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How to Play
1. Prepare review the Prepare tab and read the foreground
reading.
2. Analyze reports the reports will give you information
about current and historical sales, product features that are
desired by your customers, how feature performance is
changing over time, and financial statements showing the
health of the company.
PREPARE
This section gives information on your role, a company overview, and provides basic
steps for How to Play.
The Foreground Reading
provides key background
information about:
Back Bay Battery, Inc.
Battery technology
Market trends
The Scenario Description
informs what kind of
decisions youll have to
make in the simulation
and if youre instructor has
set a run limit.
Project
Length
Total
Cost
Potential
Performance Range
$3.0 $9.0 M
4 6 years
$12.0 $54.0 M
$1.0 $6.0 M
5 8 years
$5.0 $48.0 M
$2.0 $4.0 M
5 8 years
$10.0 $32.0 M
11 21 months
$1.0 $5.0 M
4 7 years
$4.0 $35.0 M
NiMH: Process
Improvement
$1.0 $6.0 M
4 7 years
$4.0 $42.0 M
$4.0 $10.0 M
5 7 years
$20.0 $70.0 M
$2.0 $9.0 M
5 8 years
$10.0 $72.0 M
$2.0 $8.0 M
5 8 years
$10.0 $64.0 M
32 63 months
$1.0 $6.0 M
5 7 years
$5.0 $42.0 M
9 17 minutes
$3.0 $7.0 M
5 7 years
$15.0 $49.0
6
2
6
2
On this screen, like most others in the simulation, click View Data to see the data
presented in tables.
Copyright 2012 by Harvard Business School Publishing.
If you want to see substantial performance improvements, you have to invest in your
own R&D.
Copyright 2012 by Harvard Business School Publishing.
Cumulative Profit is the yearly net income accumulated through the course of the simulation.
Copyright 2012 by Harvard Business School Publishing.
Your sales variance determines how successful you were at setting your sales forecast.
If your variance is too great, you'll get fired. There are three ways that you can get
fired:
1.
2.
3.
ANALYZE: News
Market News is updated annually based on the previous years performance.
New market news stories are denoted with
a number in the navigation bar at the
beginning of each round. Clicking on that
number launches that years news.
DECIDE: Decisions
This is where all Decisions are entered. For each battery type,
Enter the next years Sales Forecasts
Set the Price
Select R & D Investments for each feature area
You must also
submit a brief
statement
explaining your
strategy. This entry
is mandatory in the
first year, but can
be revised in later
years. Your entries
will be viewable by
your professor.
Copyright 2012 by Harvard Business School Publishing.
Archived Runs
Depending on simulation setup
determined by your facilitator,
you may be able to run the
simulation more than once. The
simulation saves each run you
start.
To view or resume your prior
run attempts, click the
Archived Runs link at the
bottom of your screen.
Cumulative Profits
Depending on simulation setup
determined by your facilitator,
you may be able to view a list of
your classmates cumulative
profits, and possibly, their
corresponding strategies.
To see the Cumulative Profits
list, click the link at the bottom
of the screen.