Professional Documents
Culture Documents
kos
UPM-MRU
Studiu de caz
la
Managementul Comunicrii, Negocierii i al
Conflictelor
D EVISING A COMMUNICATION P LAN
1. What are the key steps in the communication process?
The bone structure of the process of communication is
basically transmitting information a clearly defined message
from a sender to a receiver. Tools which complete this
simplified structure of communication process are encoding
the media by the sender, and decoding it by the receiver, for a
better understanding. Getting a response by the receiver in
the form of a feedback is also vital for communication process.
It assures the sender, that his message was clearly delivered
and understood correctly.
2. Explain two benefits of Kelloggs using its multiplatform
campaign to communicate its messages.
The first big benefit of Kelloggs using a varying
communication campaign is also the cause of it, to reach
different audiences, everybody from kids for whom breakfast
clubs are designed for, to prime ministers in the parliament who
can make it happen again for them.
Marian
kos
UPM-MRU
Marian
kos
UPM-MRU