Professional Documents
Culture Documents
Academic input is delivered through two types of courses: core courses and elective courses. Core courses are compulsory for all
participants and contain more than 50 percent of the total curriculum. They provide participants with the fundamental conceptual
knowledge, analytical skills and techniques, contextual understanding, environmental awareness and overall perspective, which will
serve as the base for the programme. The elective courses, which are offered only in the second year, will give participants a deeper
understanding of different functional areas and enable them to specialize in areas of their choice.
Credit system
The concept of credit is used to compute the workload of a course. As a general rule, a four-credit course requires a commitment of
about 100 hours from the participant of which 25 hours are to be spent in the classroom (usually 20 sessions of 75 minutes each) and
the balance to be utilized for preparation and assignments. The courses carry two, three or four-credits.
Core Courses
TERM-1
Courses
Credit
Marketing I (MK-I)
Total
23
TERM-2
Courses
Credit
Finance I (FA-I)
Marketing II (MK-II)
Total
26
TERM-3
Courses
Credit
Finance II (FA-II)
TERM-3
Total
26
WORKSHOPS
Workshops
Credits
Rural Immersions
Marketing Research
Spreadsheet Modelling
Total
10
The tentative list of Areas and their respective Electives are as follows:
Economics
Business Forecasting
Game Theory and Its Applications
International Finance
Strategic Management of Direct and Indirect Taxes
Advanced Options
Urban Management
International trade and WTO
Management of Public Services
Competitive Strategy & regulation
Regulatory issues in Infrastructure.
General Management
HRM & OB
Information Systems
Strategic Management
OM & QT
Logistics Management
Supply Chain Management
Infrastructure Management
Business Optimization
Financial Time Series Analysis
Multi-criteria Decision Making
Project Management
Pricing & Revenue Management
Quality Management
Operations Strategy
Business Systems Dynamics
Marketing
Brand Management
Consumer Behaviour
Marketing of Services
Business to Business Marketing
Integrated Marketing Communication
Sales & Distribution Management
Customer Relationship Management
Marketing Strategy
Advance Marketing Research
Retail Management Strategy
Marketing of FMCGs
Quantitative Marketing Research
Marketing to Bottom of the Pyramid Customers.