Comparative Study Between NOKIA and SAMSUNG Mobile in Surat City

A Survey on comparative study between Nokia and Samsung mobile in Surat city
Ch.1. Introduction to Cell phone Industry: A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a
device that can make and receive telephone calls over a radio link while moving around a
wide geographic area. It does so by connecting to a cellular network provided by a mobile
phone operator, allowing access to the public telephone network. By contrast, a cordless
telephone is used only within the short range of a single, private base station.
In addition to telephony, modern mobile phones also support a wide variety of other
services such as text messaging, MMS, email, Internet access, short-range wireless
communications (infrared, Bluetooth), business applications, gaming and photography.
Mobile phones that offer these and more general computing capabilities are referred to as
smartphones.
The first hand-held cell phone was demonstrated by John F. Mitchell and Dr Martin
Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983,
the DynaTAC 8000x was the first to be commercially available. From 1990 to 2011,
worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion,
penetrating about 87% of the global population and reaching the bottom of the economic
pyramid.
1.1.
History and Recent trends in cell phone industry in India:

An evolution of mobile phones Early predecessors of
cellular phones included radio communications from ships
and trains. The race to create truly portable telephone
devices began after World War II, with developments
taking place in many countries. The advances in mobile
telephony have been traced in successive generations from
the early "0G" services like the Bell System's - Mobile
Telephone Service and its successor, Improved Mobile
Telephone Service. These '0G' systems were not cellular
and could support few calls, and were very expensive.
NAVNIRMAN INSTITUTE OF MANAGEMENTPage 1
The first handheld mobile cell phone was demonstrated by Motorola in 1973. The first
commercial automated cellular network was launched in Japan by NTT in 1979. In 1981,
this was followed by the simultaneous launch of the Nordic Mobile Telephone (NMT)
system in Denmark, Finland, Norway and Sweden. [8] Several other countries then
followed in the early to mid-1980s. These '1G' systems could support far more calls but
still used analog technology.
In 1991, the second generation (2G) digital cellular technology was launched in Finland
by Radiolinja on the GSM standard, which sparked competition in the sector as the new
operators challenged the incumbent 1G network operators.
Ten years later, in 2001, the third generation (3G) was launched in Japan by NTT
DoCoMo on the WCDMA standard.[9] This was followed by 3.5G, 3G+ or turbo 3G
enhancements based on the high-speed packet access (HSPA) family, allowing UMTS
networks to have higher data transfer speeds and capacity.
By 2009, it had become clear that, at some point, 3G networks would be overwhelmed by
the growth of bandwidth-intensive applications like streaming media.[10] Consequently,
the industry began looking to data-optimized 4th-generation technologies, with the
promise of speed improvements up to 10-fold over existing 3G technologies. The first
two commercially available technologies billed as 4G were the WiMAX standard (offered
in the U.S. by Sprint) and the LTE standard, first offered in Scandinavia by TeliaSonera.
The common components found on all phones are:
A battery, providing the power source for the phone functions.
An input mechanism to allow the user to interact with the phone. The most
common input mechanism is a keypad, but touch screens are also found in some
high-end smartphones.
A screen which echoes the user's typing, displays text messages, contacts and
more.
Basic mobile phone services to allow users to make calls and send text messages.
All GSM phones use a SIM card to allow an account to be swapped among
devices. Some CDMA devices also have a similar card called a R-UIM.
Individual GSM, WCDMA, iDEN and some satellite phone devices are uniquely
identified by an International Mobile Equipment Identity (IMEI) number.
Low-end mobile phones are often referred to as feature phones, and offer basic telephony.
Handsets with more advanced computing ability through the use of native software
applications became known as smartphones.
Several phone series have been introduced to address a given market segment, such as the
RIM BlackBerry focusing on enterprise/corporate customer email needs; the SonyEricsson 'Walkman' series of music/phones and 'Cybershot' series of camera/phones; the
Nokia Nseries of multimedia phones, the Palm Pre the HTC Dream and the Apple iPhone.
List of best-selling mobile phones and List of mobile phone makers by country
BRAND
Nokia 2010
Nokia 2011
Samsung 2010
Samsung 2011
Apple 2010
Apple 2011
LG Electronics 2010
LG Electronics 2011
ZTE 2010
ZTE 2011
Others-1 2010
Others-1 2011
Percent
28.9%
23.8%
17.6%
17.7%
2.9%
5.0%
7.1%
4.9%
1.9%
3.2%
30.4%
33.7%
(Table no. 1.1)
Top Five Worldwide Total Mobile Phone

Vendors, Q4 2012
Rank
1
2
3
4
5
5
Manufacturer
Samsung
Nokia
Apple
ZTE
LG
Huawei
Others
Gartner[21]
22.7%
18.0%
9.2%
3.4%
3.2%
43.5%
IDC[22]
23.0%
17.9%
9.9%
3.6%
3.3%
42.3%
(Table No. 1.2)
1.2.
Major companies in India:
1. Airphone
13. BlackBerry
2. Ajanta Mobile
14. BLEU
3. Akai mobiles
15. BPL Group
4. Alcatel
16. Beyond tech
5. Anconn Mobile
17. Sioan
6. Apple
18. Champion Computers
7. Aqua Mobiles
19. CAPLIGHT
8. AROMA Mobiles
20. celkonmobile
9. Asiatelco
21. Colors mobile
10. AZ LINK +
22. c-Tel
11. AZ Link Anycool mobiles
23. Cheers Mobiles
12. Beetel
24. Daya
25. Dell
44. iBall
26. Dhusia mobiles
45. ICube
27. Digibee Mobiles
46. iNQ
28. eTouch
47. Intex
29. Fly
48. Ion
30. Fortune
49. I-Tel
31. Fujezone
50. JMD MOBILE
32. G-Five
51. Karbonn Mobiles
33. GEEPEE Mobiles
52. KOPPERR
34. gfone
53. Kuantum
35. Gionee
54. Lava Mobiles
36. GlobyTalky
55. Lemon
37. Haier
56. Lexus
38. Hansum Mobiles
57. LG
39. Hawkman Mobile
58. Logitec
40. Hitech Mobiles
59. LONGTEL
41. Hp
60. Magicon
42. HTC
61. Maxwood Mobiles
43. Huawei
62. Maxx
63. Melbon
82. Philiray
64. Micromax Mobile
83. Pride Mobiles
65. Mobell
84. QUBA mobile
66. Motorola
85. Rage
67. Movil
86. Ray
68. Munoth Mobiles
87. RichTel Mobiles
69. MVL
88. RK Mobile
70. M-Tech
89. SAGEM
71. Nelson
90. Samsung
72. Nokia
91. San Mobile
73. Nova mobiles[2]
92. Sansui
74. NXG Electronics[3]
93. Siemens
75. Olive
94. Simcom Mobiles
76. Onida
95. Simoco
77. Orion Mobiles
96. Sony Ericsson
78. Orpat
97. Speed Mobile
79. pagaria
98. Spice Telecom
80. Panasonic [4][5]
99. ST Mobile
81. Philips
100.
Swissvoice India
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
Technotouch
Tekshiv
T-Series
Ultra Mobile
UNITEL
UNIX Mobiles
Unixell
Usha-Lexus
X Electron
Videocon
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
(Table no. 1.3)
Ch.2. Company Introduction: 2.1. Nokia Company introduction:
Type
Traded as
Julkinen osakeyhti
(Public company)
OMX: NOK1V
NYSE: NOK
Vodafone Essar
ViP Mobile
Voice
VOX
Winncom
Xcite
XOLO
Zen Mobiles
Zync Mobiles
Zopo(Shenzhen)
FWB: NOA3
Telecommunications equipment
Industry
Internet
Computer software
Founded
Tampere, Grand Duchy of Finland (1865)

incorporated in Nokia (1871)
Fredrik Idestam
Founder(s)
Leo Mechelin
Fredrik Idestam
Founder(s)
Leo Mechelin
Headquarters
Espoo, Finland[1]
Area served
Worldwide
Risto Siilasmaa (Chairman & CEO)
Key people
Timo Ihamuotila (President and CFO)

Stephen Elop (EVP, Devices &
Services)
Mobile phones
Products
Mobile computers
Networks
(See products listing)
Maps and navigation, music, messaging

Services
and media
Software solutions
(See services listing)
Revenue
Operating
income
Net income
30.176 billion (2012)[2]

-2.303 billion (2012)[2]
-3.106 billion (2012)[2]
Total assets
29.949 billion (2012)[2]
Total equity
8.061 billion (2012)[2]
Employees
97,800 (2012)[2]
Mobile Solutions
Divisions
Mobile Phones
Markets
Subsidiaries
Website
Nokia Solutions and Networks

Navteq
Nokia.com
(Table no. 2.1)

Nokia Corporation is a Finnish communications and information technology
multinational corporation that is headquartered in Espoo, Finland. Its Nokia Solutions and
Networks company provides telecommunications network equipment and services, while
Internet services, including applications, games, music, media and messaging, and freeof-charge digital map information and navigation services, are delivered through its
wholly owned subsidiary Navteq.
As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales in more
than 150 countries, and reports annual revenues of around 30 billion. By the fourth
quarter of 2012, it was the world's second-largest mobile phone maker in terms of unit
sales (after Samsung), with a global market share of 18.0%. Now, Nokia only has a 3.2%
market share in smartphones. They lost 40% of their revenue in mobile phones in Q2
2013. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange
and New York Stock Exchange. It is the world's 274th-largest company measured by
2013 revenues according to the Fortune Global 500.
Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However,
over the past five years its market share declined as a result of the growing use of touch
screen smartphones from other vendorsprincipally the iPhone, by Apple, and devices
running on Android, an operating system created by Google. The corporation's share price
fell from a high of US$40 in late 2007 to under US$2 in mid-2012. In a bid to recover,
Nokia announced a strategic partnership with Microsoft in February 2011, leading to the
replacement of Symbian with Microsoft's Windows Phone operating system in all Nokia
smartphones. Following the replacement of the Symbian system, Nokia's smartphone
sales figures, which had previously increased, collapsed dramatically. From the beginning
of 2011 until 2013, Nokia fell from its position as the world's largest smartphone vendor
to assume the status of tenth largest.
On 2 September 2013, Microsoft announced its intent to purchase Nokia's mobile phone
business unit as part of an overall deal totaling 5.44 billion (US$7.17 billion). Stephen
Elop, Nokia's former CEO, and several other executives will join Microsoft as part of the
deal.
2.1.1 History and Company Information:

1865 to 1967
(1861-1930), Nokia's founder, was a Finnish business leader (Source: Nokia Corporation
's official history, pages 12-13, Martin Hiki, Edita, 2001). He was founder, CEO,
Chairman of the Board and the largest shareholder of the Finnish Gummitehdas'
("Rubberfactory"). He led the development of a new rubber industry in Finland, and his
group of companies built a modern wood and cable industry in Finland. Poln decided to
use the name "Nokia", the town where his factories were based, as a brand name for his
products to differentiate his products from Russian competitors.
Industrial conglomerate
In 1898, Eduard Poln founded Finnish Rubber Works, manufacturer of galoshes and
other rubber products, which later became Nokia's rubber business. At the beginning of
the 20th century, Finnish Rubber Works established its factories near the town of Nokia
and they began using Nokia as its product brand. In 1912, Arvid Wickstrm founded
Finnish Cable Works, producer of telephone, telegraph and electrical cables and the
foundation of Nokia's cable and electronics businesses. At the end of the 1910s, shortly
after World War I, the Nokia Company was nearing bankruptcy. To ensure the
continuation of electricity supply from Nokia's generators, Finnish Rubber Works
acquired the business of the insolvent company. In 1922, Finnish Rubber Works acquired
Finnish Cable Works. In 1937, Verner Weckman, a sport wrestler and Finland's first
Olympic Gold medalist, became president of Finnish Cable Works, after 16 years as its
technical director. After World War II, Finnish Cable Works supplied cables to the Soviet
Union as part of Finland's war reparations. This gave the company a good foothold for
later trade.
The three companies, which had been jointly owned since 1922, were merged to form a
new industrial conglomerate, Nokia Corporation in 1967 and paved the way for Nokia's
future as a global corporation. The new company was involved in many industries,
producing at one time or another paper products, car and bicycle tires, footwear
(including rubber boots), communications cables, televisions and other consumer
electronics, personal computers, electricity generation machinery, robotics, capacitors,
military communications and equipment (such as the SANLA M/90 device and the M61
gas mask for the Finnish Army), plastics, aluminum and chemicals. Each business unit
had its own director who reported to the first Nokia Corporation President, Bjrn
Westerlund. As the president of the Finnish Cable Works, he had been responsible for
setting up the company's first electronics department in 1960, sowing the seeds of Nokia's
future in telecommunications.
Operations
In 2011, Nokia had 130,000 employees in 120 countries, sales in more than 150 countries,
global annual revenue of over 38 billion, and operating loss of 1 billion. It was the
world's largest manufacturer of mobile phones in 2011, with global device market share
of 23% in the second quarter.
The Nokia Research Center, founded in 1986, is Nokia's industrial research unit
consisting of about 500 researchers, engineers and scientists; it has sites in seven
countries: Finland, China, India, Kenya, Switzerland, the United Kingdom and the United
States. Besides its research centers, in 2001 Nokia founded (and owns) INdT Nokia
Institute of Technology, a R&D institute located in Brazil. Nokia operates a total of 7
manufacturing facilities located at Manaus, Brazil; Beijing and Dongguan, China;
Komrom, Hungary; Chennai, India; Reynosa, Mexico; and Changwon, South Korea.
Nokia's industrial design department is headquartered in Soho in London, UK with
significant satellite offices in Helsinki, Finland and Calabasas, California in the US.
Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New
York stock exchanges. Nokia plays a very large role in the economy of Finland. It is an
important employer in Finland and several small companies have grown into large ones
as its partners and subcontractors. In 2009 Nokia contributed 1.6% to Finland's GDP, and
accounted for about 16% of Finland's exports in 2006.
Divisions
Since 1 July 2010, Nokia comprises three business groups: Mobile Solutions, Mobile
Phones and Markets. The three units receive operational support from the Corporate
Development Office, led by Kai istm, which is also responsible for exploring
corporate strategic and future growth opportunities.
On 1 April 2007, Nokia's Networks business group was combined with Siemens's carrierrelated operations for fixed and mobile networks to form Nokia Siemens Networks,
jointly owned by Nokia and Siemens and consolidated by Nokia. Nokia bought the 50%
share and took full control of the group on 3 July 2013.
Corporate governance
The control and management of Nokia is divided among the shareholders at a general
meeting and the Nokia Leadership Team (left), under the direction of the board of
directors (right). The chairman and the rest of the Nokia Leadership Team members are
appointed by the board of directors. Only the Chairman of the Nokia Leadership Team
can belong to both, the board of directors and the Nokia Leadership Team. The board of
directors' committees consist of the Audit Committee, the Personnel Committee and the
Corporate Governance and Nomination Committee.
The operations of the company are managed within the framework set by the Finnish
Companies Act, Nokia's Articles of Association and Corporate Governance Guidelines,
and related board of directors adopted charters.
Nokia Leadership Team (as of April 2012)
Stephen Elop (Chairman), b. 1963
board of directors
Risto Siilasmaa (Chairman), b. 1966
President, CEO and Nokia Leadership Team
Board member since 2008, Chairman of the board of
Chairman of Nokia Corporation since 21 September directors since 3 May 2012

