STRATEGII DE

COMUNICARE
Strategii online

The digital strategy is the strategic analysis (external environment,

internal resources), strategic objectives (vision, mission and
objectives), strategic definition (platform, market, business model) and
strategic implementation of the digital business. For example, to
decide to implement an online store to sell top fashion shoes in the UK
through Magento with drop-shipping inventory.
Digital marketing strategy is to define and implement a plan for
marketing your business or website online through tactics (SEO, SM,
PR, SEM, content marketing) to get visits, convert into customers and
engage them.

Strategii online
1. Get a good domain name..

2. Get a website designed and

coded by a reputable company.
3. Get your website hosted on a
secure and reliable server
4. Take a step back from your
business and think about the
customer and his web surfing
habits.

7. Get a link from as many other sites to

your own as possible 8. Promote your
website in traditional ways i.e.
stationery, marketing material, PR, livery.
9. Submit your website to www.dmoz.org
10. Submit your site to as many relevant
directories as possible.

11. Use the free tools on Freewebmasters-tools.html on a regular basis.

5. Remember the Three Click Rule 12. Get some search engine optimisation
6. Submit your site to the major
done
search engines (follow this link)
13. Go to Step 4

15 Step Guideline To Create Your Perfect 2015

Digital Marketing Strategy
http://www.jeffbullas.com/2014/10/08/15-step-guideline-to-create-your-2015-digitalmarketing-strategy/

1.
2.
3.
4.
5.
6.
7.
8.
9.

Get started on Instagram

Yahoo! Bing network
Facebook lookalike audience
Paid promotion on Facebook
Email marketing
Twitter outreach
Facebook re-marketing
Better blogging
Google+ game plan

10. YouTube videos

11. Compelling graphics
12. Search engine optimization
13. Content contribution
14. Digital PR
15. Unique promotion

http://www.onlinemarketinginstitute.org/
https://www.google.com/trends/

SOCIAL MEDIA MARKETING INSIGHTS

www.onlinemarketinginstitute.org/blog/2013/01/improve-your-digital-strategy/

1. Develop an Integrated Digital Communications Strategy (key

channels)
2. Embrace the Four Bs of Crisis Management Be Humbled, Be
Real, Be Honest, and Be Direct.
3. Dont Use Social for Purely Promotional
4. Keep it Light, Bright and Polite
5. They Google It but They Can Also YouTube It

6. Dont Focus on Conversation (get the things done)

7. Utilize Social Scoring Tools (marketers to analyze and apply
custom segmentation logic to their social databases to meet
specific customer acquisition and conversion goals)
8. Tailor Social Media Messaging to Target Demographics
Properly
9. Identify Business Goals for the Pinterest Platform, It's here to
stay.
10. New Generations Want To Create Together As A Team

B2B MARKETING INSIGHTS

11. Lead Generation is Nothing Without Management
12. Align Both SEO & Paid Search Efforts with Cross-Functional
Marketing Strategies (search marketing continues to grow worldwide )
13. Generating Qualified Sales Opportunities Requires Multi-Touch
Approach (You need to plan your campaigns to incorporate between 7 to
13 touches. This often includes email, direct mail and social media
outreach as the first touches. And then overlay a tele-prospecting and
nurturing stream that can involve another 4 to 8 touches)
14. Irrelevant Messaging Equals Costly Opt-Outs (a technology
platform)

15. Video Must Deliver Correct Messaging to Move Prospects Down

the Funnel
16. Provide Solutions to Your Web Visitor's Needs to Improve
Conversion Rate ("Conversion Rate Optimization is about truly
understanding the existing needs and real-world context of your intended
audience. Only by aligning the web experience with those needs can a
business maximize financial value.)

17. Use LinkedIn for Lead Generation

18. Set Goals to Determine Success
19. Utilize All Departments to Gather Data

20. Your Data Is Important!

21. Make Digital Data Actionable
22. Expand Your SEO Plan for Longevity

23. Use Analytics to Increase Conversions ("The best kept secret of

digital category brand leaders, has always been knowledge of the high ROI
of Analytics. Nothing fuels the bottom line more than increased user
conversion and retention rates through smart analyses, segmentation and
targeting.)
24. Integrate Your Search, Social, and Content Strategy
25.The Future is Uncertain: Prepare for Success (Search Engine
Optimization Prediction, Analytics Prediction, Conversion Optimization
Prediction)

DIGITAL MARKETING INSIGHTS

26. Grow Your Skills by Taking on New Projects

27. Evolve Your Facebook Strategy and Test Promoted Posts

(Contests and promotions remain the #1 tool to build and engage your
fan base)
28. Monitor the Right Facebook Metrics (the average number of fans
reached by each piece of content, the average percentage of reached
fans who have engaged with that content as well as the level of negative
feedback that you're getting)
29. Test Out the Multiple Advertising Options Facebook Offers

30. Techniques That Worked One Place, May Not Work for You
31. Use Audience Delivery Validation to Understand Effectiveness
(how visible your campaign is and who it reaches)
32. Don't Underestimate the Power of Podcasting
33. Use Your Blog to Generate Sales Leads

34. Create Content Relative to the Stage in the Buying Cycle

(meaningful experiences for a targeted audience that inspires business
outcomes)
35. Content Strategy is More Important Than Tools (Although, They
Help (Determine what you want to say before you decide where you are
going to say it)
36. Evolution of Strategy is the Future (The online marketing ecosystem
changes)

37. Digital Strategy Must Appear Cohesive Across Devices

38. How Sophisticated is Your Digital Strategy?
"Think about five stages of sophistication for your digital marketing. Stage 1 You do it because it is cheap. Stage 2 - You do it because it is quick. Stage 3
- You do it so you can track and adjust. Stage 4 - You do it because you can
personalize. Stage 5 - You do it to move your consumers across channel.
The higher your number, the higher your sophistication. Where do you
stand?"

39. Leverage the Affiliate Marketing Channel (Affiliate marketing is the

only marketing channel that integrates multiple consumer touch points
strictly on a performance basis)
40. Define Your Goals, Success Metrics and Revisit, Revise Optimize

41. Establish the Email Relationship First

42. Provide Solutions with Your Content to Drive Results ( to
understand and map out your customer touch points)
43. Make Your Content King (Content is Gold)
44. Create Awesome, High-Quality Content
45. Operate Like a CNN Newsroom (marketing, sales and customer
service are seamlessly blended together into a single "Department of
Communications and Engagement.)

10 Digital Marketing Trends In 2015 That

Will Boost Your Strategy
1. Stop relying on Google.
2. Mobile. Just mobile.
3. Social conversion is coming.
4. New payment methods are on the rise.
5. Paid advertising is here to stay.
6. Marketing automation becomes de rigueur.
7. Content creators are more necessary than ever (great content
creators, including writers, developers, video producers, podcasters, and
speakers.) - the writer possesses knowledge, ideally experiential
knowledge, of his or her subject matter.
8. The algorithm will change. And change again.
9. Conversion optimization has high ROI. Conversion rate optimization
is the process of maximizing the number of site visitors who convert or
make a purchase.
10. Growth hacking will continue to evolve. (a marketing technique
developed by technology startups which use creativity, analytical thinking,
and social metrics to sell products and gain exposure)

http://www.iab.net/media/file/B2BResearch2014.pdf

http://www.slideshare.net/juliancole/digital-strategy-toolbox2014-40297202/12

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