DRIVE Spring 2016

PROGRAM MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and
Sales
Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Q 1) List some of the factors that affect advertising in India.

Explanation of the concepts

Answer:
Q2) Write a short notes on:
A. Media Planners
B. Media Buyers
Answer:
Q3) Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts
Answer:
Q4) What is above the line and below the line activities with respect to marketing
communications? Explain the concept in detail.
Define media
Explanation of the concepts
Answer:
Q5) What are the various media that may be used for direct marketing? What are their pros and
cons?
Explanation of concepts
Pros and Cons
Q6) Describe the Consumer Protection Act and its strengths and weaknesses.
Explanation of the concepts
Strengths and Weakness