2010
Chairman of the Corporate Governance and
Joined Nokia on 21 September 2010, Nokia Board
Nomination Committee
member since 3 May 2011
Founder and Chairman of F-Secure Corporation
Esko Aho, b. 1954
Jouko Karvinen (Vice chairman), b. 1957
Executive Vice President, Corporate Relations and
Board member since 3 May 2011, Chairman of the
Responsibility
Audit Committee, Member of the Corporate
Joined Nokia 2008, Nokia Leadership Team member Governance and Nomination Committee
since 2009
CEO of Stora Enso Oyj
Former Prime Minister of Finland (19911995)
Bruce Brown, b. 1958
Marko Ahtisaari, b. 1969
Board member since 3 May 2012, Member of the
Executive Vice President, Design
Personnel Committee
Joined Nokia 2009, Nokia Leadership Team member Chief Technology Officer of Procter & Gamble
since 1 February 2012
Elizabeth Doherty, b. 1957
Jerri DeVard, b. 1958
Board member since May 2013
Executive Vice President, chief marketing officer
independent director
Joined Nokia 2011, Nokia Leadership Team member
Stephen Elop, b. 1963
since 1 January 2011
Board member since 3 May 2011
Colin Giles, b. 1963
President and CEO of Nokia Corporation, Chairman
Executive Vice President, Sales
of the Nokia Leadership Team
Dr. Henning Kagermann, b. 1947
Board member since 2007, Chairman of the
Michael Halbherr, b. 1964
Personnel Committee, Member of the Corporate
Executive Vice President, Location & Commerce
Governance and Nomination Committee
Joined Nokia 2006, Nokia Leadership Team member Former CEO and Chairman of the Executive Board
since 1 July 2011
of SAP AG
Jo Harlow, b. 1962
Helge Lund, b. 1962
Executive Vice President, Smart Devices
Joined Nokia 2003, Nokia Leadership Team member Personnel Committee

President and CEO of Statoil ASA
Timo Ihamuotila, b. 1966
Mrten Mickos, b. 1962
Executive Vice President, chief financial officer
Board member since 3 May 2012
With Nokia 19931996, rejoined 1999, Nokia
chief executive officer of Eucalyptus Systems, Inc.
Elizabeth Nelson, b. 1960

Leadership Team member since 2007
Mary T. McDowell, b. 1964
Audit Committee
Executive Vice President, Mobile Phones
Independent Corporate Advisor
Kari Stadigh, b. 1955
since 2004
Louise Pentland, b. 1972
Personnel Committee
Executive Vice President, Chief Legal Officer
Group CEO and President of Sampo plc

Niklas Savander, b. 1962

Executive Vice President, Markets
since 2006
Henry Tirri, b. 1956

Executive Vice President, Chief Technology Officer
since 22 September 2011
Juha krs, b. 1965

Executive Vice President, Human Resources
since 2010
Dr. Kai istm, b. 1964

Executive Vice President, Chief Development
Officer
since 2005
(Table no. 2.2)
Online services
1. .mobi and the Mobile Web
Nokia was the first proponent of a Top Level Domain (TLD) specifically for the Mobile
Web and, as a result, was instrumental in the launch of the .mobi domain name extension
in September 2006 as an official backer. Since then, Nokia has launched the largest
mobile portal, Nokia.mobi, which receives over 100 million visits a month. It followed
that with the launch of a mobile Ad Service to cater to the growing demand for mobile
advertisement.
2. Ovi
Ovi, announced on 29 August 2007, was the name for Nokia's "umbrella concept"
Internet services. Centered on Ovi.com, it was marketed as a "personal dashboard" where
users can share photos with friends, download music, maps and games directly to their
phones and access third-party services like Yahoo's Flickr photo site. It has some
significance in that Nokia is moving deeper into the world of Internet services, where
head-on competition with Microsoft, Google and Apple is inevitable.
The services offered through Ovi included the Ovi Store (Nokia's application store), the
Nokia Music Store, Nokia Maps, Ovi Mail, the N-Gage mobile gaming platform available
for several S60 smartphones, Ovi Share, Ovi Files, and Contacts and Calendar. The Ovi
Store, the Ovi application store was launched in May 2009. Prior to opening the Ovi
Store, Nokia integrated its software Download! store, the stripped-down MOSH
repository and the widget service WidSets into it.
Nokia discontinued the Ovi brand in 2011, continuing to offer its services under the main
brand.
3. My Nokia
Nokia offers a free personalised service to Nokia owners called My Nokia (located at
my.nokia.com). Registered My Nokia users can get free services as follows:
Tips & tricks alerts through web, e-mail and also mobile text message.
My Nokia Backup: A free online backup service for mobile contacts, calendar logs
and also various other files. This service needs GPRS connection.
Ringtones, wallpapers, screensavers, games and other things can be downloaded

free of cost.
Comes With Music

In 2007 Nokia set up their "Nokia Comes With Music" service, in partnership with
Universal Music Group International, Sony BMG, Warner Music Group, EMI, and
hundreds of independent labels and music aggregators, to allow 12, 18, or 24 months of
unlimited free-of-charge music downloads with the purchase of a Nokia Comes With
Music edition phone. Files could be downloaded on mobile devices or personal
computers, and kept permanently.
In January 2011 Nokia withdrew this program in 27 countries, due to its failure to gain
traction with customers or mobile network operators; existing subscribers could continue
to download until their contracts ended. The service continued to be offered in China,
India, Indonesia, Brazil, Turkey and South Africa where take-up had been better.
Nokia Messaging
On 13 August 2008 Nokia launched a beta release of "Nokia Email service", a push email service, since incorporated into Nokia Messaging.
Nokia Messaging operates as a centralised, hosted service that acts as a proxy between
the Nokia Messaging client and the user's e-mail server. The phone does not connect
directly to the e-mail server, but instead sends e-mail credentials to Nokia's servers. IMAP
is used as the protocol to transfer emails between the client and the server
2.1.2. Product mix of Nokia mobile

C-series (20102011)
The Nokia Cseries is an affordable series optimized for social networking and sharing.
The range includes a mix of feature phones running Series 40 and some smartphones
running Symbian.
(Table no. 2.3)
Phone Screen
model type
Released S. Technology
128 160
Nokia
GSM
pixels
2011 Q2 P]
C2-00
EDGE
(65K)
Platform
Generatio Form
n
factor
GPRS Series 40 XGOLD

6th Edition 213
Candybar
Camera
VGA
(0.3
MP)
Phone Screen
model type
240 320
Nokia
pixels
2010
C2-01
(256K)
GSM
UMTS
240 320
Nokia
GSM
pixels
2011 Q3 P
C2-02
EDGE
(262K)
240 320
Nokia
GSM
pixels
2011 Q3 P
C2-03
EDGE
(262K)
320 240
Nokia pixels
GSM
2010 Q2 D
C3-00 (256K)
WLAN
Color TFT
Platform
Generatio Form
n
factor
Camera
EDGE Series 40
6th Edition
Candybar
Series 40
GPRS 6th Edition
BB5.0
feature
pack 1
Slider,
Touch and 2.0 MP
Type
GPRS
Series 40
3.2 MP
Slider,
Touch and 2.0 MP
Type
EDGE Series 40
BB5.0
6th Edition
QWERTY
2.0 MP
Candybar
Series 40
240 320
Nokia
GSM
EDGE, 6th Edition
(256K) TFT 2010 Q4 D
BB5.0
C3-01
UMTS, WLAN feature
Color
pack 1
Candybar,
Touch and 5.0 MP
Type
Nokia
C3-01
Series 40
Gold 240 320
GSM
EDGE, 6th Edition
Edition (256K) TFT 2010 Q4 D
BB5.0
UMTS, WLAN feature
(Touch Color
pack 1
and
Type)
Candybar
5.0 MP
240 320
Nokia pixels
2010 Q2 D GSM/UMTS
C5-00 (16.7M)
Color TFT
Candybar
5.0 MP
S60
3rd
Edition
BB5.0
FP2
640 360
GSM
EGPRS
pixels
Nokia
UMTS
WLAN S60
5th
(16.7M)
2010 Q4 D
tbc
C5-03
WCDMA/HSDP Edition
transmissiv
A EGSM
e
Touchscreen
5.0 MP
candybar
GSM
EGPRS
640 360
Nokia
UMTS
WLAN S60
5th
pixels
2010 Q2 D
BB5.0
C6-00
WCDMA/HSDP Edition
(16.7M)
A EGSM
QWERTY
5.0 MP
Slider
Nokia 640 360 2010 Q4 D GSM
Touch
EGPRS Symbian^ BB5.0
8.0 MP
Phone Screen
model type
pixels
C6-01
(16.7M)
Platform
Generatio Form
n
factor
UMTS
WLAN
WCDMA/HSDP 3
A EGSM
screen
candybar
GSM
EGPRS
640 360
Nokia
UMTS
WLAN Symbian^
pixels
2010 Q4 D
BB5.0
C7-00
WCDMA/HSDP 3
(16.7M)
A EGSM
Camera
(720p
HD)
Touch
8.0 MP
screen
(720p
Monoblock HD)
C1-00 and C2-00 are dual SIM phones, but with Nokia C1-00 both SIM cards cannot be
utilized at the same time.
E-series (20062011)
The Nokia Eseries is an enterprise-class series with business-optimized products. They

are all smartphones and run on Symbian.
(Table no. 2.4)
Phone
model
Screen Releas
S. Technology
type ed
Platfor Generat Form

m
ion
factor
Camera
240
320 18bit
Nokia E50
2006
(262,14
4)
Color
D GSM/EDGE
S60 3rd
BB5.0
Edition
1.3
Candyb
megapix
ar
els
240
320 24bit
Nokia E51
2007
(16.7
million
) Color
S60 3rd
GSM/EDGE/HSDPA/3G/W
D
Edition BB5.0
LAN
FP1
2
Candyb
megapix
ar
els
320
240 24bit
Nokia E52
2009
(16.7
million
) Color
S60 3rd
GSM/EDGE/HSDPA/3G/W
D
Edition BB5.0
LAN
FP2
3.2
Candyb
megapix
ar
els
Nokia E55 320 2009

240 24-
D GSM/EDGE/HSDPA/3G/W S60 3rd BB5.0

Edition
Candyb 3.2
megapix
Phone
model
Screen Releas
S. Technology
type ed

m
ion
factor
Camera
bit
(16.7
million
) Color
FP2
ar
els
LAN
352
416 24bit
Nokia E60
2006
(16.7
million
) Color
D GSM/UMTS/WLAN
S60 3rd
BB5.0
Edition
Candyb
None
ar
320
240 24bit
Nokia E61
2006
(16.7
million
) Color
D GSM/UMTS/WLAN
S60 3rd
BB5.0
Edition
Candyb
VGA
ar
320
240 24bit
Nokia E61i
2007
(16.7
million
) Color
S60 3rd
D GSM/EDGE/UMTS/WLAN
BB5.0
Edition
320
240 24bit
Nokia E62
2006
(16.7
million
) Color
D GSM/EDGE
S60 3rd
BB5.0
Edition
320
240 24bit
Nokia E63
2008
(16.7
million
) Color
S60 3rd
3G/GSM/EDGE/UMTS/WL
D
Edition BB5.0
AN
FP2
QWER
2
TY
megapix
Candyb
els
ar
240
320 24bit
Nokia E65
2007
(16.7
million
) Color
S60 3rd
BB5.0
Edition
2
megapix
els
2
Candyb
megapix
ar
els
QWER
TY
VGA
Candyb
ar
Slider
Phone
model
Screen Releas
S. Technology
type ed

m
ion
factor
Camera
240
320 24bit
Nokia E66
2008
(16.7
million
) Color
S60 3rd
D GSM/EDGE/UMTS/WLAN Edition BB5.0
FP1
Slider
640
480 24bit
2011
(16.7
million
) Color
Symbia
n^3
BB5.0
'Anna'(P
R 2.0)
QWER
8
TY
megapix
candyba
els
r
Nokia E6
3.15
megapix
els
352
416 24bit
Nokia E70
2006
(16.7
million
) Color
S60 3rd
BB5.0
Edition
Candyb
2
ar (flip
megapix
keyboar
els
d)
320
240 24bit
Nokia E71
2008
(16.7
million
) Color
S60 3rd
D GSM/EDGE/UMTS/WLAN Edition BB5.0
FP1
3.2
Candyb
megapix
ar
els
320
240 24bit
Nokia E72
2009
(16.7
million
) Color
S60 3rd
GSM/EDGE/HSDPA/HSUP
Edition BB5.0
A/WLAN
FP2
Qwerty 5.0
Candyb megapix
ar
els
320
240 24Nokia E73 bit
2010
Mode
(16.7
million
) Color
GSM/UMTS,
EDGE, S60 3rd
D HSDPA, HSUPA, 3.5G, Edition BB5.0
WLAN
FP2
5.0
Candyb
megapix
ar
els
D GSM/EDGE/UMTS/3G/WL S60 3rd BB5.0

AN
Edition
FP2
QWER 3.2
TY
megapix
Slider els
Nokia E75 320 2009

240 24bit
(16.7
million
GSM/WLAN/UMTS
(Europe/Asia)
Phone
model
Screen Releas
S. Technology
type ed

m
ion
factor
Camera
) Color
Nokia
00
320
240 24E5- bit
2010
(16.7
million
) Color
Nokia E7
640
480 24bit
2011
(16.7
million
) Color
800
352 24Nokia E90
bit
Communic
2007
(16.7
ator
million
) Color
S60 3rd
Edition BB5.0
FP2
QWER
5.0
TY
megapix
Candyb
els
ar
D GSM/EDGE/HSDPA/3G
Symbia
BB5.0
n^3
QWER
TY
8.0
touchsre
megapix
en
els
candyba
r
D GSM/EDGE/3G/WLAN
S60 3rd
Edition BB5.0
FP1
3.15
Clamsh
megapix
ell
els
D GSM/EDGE/HSDPA/3G
N-series (20052011)
The Nseries are highly advanced smartphones, with strong multimedia and connectivity
features and as many other features as possible into one device.
(Table no. 2.5)

