
DemoAudi

Demo

10,000~20,000

Demo()
http://goo.gl/sG3pXM

$20() / CPE $15

1.3

Engagement Bar
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Demo

Demo

2016.08.31
*

*8

Demo()http://goo.gl/53FP2J

$30() / CPM $300

100

2016.08.31
*

Welcome Video
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Demo

DemoIPSA

DemoIWC

DemoMovies

*8
$25() / CPM $250

100

Demo() http://goo.gl/AnhHCM

Billboard Video
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Demo

2016.08.31
*

$25() / CPM $250

Demo() http://staging.innityasia.com/m4/2013/th/nissanccl_jun/bb/index.html

100

2016.08.31
*

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2016
2016
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Group.
Group.
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Reserved.

* Demo

Lightbox

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E-Bar

Form

Video

Downloads

Music

Game

Catalog

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Lightbox
Global

E-Bar
Taiwan

(2013)

All

(2014)

(2014)

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(2013)

Campaign :
Campaign Period :
Ad Format :
Total Engagement :

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

(2014)

(2013)

ER

Lowest

Engagement Rate

Average

Highest

Average
Lowest

(2013)

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(2014)

ETR
Engagement Through Rate

Campaign : Reebok - REALFLEX


Campaign Period : Q2, 2013 (15days)
Ad Format : Lightbox Ad
Total Engagement : 16,915 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

16,915

665

Lowest

5,358,184
30.33

Average

Highest
Average
Lowest

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1.84%

0.32%

ER

0.11%

Engagement Rate

7.84%

3.92%
2.28%

ETR
Engagement Through Rate

Campaign : ICT
Campaign Period : Q3, 2013 (9days)
Ad Format : Lightbox Ad
Total Engagement : 12,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

12,000

897

Lowest

4,182,361
32.67

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

0.6%

0.29%

ER

0.22%

Engagement Rate

8.9%

7.48%
6.26%

ETR
Engagement Through Rate

Campaign : Biore Body Lotion


Campaign Period : Q4, 2013 (30days)
Ad Format : Lightbox Ad
Total Engagement : 6,818 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,818

604

Lowest

1,181,807
24.30

Average

Highest
Average
Lowest

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1.60%

0.58%

ER

0.19%

Engagement Rate

18.32%

8.86%
5.15%

ETR
Engagement Through Rate

Campaign : Samsung Galaxy Note 3 Pink


Campaign Period : Q4, 2013 (47days)
Ad Format : Lightbox Ad
Total Engagement : 12,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

12,000

832

Lowest

2,376,137
25.22

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

1.52%

0.51%

ER

0.14%

Engagement Rate

8.97%

6.93%
5.75%

ETR
Engagement Through Rate

Campaign : Porsche Panamera


Campaign Period : Q1, 2014 (31days)
Ad Format : Lightbox Ad
Total Engagement : 6,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,000

762

570,492

31.94

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.20%

1.05%

ER

0.76%

Engagement Rate

15.48%

12.7%
11.30%

ETR
Engagement Through Rate

Campaign : Porsche Hybrid


Campaign Period : Q4, 2013 (14days)
Ad Format : Lightbox Ad
Total Engagement : 7,200 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

7,200

805

583,500

31.05

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.49%

1.23%

ER

0.91%

Engagement Rate

21.92%

11.1%
7.78%

ETR
Engagement Through Rate

Campaign : Hong Kong Airlines


Campaign Period : Q1, 2014 (11days)
Ad Format : Lightbox Ad
Total Engagement : 6,424 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,424

1,049

968,194

38.03

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.04%

0.66%

ER

0.29%

Engagement Rate

21.46%

16.3%
9.84%

ETR
Engagement Through Rate

Campaign : 21 Century Global Website


Campaign Period : Q4, 2013 (14days)
Ad Format : Ebar Ad
Total Engagement : 5,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

5,000

175

313,330

131.5

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

4.67%

1.60%

ER

0.31%

Engagement Rate

12.56%

3.50%
0.56%

ETR
Engagement Through Rate

Campaign : 21 Century Global Website


Campaign Period : Q1, 2014 (24days)
Ad Format : Ebar Ad
Total Engagement : 5,500 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

5,500

2,487

309,969

86.98

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

3.06%

1.77%

ER

0.82%

Engagement Rate

79.22%

45.2%
7.27%

ETR
Engagement Through Rate

Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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Social Hub

2016
2016
InnityInnity
Group.
Group.
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All Rights
Reserved.
Reserved.

DMP

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Social Hub()

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Group.
Group.
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Reserved.

Social Hub()
>>>

TA
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Social Hub()

Social Hub
+

Landing Page

EC

CRM

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Social Hub()

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Social Hub

Lifestyle

SIGHTSEEING

#hashtag

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View Demo

Social Hub
Canon

#hashtag

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View Demo

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Social Hub
SM

View Demo

SM

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Social Hub()

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Social Hub()

&

Social Log in
Cookie

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Social Hub()

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Social Hub(
)

Social Hub
URL
Social Hub()

Social Hub()

Social Hub

Yes or No

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2016 Innity Group. All Rights Reserved.

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Social Hub()

&

Social Log in

FB Gmail

DMP
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Social Hub()

Social Hub()

Social Hub()
TA

Social Hub()

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300x250

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Social Hub()In Read

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Social Hub()List View

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Social Hub()Balloom

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Social Hub()List View

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Social Hub()Mobile Frist View

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DMP

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Reserved.

24h

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In-App

EC

EDM

Innity
Innity DMP
Social
Hub(

)
cookies

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Innity DMP
Innity DMP

The Advenue DMP helps the creation of multi-attribute segments, to use for campaign targeting.
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DMP

..

-
-
-
-

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Interest

Life stage

Life style

Intent

Behaviour

Demographic

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Innity DMP
()CRM.

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Innity DMP
DMPcookie segment
.

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Innity DMP

ABS

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ABS
ABS
ABS
ABS
Lifestyle

Innity DMP

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Innity DMP

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Innity DMP

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Innity DMP

30

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Innity DMP /

PC


Lightbox

FB Marketplace
IG
Twitter
Google
Baidu

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Mobile Engage

Innity

SMART TV

Beacons
Wi-Fi

!
!

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Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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thank you!

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