1.

1
1.2

2.1
2.2

3.1
3.2

4.1
4.2
4.3
4.4
4.5
4.6

5.1
5.2
5.3
5.4
5.5
5.6

,,
,

1.1
1.1.1
,2014 12.3
21.3%,
,

1.1.1
1.1.2


,,
,,,
,
1.1.3
,2012 ,
2013 7 ,
,

1.2
eBay2013 11 27

76.1%56.1%
52.0%
eBay eBay 2013

1.2.1

1.2.2

eBay eBay PayPal

1.2.3

1.2.4
46%
eBay
1.2.5
52% 12

2.1
2.1.1


2.1.2
B2B
2.1.2.1 B2B

2.1.2.2

2.2

2.2.1

B2BB2C

B2B B2C

2.2.2

2.2.3

B2B
B2C

3.1

 ebayAmazon

3.1.1

220

3.1.1.1

3.1.1.1(a)

3.1.1.1(b)

3.1.1.2
1

3.1.1.2(a)
2

1 2
3 4
3.1.1.2(b)
5

http://it.aliexpress.com/

http://de.aliexpress.com/store/
http://nl.aliexpress.com/store/
http://ja.aliexpress.com/store/
http://fr.aliexpress.com/store/

http://www.aliexpress.com/store/1314327
3.1.1.2(c)

http://ja.aliexpress.com/store/1314327
3.1.1.2(d)
3.1.2

3.2
3.2.1

3.2.2
3.2.2.1

3.2.2.2
1

3)

3.2.2.3

(1)

2)

3)

5
sns

3.2.3
3.2.3.1

B2B B2C amazon

C2C ebay
3.2.3.2

3.2.3.3
UI

3.2.3.4

3.2.3.5

3.2.3.6

3.2.4

3.2.3.3

4.1

4.2
5%

4.3

4.4

ISO SA8000 CE

4.5

4.6

5.1

5.2

5.3

5.4

5.5

5.6

[1],.[A].2015(2):10077685201502-0026-05
[2].
[J]ChinaAcademicJournalElectronicPublishingHouse,2014-0204409-10
www.doczj.com-

:http://www.doczj.com/doc/17a63a9cf12d2af90242e6ee.html