Phone Screen
model type
Release
S. Technology
d
Platform
Generatio Form
n
factor
Camera
176 208
Nokia 18-bit
2005
N70
(262,144)
Color
GSM/EDGE/UMT S60 2nd

D
BB5.0
S
Edition
2.0
Candybar megapixel
s
Nokia 176 208

N70
18-bit
2006
Music (262,144)
Edition Color
S60 2nd
BB5.0
Edition
2.0
Candybar megapixel
s
D GSM/UMTS
Phone Screen
model type
Release
S. Technology
d
320 240
Nokia 18-bit
2006
N71
(262,144)
Color
Platform
Generatio Form
n
factor
Camera
D GSM/UMTS
S60
3rd
BB5.0
Edition
2.0
Clamshell megapixel
s
176 208
Nokia 18-bit
2006
N72
(262,144)
Color
D GSM
S60 2nd
BB5.0
Edition
2.0
Candybar megapixel
s
320 240
Nokia 18-bit
2006
N73
(262,144)
Color
GSM/EDGE/UMT S60
3rd
D
BB5.0
S
Edition
3.2
Candybar megapixel
s
Nokia 320 240

N73
18-bit
2006
Music (262,144)
Edition Color
S60
9.1
GSM/EDGE/UMT
D
3rd
BB5.0
S
Edition
3.2
Candybar megapixel
s
320 240
Nokia 24-bit
2006
N75
(16.7M)
Color
D GSM/UMTS
S60
3rd
BB5.0
Edition
2.0
Clamshell megapixel
s
320 240
Nokia 24-bit
2007
N76
(16.7M)
Color
D GSM/UMTS
S60
3rd
BB5.0
Edition
2.0
Clamshell megapixel
s
329 240
Nokia 24-bit
2007
N77
(16.7M)
Color
GSM/UMTS DVB- S60

3rd
D
BB5.0
H
Edition
2.0
Candybar megapixel
s
320 240
Nokia 24-bit
2008
N78
(16.7M)
Color
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP2
EGSM
3.2
Candybar megapixel
s
320 240
Nokia 24-bit
2008
N79
(16.7M)
Color
GSM
EGPRS
UMTS
WLAN S60
3rd
D
BB5.0
WCDMA HSDPA Edition
EGSM
5.0
Candybar megapixel
s
Nokia 360 640 2010

N8
(16.7M)
Capacitiv
D GSM
EGPRS Symbian^ BB5.0
UMTS
WLAN 3
WCDMA HSDPA
Candybar 12.0
megapixel
s
Phone Screen
model type
Release
S. Technology
d
e
AMOLE
D touch
screen
Platform
Generatio Form
n
factor
EGSM
Camera
(720p HD)
352 416
Nokia 18-bit
2006
N80
(262,144)
Color
D GSM/UMTS
320 240
Nokia 24-bit
2007
N81
(16.7M)
Color
S60
3rd
GSM/UMTS/WLA
D
Edition
BB5.0
N
FP1
320 240
Nokia
24-bit
N81
2007
(16.7M)
8GB
Color
Slide
3.2
megapixel
s
Slide
2.0
megapixel
s
S60
9.2
GSM/UMTS/WLA 3rd
D
BB5.0
N
Edition
FP1
Slide
2.0
megapixel
s
320x240
Nokia 24-bit
2007
N82
(16.7M)
Color
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP1
EGSM
5.0
Candybar megapixel
s
320x240
Nokia 24-bit
2008
N85
(16.7M)
Color
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP2
EGSM
2-way
Slide
5.0
megapixel
s
320x240
Nokia
24-bit
N86
2009
(16.7M)
8MP
Color
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP2
EGSM
Slide
8.0
megapixel
s
854 480
(16.7M)
Capacitiv
Nokia
e
2011
N9
AMOLE
D touch
screen
GSM
EGPRS
MeeGo
UMTS
WLAN
D
1.2
BB5.0
WCDMA HSDPA
Harmattan
EGSM
8.0
Candybar megapixel
s
352 416
Nokia 18-bit
2005
N90
(262,144)
Color
S60 2nd
BB5.0
Edition
2.0
Clamshell megapixel
s
D GSM/UMTS
S60
3rd
BB5.0
Edition
Phone Screen
model type
Release
S. Technology
d
Platform
Generatio Form
n
factor
Camera
800 480
24-bit
Nokia (16.7M)
2009
N900 Resistive
touch
screen
GSM
EGPRS
UMTS
WLAN
D
Maemo 5 BB5.0
WCDMA HSDPA
EGSM
Touch
screen
with
5.0
slide-out megapixel
QWERT s
Y
keyboard
176 208
Nokia 18-bit
2005
N91
(262,144)
Color
D GSM/UMTS
S60
3rd
BB5.0
Edition
Slide
2.0
megapixel
s
D GSM/UMTS
S60
3rd
BB5.0
Edition
2.0
Clamshell megapixel
s
320 240
Nokia 18-bit
2006
N93
(262,144)
Color
D GSM/UMTS
S60
3rd
BB5.0
Edition
3.2
Clamshell megapixel
s
320 240
Nokia 24-bit
2007
N93i (16.7M)
Color
GSM
EGPRS
UMTS
WLAN S60
3rd
D
BB5.0
WCDMA HSDPA Edition
EGSM
3.2
Clamshell megapixel
s
320 240
24-bit
Nokia
(16.7M) 2006
N95
Color
2.6in
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP1
EGSM
2-way
Slide
5.0
megapixel
s
320 240
Nokia 24-bit
N95
(16.7M) 2007
8GB Color
2.8in
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP1
EGSM
2-way
Slide
5.0
megapixel
s
854 480
24-bit
Nokia (16.7M)
2011
N950 Capacitiv
e
touch
screen
GSM
EGPRS
MeeGo
UMTS
WLAN
D
1.2
BB5.0
WCDMA HSDPA
Harmattan
EGSM
QWERT
Y
8.0
keyboard,
megapixel
with
s
tilt
display
320 240
Nokia 24-bit
2007
N92
(16.7M)
Color
Phone Screen
model type
Release
S. Technology
d
320 240
Nokia 24-bit
2008
N96
(16.7M)
Color
Platform
Generatio Form
n
factor
Camera
GSM
EGPRS
S60
3rd
UMTS
WLAN
D
Edition
BB5.0
WCDMA HSDPA
FP2
EGSM DVB-H
2-way
Slide
640 360
Nokia 24-bit
2009
N97
(16.7M)
Color
GSM
EGPRS
UMTS
WLAN S60
5th
D
BB5.0
WCDMA HSDPA Edition
EGSM
QWERT
Y
5.0
keyboard,
megapixel
with
s
tilt
display
360 640
Nokia
24-bit
N97
2009
(16.7M)
mini
Color
GSM
EGPRS
UMTS
WLAN S60
5th
D
BB5.0
WCDMA HSDPA Edition
EGSM
QWERT
Y
5.0
keyboard,
megapixel
with
s
tilt
display
5.0
megapixel
s
X-series (20092011)
The Nokia Xseries targets a young audience with a focus on music and entertainment.
Like the Cseries, it is a mix of both Series 40 feature phones and Symbian smartphones.
(Table no.2.6)
Phone Screen
model type
S.
Technolog
Platform
y
GSM
EDGE
Series 40 6th
BB5.0
Edition
5.0
Candybar megapixel
s
320 240
Nokia
(256K)
2010
X2-01
TFT Color
GSM
EDGE
Series 40 6th
BB5.0
Edition
QWERT
VGA 640
Y
480
Candybar
320 240
Nokia
(65K)
2011
X2-02
TFT Color
GSM
EDGE
Series 40 6th
BB5.0
Edition
Candybar
2
mega
pixels
240 320
Nokia
(256K)
2009
X3-00
TFT Color
GSM
EDGE
Series 40 6th
BB5.0
Edition
Slider
3.2
megapixel
s
Nokia 240 320 2010
GSM
Series 40 6th BB5.0
Candybar 5.0
Released
240 320
Nokia
(256K)
2010
X2-00
TFT Color
Generatio Form
n
factor
Camera
Phone Screen
model type
Released
S.
X3-02
(Touch (256K)
and
TFT Color
Type)
Technolog
Platform
y
EDGE,
UMTS,
WLAN
240 320
(16.7M)
TFT Color
D
(model
-00),
(model
-01)
Nokia (model-00)
2010
X5
320 240
(16.7M)
TFT Color
TDSCDMA
(model-00)
GSM,
UMTS,
WLAN
(model-01)
(model-01)
Generatio Form
n
factor
Edition
feature pack
1
megapixel
s
Series 40 6th
Edition
(model-00)
S60
3rd
Edition FP2
Camera
Candybar
BB5.0
(model00)
Slider
(model01)
(model-01)
5.0
megapixel
s
640 360 2009

(Comes
(nHD)
GSM
With
D
(16.7M)
Nokia
Music/32GB (8 GB, EDGE
Color
)
16GB, UMTS
X6
(Capacitiv
32GB) WLAN
2010
e
touch (16GB,
8
screen)
GB)
S60
Edition
BB5.0
5.0
Candybar megapixel
s
640 360
AMOLED
(16.7M)
Nokia
Color
2011
X7-00
(Capacitiv
e
touch
screen)
Symbian^3
'Anna'(PR2.0 BB5.0
)
8
Candybar megapixel
s
GSM
EDGE
UMTS
WLAN
5th
3-digit series since 2011
Lower first number - Entry-level, classic mobile phones platform (with relatively long
work on battery), for example in UK Nokia 105 cost about 13, can last 35 days, and
main "fireworks" are FM radio and a torch. Higher first number - high end mobile phones
(e.g. last Symbian, known for one of the best cameras that times - Nokia 808).
(Table no. 2.7)
Phone
model
Screen type
Nokia 100 128 160
Generation Platform
Form
factor
2011
DCT1
Candybar
P GSM
S30
Phone
model
Generation Platform
Form
factor
2011
P GSM
DCT1
S30
Candybar
Nokia 103 96
68
2013
B&W
Monochrome
P GSM
DCT1
S30
Candybar
Nokia 105 128 160
2013
P GSM
N/A
S30
Candybar
Nokia 106 128 160
2013
U GSM
N/A
S30
Candybar
Nokia 107
128 160
Dual SIM
2013
U GSM
N/A
S30
Candybar
Nokia 108 128 160
2013
U GSM
N/A
S30+
Candybar
Nokia 108
128 160
Dual SIM
2013
U GSM
N/A
S30+
Candybar
Nokia 109 128 160
2012
U GSM, EDGE
N/A
S40
Candybar
Nokia 110 128 160
2012
P GSM, EDGE
DCT1
S40
Candybar
Nokia 111 128 160
2012
P GSM, EDGE
N/A
S40
Candybar
Nokia 112 128 160
2012
P GSM, EDGE
DCT1
S40
Candybar
Nokia 113 128 160
2012
P GSM, EDGE
DCT1
S40
Candybar
Nokia 114 128 160
2012
P GSM, EDGE
DCT1
S40
Candybar
Nokia 206 240 320
2013
P GSM, EDGE
DCT1
S40
Candybar
Nokia 207 240 320
2013
GSM,
EDGE,
P WCDMA,
DCT1
HSDPA, HSUPA
S40
Candybar
Nokia 208 240 320
2013
GSM,
EDGE,
P WCDMA,
DCT1
HSDPA, HSUPA
S40
Candybar
Nokia 208
240 320
Dual SIM
2013
GSM,
EDGE,
P WCDMA,
DCT1
HSDPA, HSUPA
S40
Candybar
Nokia 301 240 320
2013
GSM,
EDGE,
U WCDMA,
N/A
HSDPA, HSUPA
S40
Candybar
Nokia 500 360 640
2011
Symbian
Belle
Touch Bar
Screen type
Nokia 101 128 160
P GSM,
EDGE, BB5.0
WCDMA,
HSDPA, HSUPA,
Phone
model
Screen type
Generation Platform
Form
factor
WLAN
Nokia 515 240 320
2013
GSM,
EDGE,
U WCDMA,
N/A
HSDPA, HSUPA
Nokia 515
240 320
Dual SIM
2013
GSM,
EDGE,
U WCDMA,
N/A
HSDPA, HSUPA
S40
Candybar
2011
GSM,
EDGE,
WCDMA,
P
BB5.0
HSDPA, HSUPA,
WLAN
Symbian
Belle
Touch Bar
2011
GSM,
EDGE,
WCDMA,
P
BB5.0
HSDPA, HSUPA,
WLAN
Symbian
Belle
Touch Bar
2011
GSM,
EDGE,
WCDMA,
P
BB5.0
HSDPA, HSUPA,
WLAN
Symbian
Belle
Touch Bar
2012
GSM,
EDGE,
WCDMA,
P
BB5.0
HSDPA, HSUPA,
WLAN
Symbian
Belle
Touch Bar
Nokia 603 360 640
Nokia 700 360 640
Nokia 701 360 640
Nokia 808
360 640
Preview
S40
Candybar
Worded series (Asha/Lumia)

