Professional Documents
Culture Documents
T
he five golden rules for increasing deli sales
H
ow to select the best cheese and charcuterie
H
ow to create the best counter display
How to avoid bad quality cheese and charcuterie
How to sell proactively rather than reactively
The difference between artisan and
mass-produced cheeses and meats through
comparative tastings
Charcuterie
Cheese
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Course costs
Members of The Guild of Fine Food just 70, plus VAT (@ 20%).
Non-members 95 plus VAT (@ 20%).
*NB. Unfortunately there is a 10 plus VAT (@ 20%) surcharge for London training dates due to higher venue costs.
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This comment was recently made by a farm shop owner who regularly
sends her staff on the Guild Retail Cheese Training course. For more than
15 years, this most enjoyable and professionally recognised programme has
helped increase cheese sales in delicatessens, farm shops, food halls and
supermarkets.
This comment was made by one satisfied deli owner after attending this
interesting and entertaining full days training seminar. Following in the footsteps
of the successful Guild Retail Cheese Training programme, this course tackles
hams and charcuterie and is designed to help develop knowledge and build
confidence.
Charcuterie:
Learn the importance of the way the pig is reared in determining quality
Understand the various curing techniques
Understand the difference between mass produced and artisan
Appreciate the impact of tumbling, added water, dry, wet cured and
comminuted meats
Discover the best ranges to stock and the stories that encourage sales
Acquire skills in cutting, storing, comparative tastings and selling
at:
Full Name:
Permanent Address:
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Employment Details
Name of employer:
Address:
Postcode:
Website:
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Fax:
Signed:
Date:
Please Please supply credit card details or make cheques payable to the Guild of Fine Food and return to:
Guild House, 23b Kingsmead Business Park, Shaftesbury Road, Gillingham, Dorset SP8 5FB.
Guild Retail Cheese & Charcuterie Training is part funded by the following companies to whom we are indebted for their continued support: Arla Foods, Anthony
Rowcliffe & Son, Barbers 1833, Carron Lodge, Comt, Emmi, Consorzio for Grana Padano, Le Gruyre Switzerland AOC, Godminster, Lynher
Dairies, Pilgrims Choice/Adams Foods, Quickes Traditional Ltd, Wensleydale Creameries & Welsh Assembly Government. Adlington, Deli Farm
Charcuterie, Dellami Mediterranean Foods, Harrods, Negroni, Patchwork Traditional Foods, Prosciutto di Parma and Trealy Farm Charcuterie