Professional Documents
Culture Documents
Presented by:
Kym Gonzalez, Luis Sucre, Chiara Zamboni, and Zachary Pape
To Dallas Chamber of Commerce for Business Gives Back Competition 2016
Table of Contents
Introduction
Background and
Goals..
Proposal
.
Plan.................................................................
.
Schedule
Budget
Advertising of
Event
Staging of Event..
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3
5
6
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1
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Disbursement of
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Funds.
Conclusion
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References............... 1
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INTRODUCTION
Given its business-friendly regulatory environment, the Dallas-Fort
Worth metropolis has grown into one of the fastest growing cities in the
nation (Carlyle). However, dirty air seems to be the price to pay for
growing affluence (Goswami,). As the D/FW metropolis expands, the roads
are getting choked with many more vehicles, increasing the volume of
harmful gas emissions, and consequently this has led to a drastic increase in
air pollution in the D/FW area. With pollution notoriously linked to climate
change, and climate change becoming one of the most defining concerns of
the 21st century, striking a balance between unbounded economic growth
and sustainability requires a new mindset (Higgins), which means that
having city government try to tackle the problem on its own is not feasible.
Only with the participation of the private sector, and in tandem the
involvement of community-based organizations, can we achieve positive
action on improving the air quality in the Dallas-Fort Worth metropolis.
BACKGROUND AND GOALS
Toyotas recent decision to move its headquarters to Plano, Texas will
have significant implications for the North Texas area. However, although
Toyota has defined its previous activities as carefully aligned with corporate
social responsibility, it will have to adapt those programs for its newer
activities in the Dallas/Fort Worth area. One of the ways in which Toyota can
make a meaningful difference in this regard is to engage with the issue of air
quality in the Northern Texas area. Why is this an important matter right
now? Recently, the American Lung Association released its list of the most
polluted cities in America and it gave the Dallas-Fort Worth area an F for
air quality due to its ozone issues (American Lung Association).
Figure 1
Consequently this F has now made the D/FW metroplex the 7th most
polluted city in the nation when it comes to ozone (American Lung
Association).
Figure 2:
American Lung Association State of the Air Report 2015 10 Worst Metro Areas in Ozone
For this reason, there is a strong exigence for Toyota to develop its latest
corporate social responsibility project in this regard.
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PLAN
First, Toyota will have to work carefully to ensure that its corporate
social responsibility comes across as sincere, since some are very critical of
corporate social responsibility: despite their emancipatory rhetoric,
discourses of corporate citizenship, social responsibility and sustainability are
defined by narrow business interests and serve to curtail interests of external
stakeholders. I provide an alternate perspective, one that views discourses of
corporate citizenship, corporate social responsibility, and sustainability as
ideological movements that are intended to legitimize and consolidate the
power of large corporations (Banerjee 51). Therefore, jointly
collaborating/partnering with D/FW community based stakeholders
(organizations) that are actually experts on the air in the D/FW area. Hence,
the most effective stakeholder to do that with in the D/FW area is Air North
Texas.
Why Air North Texas? Because they have been recognized by the EPA
Figure 5
ADVERTISING OF EVENT:
MEDIA:
Six Flags Facebook: Nearly 500,000 followers
Six Flags Twitter: 93,900 followers
Six Flags Email campaign
Six Flags Website
Toyota Headquarters Press Releases
Toyota Metro Dealerships Facebook (approx. 50K follow)
Toyota Metro Dealerships Twitter (approx. 20K follow)
Toyota Metro Dealerships Email campaign
Toyota Metro Dealerships Websites
Air North Texas resources of internet, radio,
$0.00
and non-traditional communication
Free
Free
Free
Free
CSR Donation
CSR Donation
CSR Donation
CSR Donation
CSR Donation
Free
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
STAGING OF EVENT:
Toyota Staf:
Set up: Toyota setting up staging Area @ Six Flags:
Maintain Event: Toyota Employees donating time to teach
$0.00
Breakdown event: Toyota Breaking down staging area
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CSR Donation
$0.00
CSR Donation
CSR Donation
$0.00
Free
Free
Free
$0.00
$0.00
$0.00
DISBURSEMENT OF FUNDS:
Toyota Headquarters:
Announcement of $20,000 grant to further fund Air North Texas children projects
Announcement of $20,000 in UTD scholarships to be awarded to D/FW children that
partner with Air North Texas and Toyota to further innovate ideas on sustainability
$20k
$20k
CONCLUSION
In order for us to truly make an impact on the State of the Air in North
Texas, educating our D/FW future leaders not only today, but in the years to
come as well, is the key to the success of reducing the pollution in the D/FW
area. However, we cant wait for the traditional classroom educational
system to teach our future leaders on the subject of sustainability. If we are
truly going to be successful in cleaning up the State of the Air in North Texas
we are going to have to start involving community stakeholders, as well as
socially responsible corporations.
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References
Air North Texas, Go green, Breathe deep a campaign for clean air,
AirNorthTexas.org. 2013. Web. 19 Mar. 2016.
American Lung Association. Most Polluted Cities - American Lung
Association: State of the Air 2015. StateOfTheAir.org. N.p., 2015. Web. 8
Mar. 2016.
Banerjee, S. B. Corporate Social Responsibility: The Good, the Bad and the
Ugly. Critical Sociology 34.1 (2008): 5179. Web.
Carlyle, E. Americas Fastest Growing Cities 2015, Forbes.org, 2015. Web. 8
Mar. 2016.
Duraiappah, A. Why Education is Key for Sustainable Development- UN
Global Partnership for Education Coming to an end.
Globalpartnership.org, 2014. Web. 19 Mar. 2016.
Goswami, U. Pollution in cities: Is dirty air the price of growing affluence?.
EconomicTimes.IndiaTimes.com. 2015. Web. 19 Mar. 2016.
Gray, P., Why children learn better in a playful environment, Alternet.org.
2013. Web. 19 Mar. 2016.
Higgins, K. Economic growth and sustainability are they mutually
exclusive?. Elsevier.com. 2013. Web. 19 Mar. 2016.
Laurie, C. GOB Matters, GobMenorca.com, 2014. Web. 19 Mar. 2016.
Six Flags. Six Flags 2013 Annual Report, Investors.SixFlags.com, 2014.
Web. 19 Mar. 2016.
Six Flags. Six Flags 2014 Annual Report, Investors.SixFlags.com, 2015.
Web. 19 Mar. 2016.
Toyota. Toyota Environmental Challenge 2050. Toyota-Global.com. N.p.,
2016. Web. 8 Mar. 2016.
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