Asha (2011)
The Nokia Asha series is an affordable series optimized for social networking and
sharing, which Nokia market as "connecting the next billion" (referring to people in Third
World nations who use the mobile internet for the first time). All phones run Series 40
except Asha 50x phones, which run on the new Nokia Asha platform.
(Table no. 2.8)
Phone
model
Screen
type
Nokia
Asha
200/201
320 240
GSM
pixels
2011 Q4 P
EGPRS
(256K)
Nokia
Asha 202
240 320
GSM
pixels
2012 Q2 P
EGPRS
(256K)
Nokia
Asha 203
240 320
GSM
pixels
2012 Q2 P
EGPRS
(256K)
Nokia
Asha 205
Series 40 6th
320 240
QWERTY
GSM
WCDMA
pixels
2012 Q4 P
Edition feature
GPRS EGPRS
Candybar
(56K)
pack 1
0.3 MP
Nokia
Asha 206
Series 40 6th
240 320
GSM
WCDMA
pixels
2012 Q4 P
Edition feature Candybar
GPRS EGPRS
(56K)
pack 1
1.3 MP
Nokia
Asha 210
QWERTY
320 240
GSM
GPRS
2013 Q2 P
Series 40 Asha
pixels
EDGE WLAN
Monoblock
2 MP
Nokia
Asha 300
and
240 320
GSM
WCDMA Series 40 6th Touch
pixels
2012 Q4 P GPRS
EGPRS Edition feature Type
5 MP
(256K)
HSDPA
pack 1
Candybar
Nokia
Asha 302
GSM
WCDMA Series 40 6th
240 320
QWERTY
GPRS
EGPRS
pixels
2012 Q1 P
Edition feature
HSDPA HSUPA
Candybar
(256K)
pack 1
WLAN
3.2 MP
Nokia
Asha 303
Series 40 6th
GSM
WCDMA
240 320
GPRS
EGPRS Edition feature QWERTY
pixels
2011 Q4 P
HSDPA HSUPA pack 1 Touch Candybar
(256K)
WLAN
and Type
3.2 MP
Nokia
Asha 305
240 400
GSM
pixels
2012 Q3 P
EGPRS
(65K)
2 MP
Platform
GPRS
Series 40 6th
Edition feature
pack 1
GPRS
QWERTY
2.0 MP
Candybar
Series 40 6th Touch
and
Edition feature Type

pack 1
GPRS
Form factor Camera
2.0 MP
Candybar
Series 40 6th Touch
and
Edition feature Type

pack 1
Candybar
GPRS Series 40 Asha Full

Dual-SIM
2.0 MP
touch
Candybar
Phone
model
Screen
type
Nokia
Asha 306
240 400
Full
touch
GSM
GPRS
pixels
2012 Q3 P
Series 40 Asha
2 MP
EGPRS WLAN
Candybar
(65K)
Nokia
Asha 308
240 400
GSM
pixels
2012 Q4 P
EGPRS
(56K)
Nokia
Asha 309
240 400
Full
touch
GSM
GPRS
pixels
2012 Q4 P
Series 40 Asha
2 MP
EGPRS WLAN
Candybar
(56K)
Nokia
Asha 310
240 400
Full
touch
GSM
GPRS
pixels
2013 Q1 P
Series 40 Asha
2 MP
EGPRS WLAN
Candybar
(65K)
Nokia
Asha 311
GSM
GPRS
240 400
Full
touch
EGPRS WCDMA
pixels
2012 Q3 P
Series 40 Asha
3.2 MP
HSDPA HSUPA
Candybar
(65K)
WLAN
Nokia
Asha 500
320 240
pixels
2013 Q4
(262K)
Asha Full
touch
GSM
GPRS Nokia
2 MP
EGPRS WLAN
platform 1.1.1 Candybar
Nokia
320 240
Asha 500 pixels
2013 Q4
Dual SIM (262K)
Asha Full
touch
GSM
GPRS Nokia
2 MP
EGPRS WLAN
platform 1.1.1 Candybar
Nokia
Asha 501
Platform
GPRS
Series 40 Asha
Form factor Camera
Full
touch
Candybar
2 MP
Asha Full
touch
320 240
GSM
GPRS Nokia
2013 Q2 P
3.2 MP
pixels
EGPRS WLAN
platform 1.0
Candybar
Nokia
320 240
Asha 502 pixels
2013 Q4
Dual SIM (262K)
Asha Full
touch 5 MP w/
GSM
GPRS Nokia
EGPRS WLAN
platform 1.1
Candybar
flash
320 240
pixels
2013 Q4
(262K)
GSM
GPRS
Asha Full
touch 5 MP w/
EGPRS WCDMA Nokia
HSDPA HSUPA platform 1.2
Candybar
flash
WLAN
Nokia
320 240
Asha 503 pixels
2013 Q4
Dual SIM (262K)
GSM
GPRS
Asha Full
touch 5 MP w/
EGPRS WCDMA Nokia
HSDPA HSUPA platform 1.2
Candybar
flash
WLAN
Nokia
Asha 503
Lumia (2011)
Lumia is a series of smartphones running Windows Phone, and tablet computers.
(Table no. 2.9)
Phone
model
Screen
type
Release
Platfor Generatio Form
Technology S.
d
m
n
factor
Camera Notes
480x800
px 65kcolor
Nokia WVGA
Lumia AMOLE 2013
505
D Colour
(Capaciti
ve Touch
screen)
GSM,
EDGE,
HSDPA,
WLAN
Window
s Phone BB5.0
7.8
8.0
Candybar megapixe
ls
Nokia 480x800
Lumia px 65k- 2012
510
color
GSM,
EDGE,
HSDPA,
WLAN
Window
s Phone
D 7.5
BB5.0
(Mango
)
5.0
Candybar megapixe
ls
Nokia
Lumia
520
480x800
(520T px 16m- 2013
for
color
China
Mobile)
GSM,
EDGE,
HSDPA,
WLAN,
P
TDCDMA(Chi
na only)
Window
s Phone BB5.0
8
5.0
Candybar megapixe
ls
Nokia 480x800
Lumia px 16m- 2012
610
color
GSM,
EDGE,
UMTS,
WLAN
Window
s Phone
D 7.5
BB5.0
(Mango
)
5.0
Candybar megapixe
ls
Nokia 480x800
Lumia px 16m- 2013
620
color
GSM,
EDGE,
HSDPA,
WLAN
Window
s Phone BB5.0
8
5.0
Candybar megapixe
ls
480x800
Nokia
px 16mLumia
2011
color
710
WVGA
GSM,
EDGE,
UMTS,
WLAN
Window
s Phone
D 7.5
BB5.0
(Mango
)
5.0
Candybar megapixe
ls
Phone
model
Screen
type
Release
Technology S.
d
m
n
factor
Nokia
Lumia
720
480x800
(720T px 16m- 2013
for
color
China
Mobile)
GSM,
EDGE,
HSDPA,
WLAN,
P
TDCDMA(Chi
na only)
480x800
px 16mNokia
color
Lumia
WVGA
800
AMOLE
(800c
D
2011
for
(16.7M)
China
Color
Telecom
(Capaciti
)
ve touch
screen)
Camera Notes
Window
s Phone BB5.0
8
6.7
Candybar megapixe
ls
GSM,
EDGE,
UMTS,
WLAN
Window
s Phone
D 7.5
BB5.0
(Mango
)
8.0
Candybar megapixe
ls
480x800
px 16mcolor
WVGA
Nokia AMOLE
Lumia D
2012
810
(16.7M)
Color
(Capaciti
ve touch
screen)
GSM,
EDGE,
HSDPA,
WLAN
Window
D s Phone BB5.0
8
8.0
Candybar megapixe
ls
480x800
px 16mcolor
WVGA
Nokia AMOLE
Lumia D
2012
822
(16.7M)
Color
(Capaciti
ve touch
screen)
GSM,
EDGE,
HSDPA,
WLAN
Window
s Phone BB5.0
8
8.0
Candybar megapixe
ls
Nokia 480x800 2012

Lumia px 16m-
GSM,
EDGE,
D Window BB5.0
s Phone
Candybar 8.0
megapixe
[8]
Phone
model
Screen
type
900
color
WVGA
AMOLE
D
(16.7M)
Color
(Capaciti
ve touch
screen)
Release
Technology S.
d
m
n
factor
Camera Notes
UMTS,
WLAN, 4G
LTE LTE
700 & 1700
7.5
(Mango
)
480x800
px 16mcolor
WVGA
Nokia AMOLE
Lumia D
2012
820
(16.7M)
Colour
(Capaciti
ve touch
screen)
GSM,
EDGE,
UTMS,
WLAN, 4G
P
LTE LTE
800,
900,
1800, 2100
& 2600
Window
s Phone BB5.0
8
8.0
Monoblo
megapixe
ck
ls
Nokia
Lumia
920
(920T
for
China
Mobile)
GSM,
EDGE,
UTMS,
WLAN, 4G
LTE 800,
900, 1800,
P
2100
&
2600
TDSCDMA
(China
only)
Window
s Phone BB5.0
8
8.7
Monoblo megapixe
ck
ls
Preview
1280x768
px 16mcolor
WXGA 2012
IPS Pure
Motion
HD+
Nokia 1280x768 2013

Lumia px
334
925
ppi
AMOLE
D
Window BB5.0
s Phone
8
ls
Monoblo 8.7MP
ck
Preview
camera
with Carl
Zeiss
optics
and
Power
DualLED
Phone
model
Screen
type
Release
Technology S.
d
m
n
factor
Camera Notes
flash
4.5in
Nokia 1280x768
Lumia AMOLE
928
D
334 2013
(Verizon PPI touch
)
screen
display
4.5in
1280x768
Nokia AMOLE
Lumia D
334 2013
1020
PPI touch
screen
display
6.0in
1920x108
Nokia
0 IPS 367
Lumia
2013
PPI touch
1520
screen
display
Window
s Phone BB5.0
8
8.7MP
Upgraded
Preview
version of
camera
the Lumia
with Carl
Monoblo
920
Zeiss
ck
exclusivel
optics
y for the
and
American
Xenon
market
Flash
Window
s Phone BB5.0
8
41MP
Preview
camera
with
Monoblo
(codename
Zeiss
ck
d EOS)
optics
and
Xenon
Flash
Window
s Phone BB5.0
8
20MP
Preview
camera
with
Zeiss
Monoblo
(codename
optics
ck
d Bandit)
and
Power
DualLED
flash
Alliance with Microsoft

The Nokia Lumia 720
On 11 February 2011, Nokia's CEO Stephen Elop, a
former head of Microsoft business division, unveiled
a new strategic alliance with Microsoft, and
announced it would replace Symbian and the MeeGo
project with Microsoft's Windows Phone operating
system except for non-smartphones. Nokia was also
to invest into the Series 40 platform and release a single MeeGo product in 2011, which
shipped as the Nokia N9.
As part of the restructuring plan, Nokia planned to reduce spending on research and
development, instead customising and enhancing the software line for Windows Phone 7.
Nokia's "applications and content store" (Ovi) becomes integrated into the Windows
Phone Store, and Nokia Maps is at the heart of Microsoft's Bing and Ad Center. Microsoft
provides developer tools to Nokia to replace the Qt framework, which is not supported by
Windows Phone 7 devices.
Symbian became described by Elop as a "franchise platform" with Nokia planning to sell
150 million Symbian devices after the alliance was set up. MeeGo emphasis was on
longer-term exploration, with plans to ship "a MeeGo-related product" later in 2012.
Microsoft's search engine, Bing was to become the search engine for all Nokia phones.
Nokia also intended to get some level of customisation on WP7.
After this announcement, Nokia's share price fell about 14%, its biggest drop since July
2009. Following the replacement of the Symbian system, Nokia's smartphone sales
figures, which had previously increased, collapsed dramatically. From the beginning of
2011 until 2013, Nokia fell from its position as the world's largest smartphone vendor to
assume the status of tenth largest.
As Nokia was the largest mobile phone and smartphone manufacturer worldwide at the
time, it was suggested the alliance would make Microsoft's Windows Phone 7 a stronger
contender against Android and iOS. Because previously increasing sales of Symbian
smartphones began to fall rapidly in the beginning of 2011, Nokia was overtaken by
Apple as the world's biggest smartphone maker by volume in June 2011. In August 2011
Chris Weber, head of Nokia's subsidiary in the U.S., stated "The reality is if we are not
successful with Windows Phone, it doesn't matter what we do (elsewhere)." He further
added "North America is a priority for Nokia (...) because it is a key market for
Microsoft.
Nokia reported "well above 1 million" sales for its Lumia line up to 26 January 2012, 2
million sales for the first quarter of 2012, and 4 million for the second quarter of 2012. In
this quarter, Nokia only sold 600,000 smartphones (Symbian and Windows Phone 7) in
North America. For comparison, Nokia sold more than 30 million Symbian devices
world-wide still in Q4 2010 and the Nokia N8 alone sold almost 4 million in its first
quarter of sale. In Q2 2012, 26 million iPhones and 105 million Android phones have
been shipped, but only 6.8 million devices with Symbian and 5.4 million with Windows
Phone.
While announcing an alliance with Group on, Elop declared "The competition... is not
with other device manufacturers, it's with Google."
European carriers have stated that Nokia Windows phones are not good enough to
compete with Apple iPhone or Samsung Galaxy phones, that "they are overpriced for
what is not an innovative product" and that "No one comes into the store and asks for a
Windows phone".
In June 2012, Nokia chairman Risto Siilasmaa told journalists that Nokia had a back-up
plan in the eventuality that Windows Phone failed to be sufficiently successful in the
market.
Financial difficulties
Market share of Symbian, Windows Mobile and Windows Phone 7 among US
smartphone owners from Q1 2011 to Q2 2012 according to Nielsen Company.
Amid falling sales, Nokia posted a loss of 368 million euros for Q2 2011, while in Q2
2010 had still a profit of 227 million euros. On September 2011, Nokia has announced it
will lose another 3,500 jobs worldwide, including the closure of its Cluj factory in
Romania.
On 8 February 2012, Nokia Corp. said to cut around 4,000 jobs at smartphone
manufacturing plants in Europe by the end of 2012 to move assembly closer to
component supplier in Asia. It plans to cut 2,300 of the 4,400 jobs in Hungary, 700 out of
1,000 jobs in Mexico, and 1,000 out of 1,700 factory jobs in Finland.
On 14 June 2012, Nokia announced to cut 10,000 jobs globally by the end of 2013 and
shut production and research sites in Finland, Germany and Canada in line with
continuing losses and the stock price falling to its lowest point since 1996. Today, Nokia's
market value is below $10 billion.
In total, according to actualized and planned laid-offs Nokia will have laid off 24,500
employees by the end of 2013. Nokia has already laid off 7,000 employees in the first
stage: 4,000 staff and transferred also 3,000 to services firm Accenture. Nokia also closed
its factory in Cluj, Romania that decreased the workforce by 2,000 employees, and
restructured the Location & Commerce business unit that decreased the workforce by
1,200 employees. In February 2012, Nokia unveiled a plan to cut 4,000 more jobs at its
plants in Finland, Hungary and Mexico as it moves smartphone assembly work to Asia.
The most recent plan is to cut further 10,000 jobs globally by the end of 2013. Nokia had
66,267 personnel in its Devices Services, NAVTEQ and Corporate Common Functions
units combined; this has been calculated by subtracting the personnel of Nokia Siemens
Networks from the total personnel of Nokia Group based on the full year report of 2010.
Therefore, the personnel would decrease by approximately 36 percent by the end of 2013
when compared to the end of 2010 that best depicts the lay-offs that have resulted from
the strategy change in February 2011 and competition in the central mobile phone
business units recently.
On 18 June 2012, Moody's downgraded Nokia rating to junk. Nokia CEO admitted on 28
June 2012 that company's inability to foresee rapid changes in mobile phone industry was
one of the major reasons for the problems company was facing.
On 4 May 2012, a group of Nokia investors filed a class action against the company as a
result of disappointing sales of Nokia phones running on the Windows Phone platform.
On 22 August 2012, it was reported that a group of Finnish Nokia investors were
considering gathering signatures for the removal of Elop as CEO.
On 29 October 2012, Nokia said its high-end Lumia 820 and 920 phones, which will run
on Microsoft's Windows Phone 8 software, will reach first operators and retail outlets in
some European markets including France and Britain and later in Russia and Germany as
well as other select markets.
On 5 December 2012, Nokia introduced two new smartphones, the Lumia 620 and Lumia
920T. The 620 was released in January 2013.
In January 2013, Nokia reported 6.6 million smartphone sales for Q4 2012 consisting of
2.2 million Symbian and 4.4 million sales of Lumia devices (Windows Phone 7 and 8). In
North America, only 700,000 mobile phones have been sold including smartphones.
In May 2013 Nokia released the Asha platform for its low-end borderline smartphone
devices. The Verge commented that this may be a recognition on the part of Nokia that
they are unable to move Windows Phone into the bottom end of smartphone devices fast
enough and may be "hedging their commitment" to the Windows Phone platform.
In December 2012, Nokia announced that it would be selling its headquarters Nokia
House for 170 million. In the same month, Nokia announced its partnership with the
world's largest cellular operator China Mobile to offer Nokia's new Windows-based
phone, the Lumia 920, as Lumia 920T, an exclusive Chinese variant. The partnership was
a bid by Nokia to connect with China Mobile's 700 million-person customer base.
Following the second quarter of 2013, Nokia made an operating loss of 115m (98.8m),
with revenues falling 24% to 5.7bn, despite sales figures for the Lumia exceeding those
of BlackBerry's handsets during the same period. Over the nine-quarters prior to the
second quarter of 2013, Nokia sustained 4.1 billion worth of operating losses. The
company experienced particular problems in both China and the U.S.; in the former,
Nokia's handset revenues are the lowest since 2002, while in the U.S., Francisco
Jeronimo, analyst for research company IDC, stated: "Nokia continues to show no signs
of recovery in the US market. High investments, high expectations, low results."
In July 2013, Nokia announced that Lumia sales were 7.4 million for the second quarter
of the year a record high.
Acquisition of mobile phone business by Microsoft
On 2 September 2013, Microsoft, the producer of the Windows Phone operating system
that has powered all of Nokia's recent smartphone products, announced that it would
acquire Nokia's mobile device business in a deal worth 3.79bn, along with another
1.65bn to license Nokia's portfolio of patents for 10 years; a deal totaling at over 5.4bn.
Steve Ballmer considered the purchase to be a "bold step into the future" for both
companies, primarily as a result of its recent collaboration. Following the sale, Nokia will
focus on three core business units; its Here mapping service (which Microsoft will license
for four years under the deal), its infrastructure division Nokia Solutions and Networks
(NSN), and on developing and licensing its "advanced technologies". Pending regulatory
approval, the acquisition is expected to close in early 2014. As part of the deal, a number
of Nokia executives will join Microsoft, and Stephen Elop will step down as CEO of
Nokia and become the head of Microsoft's devices team; Risto Siilasmaa will replace
Elop as interim CEO.
While Microsoft will license the Nokia brand under a 10-year agreement, Nokia will be
unable to use its name on smartphones and will be subject to a non-compete clause
preventing it from producing any mobile devices under the Nokia name through 31
December 2015. Microsoft will acquire the rights to the Asha and Lumia brands as part of
the deal.
In an interview with Helsingin Sanomat, former Nokia executive Anssi Vanjoki
commented that the Microsoft deal was "inevitable" due to the "failed strategy" of
Stephen Elop.
In October 2013, Nokia predicted a more profitable future for its NSN networks
equipment business, which will become the company's main business once its former
flagship phones division is sold to Microsoft for $7.4 billion in 2014.
2.2. Samsung company introduction:
Type
Chaebol
Industry
Conglomerate
Founded
1938
Founder(s)
Lee Byung-chul
Headquarters
Samsung Town, Seoul, South Korea

San Jose, California, U.S.
Area served
Worldwide
Key people
Lee Kun-hee
Products
Apparel, chemicals, consumer electronics,

electronic components, medical equipment,
precision instruments, semiconductors,
ships, telecommunications equipment
Products
Apparel, chemicals, consumer electronics,

electronic components, medical equipment,
precision instruments, semiconductors,
ships, telecommunications equipment
Services
Advertising, construction, entertainment,

financial services, hospitality, information
and communications technology services,
medical services, retail
(Chairman of Samsung Electronics)
Revenue
US$ 268.8 billion (FY 2012)
Net income
US$ 30.1 billion(FY 2013)
Total assets
US$ 590.4billion (FY 2013)
Total equity
US$ 256.3 billion (FY 2013)
Employees
427,000 (FY 2013)
Subsidiaries
Samsung Electronics
Samsung Life Insurance
Samsung Fire & Marine Insurance
Samsung Heavy Industries
Samsung C&T
Samsung SDS
Samsung Techwin etc.
Website
Samsung.com
(Table no. 2.10)
2.2.1. Company Information:

Samsung Group (Hangul: Hanja: Korean pronunciation: [sam.s 'upp]) is a South
Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It
comprises numerous subsidiaries and affiliated businesses, most of them united under the
Samsung brand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next
three decades the group diversified into areas including food processing, textiles,
insurance, securities and retail. Samsung entered the electronics industry in the late 1960s
and the construction and shipbuilding industries in the mid-1970s; these areas would
drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into
four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group.
Since the 1990s Samsung has increasingly globalized its activities, and electronics,
particularly mobile phones and semiconductors, have become its most important source
of income.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest
information technology company measured by 2012 revenues, and 4th in market value),
Samsung Heavy Industries (the world's 2nd-largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T (respectively the world's 13th
and 36th-largest construction companies). Other notable subsidiaries include Samsung
Life Insurance (the world's 14th-largest life insurance company), Samsung Everland
(operator of Everland Resort, the oldest theme park in South Korea), Samsung Techwin
(an aerospace, surveillance and defense company) and Cheil Worldwide (the world's
16th-largest advertising agency measured by 2011 revenues).
Samsung has a powerful influence on South Korea's economic development, politics,
media and culture, and has been a major driving force behind the "Miracle on the Han
River". Its affiliate companies produce around a fifth of South Korea's total exports.
Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.
In 2013, Samsung began construction on building the world's largest mobile phone
factory in the Thai Nguyen province of Vietnam.
1990 to 2000
Samsung Group headquarters at Samsung Town, Seoul
Samsung started to rise as an international corporation in the 1990s. Samsung's
construction branch was awarded a contract to build one of the two Petronas Towers in
Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993,
Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and
merged other operations to concentrate on three industries: electronics, engineering, and
chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University
foundation.
Samsung became the largest producer of memory chips in the world in 1992, and is the
world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor
Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display
screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquidcrystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted
Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between
Samsung and Sony in order to provide a stable supply of LCD panels for both
manufacturers. S-LCD was owned by Samsung (50% plus 1 share) and Sony (50% minus
1 share) and operates its factories and facilities in Tangjung, South Korea. As on 26
December 2011 it was announced that Samsung had acquired the stake of Sony in this
joint venture.
Compared to other major Korean companies, Samsung survived the 1997 Asian financial
crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant
loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent
owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the
1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI),
the result of merger between then three domestic major aerospace divisions of Samsung
Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company.
However, Samsung still manufactures aircraft engines and gas turbines.
2000 to 2013
The Samsung pavilion at Expo 2012.
In
2000,
Samsung
opened
computer
programming laboratory in Warsaw, Poland. Its

work began with set-top-box technology before
moving into digital TV and smartphones. As of
2011, the Warsaw base is Samsung's most
important R&D center in Europe, forecast to be recruiting 400 new-hires per year by the
end of 2013.
In 2001 Samsung Techwin became the sole supplier of a combustor module for the RollsRoyce Trent 900 used by the Airbus A380, the world's largest passenger airliner. Samsung
Techwin is also a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx
engine program.
The prominent Samsung sign in Times Square, New York City.
In 2010, Samsung announced a 10-year growth strategy centered around five businesses.
One of these businesses was to be focused on biopharmaceuticals, to which the company
has committed 2.1 trillion.
In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to
Seagate.
In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone
maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In
the August 21 edition of the Austin American-Statesman, Samsung confirmed plans to
spend 3 to 4 billion dollars converting half of its Austin chip manufacturing plant to a
more profitable chip. The conversion should start in early 2013 with production on line
by the end of 2013. On March 14, 2013, Samsung unveiled the Galaxy S4.
On 24 August 2012, 9 U.S jurors ruled that Samsung had to pay Apple Inc. US$1.05
billion in damages for violating six of its patents on smartphone technology. The award
was still less than the US$2.5 billion requested by Apple. The decision also ruled that
Apple didn't violate five Samsung patents cited in the case. Samsung decried the decision
saying that the move could harm innovation in the sector. It also followed a South Korean
ruling stating that both companies were guilty of infringing on each other's intellectual
property. In the first trading after the ruling, Samsung shares on the Kospi index fell
7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then
sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy
S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid
Charge and Galaxy Prevail) in the United States which has been denied by the court.
On 4 September 2012, Samsung announced that it plans to examine all of its Chinese
suppliers for possible violations of labor policies. The company said it will carry out
audits of 250 Chinese companies that are its exclusive suppliers to see if children under
the age of 16 are being used in their factories.
In 2013 a New Zealand news outlet reported a number of Samsung washing machines
spontaneously catching on fire. The corporation is expected to spend US$14 billion on
advertising and marketing in 2013, with publicity appearing in TV and cinema ads, on
billboards, and at sports and arts events. In November 2013, the corporation was valued at
US$227 billion.
Acquisitions and attempted acquisitions

Samsung has made the following acquisitions and attempted acquisitions:
Rollei Swiss watch battle
Samsung Techwin acquired a German camera-maker Rollei in 1995. Samsung (Rollei)
used its optic expertise on the crystals of a new line of 100% Swiss-made watches,
designed by a team of watchmakers at Nouvelle Piquerez S.A. in Bassequort,
Switzerland. Rolex's decision to fight Rollei on every front stemmed from the close
resemblance between the two names and fears that its sales would suffer as a
consequence. In the face of such a threat, the Geneva firm decided to confront. This was
also a demonstration of the Swiss watch industry's determination to defend itself when an
established brand is threatened. Rolex sees this front-line battle as vital for the entire
Swiss watch industry. Rolex has succeeded in keeping Rollei out of the German market.
On March 11, 1995 the Cologne District court prohibited the advertising and sale of
Rollei watches on German territory.
Fokker, a Dutch aircraft maker
Samsung lost a chance to revive its failed bid to take over Dutch aircraft maker Fokker
when other airplane makers rejected its offer to form a consortium. The three proposed
partners Hyundai, Hanjin and Daewoo have notified the South Korean government
that they will not join Samsung Aerospace Industries Ltd.
AST Research
Samsung bought AST (1994) and tried to break into North America, but the effort was
unsuccessful. Samsung was forced to close the California-based computer maker
following mass defection of research staff and a string of losses.
FUBU clothing and apparel
In 1992, Daymond John had started the company with a hat collection that was made in
his house in the Queens area of New York City. To fund the company, John had to
mortgage his house for $100,000. With his friends, namely J. Alexander Martin, Carl
Brown and Keith Perrin, half of his house was turned into the first factory of FUBU,
while the other half remained as the living quarters. Along with the expansion of FUBU,
Samsung invested in FUBU in 1995.
Lehman Brothers Holdings Asian operations
Samsung Securities was one of a handful of brokerages looking into Lehman Brothers
Holdings. But Nomura Holdings has reportedly waved the biggest check to win its bid for
Lehman Brothers Holdings Asian operations, beating out Samsung Securities, Standard
Chartered, and Barclays. Ironically, after few months Samsung Securities Co., Ltd. and
City of London-based N M Rothschild & Sons (more commonly known simply as
Rothschild) have agreed to form a strategic alliance in investment banking business. Two
parties will jointly work on cross border mergers and acquisition deals.
MEDISON Co.,Ltd. Ultrasound Monitors
In December 2010, Samsung Electronics Co. bought MEDISON Co.,Ltd., a South
Korean medical-equipment company, the first step in a long-discussed plan to diversify
from consumer electronics.
Grandis Inc. memory developer
In July 2011, Samsung announced that it had acquired spin-transfer torque random access
memory (MRAM) vendor Grandis Inc. Grandis will become a part of Samsung's R&D
operations and will focus on development of next generation random-access memory.
Samsung and Sony joint venture LCD display
On December 26, 2011 the board of Samsung Electronics approved a plan to buy Sony's
entire stake in their 2004 joint liquid crystal display (LCD) venture for 1.08 trillion won
($938.97 million).
mSpot, Inc Music Service
On May 9, 2012, mSpot announced that it had been acquired by Samsung Electronics
with the intention of a cloud based music service. The succeeding service was Samsung
Music Hub.
NVELO, Inc. Cache Software Developer
In December 2012, Samsung announced that it had acquired the privately held storage
software vendor NVELO, Inc., based in Santa Clara, California. NVELO will become
part of Samsung's R&D operations, and will focus on software for intelligently managing
and optimizing next-generation Samsung SSD storage subsystems for consumer and
enterprise computing platforms.
NeuroLogica Portable CT scanner
In January 2013, Samsung announced that it has acquired medical imaging company
NeuroLogica, part of the multinational conglomerates plans to build a leading medical
technology business. Terms of the deal were not disclosed.
Subsidiaries and affiliates

As of April 2011 the Samsung Group comprised 59 unlisted companies and 19 listed
companies, all of which had their primary listing on the Korea Exchange stock-exchange.
Principal subsidiary and affiliate companies of Samsung include:
Ace Digitech
Cheil Industries
Cheil Worldwide
Samsung
Credu
Imarket Korea
Insurance
Samsung Heavy Industries
Samsung Card
Samsung Life Insurance
Samsung C&T Corporation
Samsung Machine Tools
Samsung Electro-Mechanics
Samsung Medical Center
Samsung Electronics
Samsung SDI
Samsung Engineering
Samsung Securities
Samsung Everland
Samsung Techwin
Samsung Fine Chemicals
Shilla Hotels and Resorts
S-1 Corporation
Anycall Haptic
Fire
&
(Table no. 2.11)
2.2.2. Product of Samsung:
(Table no. 2.12)
Samsung SGH-A167
Samsung SPH-A303
Samsung SPH-A460
Samsung B3210
Samsung SPH-A503
Samsung B3410
Samsung SGH-A561
Samsung B7300
Samsung SPH-A640
Samsung B7610
Samsung SGH-A707
Samsung Behold II
Samsung SGH-A717
Samsung Bresson
Samsung SPH-A900
Samsung Brightside
Samsung MM-A920
Samsung MM-A940
Samsung Alias
Samsung Alias 2
Samsung GT-C3050
Samsung Anycall
Samsung SGH-C417
Anycall 5200
Samsung Captivate Glide
Marine
Samsung Champ
Samsung SGH-G810
Samsung Chat 335
Samsung Galaxy
Samsung B5310
Samsung Intensity (series)
Samsung Corby
Samsung Galaxy (original)
Samsung Corby Speed
Samsung Galaxy 5
Samsung Galaxy Core
Samsung Galaxy Express
Samsung Galaxy Express 2
Samsung SGH-D500
Samsung Galaxy Fame
Samsung SGH-D600
Samsung Galaxy Fit
Samsung SGH-D807
Samsung Galaxy Grand
Samsung SGH-D900
Danger Hiptop
Samsung Galaxy Win
Samsung Dart
Samsung Galaxy Grand 2
Samsung Galaxy Mini
Samsung Galaxy Mini 2
Galaxy Nexus
Samsung Galaxy Note (original)
Samsung Galaxy Note II
Samsung Galaxy Note 3
Samsung Galaxy Portal
Samsung Galaxy R
Samsung Galaxy S
Samsung Galaxy S Advance
Samsung Galaxy S III Mini
Samsung Galaxy S II
Samsung E1107
Samsung E1120
Samsung E1170
Samsung E2130
Samsung SGH-E250
Samsung SGH-E250i
Samsung E3210
Samsung SGH-E715
Samsung SGH-E720
Samsung SGH-E900
Samsung SGH-F210
Samsung SGH-F480
Samsung SGH-F700
Samsung SGH-G600
Samsung SGH-G800
Samsung Galaxy S Plus
Samsung Galaxy Ace
Samsung Galaxy S series
Samsung SGH-i600
Samsung Galaxy Spica
Samsung SPH-i700
Samsung Galaxy Star
Samsung SCH-i760
Samsung Galaxy W
Samsung SCH-i770
Samsung Galaxy Y
Samsung GT-i8510
Samsung Galaxy Beam i8520
Samsung i8000
Samsung i8910
Samsung SGH-i900
Samsung Impression
Samsung Infuse 4G
Samsung Intercept
User:Jesse.C25/sandbox
Samsung Konx
Samsung Galaxy Young
Samsung Gravity series
Samsung GT-B7320
Samsung GT-B7330
Samsung Mobile GT-C3520
Samsung GT-E1150i
Samsung SGH-i300
Samsung SPH-i300
Samsung SPH-i500
Samsung SPH-M100
Samsung SPH-i550
Samsung SPH-M300
Samsung Galaxy S Duos
Samsung SGH-M310
Samsung Galaxy S Duos 2
Samsung SPH-M520
Samsung Galaxy 3
Samsung SPH-M620
Samsung GT-M7500
Samsung Rugby Smart
Samsung M8800
Samsung M8910
Samsung S5230
Samsung Minikit
Samsung S5560
Samsung S5600
Samsung SPH-N270
Samsung S5600v
Nexus S
Samsung S8000
Samsung Wave S8500
Samsung Wave II S8530
Samsung S5560i
Samsung Omnia Series
Samsung SGH-P300
Samsung Galaxy Gio
Samsung SGH-P310
Samsung Galaxy Ace Plus
Samsung SGH-P520
Samsung Ativ S
Samsung Pixon
Samsung Exhibit 4G
Samsung Pixon12
Samsung Galaxy Ace 2
Samsung Galaxy Ace 3
Samsung Galaxy Beam i8530
Samsung Galaxy Core Advance
Samsung Galaxy Mega
Samsung Galaxy Note series
Samsung Rant
Samsung Replenish
Samsung REX
Samsung Rugby
Samsung Galaxy Pocket
Samsung S8300
Samsung Galaxy Pocket Duos
Samsung SCH-R810
Samsung Galaxy Pocket Neo
Samsung SCH-U650
Samsung Galaxy Pocket Plus
Samsung SCH-U740
Samsung Galaxy Prevail
Samsung SCH-U940
Samsung Galaxy Round
Samsung SGH-A127
Samsung Galaxy S 4G LTE
Samsung SGH-A177
Samsung Galaxy S III
Samsung SGH-A657 (AT&T)
Samsung Galaxy S Relay 4G
Samsung SGH-A767
Samsung Galaxy S4
Samsung SGH-A877
Samsung Galaxy S4 Active
Samsung SGH-C414
Samsung Galaxy S4 Mini
Samsung SGH-E700
Samsung Galaxy Tab series
Samsung SGH-E740
Samsung Galaxy Y DUOS
Samsung SGH-i550w
Samsung Galaxy Y Plus
Samsung SGH-i607
Samsung Galaxy Y Pro DUOS
Samsung SGH-i617
Samsung Gravity (original)
Samsung SGH-i627
Samsung Gravity 2
Samsung SGH-i637
Samsung Gravity 3
Samsung SGH-i780
Samsung S7550
Samsung SGH-i907
Samsung SGH-t309
Samsung Intensity II
Samsung SGH-T409
Samsung SCH-U750
Samsung SGH-T559
Samsung SCH-U960
Samsung SGH-T619
Serene (phone)
Samsung SGH-T639
Samsung SGH-E830
Samsung SGH-T669
Samsung SGH-t349
Samsung SGH-T749
Samsung SPH-M900
Samsung SGH-T819
Samsung spica
Samsung SGH-T919
Samsung SGH-U700
Samsung SGH-T100
Samsung SGH-U800
Samsung SGH-t319
Samsung SGH-U900
Samsung t401g
Samsung SGH-X427m
Samsung T509
Samsung Slash
Samsung SGH-T629
Samsung SPH-i325
Samsung SGH-T729
Samsung SPH-M550
Samsung SPH-M800
Samsung SCH-U470
Samsung SPH-M810
Samsung SCH-U520
Samsung Stripe
Samsung SGH-U600
Samsung Intensity
Samsung SCH-U700
Samsung SCH-u740
SCH-u740
Samsung W880
Samsung SCH-u750
Samsung Wave 575
SCH-u750
Samsung SGH-X200
Samsung SGH-X820
Vodafone 360 Samsung M1
Ch.3. Theoretical framework and literature review:

3.1. Theoretical framework:
3.1.1. Definition:
Comparative research is a research methodology in the social sciences that
aims to make comparisons across different countries or cultures. A major problem in
comparative research is that the data sets in different countries may not use the same
categories, or define categories differently (for example by using different definitions
of poverty).
The item-by-item comparison of two or more comparable alternatives,

processes, products, qualifications, sets of data, systems, or the like. In
accounting, for example, changes in a financial statement's items over several
accounting periods may be presented together to detect the emerging trends in
the company'soperations and results. See also comparability analysis.
3.1.2. Features:
1.
Dual SIM Mobiles: Samsung started to take over the Market with the
release of Dual SIM phone. It was an era when a wide section of the Mobile
phone users preferred dual SIM cards. This is certainly a section where Nokia
was quite rigid till they launched their first Dual Sim Mobile Phone. But it was
too late. Samsung, with its wide range of dual sim mobile, had already
captured the market and obviously did make quite a goodwill.
2. Integration of Basic Features: Where Nokia concentrated more on reliability,

Samsung integrated very basic features like VGA Camera, FM, Color Display,
Sing Tones etc over a wide range of its phone and lured the people. Where
Nokia is till date considered to be a hugely reliable brand, Samsung gathered
another section of the society who was more interested in getting basic
features. Nokia did also implement these features, but their implementation
came in late and more importantly over a lesser range of products.
3. Battery: Battery is undoubtedly the greatest strength of Nokia, so much so,
that people even swore in the name of Nokias Battery. This is very strong a
reason why people preferred Nokia. But over the years Samsung did quite a
nice job with their R&D and improved their battery quality as well. The
improvement of Battery life/longevity was a major step for the Korean Giant
to capture the market.
4. Smartphone:Now coming into the era when people started getting much more
tech savvy, Samsung plunged deep into the Smartphone world with an
amazing Galaxy series. Smartphones like Galaxy Y, Galaxy Fit, Galaxy Ace
and Finally the Galaxy S series like SII and SIII as of now.Where Nokia stuck
to their Symbian OS and on a later time with Windows OS for Mobile,
Samsung incorporated the much user friendly and popular Android Operating
System by Google. Samsung was flexible enough to adapt with BADA,
Android and later even Window OS for Mobile. Such wide range of products
gave users their desired options while making the purchase.
5. Looks: Where Samsung did a lot of research with the looks of their phone,
The Finnish Giant preferred the traditional look and did much less experiment.
Then again when Samsung introduced the Galaxy series, they WOWed the
people with its gorgeous and slim look.
6. Price: Another very important point is the price. Studies have proved that
there are mainly 2 section of mobile phone users: One which goes for very less
price, while the others dont even bother about the price. Speaking of the first
segment, Samsung did provide a lot of basic features in the very low price
range. This did attract one segment of the users. Nokia was again stringent on
the price level. They concentrated more on quality and price was not
compromised.
7. Now the Second segment For people who dont even care about price,
rather want only features, Samsung introduced the Smartphone series with a
wide range of products ranging from 8K to 40K. So people could make their
choice quite easily.
3.2. Literature review:

The primary purpose of the literature review is to establish what relevant research has
already been conducted in the field of auto-ID innovation. It is through this review of
the broader research topic that a specific proposal can be accurately formulated. First,
a critical response to the literature on technological innovation is required. Second, a
thorough evaluation of research on auto-ID technologies is necessary. Third, an
attempt to locate works that deal with both innovation and auto-ID will be made. If
these works are scant, then the question of whether this warrants a sufficient gap for
further research will be posed. Can this thesis act to fill the void in the literature by
offering a first attempt at understanding the innovation of technologies in the auto-ID
industry? Can a new contribution to knowledge be made specific to the notion of the
auto-ID trajectory? Finally, some space will be dedicated to reviewing literature that
is focused on technological forecasts in IT with a view to adopting an acceptable
narrative style with which to make predictions regarding future auto-ID trends and
possibilities. In this manner, the chapter seeks to satisfy objective one identified in the
Introduction.
The literature review will also serve to:

o Identify and understand widely accepted definitions, concepts and terms,
born from past innovation research as a guide for further research.
o Review theories, theoretical frameworks and methods adopted by other
researchers doing similar innovation studies (preferably in the area of
information technology) in order to choose an appropriate approach for
this thesis.
o Understand what aspects of auto-ID technology have already been
explored by researchers and what aspects have been neglected and to
discover any similarities or differences in existing findings.
1.) A research conducted by auther on comparative study between nokia and

Samsung mobile phone(Wagner, 2005) The success of mobile learning will
ultimately revolve around a mosaic of rich converged experiences. These
experiences will rest, in turn, on a foundation of converged network and
device
technologies,
wireless
services,
rights
management,
content
management, search management, and transactional processing power. As

with the implementation of any innovative scheme, significant technical and
administrative challenges will be encountered. These will be met along with
amore illdefined challenge: How can the use of mobile technologies help
todays educators to embrace a truly learnercentered approach to learning?
2.) a research study conducted by auther Robins (2008) on comparative study
between nokia and Samsung mobile phone this paper is about marketing the
next generation of mobile telephones. The study is about third generation of

cell phone technology, what is usually known as 3G for short. There are
various issues about that new innovative. One is how to price 3G handsets and
services at a level which will enable telephone operating companies to recoup
the high prices they have already paid to governments for operating licenses.
Second the technology is not yet complete, there are no agreed international
standards and companies do not yet know what new services the technology
will prove capable of delivering effectively. All variants of 3G remain
dependent on largely unproven technology. Marketing 3G is going to be about
services which are new and in many cases, yet
to be designed. At the same time, it will involve services which can also be
obtained by computer and other means. It follows that the marketing task will
be high risk. First, 3G has no obviously unique selling proposition to build on
except, perhaps, the combination of live video and easy portability. Second,
the potential customers have not yet had adequate opportunity to signal their
service likes and dislikes. Third, the cost and complexity of service provision
leave doubt about the markets reaction to price. (S.L.Rao and I. Natrajan)
explains that the prime focus of the service providers is to create a loyal
customer base by benchmarking their performances and retaining existing
customers in order to benefit from their loyalty. With the commencement of
the economic liberalization in 1991, and with a view to expand and improve
telecom infrastructure through the participation of the private sector, the
Government of India permitted foreign companies holding 51 percent equity
stake in joint ventures to manufacture telecom equipment in India. The Indian
Government has announced a new policy, which allows private firms to
provide basic telephone services.
There
had
been
monopoly
of
the
stateowned
department
of
telecommunications. However, several companies are expected to benefit from

the policy change.
3.) A research study conducted by auther Jha (2008) on comparative study
between nokia and samsung mobile phone in his study analyzed that it is the
youth which is the real growth driver of the telecom industry in India.
Considering this fact, the paper is an attempt to give a snapshot of how
frequently young people use their mobile phones for several embodied
functions of the cell phones. Data was collected from a sample of 208 mobile
phone owners, aged between 20 and 29. The study sheds light on how gender,
monthly voucher amount and years of owning mobile phones influence the
usage pattern of this device. Findings of the study would be helpful for the
telecom service providers and handset manufacturers to formulate a marketing
strategy for different market segments. They need to bridge the gap between
the services promised and services offered. The overall customers attitude
towards cell phone services is that they are satisfied with the existing services
but still they want more services to be provided.
4.) a research study conducted by auther Kumar (2008),on comparative study
between nokia and Samsung mobile phone in their study titled Customer
Satisfaction and Discontentment visavis BSNL Landline Service: A Study
analyzed that at present, services marketing plays a major role in the
national economy. In the service sector, telecom industry is the most active
and attractive. Though the telecom industry is growing rapidly, India's
telecom density is less than the world's average telecom density as most of
India's market is yet to be covered. This attracts private operators to enter
into the Indian telecom industry, which makes the Bharat Sanchar Nigam
Limited (BSNL) more alert to run its business and survive in the market.
Seth et al(2008), in their study titled Managing the Customer Perceived
Service
Quality
for
Cellular
Mobile
Telephone:
an
Empirical
Investigation analyzed that there is relative importance of service quality

attributes and showed that responsiveness is the most importance
dimension followed by reliability, customer perceived network quality,
assurance, convenience, empathy and tangibles. This would enable the
service providers to focus their resources in the areas of importance. The
research resulted in the development of a reliable and valid instrument for
assessing customer perceived service quality for cellular mobile services.
5.) Samsung (NYSE:SAM) verus Nokia (NYSE:NOK). While the Finnish

phone maker has updated its mobile phone portfolio at the high end to
compete better with Samsung's super-successful Razr phone, the refresh
has been less than inspired. [ N o k i a ' s ] h i g h - e n d p h o n e s a r e

s m a l l , b u t t h e y ' r e b o x y. S a m s u n g ' s h i g h - e n d [models] are thin
and slick." ...Samsung went for the wow effect, creating got tohave-it phones. Now, Nokia is playing catch-up. "It all comes down to
innovation and product development," says Hoffman. "Right now,
Samsung
is
head
and
shoulders
above
Nokia
in
creating p r o d u c t s t h a t c o n s u m e r s d e s i r e . N o k i a h a s
m a i n t a i n e d t h e i r m a r k e t s h a r e , b u t theyre using price and
marketing dollars as the weapon." ...Surely the RAZR was a brilliant
move...Something as simple as naming a phone Razr has created
enormous buzz for the c o m p a n y, s a ys K e l l e h e r. G r a n t e d , t h e
R a z r i s a s l e e k l i t t l e p i e c e o f t e l e p h o n i c technology, but the
branding has given the phone cache. Kelleher makes a good point.
When you mention Razr, people know what you're talking about.
Just try and picture what the Nokia 6170 looks like. Great point. But
just a piece of anecdotal evidence- the Nokia brand is still quite
s t r o n g i n As i a . An d according, N o k i a ' s p u s h i n g h a r d i n t o
emerging markets with low-cost phones, which while hitting margins, are
building presence for the long term. 34% increase in mobile
phone volumes versus a 25% sales increase. ... To find growth,
Nokia is venturing into emerging markets, such as China and
Russia. ... Nokia is looking out for the long term by penetrating emerging
markets. But it will take some time for the margins to improve as these
consumers upgrade to premium mobile phones. Nokia appears to have
positioned itself well because gaining recognition in these markets
while they're still developing will give it an important
market presence moving forward Nokia's strategy may be more
sustainable than Samsung's "Wow!" strategy if it succeeds in
building deep moats in emerging markets. Popularity of fashion
and design can be fleeting, a fact which Nokia now knows well. Al s o ,
one weakness I've noticed in the RAZR currently is that
i t l a c k s m a n y advanced functions which new smart phones have. And
smart phones are no longer huge and boxy- and no longer for
techies. While the RAZR had enough features for its time (and
perhaps less-technologically-advanced US mobile phone market),
Samsung shareholders should hope that Samsung features
e n o u g h a d v a n c e d features in its upcoming, well named SLVR and PEBL.This
is because for fashionable technology, especially in emerging markets I
feel, the prestige and allure of a product is built upon both its look and its
array of the newest" features, even if most functions are never used. Yours may look
shiny, but if mine can send everyone last nights photos, then you've been
one-upped. It would also be interesting to see Samsung's share of sales
inside and outside thus, versus Nokia. Samsung could be overly US-
dependent... perhaps for another post. For reference, each company's one
year chart below.
Samsung is gaining great grounds in emerging market like India,
China and South America. Though Nokia has a well-established
market here; Samsung is making great in-roads into Nokia's shares by
an array of products like SLVR, PEBL, SLIM
CONCLUSION:A research topic on comparative study between Nokia and Samsung mobile phone in
surat city we study this topic because to know about consumer preference toward
mobile phone. here we identified that which mobile phone mostly prefer by the
customer according to their preference. here on the above five literature review
comparison between Nokia and Samsung mobile phone is done on the basis of
technology of the mobile phone. so here we find out the gap between our conclusion
and above five literature review on the basis of consumer preference toward mobile
phone and technology used in the mobile phone.
Ch.4. Research Methodology:

4.1.
Pro
blem definitions:
We want to study the customer expectation towards the mobile phone and their
feature of particular brands. We want to study the comparative study between
NOKIA and SAMSUNG mobile in Surat city.
We want to justify the customer preference towards NOKIA as well as

SAMSUNG mobile. In this study we identify the customer positive and
negative approach towards the NOKIA as well as SAMSUNG mobile phones.
In this study we conclude that the in the Surat city there are no of mobile
phone are available but these two brand are very famous and easy available
but due to customer test and preferences this two brand are give best feature
and technology at reasonable rate from other mobile brands like Apple, HTC,
Black Berry mobile phones.
In this project we identify that the how customer preferences towards NOKIA
and SAMSUNG mobile phones and how they are different from each other in
technology according to customer convenient.
This project is based on the comparison between the NOKIA and SAMSUNG
mobile phone in surat city.
4.2.
Objective :
Here in this project we have two objective which are main objective and
secondary objective which are given below
Main objective : our main objective is to indentify the which mobile
brand are most preferable to the customer at reasonable price and user
friendly. And also identify that how this two brand are different
through other mobile brand just like price, technology, size, operating
system etc.
o Secondary objective : comparison and identify the customer
requirement
towards
the
mobile
phone
through
the
questionnaire.
4.3.
Nature of Research :
Research information is neither in between nor gathered its a scientific
investigation of predefine objective. There must be a clear stated objective.
Its objective is to facilitate its managerial decision making process for
business. Its a scientific investigation of predefine objective of mobile phone
in surat city.
Basic research :
Basic research is conducted to expand knowledge and understanding
by either developing or testing theory
Basic research is also known as fundamental or pure research.

Basic research is lays down the foundation for the applied science.
Its focus on the knowledge for knowledge sakes.
Applied research :
It is the research conducted to further re-development of effective
policies and the programmes.
It is designed to solve practical problem of the modern world. The goal
of the applied research is to improve the human condition.
It have some commercial value.
4.4.
Scope of the research:

This research is could be expanded in the cultural dimension aspect of brand,
further research would be deal with the roles that cultural play in the affecting
the consumer buying behavior, in the light of brand preference.
This research study is based on the comparison between two big smart phones
which are NOKIA and SAMSUNG from student and adult person preference
and perspective.
The answer obtained from the survey disclosed the preference that consumer
have NOKIA and SAMSUNG smart phones on all brand equity and brand
identity to consumer preference in smart mobile phone.
This section provides the readers with the measurement of the data collection
process implemented regarding the quality of research.
It outline the evaluation of the quality of both the primary and secondary data
use in this research study. To ensure the scope in this research each question in
the questionnaire was designed to represent the comparison between the
NOKIA and SAMSUNG
This research is done to ensure the scope by staying objective while
interpreting the data of mobile phones.
It is acknowledged that it is impossible to ensure a total objectivity. According
to questionnaire that construct validity refers particular to research that are use
the questionnaire or inventories to assess whether a person or an organizing
exhibits a particular characteristics.
4.5.
Data collection :
Primary data: The data which are collected at the first hand either by
the researcher or by someone else especially for the purpose of the
study are known as primer data.

Secondary data : Any data which have been gathered earliest for some
other purpose are secondary data.
Structured questionnaire were distributed to people like student,
customer, or etc through traditional interview.
The choice of using pre-coded questionnaire is based on fisher view on
the questionnaire.
According to fisher (2007, p.45) if you want to quantify the research
material then it is best to use a pre-coded approach. He further note
that if you want to compare the view and experience of a great many
people, it is easiest if pre-coded approach are used. Given that research
study is aimed to compare between NOKIA and SAMSUNG smart
phone as recommended by fisher pre-coded questionnaire was
adopted.
A sample size of the questionnaire of 100 student were chosen given
that it is considered adequate and representative.
Secondary data consist of data retrieved from the comparative
database, such as article, journals, literature, in addition to book
borrowed by the website of company or retrieved from Google books.
This material would be facilitate this research study. In addition they
would be critically interpreted with caution in order to avoid creating a
false impression with the organiators observe or view.
4.6. Sampling design :

i.
sample size:
Here sample size is 100.
ii.
Sampling frame:
Here sampling frame for research topic is Surat city.
iii.
Sampling element:
Here sampling element for research topic is respondent of different area of
surat city like piplod, adajan, rander, bhtar, city light, ghod dod road,
varacha etc.
iv.
Sampling method:
Here in this research topic we use convenience sampling method.
v.
Survey tool:
Here in our research topic we use questionnaire as a survey tool.
vi.
Survey method:
Here in this research topic we use personal interview method.
4.7.
Response Rate:
We meet 100 customer or student and distributed the questionnaire them.
4.8.
Pilot survey :
We have found few correction in the questionnaire which are helpful to us for
the understanding in the mind of customers.
The pilot survey are vey helpful to test our respondent provide the types of
response which we expect.
4.9.
Limitation of the study:
Time duration is very short

Cost of the study is high
Its require more experience in the field of survey.
It also require more and different resource in the filed of survey.
Ch.5. Analysis and Interpretation of data

1.)
Are you using mobile phone?

[ ] yes
[ ] No
Options
Yes
No
Total
(Table no. 5.1)
No. of responses
100
0
100
% of responses
100%
0%
100%
% OF RESPONSE
120%
100%
100%
80%
% of response
60%
40%
20%
0%
yes
0%
no
(Chart no. 5.1)

Interpretation:
According to above data it can be intepret that all of the respondents are using mobile
phone.
2.)
Which mobile phone are you using?

[ ] Nokia
[ ] Samsung
[ ] others
Options
Nokia
Samsung
Other
Total
(Table no. 5.2)
No. of responses
32
60
8
100
%of responses
32%
60%
8%
100%
%of responses
70%
60%
60%
50%
40%
%of responses
32%
30%
20%
8%
10%
0%
Nokia
Samsung
Other
(Chart no. 5.2)

Interpretation:
According to above data we can interpret that most of the respondents are using
Samsung mobile phone
3.)
For what reasons have you selected the mobile brand?

[ ] convenience hand set
[ ] cost control
[ ] value added service
[ ] discounts
Options
convenience hand set
cost control
value added service
Discounts
Total
(Table no.5.3)
No. of response
33
28
29
10
100%
% of response
33%
28%
29%
10%
100%
% of Response
33%
35%
30%
25%
20%
15%
10%
5%
0%
28%
29%
10%
% of Response
(Chart no. 5.3)

Interpretation:-From the above data describe in the question state that 33%of the respondents are
using mobile phone due to convenience handset quality.
-28% of the respondent are using mobile phone due to cost control.
-29% of users are using mobile phones due to value added services.
-10% of the respondents are using mobile phone due to discounts of mobile phone.
4.)
Which mobile phone store is easily available in your locality ?

[ ] Samsung service center
[ ] Nokia care
[ ] Both
Option
Samsung service center
Nokia care
Both
Total
(Table no. 5.4)
No. of response
40
24
36
100%
% of response
40%
24%
36%
100%
% of response
45%
40%
40%
36%
35%
30%
25%
24%
% of response
20%
15%
10%
5%
0%
Samsung service center
Nokia care
Both
(Chart no. 5.4)

Interpretation:-From the abovementioned data the 40% of respondents have easily availability of
Samsung service centre
-24% of the respondents have availability of nokia care
-36% of the respondent have easily availability of both nokia care and Samsung
service centre.
5.)
Which price range of mobile phone you prefer? For following price rang.
Price range:
1,000 to 5,000
5,000 to 10,000
10,000 to 15,000
15,000 to 20,000
Option
1,000 to 5,000
5,000 to 10,000
10,000 to 15,000
15,000 to 20,000
Total
(Table no.5.5)
60%
[ ] Nokia
[ ]
[ ]
[ ]
[ ]
No. of response
Nokia
16
51
20
13
100
Samsung
14
20
40
26
100
% of response
Nokia
16%
51%
20%
13%
100%
Samsung
14%
20%
40%
26%
100%
51%
50%
40%
40%
26%
30%
20%
[ ] Samsung
[ ]
[ ]
[ ]
[ ]
16%14%
20%
20%
13%
Nokia
Samsung
10%
0%
(Chart no. 5.5)

Interpretation:The nokia mobile phone has most preferable price range of 5000-10000 and Samsung
mobile phone users has most prefer the price ranges between 10000 to 15000.
6.)
Rate the following features for Nokia and Samsung.

(Give the rating according to your preferences between 1to10)
Features:
Better Clarity
Dual SIM
Better Sound quality
Durability
Long term battery backup
Display size
Internal memory capacity
Better zooming system
Wi-Fi connection availability
Better sensor motion
[ ]Nokia
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]Samsung
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
Nokia:
Option
Bett
er
Cla
rity
D
ua
l
SI
M
33
6
5
5
7
9
8
16
5
6
100
8
10
8
7
8
12
17
6
11
13
10
0
Rate
1
2
3
4
5
6
7
8
9
10
Total
(Table No. 5.6.1)
Bett Durab Lon

er
ility
g
Sou
ter
nd
m
qua
batt
lity
ery
bac
kup
6
13
1
6
13
7
11
9
10
7
12
7
14
4
11
7
6
8
7
10
8
15
4
9
12
13
11
15
19
24
100 100
100
Dis
pla
y
size
3
7
9
9
20
16
15
11
5
3
100
Inte
rnal
me
mor
y
cap
acit
y
6
6
10
11
14
11
14
15
3
5
100
Bett
er
zoo
ming
syste
m
Wi-Fi
conne
ction
availa
bility
Bett Tota
er
l
sen
sor
mot
ion
4
8
10
10
11
17
13
17
10
2
100
2
9
8
14
14
17
16
12
9
100
3
5
4
8
7
12
18
13
9
20
100
79
78
78
87
110
112
127
122
91
116
100
0
140
120
Wi-Fi connection availability 18

7
100
14
20Better Clarity 6
33
10
0
1
16
14
13
17
14
14
11
10
20
11
Better
Sound quality
16
9
7
12
11
8
5
7
5
12
17
8
11
Display size

4
80
3
8
2
5
4
9
6
10
3
1
60
8
10
13
6
Durability
9
7
6
40
7
10
8
13
12
Better zooming system

13
15
8
2
17term battery
9
Long
backup
5
3
9
15
10
24
3
11
5
Dual SIM
11
9
19
4
13
15
15
12
6
13
11
16
6
5
11
10
6
7
12
17
Bett
er
zoo
ming
syste
m
3
3
6
6
7
4
14
23
19
16
Wi-Fi
conne
ction
availa
bility
100
14
8
20
(Chart no. 5.6.1)

Samsung:
Option
Bet
ter
Cla
rity
Dua
l
SI
M
Rate
1
2
3
4
5
6
7
8
9
10
17
11
3
10
7
5
5
13
16
13
Total
100
(Table no. 5.6.2)
Dur
abil
ity
10
5
10
14
9
12
4
14
5
15
Bett
er
Sou
nd
qua
lity
8
4
9
8
8
14
15
13
16
5
Dis
pla
y
size
7
15
8
9
15
6
9
8
10
14
Long
term
batte
ry
back
up
1
5
9
6
19
17
10
18
9
7
10
9
8
6
12
6
5
9
16
13
Inter
nal
mem
ory
capa
city
8
15
11
4
7
2
12
13
17
12
100
100
100
100
100
100
Tota
l
6
10
10
13
16
17
19
Bett
er
sen
sor
mot
ion
5
1
8
6
7
14
13
19
12
14
100
100
1000
3
7
74
75
74
75
101
90
100
146
137
128
10
160
140
19
12 system
Better zooming
Wi-Fi connection availability
120
17
100
80
5
3
3
60
Durability
8
40
10
1
7
8
1
7
3
15
9
5
15
Better10
Clarity
20
4
5
17
11
0
1
2
7
Display size
10
6
6
10
11
8
9
8
14
14
15
8
14
23
19
Long term battery backup
16
16
13
13
12
4
6
2
Better
Sound quality
6
4
6
19
17
6
9
10
3
13
6
14
19
16
Dual
18SIM
10
14
16
14
15
8
13
9
15
9
10
12
4
4
13
16
13
10
(Chart no. 5.6.2)

Interpretation:
In this Question response are give the equal rating to the Samsung and Nokia In some
features Nokia is get good rating and some features Samsung get good response. In
some features Nokia and Samsung is not get good rating because of there limitation.
7.)
13
5
10
12
14
12
17
Which phone advertisement does affect your state of mind?

[ ] Nokia
[ ] Samsung
[ ] both
Option
Nokia
Samsung
Both
Total
(Table no. 5.7)
No. of response
18
52
30
100
% of response
18%
52%
30%
100
% of response
Nokia
18
30 Samsung
Both
52
(Chart no. 5.7)

Interpretation:52% of users mind is affected by the Samsung mobile advertisement.
18% of the users mindset is affected by the Nokia mobile advertisement.
And 30% of the respondents mindset affected by both Nokia and Samsung mobile
phone.
(Most of the respondent state of mind is affected by the advertisement of Samsung
mobile phone.)
8.)
Option
Nokia
Samsung
Both
According to you which mobile phone brand durability is good?

[ ] Nokia
[ ] Samsung
[ ] both
No. of response
33
53
14
% of response
33%
53%
14%
Total
(Table no. 5.8)
100
100
% of response
14
Nokia
33
Samsung
Both
55
(Chart no. 5.8)

Interpretation:-From the above data 53% of the respondents have chosen Samsung mobile phone as
its brand durability is good.
-from yhe above data 33% of the respondents have chosen Samsung mobile phone as
its brand durability is good.
9.)
Give the rank to mobile phone would you like to prefer?

(Give the rank according to your preference between 1to10)
Particulars
After sales services
Quality
Brand name
Durability
Customer care
Price
Technology
[ ] Nokia
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ] Samsung
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
Operating system
Performance
Advertisement
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
Nokia:
Option
Afte
r
sales
Rank
servi
ces
1
30
2
9
3
9
4
5
5
9
6
9
7
10
8
5
9
3
10
11
Total
100
(Table no. 5.9.1)
Qua
lity
Bra
nd
na
me
Dur Custo
abil mer
ity care
Pric
e
Techno
logy
Opera Perfor
ting
mance
syste
m
Advert Total
iseme
nt
6
9
12
11
16
20
13
2
7
6
100
5
23
14
9
7
10
13
16
4
2
100
5
14
8
12
12
13
13
7
13
5
100
15
8
15
11
13
6
7
10
12
5
100
9
4
7
13
9
12
14
10
11
11
100
4
8
13
12
5
16
11
12
9
10
100
20
11
2
11
4
2
7
6
7
25
100
4
8
10
12
18
12
9
16
6
7
100
5
5
13
16
5
6
7
13
21
13
100
100
100
100
100
100
100
100
100
100
100
1000
120
100
80
60
40
20
20
11
5
4
9
5
8
4
8
15
4
5
5
6
14
13
13
7
16
12
13
13
11
10
14
12
0
1
12
18
2
6
16
12
6
12
13
12
12
9
30
4
5
5
15
8
23
11
10
7
16
20
7
7
11
13
14
12
10
10
11
9
13
13
16
Advertisement
25
21
12
Operating system
13
10
11
5
7
5
2
6
13
13
16
4
7
3
11
10
11
10
2
5
Performance
Technology
Price
Customer care
Durability
Brand name
Quality
(Chart no. 5.9.1)

Samsung:
Option
Afte
r
sales
Rank
servi
ces
1
20
2
13
3
6
4
12
5
11
6
9
7
6
8
4
9
7
10
12
Total
100
(Table no. 5.9.2)
Qua
lity
Bra
nd
na
me
Dur Custo
abil mer
ity care
Pric
e
Techno
logy
Opera Perfor
ting
mance
syste
m
Advert Total
iseme
nt
6
10
10
13
14
12
10
12
7
6
100
25
11
7
8
10
7
10
9
6
7
100
5
10
7
9
10
14
14
14
10
7
100
11
11
14
2
14
7
11
8
9
8
100
3
8
12
12
11
4
17
12
15
4
100
7
3
16
14
4
13
7
7
18
14
100
8
16
7
5
8
8
4
12
5
25
100
7
10
12
12
13
14
6
14
4
7
100
6
5
4
10
7
11
18
10
20
8
100
100
100
100
100
100
100
100
100
100
100
1000
120
100
8
16
6
80
60
7
3
5
3
11
11
7
4
10
16
14
12
10
25
10
11
20
12
2
40
6
10
20
12
7
7
12
9
8
13
2
6
3
4
11
14
18
11
13
4
10
7
17
12
7
13
14
14
10
14
12
5
20
11
18
15
14
10
14
4
10
8
14
9
14
25
Advertisement
Performance
10
7
13
12
10
0
1
14
10
12
12
11
Operating system
Technology
Price
Customer care
Durability
Brand name
Quality
7
7
6
12
10
(Chart no. 5.9.2)

Interpretation:
In this question Nokia is get good rank like sound system, after sales services, quality,
operating system and Samsung get good rank like technology, performances, price
and customer care ect.
10.)
According to your preference which mobile phone after sales service

would you like to prefer?
[ ] Nokia
[
[
] Samsung
] Both
Option
Nokia
Samsung
Both
Total
(Table no. 5.10)
No. of response
32
58
10
100
% of response
32%
58%
10%
100%
% of response
10%
32%
Nokia
Samsung
Both
58%
(Chart no. 5.10)
Interpretation:From the above data most of the respondents (58%) of the respondents are prefer
Samsung mobile phone after sales services.
11.)
Option
Age Group
[ ] 15-20
[ ] 21-25
[ ] above 25
No. of response
% of response
15-20
21-25
Above 25
29
47
24
100%
29%
47%
24%
100%
(Table no. 5.11)
% of response
24%
29%
15-20
21-25
Above 25
47%
(Chart no. 5.11)
Interpretation:
Mobile phones are mostly preferred by the age group response of 21 to 25 years.
12.)
Occupation
[ ] Business
[ ] student
[ ] salaries person
Option
Business
Student
Salaries person
No. of response
44
29
27
% of response
44%
29%
27%
Total
(Table no. 5.12)
100
100%
% of response
Business
27%
44%
Student
Salaries person
29%
(Chart no. 5.12)

Interpretation:
The most of the mobile phone such as Nokia and Samsung mobile phones are mostly
preferby the businessman is 44% and 29% are student and 27% are salaries person
respondent prefer mobile phone.
13.)
Family annual income.

[ ] 50,000 To 1, 00,000
[ ] 1, 00,000 To 2, 00,000
[ ] 2, 00, 000 To 3, 00,000
[ ] More than 3, 00, 000
Option
50,000 To 1, 00,000
1, 00,000 To 2, 00,000
2, 00, 000 To 3, 00,000
More than 3, 00, 000
Total
(Table no. 5.13)
No. of response
36
49
12
3
100
% of response
36%
49%
12%
3%
100%
% of response
12%
50,000 To 1, 00,000
3%
1, 00,000 To 2, 00,000
36%
2, 00, 000 To 3, 00,000

More than 3, 00, 000
49%
(Chart no. 5.13)

Interpretation:
From the above data mentioned in the chart 49% of respondent are having income of
1,00,000 to 2,00,000
36% of respondent are having income of 50,000 .to 1,00,000rs.
12% of respondent are having income of 2,00,000 .to 3,00,000rs.
3% of respondent are having income of more than 3,00,000rs.
Ch.6.Findings:
According to above data it can be interpret that all of the respondents are using
mobile phone.
According to above data we can interpret that most of the respondents are
using Samsung mobile phone

From the above data describe in the question state that 33%of the respondents
are using mobile phone due to convenience handset quality. 28% of the
respondent are using mobile phone due to cost control. 29% of users are using
mobile phones due to value added services.10% of the respondents are using
mobile phone due to discounts of mobile phone.

From the abovementioned data the 40% of respondents have easily availability
of Samsung service centre.24% of the respondents have availability of Nokia
care. 36% of the respondent have easily availability of both Nokia care and
Samsung service centre.

The nokia mobile phone has most preferable price range of 5000-10000 and
Samsung mobile phone users has most prefer the price ranges between 10000
to 15000.
In this Question response are give the equal rating to the Samsung and Nokia
In some features Nokia is get good rating and some features Samsung get
good response. In some features Nokia and Samsung is not get good rating
because of there limitation.

52% of users mind is affected by the Samsung mobile advertisement. 18% of
the users mindset are affected by the nokia mobile advertisement and 30% of
the respondents mindset affected by both nokia and Samsung mobile phone.
( most of the respondents state of mind is affected by the advertisement of
Samsung mobile phone.)

From the above data 53% of the respondents have chosen Samsung mobile
phone as its brand durability is good. from yhe above data 33% of the
respondents have chosen Samsung mobile phone as its brand durability is
good.
In this question Nokia is get good rank like sound system, after sales services,
quality, operating system and Samsung get good rank like technology,
performances, price and customer care ect.

From the above data most of the respondents (58%) of the respondents are
prefer Samsung mobile phone after sales services.

Mobile phones are mostly preferred by the age group response of 21 to 25
years.
The most of the mobile phone such as Nokia and Samsung mobile phones are
mostly preferby the businessman is 44% and 29% are student and 27% are
salaries person respondent prefer mobile phone.

From the above data mentioned in the chart 49% of respondent are having
income of 1,00,000 to 2,00,000 36% of respondent are having income of
50,000 .to 1,00,000rs. 12% of respondent are having income of 2,00,000 .to
3,00,000rs. 3% of respondent are having income of more than 3,00,000rs.
Ch.7. Recommendation:
Nokia Company have to improve the features in their products and also have
to reduce the prices of their products to compete with Samsung mobiles and
other companies products also.
Nokia introduced the windows 8 operating system based mobile phones but
the mobile phones are not as user friendly as compared to Samsung mobile
phones which are based on android operating system.
Samsung can keep on introducing innovative mobile devices as they are doing
in recent times because most of the mobile users prefer Samsung mobiles
over Nokia mobiles.
Samsung is superior then Nokia in some aspects but in case of after sales
services they may have to improve as Nokia is providing better after sales
services to their customers.
Samsung is providing better mobile phones but now a days Nokia is
providing best cameras in their devices and this is the factor in which
Samsung have to improve.

Comparative Study Between NOKIA and SAMSUNG Mobile in Surat City

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Comparative Study Between NOKIA and SAMSUNG Mobile in Surat City

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A Survey on comparative study between Nokia and Samsung mobile in Surat city

History and Recent trends in cell phone industry in India:

and could support few calls, and were very expensive.

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 1

A battery, providing the power source for the phone functions.

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 2

(Table no. 1.1)

Top Five Worldwide Total Mobile Phone

(Table No. 1.2)

Major companies in India:

15. BPL Group

16. Beyond tech

18. Champion Computers

21. Colors mobile

11. AZ Link Anycool mobiles

23. Cheers Mobiles

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 4

26. Dhusia mobiles

27. Digibee Mobiles

50. JMD MOBILE

51. Karbonn Mobiles

33. GEEPEE Mobiles

54. Lava Mobiles

38. Hansum Mobiles

39. Hawkman Mobile

40. Hitech Mobiles

61. Maxwood Mobiles

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 5

64. Micromax Mobile

83. Pride Mobiles

84. QUBA mobile

68. Munoth Mobiles

87. RichTel Mobiles

91. San Mobile

73. Nova mobiles[2]

74. NXG Electronics[3]

94. Simcom Mobiles

77. Orion Mobiles

96. Sony Ericsson

97. Speed Mobile

98. Spice Telecom

80. Panasonic [4][5]

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 6

(Table no. 1.3)

Ch.2. Company Introduction: 2.1. Nokia Company introduction:

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 7

Tampere, Grand Duchy of Finland (1865)

Timo Ihamuotila (President and CFO)

Maps and navigation, music, messaging

30.176 billion (2012)[2]

NAVNIRMAN INSTITUTE OF MANAGEMENTPage 8

29.949 billion (2012)[2]

8.061 billion (2012)[2]

Nokia Solutions and Networks

(Table no. 2.1)

2.1.1 History and Company Information:

President, CEO and Nokia Leadership Team

Board member since 2008, Chairman of the board of

Chairman of Nokia Corporation since 21 September directors since 3 May 2012

Chairman of the Corporate Governance and

Joined Nokia on 21 September 2010, Nokia Board

member since 3 May 2011

Founder and Chairman of F-Secure Corporation